End Homelessness St. John's
End Homelessness St. John's (EHSJ) is a St. John's, Newfoundland non-profit that coordinates homelessness prevention across 16+ partner agencies, operating the Coordinated Access to Homes system, the By-Name List tracking dataset, the HomeConnect landlord-tenant platform, and the 100-unit Horizons at 106 transitional housing facility.
- Company typePrivate
- Founded2019
- HeadquartersSt. John's, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What End Homelessness St. John's does
End Homelessness St. John's (EHSJ) is a Canadian non-profit organization headquartered at 53 Bond St Suite 200, St. John's, Newfoundland and Labrador, that coordinates system-wide homelessness prevention and intervention across the St. John's metro area. Founded in 2019 and operating with 11-50 staff under Executive Director Doug Pawson, EHSJ serves a client base that includes individuals and families experiencing homelessness, with differentiated programming for youth (via Choices for Youth), Indigenous populations (via First Light), adults aged 25+ (via The Gathering Place), veterans, and individuals with unmet healthcare needs. The organization operates as a backbone coordinator across a 16+ partner agency network rather than a direct service monopoly, anchored in a Housing First philosophy.
EHSJ's program portfolio comprises the Coordinated Access to Homes (CAH) system — a "no wrong door" prioritization framework — and the By-Name List (BNL), a real-time, consent-based dataset of individuals experiencing homelessness that feeds monthly flow dashboards built on Built For Zero Canada methodology. Direct service products include HomeConnect (an online housing inventory connecting landlords with vulnerable tenants, paired with a Landlord Protection Fund offering up to $10,000 per claim for participating landlords) and Horizons at 106, a 100-unit transitional supportive housing facility in a converted former hotel staffed with NL Health Services clinical resources (LPNs, social workers, occupational therapists, harm reduction). A Housing Outreach Team reaches individuals unattached to partner agencies. Annual Point-in-Time Count reports, the 2024-2028 St. John's Community Plan to End Homelessness, and the Voices for Change consultation document round out the public-facing analytical and strategic infrastructure.
The revenue model is grant-funded with no fee-for-service component. Confirmed funding sources are the federal Reaching Home: Canada's Homelessness Strategy (which EHSJ both receives and pass-through distributes — $1.32M in 2024, $1.38M in 2022), provincial funding from NL Housing, NL Health Services, and the Income Support program, and municipal funding from the City of St. John's. Rent payments for HomeConnect tenants flow primarily through provincial Income Support and Eastern Health direct deposit to landlords, with EHSJ serving as facilitator rather than collecting fees. End markets are exclusively domestic (St. John's metro), with no geographic expansion plans disclosed. Customers (constituents) receive services at no cost; the economic counterparties are government funders and partner agencies.
End Homelessness St. John's firmographics
Firmographics- Name
- End Homelessness St. John's
- Legal name
- End Homelessness St. John's
- Website
- https://wecanendit.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- End Homelessness St. John's (EHSJ) is a St. John's, Newfoundland non-profit that coordinates homelessness prevention across 16+ partner agencies, operating the Coordinated Access to Homes system, the By-Name List tracking dataset, the HomeConnect landlord-tenant platform, and the 100-unit Horizons at 106 transitional housing facility.
- Ownership category
- akta.pro rank
End Homelessness St. John's industry classification
Industry- Product category
- Homelessness Services
- NAICS
- Other Community Housing Services (624229), Community Housing Services (62422), Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)
- akta.pro secondary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
Keywords
Where End Homelessness St. John's is headquartered
LocationHeadquarters
- HQ city
- St. John's
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
End Homelessness St. John's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- Government Funding: EHSJ receives federal funding through Reaching Home: Canada's Homelessness Strategy, provincial funding from NL Housing and NL Health Services, and municipal funding from the City of St. John's.
- HomeConnect Program Revenue: HomeConnect operates by connecting landlords with tenants. Rent payments are made primarily through provincial Income Support program and Eastern Health, with direct deposit to landlords. EHSJ facilitates these arrangements but does not collect fees from the process.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
End Homelessness St. John's product offering
Product offeringCore offering
End Homelessness St. John's (EHSJ) is a non-profit organization that prevents and ends homelessness in St. John's, Newfoundland and Labrador. It coordinates a community-wide system including HomeConnect (an online housing inventory connecting landlords with tenants), the Coordinated Access to Homes (CAH) prioritization system, and Horizons at 106 (a 100-unit transitional supportive housing facility). The organization operates on a Housing First philosophy and leads the implementation of the St. John's Community Plan to End Homelessness (2024-2028).
Product overview
End Homelessness St. John's operates a portfolio of interconnected programs and initiatives focused on preventing and ending homelessness in St. John's, Newfoundland. The core offerings include HomeConnect (an online housing inventory connecting landlords with vulnerable tenants), Coordinated Access to Homes (CAH, a standardized prioritization system), the By-Name List (real-time tracking of individuals experiencing homelessness), and Horizons at 106 (100-unit transitional supportive housing). Supporting these are the Housing Outreach Team, annual Point-in-Time Count reports, the Landlord Protection Fund (providing up to $10,000 in coverage for participating landlords), and the Voices for Change consultation program. The organization is built on a Housing First philosophy and leads the St. John's Community Plan to End Homelessness (2024-2028).
Differentiator
Problem solved
Functional benefit
Brands
- HomeConnect: An online housing inventory program bringing together landlords and tenants, supported by EHSJ and housing and homeless-serving community partners. Creates successful tenancies by identifying and reducing barriers to housing stability.
Products and services
- HomeConnect Online housing inventory platform that connects landlords with tenants who have barriers to housing stability, supported by EHSJ and community partners. Creates successful tenancies by identifying and reducing barriers and ensuring ongoing supports are in place.
- Coordinated Access to Homes (CAH) Internationally-used, standardized, community-wide system ensuring everyone experiencing homelessness is prioritized equitably for available supports. Operates on a 'no wrong door' approach across 16+ partner agencies.
- Horizons at 106 Transitional supportive housing initiative providing a supportive environment for individuals who need additional health and housing supports. A collaborative effort between government, health authority, and community partners, converting a former hotel into 100 units of transitional housing with wrap-around services including health services, life skills, housing readiness, and peer support.
- Housing Outreach Team Direct outreach service connecting with individuals experiencing homelessness who are not connected to CAH partner agencies. Available by phone at 709-685-4651 or email at [email protected].
- Landlord Protection Fund Financial protection fund for landlords participating in HomeConnect, providing up to $10,000 to cover physical damages, lost rental revenue, rental arrears, and property damage. Claims must be filed within 60 days of damage or loss occurring.
Quantifiable outcome
- 17% increase in homelessness documented year-over-year, demonstrating need for sustained investment
Companies that use End Homelessness St. John's
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
End Homelessness St. John's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
End Homelessness St. John's partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- NL Health ServicescoreProvincial health authority providing healthcare staffing and services for Horizons at 106 transitional housing, including licensed practical nurses, social workers, occupational therapists, and harm reduction services.
- AIDS Committee of NLcorePartner agency at Horizons at 106 providing health and support services for residents.
- Choices for YouthcorePartner agency providing services for youth up to age 29. Also serves as a CAH access point for youth experiencing homelessness.
- First LightcorePartner agency with focus on Indigenous populations. Serves as a CAH access point with culturally appropriate services.
- Stella's CirclecorePartner agency operating Brian Martin Housing Resource Centre. Provides drop-in Housing Help services and CAH access point.
- The Gathering PlacecorePartner agency serving adults 25 and older. Developing 56 new supportive housing units and serving as CAH access point.
- Salvation Army (Ches Penney Centre of Hope)corePartner agency providing emergency shelter services and CAH access point.
- Built For Zero CanadacoreInitiative led by the Canadian Alliance to End Homelessness. EHSJ's methodology for tracking homelessness flow data comes directly from BFZ-C.
- Built For Zero CanadacoreMethodology partner providing the framework for By-Name List tracking and monthly dashboard calculations for tracking homelessness flow.
- Iris Kirby HousesupportingPartner agency at Horizons at 106 providing support services for residents.
- John Howard Society NLsupportingPartner agency at Horizons at 106 providing support services for residents with criminal justice involvement.
- ThrivesupportingPartner agency serving clients and operating as CAH access point.
- St. John's Status of Women CouncilsupportingPartner agency at Horizons at 106 providing support services with focus on women's issues.
- Harm Reduction Team (NL Health Services)coreHealthcare team providing harm reduction services on-site at Horizons at 106.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
End Homelessness St. John's competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
End Homelessness St. John's social profiles
Digital presenceEnd Homelessness St. John's financial estimates
Financial estimateRevenue estimate
Valuation estimate
End Homelessness St. John's leadership team
Management profileNumber of profiles
Profiles4 records
End Homelessness St. John's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
End Homelessness St. John's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about End Homelessness St. John's
What does End Homelessness St. John's do?
End Homelessness St. John's (EHSJ) is a non-profit organization that prevents and ends homelessness in St. John's, Newfoundland and Labrador. It coordinates a community-wide system including HomeConnect (an online housing inventory connecting landlords with tenants), the Coordinated Access to Homes (CAH) prioritization system, and Horizons at 106 (a 100-unit transitional supportive housing facility). The organization operates on a Housing First philosophy and leads the implementation of the St. John's Community Plan to End Homelessness (2024-2028).
Is End Homelessness St. John's a public or private company?
End Homelessness St. John's is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was End Homelessness St. John's founded?
End Homelessness St. John's was founded in 2019. It employs 11 to 50 people.
Where is End Homelessness St. John's based?
End Homelessness St. John's is headquartered in St. John's, Canada, in the North America region.
How does End Homelessness St. John's make money?
Two revenue lines are on record. Government Funding is the primary driver. The others are homeConnect Program Revenue.
Does End Homelessness St. John's have an API?
No public API is recorded for End Homelessness St. John's.
What industry is End Homelessness St. John's in?
End Homelessness St. John's's product category is Homelessness Services. Its primary akta.pro industry code is BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services, with a secondary code of BPAGAEAB, Housing Assistance & Homeless Services. Its NAICS code is 624229 and its SIC code is 8300.