Money Motion
Money Motion is a Zagreb-based fintech events company that organizes the largest FinTech conference in Central and Eastern Europe, attracting over 700 companies and 3,500 professionals annually for keynotes, networking, and startup pitch competitions in the CEE region.
- Company typePrivate
- Founded2022
- HeadquartersZagreb, Croatia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Money Motion does
Money Motion is a Croatia-based fintech events company, founded in 2022 and headquartered in Zagreb, that operates the largest FinTech conference in Central and Eastern Europe. Its core product is an annual two-day conference (the 2025 edition took place March 27-28) that brings together FinTech companies, financial sector professionals, and FinTech startups for keynotes, panels, networking sessions, and a structured startup pitch competition with a €20,000 prize fund. The 2025 edition attracted over 700 companies and 3,500+ professionals and featured Mastercard's SVP of Digital Assets as a keynote speaker, underscoring its positioning as the anchor FinTech gathering for the CEE region.
The company operates a pure events business model with three identified revenue streams: conference ticket sales, sponsorship and exhibition fees from participating companies, and entry-related income from the startup pitch competition. It markets primarily through the annual event itself and through earned media, including co-founder interviews that reinforce the brand's thought-leadership position in CEE FinTech. The flagship Mastercard partnership represents the company's most prominent enterprise relationship and a key endorsement of its category position.
Money Motion does not operate a software platform, does not disclose any proprietary technology stack, and does not produce AI/ML capabilities — its value proposition is the convening power of its annual gathering rather than a technology product. Operating geographies are concentrated in Central and Eastern Europe, with Croatia as the host country and the conference serving the broader regional FinTech ecosystem.
Money Motion firmographics
Firmographics- Name
- Money Motion
- Website
- https://money-motion.eu
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Money Motion is a Zagreb-based fintech events company that organizes the largest FinTech conference in Central and Eastern Europe, attracting over 700 companies and 3,500 professionals annually for keynotes, networking, and startup pitch competitions in the CEE region.
- Ownership category
- akta.pro rank
Money Motion industry classification
Industry- Product category
- FinTech Conferences and Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- akta.pro primary industry
- Finance & Investment Conferences (MPAGAGAG)
- akta.pro secondary industry
- Technology & Innovation Expos Organizers (THAHABAE)
Keywords
Where Money Motion is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Money Motion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Others
Revenue model
- Conference ticketing and attendance: Money Motion generates revenue through attendee tickets for its annual FinTech conference in Zagreb, Croatia, attracting over 3,500 professionals and 700+ companies.
- Sponsorship and exhibition: The conference likely generates sponsorship revenue from companies exhibiting and sponsoring the event, including prominent financial sector players.
- Startup pitch competition entry fees: The startup pitch competition with €20,000 prize fund may include entry fees from participating startups.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Money Motion product offering
Product offeringCore offering
Money Motion organizes an annual FinTech conference in Zagreb, Croatia—the largest such event in Central and Eastern Europe—bringing together over 700 companies and 3,500 professionals for keynotes, panel discussions, networking sessions, and a startup pitch competition with a €20,000 prize fund focused on digital payments, AI in finance, and digital assets.
Product overview
Money Motion is a FinTech conference series that operates as a single unified event rather than a platform-plus-modules architecture. The company organizes an annual conference event that serves as a networking and knowledge-sharing platform for the financial technology sector in Central and Eastern Europe. The core offering is the annual Money Motion conference event, supplemented by a startup pitch competition with prize funding.
Differentiator
Problem solved
Functional benefit
Products and services
- Money Motion Annual Conference Annual flagship FinTech conference in Zagreb, Croatia—the largest in Central and Eastern Europe—bringing together FinTech companies, financial sector professionals, and startups for keynote speeches, panel discussions, and networking on topics including digital payments, AI in finance, and digital assets.
- Startup Pitch Competition Pitch competition for early-stage FinTech startups held as part of the Money Motion conference, offering a €20,000 prize fund and exposure to investors, financial institutions, and industry professionals attending the event.
Quantifiable outcome
- 700+ companies and 3,500+ professionals attended the 2025 edition
Companies that use Money Motion
Customer profileSegments3 records
Ideal customer profiles3 records
Money Motion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Money Motion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MastercardflagshipMastercard participated as a key stakeholder at Money Motion 2025, with their SVP of Digital Assets serving as a keynote speaker at the conference. This represents a significant endorsement from a major payment network for the CEE FinTech event.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Money Motion competitors and assessment
Company assessmentDirect peers
- Paris Fintech Forum: European fintech conference held annually in Paris. Comparable as a regional fintech event bringing together startups, investors, and financial institutions with similar sponsorship and ticketing economics.
- MoneyLIVE: Banking and payments-focused event series. Comparable as a conference business covering digital banking and payments—core topics at Money Motion—targeting Tier-1 banks and payment providers.
- Money 20/20: The world's largest fintech event series, held in Las Vegas, Amsterdam, and other hubs. Directly comparable as a B2B fintech conference monetized through tickets, sponsorships, and exhibition revenue targeting the same FinTech and financial-services buyer base.
- EBAday: European banking and transaction-banking conference series. Comparable as an annual B2B event covering payments and digital banking—core Money Motion topics—targeting banks and payment providers.
- Fintech Meetup: Large fintech community and event platform with annual gatherings. Comparable business model of monetizing fintech ecosystem networking through ticketed events and sponsorships.
- Finovate: Long-running fintech conference and content series focused on banking and financial innovation. Comparable in business model (annual events plus year-round content) and target audience (financial institutions and FinTech innovators).
- Fintech Talents: UK-based fintech event and community organizer running conferences on open banking, payments, and digital finance. Comparable event-driven GTM motion targeting similar buyer personas in European financial services.
Regional players
- Slush: Nordic startup and tech conference held annually in Helsinki. Comparable as an annual startup/tech ecosystem event with similar sponsorship and attendee-driven economics, but focused on broader tech rather than fintech specifically.
Broad incumbents
- Singapore Fintech Festival: Government-backed global fintech event organized by the Monetary Authority of Singapore. Comparable topical focus on fintech innovation but vastly larger scale and broader international sponsor base.
- Web Summit: Massive multi-track technology conference held in Lisbon and other cities. Comparable as a large-scale annual tech conference business but operates across many verticals beyond fintech.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Money Motion social profiles
Digital presenceMoney Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Money Motion leadership team
Management profileNumber of profiles
Profiles2 records
Money Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Money Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Money Motion
What does Money Motion do?
Money Motion organizes an annual FinTech conference in Zagreb, Croatia—the largest such event in Central and Eastern Europe—bringing together over 700 companies and 3,500 professionals for keynotes, panel discussions, networking sessions, and a startup pitch competition with a €20,000 prize fund focused on digital payments, AI in finance, and digital assets.
Is Money Motion a public or private company?
Money Motion is a private company. It is classified as unknown and is currently operating.
When was Money Motion founded?
Money Motion was founded in 2022. It employs 11 to 50 people.
Where is Money Motion based?
Money Motion is headquartered in Zagreb, Croatia, in the Europe region.
How does Money Motion make money?
Three revenue lines are on record. Conference ticketing and attendance is the primary driver. The others are sponsorship and exhibition and startup pitch competition entry fees.
Who are Money Motion's main competitors?
Direct peers on record are Paris Fintech Forum, MoneyLIVE, Money 20/20, EBAday, Fintech Meetup, Finovate and Fintech Talents. Slush is listed as a regional player. Broad incumbents are Singapore Fintech Festival and Web Summit.
Does Money Motion have an API?
No public API is recorded for Money Motion.
What industry is Money Motion in?
Money Motion's product category is FinTech Conferences and Events. Its primary akta.pro industry code is MPAGAGAG, Finance & Investment Conferences, with a secondary code of THAHABAE, Technology & Innovation Expos Organizers. Its NAICS code is 711310.