The International Surface Event

Name

The International Surface Event

Legal name

Informa Markets (a trading division of Informa PLC)

Website

https://intlsurfaceevent.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Trade Show Events

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Flooring industry trade show
• Stone and tile exhibition
• B2B trade show
• Event management services
• Industry education programs

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor Booth Sales: Revenue from companies purchasing exhibition space at the trade show. Exhibitors pay for booth space which includes a basic digital listing with upgrade options available.
2. Sponsorship Packages: Three-tier elite sponsorship program (Silver, Gold, Platinum) offering increasing levels of branding, advertising, and on-site recognition benefits. Includes column graphics, banners, video solutions, product demonstrations, attendee email blasts, and meeting room rentals.
3. Attendee Registration Fees: Registration-based revenue with two package tiers: Expo Only (access to expo hall and basic education) and Premier Package (full 4-day education access). Pricing varies by membership status (WFCA/NSI members, NEM, REM) and registration timing (Standard vs Onsite rates).
4. Lead Insights Tool: Premium lead management tool available to exhibitors for consolidating, enriching, scoring, and managing leads collected during the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The International Surface Event (tise) is a major annual B2B trade show for the flooring, stone, and tile industries, held at Mandalay Bay Convention Center in Las Vegas. The event consists of two specialized neighborhoods (SURFACES for soft/hard surface materials and STONE for natural stone products) and includes 650+ exhibitors, 700+ brands, 80+ educational sessions, and networking for 19,000+ industry professionals from 55+ countries. The core offering is supplemented by the Lead Insights digital lead management platform, sponsorship packages, and an online matchmaking platform.

Product overview

The International Surface Event (tise) is a unified trade show event for the flooring, stone, and tile industries featuring two main neighborhoods: SURFACES (soft and hard surface materials, tools, installation products) and STONE (natural stone products and services). The event runs 3 days of exhibition with 4 days of education, offering over 650 exhibitors and 80+ educational sessions. The core offering is supplemented by Lead Insights (a lead management platform), various award programs (Installer of the Year Competition, What's Hot: Best of Awards), an online matchmaking platform, sponsorship tiers, and buyer invite marketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• The International Surface Event (tise) Annual B2B trade show for the flooring, stone, and tile industries held at Mandalay Bay Convention Center in Las Vegas, featuring 650+ exhibitors, 700+ brands, 80+ educational sessions, and 19,000+ attendees from 55+ countries. Core offering consists of 3 days of exhibition and 4 days of education, networking, and product discovery.
• SURFACES Neighborhood Specialized neighborhood within the tise trade show offering an extensive showcase of soft and hard surface materials, tools, and installation products for industry professionals across the flooring supply chain.
• STONE Neighborhood Specialized neighborhood within the tise trade show presenting a curated collection of exhibitors, features, and events for stone industry professionals, including natural stone products and fabrication equipment.
• Lead Insights Unified digital lead management platform for exhibitors that consolidates touchpoints from online activity, session attendance, and booth scans into a single record, providing real-time behavioral intent data, lead scoring, segmentation, and ROI measurement tools.
• tise Education Program Multi-track educational program offering 80+ specialized sessions covering emerging trends, technical innovations, and strategic business insights delivered through tise Seminars, LIVE Theater, Demo Stage, NSI Theater, and Education in the CAGE.
• Sponsorship Packages (Silver, Gold, Platinum) Elite sponsorship program with three tiers (Silver, Gold, Platinum) offering increasing levels of branding, advertising, and on-site recognition benefits for exhibitors and brands, including logo placement, pre-show email inclusion, mobile app recognition, and drink tickets.
• Online Matchmaking Platform Online matchmaking platform connecting attendees with suppliers based on business needs, facilitating connections before and during the tise event.
• Buyer Invite Program Marketing toolkit enabling exhibitors to offer discounted exhibit passes to customers, including a complimentary marketing toolkit and printed buyer invite mailing program to drive attendee pipeline.

Quantifiable outcome

• 94% of exhibitors find exhibiting important to their business
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• National Wood Flooring Association (NWFA)coreStrategic or Co-development PartnerNWFA partners with tise for the NWFA Hardwood Pavilion, showcasing hardwood flooring products and services. The association provides educational content and helps drive member attendance to the show.
• World Floor Covering Association (WFCA)coreStrategic or Co-development PartnerWFCA partners with tise to support the SURFACES neighborhood and provides member discounts on registration. The association helps promote the show to its member base of floor covering professionals.
• Natural Stone Institute (NSI)coreStrategic or Co-development PartnerNSI partners with tise for the STONE neighborhood, producing the Natural Stone Theatre with stone content throughout show days. The institute supports the Natural Stone Pavilion showcasing global natural stone products.
• Certified Floorcovering Installers (CFI)coreStrategic or Co-development PartnerCFI partners with tise for the National Installer of the Year Competition, celebrating installation craftsmanship in the industry.
• Stone Fabricators Alliance (SFA)coreStrategic or Co-development PartnerSFA presents live stone fabrication demonstrations in 'The Cage' during the show, providing hands-on education for stone professionals.
• SURFACES NeighborhoodcoreStrategic or Co-development PartnerSURFACES neighborhood at tise showcases soft and hard surface materials, tools, and installation products, with features including NWFA Hardwood Pavilion, tise LIVE Theatre, and COVER Connect Pavilion.
• STONE NeighborhoodcoreStrategic or Co-development PartnerSTONE neighborhood presents a curated collection of exhibitors, features, and events for stone industry professionals, including the Natural Stone Pavilion, Natural Stone Theatre, and SESA Equipment & Machinery Pavilion.
• FreemancoreImplementation/ SI/ Consulting PartnerOfficial general contractor and AV solutions provider for The International Surface Event, handling booth setup, decorations, and audiovisual equipment.
• onPeakcoreChannel Partner/ Reseller/ DistributorOfficial and only endorsed hotel booking agent for tise, providing discounted rates for attendees and exhibitors at negotiated hotel blocks.
• Informa PLCflagshipOthersTise is operated by Informa PLC, a UK-based exhibitions and events company. Informa operates the event through its Informa Markets division.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BAU Munich: The world's leading trade fair for architecture, building materials, and systems, organized by Messe München. BAU is a broader incumbent that includes flooring and stone in a much larger building-products portfolio, competing for sponsors and exhibitor mindshare.
• NeoCon: The premier North American commercial interiors trade show held annually at the Merchandise Mart in Chicago. NeoCon competes for commercial architects, designers, and contract buyers—segments that overlap with tise's architecture/design and contractor attendance.
• World of Concrete: Informa Markets' annual construction-industry trade show. While focused on concrete and masonry, it shares the same parent operator and overlaps with the broader surface materials construction supply chain that tise serves.
• NAHB International Builders' Show (IBS): The NAHB's annual residential construction industry trade show, focused on home builders. IBS draws many of the same retailers, manufacturers, and product categories that exhibit at tise, making it a comparable, if broader, residential surface trade event.

Regional players

• HD Expo (Hospitality Design Expo): A hospitality-focused trade show for products including flooring, tile, and surfaces in hotel and restaurant projects. It serves an adjacent design/specifier audience to tise's architecture/design segment, with overlapping exhibitors across surface materials.

Direct peers

• Marmomac: The leading international natural stone trade fair held annually in Verona, Italy. Marmomac directly overlaps with tise's STONE neighborhood, serving stone fabricators, distributors, and equipment suppliers with a comparable B2B trade show model.
• Domotex: The flagship global flooring trade show held in Hanover (and formerly in other cities), organized by Deutsche Messe. Domotex is the international analogue to tise's SURFACES neighborhood and the most directly comparable global flooring trade show.
• CERSAIE: The international ceramic tile and bathroom furnishings exhibition held in Bologna, Italy. CERSAIE competes for ceramic tile and stone industry attention, making it a strong direct peer in tile/stone trade shows with similar education programming and exhibitor sales dynamics.
• Coverings: The leading North American tile and stone exhibition, organized by Informa Markets as well. Coverings directly competes with tise's STONE neighborhood for tile, stone, and masonry exhibitors and attendees, making it the closest comparable peer in the same vertical.

Others

• BolognaFiere Cosmoprof Worldwide: A large Informa-co-owned B2B trade show conglomerate (broader portfolio context). While not in flooring or surfaces, Cosmoprof is a peer Informa Markets event of similar scale and demonstrates the events-organizer business model that benchmark's tise's economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tiseevents
• Facebookfacebook.com/TISEofficial
• Instagraminstagram.com/tiseevents
• LinkedInlinkedin.com/company/the-international-surface-event

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The International Surface Event