The International Surface Event
- Company typePrivate
- Founded1990
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
The International Surface Event firmographics
Firmographics- Name
- The International Surface Event
- Legal name
- Informa Markets (a trading division of Informa PLC)
- Website
- https://intlsurfaceevent.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The International Surface Event industry classification
Industry- Product category
- Trade Show Events
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Consumer & Public Shows (B2C) Organizers (THAHABAC)
- akta.pro secondary industries
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where The International Surface Event is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The International Surface Event business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Exhibitor Booth Sales: Revenue from companies purchasing exhibition space at the trade show. Exhibitors pay for booth space which includes a basic digital listing with upgrade options available.
- Sponsorship Packages: Three-tier elite sponsorship program (Silver, Gold, Platinum) offering increasing levels of branding, advertising, and on-site recognition benefits. Includes column graphics, banners, video solutions, product demonstrations, attendee email blasts, and meeting room rentals.
- Attendee Registration Fees: Registration-based revenue with two package tiers: Expo Only (access to expo hall and basic education) and Premier Package (full 4-day education access). Pricing varies by membership status (WFCA/NSI members, NEM, REM) and registration timing (Standard vs Onsite rates).
- Lead Insights Tool: Premium lead management tool available to exhibitors for consolidating, enriching, scoring, and managing leads collected during the event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Expo Only Pass - Basic expo access |
| Subscription | One time | Premier Package - Full education access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The International Surface Event product offering
Product offeringCore offering
The International Surface Event (tise) is a major annual B2B trade show for the flooring, stone, and tile industries, held at Mandalay Bay Convention Center in Las Vegas. The event consists of two specialized neighborhoods (SURFACES for soft/hard surface materials and STONE for natural stone products) and includes 650+ exhibitors, 700+ brands, 80+ educational sessions, and networking for 19,000+ industry professionals from 55+ countries. The core offering is supplemented by the Lead Insights digital lead management platform, sponsorship packages, and an online matchmaking platform.
Product overview
The International Surface Event (tise) is a unified trade show event for the flooring, stone, and tile industries featuring two main neighborhoods: SURFACES (soft and hard surface materials, tools, installation products) and STONE (natural stone products and services). The event runs 3 days of exhibition with 4 days of education, offering over 650 exhibitors and 80+ educational sessions. The core offering is supplemented by Lead Insights (a lead management platform), various award programs (Installer of the Year Competition, What's Hot: Best of Awards), an online matchmaking platform, sponsorship tiers, and buyer invite marketing services.
Differentiator
Problem solved
Functional benefit
Products and services
- The International Surface Event (tise) Annual B2B trade show for the flooring, stone, and tile industries held at Mandalay Bay Convention Center in Las Vegas, featuring 650+ exhibitors, 700+ brands, 80+ educational sessions, and 19,000+ attendees from 55+ countries. Core offering consists of 3 days of exhibition and 4 days of education, networking, and product discovery.
- SURFACES Neighborhood Specialized neighborhood within the tise trade show offering an extensive showcase of soft and hard surface materials, tools, and installation products for industry professionals across the flooring supply chain.
- STONE Neighborhood Specialized neighborhood within the tise trade show presenting a curated collection of exhibitors, features, and events for stone industry professionals, including natural stone products and fabrication equipment.
- Lead Insights Unified digital lead management platform for exhibitors that consolidates touchpoints from online activity, session attendance, and booth scans into a single record, providing real-time behavioral intent data, lead scoring, segmentation, and ROI measurement tools.
- tise Education Program Multi-track educational program offering 80+ specialized sessions covering emerging trends, technical innovations, and strategic business insights delivered through tise Seminars, LIVE Theater, Demo Stage, NSI Theater, and Education in the CAGE.
- Sponsorship Packages (Silver, Gold, Platinum) Elite sponsorship program with three tiers (Silver, Gold, Platinum) offering increasing levels of branding, advertising, and on-site recognition benefits for exhibitors and brands, including logo placement, pre-show email inclusion, mobile app recognition, and drink tickets.
- Online Matchmaking Platform Online matchmaking platform connecting attendees with suppliers based on business needs, facilitating connections before and during the tise event.
- Buyer Invite Program Marketing toolkit enabling exhibitors to offer discounted exhibit passes to customers, including a complimentary marketing toolkit and printed buyer invite mailing program to drive attendee pipeline.
Quantifiable outcome
- 94% of exhibitors find exhibiting important to their business
- +2 more outcomes
Companies that use The International Surface Event
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles2 records
The International Surface Event technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The International Surface Event partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- National Wood Flooring Association (NWFA)coreNWFA partners with tise for the NWFA Hardwood Pavilion, showcasing hardwood flooring products and services. The association provides educational content and helps drive member attendance to the show.
- World Floor Covering Association (WFCA)coreWFCA partners with tise to support the SURFACES neighborhood and provides member discounts on registration. The association helps promote the show to its member base of floor covering professionals.
- Natural Stone Institute (NSI)coreNSI partners with tise for the STONE neighborhood, producing the Natural Stone Theatre with stone content throughout show days. The institute supports the Natural Stone Pavilion showcasing global natural stone products.
- Certified Floorcovering Installers (CFI)coreCFI partners with tise for the National Installer of the Year Competition, celebrating installation craftsmanship in the industry.
- Stone Fabricators Alliance (SFA)coreSFA presents live stone fabrication demonstrations in 'The Cage' during the show, providing hands-on education for stone professionals.
- SURFACES NeighborhoodcoreSURFACES neighborhood at tise showcases soft and hard surface materials, tools, and installation products, with features including NWFA Hardwood Pavilion, tise LIVE Theatre, and COVER Connect Pavilion.
- STONE NeighborhoodcoreSTONE neighborhood presents a curated collection of exhibitors, features, and events for stone industry professionals, including the Natural Stone Pavilion, Natural Stone Theatre, and SESA Equipment & Machinery Pavilion.
- FreemancoreOfficial general contractor and AV solutions provider for The International Surface Event, handling booth setup, decorations, and audiovisual equipment.
- onPeakcoreOfficial and only endorsed hotel booking agent for tise, providing discounted rates for attendees and exhibitors at negotiated hotel blocks.
- Informa PLCflagshipTise is operated by Informa PLC, a UK-based exhibitions and events company. Informa operates the event through its Informa Markets division.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
The International Surface Event competitors and assessment
Company assessmentBroad incumbents
- BAU Munich: The world's leading trade fair for architecture, building materials, and systems, organized by Messe München. BAU is a broader incumbent that includes flooring and stone in a much larger building-products portfolio, competing for sponsors and exhibitor mindshare.
- NeoCon: The premier North American commercial interiors trade show held annually at the Merchandise Mart in Chicago. NeoCon competes for commercial architects, designers, and contract buyers—segments that overlap with tise's architecture/design and contractor attendance.
- World of Concrete: Informa Markets' annual construction-industry trade show. While focused on concrete and masonry, it shares the same parent operator and overlaps with the broader surface materials construction supply chain that tise serves.
- NAHB International Builders' Show (IBS): The NAHB's annual residential construction industry trade show, focused on home builders. IBS draws many of the same retailers, manufacturers, and product categories that exhibit at tise, making it a comparable, if broader, residential surface trade event.
Regional players
- HD Expo (Hospitality Design Expo): A hospitality-focused trade show for products including flooring, tile, and surfaces in hotel and restaurant projects. It serves an adjacent design/specifier audience to tise's architecture/design segment, with overlapping exhibitors across surface materials.
Direct peers
- Marmomac: The leading international natural stone trade fair held annually in Verona, Italy. Marmomac directly overlaps with tise's STONE neighborhood, serving stone fabricators, distributors, and equipment suppliers with a comparable B2B trade show model.
- Domotex: The flagship global flooring trade show held in Hanover (and formerly in other cities), organized by Deutsche Messe. Domotex is the international analogue to tise's SURFACES neighborhood and the most directly comparable global flooring trade show.
- CERSAIE: The international ceramic tile and bathroom furnishings exhibition held in Bologna, Italy. CERSAIE competes for ceramic tile and stone industry attention, making it a strong direct peer in tile/stone trade shows with similar education programming and exhibitor sales dynamics.
- Coverings: The leading North American tile and stone exhibition, organized by Informa Markets as well. Coverings directly competes with tise's STONE neighborhood for tile, stone, and masonry exhibitors and attendees, making it the closest comparable peer in the same vertical.
Others
- BolognaFiere Cosmoprof Worldwide: A large Informa-co-owned B2B trade show conglomerate (broader portfolio context). While not in flooring or surfaces, Cosmoprof is a peer Informa Markets event of similar scale and demonstrates the events-organizer business model that benchmark's tise's economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The International Surface Event social profiles
Digital presenceThe International Surface Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
The International Surface Event leadership team
Management profileNumber of profiles
Profiles12 records
The International Surface Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The International Surface Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The International Surface Event
What does The International Surface Event do?
The International Surface Event (tise) is a major annual B2B trade show for the flooring, stone, and tile industries, held at Mandalay Bay Convention Center in Las Vegas. The event consists of two specialized neighborhoods (SURFACES for soft/hard surface materials and STONE for natural stone products) and includes 650+ exhibitors, 700+ brands, 80+ educational sessions, and networking for 19,000+ industry professionals from 55+ countries. The core offering is supplemented by the Lead Insights digital lead management platform, sponsorship packages, and an online matchmaking platform.
Is The International Surface Event a public or private company?
The International Surface Event is a private company. It is classified as corporate owned and is currently operating.
When was The International Surface Event founded?
The International Surface Event was founded in 1990. It employs 11 to 50 people.
Where is The International Surface Event based?
The International Surface Event is headquartered in Las Vegas, United States, in the North America region.
How does The International Surface Event make money?
Four revenue lines are on record. Exhibitor Booth Sales are the primary driver. The others are sponsorship Packages, attendee Registration Fees and lead Insights Tool.
Who are The International Surface Event's main competitors?
Broad incumbents on record are BAU Munich, NeoCon, World of Concrete and NAHB International Builders' Show (IBS). HD Expo (Hospitality Design Expo) is listed as a regional player. Direct peers are Marmomac, Domotex, CERSAIE and Coverings. BolognaFiere Cosmoprof Worldwide is listed as an others.
Does The International Surface Event have an API?
No public API is recorded for The International Surface Event.
What industry is The International Surface Event in?
The International Surface Event's product category is Trade Show Events. Its primary akta.pro industry code is THAHABAC, Consumer & Public Shows (B2C) Organizers, with a secondary code of BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management). Its NAICS code is 56192 and its SIC code is 7900.