YASN International Exhibition Co.

What YASN International Exhibition Co. does

YASN International Exhibition Co., Ltd. is a privately held Chinese trade exhibition organizer founded in 2002 and headquartered in Beijing, operating four flagship events that connect the Chinese automotive aftermarket supply chain with domestic and international buyers. Its core product portfolio spans CIAACE (the China International Auto Accessories Fair, now in its 38th edition and positioned as the largest comprehensive automotive full-industry-chain platform in China), CINEVE (a dedicated new energy vehicle technology, parts, and services exhibition), AIT (the automotive modification-focused expo held in Dongguan), and D1 GRAND PRIX CHINA (an internationally recognized drifting championship). The flagship CIAACE cycle alone brings together nearly 6,000 exhibitors and over 80,000 products spanning new energy vehicles, automotive modification, car wrapping films, vehicle electronics, auto repair, and maintenance categories.

Complementing the physical exhibitions, YASN operates Yasn Global Connect, an online B2B sourcing platform that aggregates products across 15+ categories including new energy, automotive beauty and maintenance, car washing, film application, car modification, vehicle electronics, car interior, accessories, lubricating oil, and industrial equipment. The platform features curated merchandising sections — New Arrivals, Bestsellers, Flash Deals, and Budget Picks — to segment buyer intent and drive engagement year-round. Underlying platform architecture supports product categorization, supplier listings, and direct buyer inquiries.

YASN generates revenue primarily through exhibition booth sales and space rental, with tiered configurations (raw space, single-opening, and double-opening booths) leased on multi-year contracts to automotive aftermarket manufacturers, suppliers, and service providers. Supplemental revenue derives from the Yasn Global Connect digital marketplace where supplier products are listed at supplier-set prices with a transaction-based model. The go-to-market motion is event-driven, driving exhibitor participation through direct booth reservations, online inquiry forms, and downloadable registration materials, supplemented by social discovery across WeChat, TikTok, LinkedIn, Facebook, Instagram, YouTube, and other channels. The company serves three core customer segments: Chinese automotive aftermarket manufacturers and suppliers (primary), aftermarket distributors, dealers, and service providers, and global importers and international buyers. Leadership comprises President Yu Xie.

Name

YASN International Exhibition Co.

Legal name

YASN International Exhibition Co., Ltd.

Website

https://yasnshow.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

YASN International Exhibition Co. is a Beijing-based Chinese trade exhibition organizer that runs four flagship automotive aftermarket events (CIAACE, CINEVE, AIT, D1 GRAND PRIX CHINA) and the Yasn Global Connect online B2B sourcing platform, serving nearly 6,000 exhibitors and global buyers across the full automotive parts and accessories industry chain.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Automotive Parts and Accessories Retailers (44133), Motor Vehicle and Parts Dealers (441)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• B2B trade exhibitions
• Automotive aftermarket sourcing
• Auto parts expo
• Exhibition booth sales
• Online B2B sourcing

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Booth Sales and Space Rental: YASN generates revenue primarily through selling exhibition booth space to automotive aftermarket manufacturers, suppliers, and service providers. Exhibitors pay for booth reservations (raw space, single-opening booth, or double-opening booth) to participate in physical trade shows (CIAACE, CINEVE, AIT). Pricing varies by booth type and configuration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

YASN International Exhibition Co. organizes large-scale B2B trade shows (CIAACE, CINEVE, AIT, and D1 GRAND PRIX CHINA) for China's automotive aftermarket industry, bringing together nearly 6,000 exhibitors and over 80,000 products. The company also operates Yasn Global Connect, an online B2B sourcing marketplace that aggregates Chinese automotive aftermarket suppliers for global buyers across categories such as new energy vehicles, automotive beauty and maintenance, car modification, film application, vehicle electronics, and car washing equipment. Revenue is primarily generated through exhibition booth space sales and participation fees.

Product overview

YASN International Exhibition Co. operates as a B2B exhibition and online sourcing platform for China's automotive aftermarket industry. The company organizes four major exhibition events: CIAACE (China International Auto Accessories Fair), CINEVE (New Energy Vehicle Technology Exhibition), AIT (Auto Modification Expo), and D1 GRAND PRIX CHINA. Its online platform, Yasn Global Connect, serves as a digital sourcing marketplace featuring product categories including New Energy, Automotive Beauty and Maintenance, Car Washing, Film Application, Car Modification, Vehicle Electronics, Car Interior, Automotive Accessories, Gas Protection and Auto Parts, Lubricating Oil, and Industrial Equipment. The platform showcases nearly 6,000 exhibitors with over 80,000 products. Key product sub-categories include New Arrivals (monthly innovations), Bestsellers (established products), Flash Deals (time-sensitive offers), and Budget Picks (cost-effective options).

Differentiator

Problem solved

Functional benefit

Brands

• CIAACE: China International Auto Accessories Cycle Expo - the company's flagship automotive aftermarket exhibition
• CINEVE
• AIT
• D1 GRAND PRIX CHINA

Products and services

• Yasn Global Connect An online B2B sourcing platform that connects global buyers with Chinese automotive aftermarket suppliers, featuring product categorization, exhibitor listings, and trade inquiry functionality across categories such as new energy vehicles, automotive beauty and maintenance, car modification, film application, vehicle electronics, and car washing equipment.
• CIAACE (China International Auto Accessories Fair) Flagship B2B exhibition covering nearly 6,000 exhibitors and 80,000+ products including new energy vehicles, automotive modification, car wrapping films, electronics, auto repair, and maintenance, positioned as the largest comprehensive automotive full-industry-chain platform in China.
• CINEVE (China's International New Energy Vehicle Technology, Parts and Services Exhibition) International B2B exhibition focused on new energy vehicle technology, parts, and services for automotive aftermarket suppliers and buyers.
• AIT (Auto Modification Expo) Auto modification exhibition featuring performance parts, customization products, and automotive modification accessories for B2B buyers.
• D1 GRAND PRIX CHINA Professional automotive drifting competition event organized by YASN that complements aftermarket parts exhibitions with motorsport entertainment and visibility for participating brands.

Quantifiable outcome

• Nearly 6,000 exhibitors and over 80,000 products at a single exhibition cycle

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Guangdong Modern International Exhibition Center (Dongguan)coreOthers · 17 October 2025Primary venue for AIT Expo, YASN's automotive modification-focused exhibition. Hosts the annual AIT Mod Expo at the Dongguan exhibition center.
• Guangzhou Modify-Ah Automobile Technology Co., Ltd.minorStrategic or Co-development Partner · 13 March 2025Confirmed exhibitor at the 40th edition of CIAACE, specializing in Performance Modification Parts. Represents the type of specialized automotive modification supplier that participates in YASN exhibitions.
• Foshan Aotu Auto Parts Manufacturing Co., Ltd.minorStrategic or Co-development Partner · 13 March 2025Exhibitor at CIAACE specializing in Roof Adventure Solutions, representing outdoor/ adventure automotive accessories segment at YASN exhibitions.
• Shanghai Balancer Automotive Testing Equipment Co., Ltd.minorStrategic or Co-development Partner · 13 March 2025Exhibitor at CIAACE specializing in Automotive Service Equipment, representing the automotive service and testing equipment segment.
• Tuoni Auto Parts & Accessories Co., Ltd.minorStrategic or Co-development Partner · 13 March 2025Exhibitor at CIAACE specializing in Hub steering wheel products, representing automotive modification accessories suppliers.
• Avatar Auto Supplies Co., Ltd.minorStrategic or Co-development Partner · 13 March 2025Exhibitor at CIAACE specializing in Wireless Portable Heat Lamp products, representing automotive accessories suppliers.
• Guangzhou Qiaozhuo Technology Co., Ltd.minorStrategic or Co-development Partner · 13 March 2025Exhibitor at CIAACE specializing in Damping Rod products, representing automotive modification parts suppliers.
• D1 Grand Prix ChinacoreStrategic or Co-development Partner · 13 March 2025YASN organizes the D1 GRAND PRIX CHINA event, an internationally recognized automotive drifting championship series. This is a flagship YASN property that complements the aftermarket parts exhibitions with motorsport entertainment and visibility.
• Beijing Shunyi New China International Exhibition Center Phase IIcoreOthers · 18 October 2024Primary venue for CIAACE and CINEVE exhibitions. The exhibition center provides the physical infrastructure for YASN's flagship events, hosting thousands of exhibitors across multiple exhibition halls.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Global Sources: Operates B2B sourcing platforms and trade shows that connect Asian suppliers with international buyers, including in automotive and accessories. Comparable as a hybrid physical-plus-digital B2B sourcing platform.
• Focus Technology (Made-in-China.com): Operates Made-in-China.com, a leading B2B sourcing platform for Chinese manufacturers including automotive parts and accessories. Directly comparable as a digital B2B marketplace competing with Yasn Global Connect.

Direct peers

• GL Events: A French-based global event organizer operating exhibition venues and trade shows across industries including automotive. Comparable as an event-management company with industry-specific B2B exhibitions.
• Messe Frankfurt (Automechanika): Operates the Automechanika brand of B2B automotive aftermarket trade shows globally (Shanghai, Frankfurt, Birmingham, Istanbul, Dubai). Directly comparable as an industry-specific B2B exhibition organizer for the automotive parts and accessories industry.
• dmg events: Organizes automotive and construction industry exhibitions including Big 5 and automotive aftermarket shows in the Middle East and globally. Comparable as a B2B trade show organizer serving the automotive sector.
• RX (Reed Exhibitions): One of the world's largest B2B exhibition organizers, with automotive aftermarket events and industry-specific trade shows across multiple geographies. Directly comparable business model as an event-driven B2B exhibition company.
• China Foreign Trade Centre (Canton Fair): Organizer of the Canton Fair, China's largest B2B trade exhibition. Directly comparable as a China-based B2B trade show organizer that connects Chinese manufacturers with global buyers across multiple industry verticals.

Broad incumbents

• Informa Markets: A global B2B exhibition organizer that operates multiple automotive and industrial trade shows including Automechanika partnerships. Comparable as a large incumbent in B2B exhibitions with overlapping automotive aftermarket event properties.
• Alibaba 1688: China's largest B2B e-commerce marketplace, connecting Chinese manufacturers with domestic and international buyers across all categories including automotive aftermarket. Competes directly with Yasn Global Connect in the digital B2B sourcing layer.

Regional players

• SEMA (Specialty Equipment Market Association): Organizer of the SEMA Show, the largest US automotive aftermarket trade show. Comparable as an automotive aftermarket exhibition organizer, but primarily serves North America rather than the China/Asia market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YASNInternational
• LinkedInlinkedin.com/company/yasn-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YASN International Exhibition Co.