National Orientation Agency

What National Orientation Agency does

The National Orientation Agency (NOA) is a Nigerian federal government agency established by Decree No. 100 of 1993, charged with promoting civic awareness, national unity, public outreach, and dissemination of government policies and programs. It serves as the principal state instrument for value reorientation, anti-corruption messaging, and citizens' engagement, with 5,000+ staff deployed across 812 on-site offices covering all 774 Local Government Areas of Nigeria. Its statutory mandate includes management of national identity symbols (flag, anthem, constitution, pledge) and coordination of presidential inauguration and national-day ceremonies.

NOA's core product portfolio has been re-platformed into a digital stack comprising CLHEEAN — an AI-powered mobile application with natural language processing in English, Hausa, Yoruba, and Igbo plus an integrated voice assistant — together with The Explainer (policy simplification), The Curator (demographic and contact database), The Mobilizer App (activist recruitment), Insight Data (analytics), and the NOA Content Factory (programmatic content production). The technical architecture centers on a multilingual NLP knowledge base over federal policies and programs, supported by a data management layer built on The Curator.

The agency's business model is non-commercial: NOA is funded through Nigerian federal budgetary allocations and operates as a public service. Its 'customers' are Nigerian citizens (end users of civic information and orientation programs) and Federal Ministries, Departments, and Agencies (partner institutions that consume NOA's policy-dissemination capacity). Under the current Director General, Mallam Lanre Issa-Onilu, appointed October 23, 2023, NOA has pursued an active digital transformation agenda, expanded cooperation with 300+ MDAs, and engaged youth developers through national hackathons to extend its reach into digitally native audiences and the diaspora.

Name

National Orientation Agency

Legal name

National Orientation Agency

Website

https://noa.gov.ng

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The National Orientation Agency (NOA) is a Nigerian federal government agency established by Decree 100 of 1993, responsible for civic awareness, national unity, and dissemination of government policies to Nigerian citizens and federal MDAs across all 774 Local Government Areas.

Ownership category

akta.pro rank

Product category

Government Civic Engagement Services

NAICS

Public Administration (92)

akta.pro primary industry

National Statistics & Census Administration (BPAIAAAF)

Keywords

• Civic education services
• Public information dissemination
• Government civic engagement
• National unity programs
• Citizen outreach platforms

Headquarters

HQ city

Garki

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funding: As a Nigerian federal government agency, NOA is funded through government budgetary allocations. The agency does not generate commercial revenue but operates as a public service institution.

Distribution channels4 records

Marketing channels6 records

Core offering

The National Orientation Agency (NOA) is a Nigerian federal government agency that delivers civic education, national orientation, and public outreach through a hybrid physical-digital network. Its core service is providing Nigerian citizens and government MDAs with accurate, timely policy information, civic engagement tools, and real-time government-citizen interaction channels. Operations are anchored by the AI-powered CLHEEAN mobile app, broadcast media (NOA TV, NOA Radio), and 812 physical offices spanning all 774 Local Government Areas of Nigeria.

Product overview

The National Orientation Agency (NOA) operates a unified digital civic engagement ecosystem centered on the CLHEEAN Mobile App as its flagship AI-powered product, supplemented by content platforms (The Explainer, NOA Content Factory with NOA TV and NOA Radio), data management tools (The Curator with Insight Data), and youth engagement initiatives (The Mobilizer App, National Hackathons). The CLHEEAN app serves as the core AI voice assistant providing multilingual civic information, while The Explainer delivers policy explanations, and The Curator enables data-driven targeted communication strategies across Nigeria's 774 Local Government Areas.

Differentiator

Problem solved

Functional benefit

Products and services

• CLHEEAN Mobile App AI-powered digital civic engagement mobile application providing Nigerian citizens with access to civic education, AI-assisted responses in local languages (Hausa, Yoruba, Igbo), and interactive governance tools. Enables real-time engagement between citizens and government authorities.
• The Explainer Innovative publication platform designed to simplify and clarify government policies and national developments for the general public. Aims to bridge the gap between government operations and citizen understanding through regular editions covering various policy topics.
• The Curator AI-Powered Data Management system that maintains and continuously updates a demographic database, enabling well-targeted and highly effective communication strategies and citizen engagement across Nigeria's 774 LGAs.
• The Mobilizer App Youth engagement platform utilizing AI to launch virtual hackathons and involve younger demographics and diaspora communities in government policy making.
• Insight Data Data segmentation platform designed to reach the highest number of Nigerians using a 3-major segmentation approach for targeted citizen communication.
• NOA Content Factory (NOA TV, NOA Radio) Content creation ecosystem comprising NOA TV, NOA Radio, and The Explainer, dedicated to creating and disseminating content that informs and inspires action among Nigerians through traditional broadcast media.
• National Hackathons Virtual hackathons engaging young Nigerians at home and in the diaspora to foster unity among the youth and promote innovation in civic technology.

Quantifiable outcome

• 12,000+ engagement rate with 98% service satisfaction

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• UAE Digital Governance ModelsminorStrategic or Co-development Partner · 31 March 2026The CLHEEAN app draws inspiration from UAE's digital governance models. This represents knowledge transfer and best practice adoption from UAE's established digital government framework rather than a formal commercial partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• UAE Government Media Office: UAE government entity responsible for federal government communication and citizen engagement, and the explicit inspiration for NOA's CLHEEAN platform. Closely comparable in mission and digital-first civic communication approach across a multi-emirate population.
• UK Government Digital Service (GOV.UK): UK government's central digital platform providing information on government services, policies, and citizen engagement. Comparable to NOA as a federal government information and service delivery platform, though more mature, broader in scope, and operating in a higher-trust environment.

Emerging players

• Code for Africa: Africa's largest civic technology organization building digital tools for citizen engagement, government accountability, and access to information across multiple African countries. Comparable to NOA's civic education and citizen engagement mission and African focus, though operating as a non-governmental civic tech organization rather than a federal agency.
• Singapore Government Technology Agency (GovTech): Singapore's lead agency driving digital government transformation and citizen-facing technology platforms. Comparable to NOA's digital transformation agenda and AI-powered citizen engagement approach, though at a much more mature scale and with significantly stronger digital infrastructure.

Direct peers

• MyGov (India): Government of India's civic engagement platform offering citizen-government interaction, policy crowdsourcing, and discussion forums across India's diverse linguistic groups. Directly comparable to NOA's CLHEEAN as a federal government-led multilingual civic engagement initiative serving a large, linguistically diverse population.
• National Identity Management Commission (NIMC, Nigeria): Nigerian federal government agency responsible for national identity infrastructure and citizen enrollment across all 774 LGAs. Comparable to NOA in scope, federal mandate, nationwide physical infrastructure, and government-funded operating model serving Nigerian citizens at national scale.

Regional players

• BudgIT Foundation: Nigerian civic organization that simplifies public information (budgets, government data) for citizens to promote transparency and accountability. Comparable to NOA in its Nigerian civic information dissemination focus and citizen-government communication mission, though operates as a civil society organization rather than a federal agency.
• Connected Development (COD): Nigerian civic organization tracking government projects and engaging citizens in rural communities across Nigeria's LGAs. Comparable to NOA in geographic scope across Nigerian LGAs and citizen-government communication mission, though from a civil society perspective rather than a government mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NOA_Nigeria
• Facebookfacebook.com/nationalorientationagency
• LinkedInlinkedin.com/company/noa_nigeria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Orientation Agency