Money Motion

What Money Motion does

Money Motion is a Croatia-based fintech events company, founded in 2022 and headquartered in Zagreb, that operates the largest FinTech conference in Central and Eastern Europe. Its core product is an annual two-day conference (the 2025 edition took place March 27-28) that brings together FinTech companies, financial sector professionals, and FinTech startups for keynotes, panels, networking sessions, and a structured startup pitch competition with a €20,000 prize fund. The 2025 edition attracted over 700 companies and 3,500+ professionals and featured Mastercard's SVP of Digital Assets as a keynote speaker, underscoring its positioning as the anchor FinTech gathering for the CEE region.

The company operates a pure events business model with three identified revenue streams: conference ticket sales, sponsorship and exhibition fees from participating companies, and entry-related income from the startup pitch competition. It markets primarily through the annual event itself and through earned media, including co-founder interviews that reinforce the brand's thought-leadership position in CEE FinTech. The flagship Mastercard partnership represents the company's most prominent enterprise relationship and a key endorsement of its category position.

Money Motion does not operate a software platform, does not disclose any proprietary technology stack, and does not produce AI/ML capabilities — its value proposition is the convening power of its annual gathering rather than a technology product. Operating geographies are concentrated in Central and Eastern Europe, with Croatia as the host country and the conference serving the broader regional FinTech ecosystem.

Name

Money Motion

Website

https://money-motion.eu

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Money Motion is a Zagreb-based fintech events company that organizes the largest FinTech conference in Central and Eastern Europe, attracting over 700 companies and 3,500 professionals annually for keynotes, networking, and startup pitch competitions in the CEE region.

Ownership category

akta.pro rank

Product category

FinTech Conferences and Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

akta.pro primary industry

Finance & Investment Conferences (MPAGAGAG)

akta.pro secondary industry

Technology & Innovation Expos Organizers (THAHABAE)

Keywords

• Fintech conferences
• Industry networking events
• Financial services events
• Startup pitch competitions
• Fintech showcases

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Conference ticketing and attendance: Money Motion generates revenue through attendee tickets for its annual FinTech conference in Zagreb, Croatia, attracting over 3,500 professionals and 700+ companies.
2. Sponsorship and exhibition: The conference likely generates sponsorship revenue from companies exhibiting and sponsoring the event, including prominent financial sector players.
3. Startup pitch competition entry fees: The startup pitch competition with €20,000 prize fund may include entry fees from participating startups.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Money Motion organizes an annual FinTech conference in Zagreb, Croatia—the largest such event in Central and Eastern Europe—bringing together over 700 companies and 3,500 professionals for keynotes, panel discussions, networking sessions, and a startup pitch competition with a €20,000 prize fund focused on digital payments, AI in finance, and digital assets.

Product overview

Money Motion is a FinTech conference series that operates as a single unified event rather than a platform-plus-modules architecture. The company organizes an annual conference event that serves as a networking and knowledge-sharing platform for the financial technology sector in Central and Eastern Europe. The core offering is the annual Money Motion conference event, supplemented by a startup pitch competition with prize funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Money Motion Annual Conference Annual flagship FinTech conference in Zagreb, Croatia—the largest in Central and Eastern Europe—bringing together FinTech companies, financial sector professionals, and startups for keynote speeches, panel discussions, and networking on topics including digital payments, AI in finance, and digital assets.
• Startup Pitch Competition Pitch competition for early-stage FinTech startups held as part of the Money Motion conference, offering a €20,000 prize fund and exposure to investors, financial institutions, and industry professionals attending the event.

Quantifiable outcome

• 700+ companies and 3,500+ professionals attended the 2025 edition

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MastercardflagshipGTM or Marketing Partner · 27 March 2025Mastercard participated as a key stakeholder at Money Motion 2025, with their SVP of Digital Assets serving as a keynote speaker at the conference. This represents a significant endorsement from a major payment network for the CEE FinTech event.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Paris Fintech Forum: European fintech conference held annually in Paris. Comparable as a regional fintech event bringing together startups, investors, and financial institutions with similar sponsorship and ticketing economics.
• MoneyLIVE: Banking and payments-focused event series. Comparable as a conference business covering digital banking and payments—core topics at Money Motion—targeting Tier-1 banks and payment providers.
• Money 20/20: The world's largest fintech event series, held in Las Vegas, Amsterdam, and other hubs. Directly comparable as a B2B fintech conference monetized through tickets, sponsorships, and exhibition revenue targeting the same FinTech and financial-services buyer base.
• EBAday: European banking and transaction-banking conference series. Comparable as an annual B2B event covering payments and digital banking—core Money Motion topics—targeting banks and payment providers.
• Fintech Meetup: Large fintech community and event platform with annual gatherings. Comparable business model of monetizing fintech ecosystem networking through ticketed events and sponsorships.
• Finovate: Long-running fintech conference and content series focused on banking and financial innovation. Comparable in business model (annual events plus year-round content) and target audience (financial institutions and FinTech innovators).
• Fintech Talents: UK-based fintech event and community organizer running conferences on open banking, payments, and digital finance. Comparable event-driven GTM motion targeting similar buyer personas in European financial services.

Regional players

• Slush: Nordic startup and tech conference held annually in Helsinki. Comparable as an annual startup/tech ecosystem event with similar sponsorship and attendee-driven economics, but focused on broader tech rather than fintech specifically.

Broad incumbents

• Singapore Fintech Festival: Government-backed global fintech event organized by the Monetary Authority of Singapore. Comparable topical focus on fintech innovation but vastly larger scale and broader international sponsor base.
• Web Summit: Massive multi-track technology conference held in Lisbon and other cities. Comparable as a large-scale annual tech conference business but operates across many verticals beyond fintech.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moneymotionxyz
• Facebookfacebook.com/moneymotionXYZ
• LinkedInlinkedin.com/company/money-motion-conference

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Motion