Planeatry Alliance

What Planeatry Alliance does

Planeatry Alliance is a UK-based food systems advisory consultancy headquartered in Leeds. Founded in January 2025 by Mike Barry (former M&S Director of Sustainable Business and creator of the Plan A programme) and Ali Morpeth (Registered Public Health Nutritionist with 20+ years' experience), the firm operates with a core team of approximately five people. Its positioning sits at the intersection of corporate sustainability strategy, public health nutrition, and multi-stakeholder coalition building within the food value chain.

The company delivers strategic planning, science translation, and coalition building services to enterprises, NGOs, policymakers and research institutions. Its service portfolio spans senior advisory engagements, bespoke research, white paper publication (including "Building Our Food Future" and "The Barometer"), and facilitation of multi-stakeholder initiatives such as the EAT-Lancet 2025 Business Insights report with the World Business Council for Sustainable Development and the Seven Levers Framework with the Institute of Grocery Distribution. The firm also maintains an academic partnership with the University of Leeds on commercial baby foods research, extending into consumer health evidence work.

Commercially, Planeatry Alliance generates revenue through project-based advisory and consulting engagements, supplemented by thought-leadership content distributed via a newsletter base of 13,000+ subscribers. Its named client roster of 30+ organisations spans UK and international retail (Lidl, M&S), food manufacturing (Quorn, Barilla, Nomad Foods), foodservice (Compass Group), international bodies (WHO), and research/policy actors, implying a diversified revenue mix by sector and geography despite the small team footprint. No external funding has been disclosed.

Name

Planeatry Alliance

Legal name

Planeatry Alliance

Website

https://planeatryalliance.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Planeatry Alliance is a UK-based food systems advisory consultancy that helps retailers, manufacturers, NGOs, policymakers and research institutions plan, evidence and convene action on healthier and more sustainable food systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advisory and Consulting Services: Project-based consulting engagements providing strategic planning, hands-on support, and implementation guidance to organizations seeking to transform their food system approaches. Services include sustainability and health strategy integration, coalition building, stakeholder engagement, and science-implementation workshops.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Planeatry Alliance provides project-based advisory and consulting services for organisations seeking to transform food systems toward healthier, more sustainable outcomes. Core deliverables include sustainability and health strategy integration, portfolio assessments, scenario modelling, coalition building across value chains, stakeholder engagement, and the translation of complex food system science into actionable business strategies via workshops, briefings, and implementation support.

Product overview

Planeatry Alliance is a senior advisory consultancy offering strategic services, research publications, and implementation support for food system transformation. The core offering includes advisory services (strategy development, coalition building, and science translation), complemented by research publications such as the 'Building Our Food Future' white paper, 'The Barometer' assessment report, and The Future of Protein report. They also provide frameworks like the IGD Seven Levers for driving healthy and sustainable diet adoption. Their approach bridges organisations, sustainability, and health to help businesses, NGOs, and policymakers implement strategies that improve human health, environmental sustainability, and business resilience.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Services

Quantifiable outcome

• Plan A at M&S delivered £750m of net business benefit and won 230 awards in ten years under Mike Barry's leadership
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WBCSDcoreStrategic or Co-development PartnerCo-developed 'Accelerating Food Systems Transformation: Business Insights from the 2025 EAT-Lancet Commission' report to help businesses across the food value chain translate science into actionable guidance.
• IGDcoreStrategic or Co-development PartnerSupported IGD's 'Framework for population diet change' by identifying seven practical levers that businesses can embed into strategy to drive healthy, sustainable diet adoption.
• University of LeedscoreStrategic or Co-development PartnerCo-authored research on commercial baby foods as visiting researchers; contributed to 'Commercial Baby Foods in Crisis' report evaluating 632 UK products.
• AFN Network+minorStrategic or Co-development PartnerSupported creation of the AFN Network+ Roadmap for Resilience diet section as policy champion, outlining three critical UK food system transformations.
• Access to Nutrition InitiativeminorStrategic or Co-development PartnerCollaborative engagement on nutrition reporting standards and food system transformation transparency initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WRAP: UK climate action NGO focused on food waste, resource efficiency, and sustainable food systems. Comparable as a food-systems advisory and coalition-builder that works with retailers, manufacturers, and policymakers on sustainability strategy.
• Anthesis Group: Global sustainability consultancy offering strategy, advisory, and implementation services to food and consumer goods companies. Comparable as a sustainability advisory competitor targeting similar enterprise clients.
• Systemiq: Systems-change advisory firm working on food, climate, and nature. Highly comparable as a strategic advisory firm driving transformation in food value chains through partnerships with corporates, NGOs, and policymakers.
• Quantis: Sustainability consulting firm specializing in environmental impact assessment, science-based targets, and strategy for food and consumer goods companies. Comparable peer in the food-sustainability advisory space.
• Ellen MacArthur Foundation: Circular economy foundation with significant food and bioeconomy programs. Comparable as a mission-driven organization convening businesses and policymakers around food-system transformation.
• Forum for the Future: UK-based sustainability charity working on food systems, climate, and circular economy. Highly comparable as a non-profit/think-tank advisory working at the intersection of business transformation and sustainability, with overlapping food-system client base.
• EAT: Food systems transformation nonprofit behind the EAT-Lancet Commission. Directly comparable as a science-to-policy translator in food systems, and an existing co-development partner with Planeatry Alliance on the 2025 Business Insights report.

Emerging players

• 3Keel: Boutique advisory firm specializing in food systems and sustainability strategy. Comparable as a smaller specialist competitor focused on food value chain transformation for corporates and investors.

Broad incumbents

• Sustainalytics: ESG research and advisory firm serving institutional investors and corporates. Comparable as a broader sustainability advisory/analytics incumbent with overlap in food and consumer sector ESG strategy work.
• Carbon Trust: Established sustainability advisory organization with broader climate/carbon focus but overlapping food and consumer goods clients. Comparable as a more scaled sustainability consultancy with similar enterprise engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/planeatryalliance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planeatry Alliance