Discover Collection Co.

What Discover Collection Co. does

Discover Collection Co. is a Bangkok-headquartered, privately held luxury hospitality company operating as an application-only Members' community that offers curated stays and locally rooted experiences across a portfolio of 18 destinations in 13 countries spanning Africa, Europe, the Middle East, Asia and the Americas. The company was founded in 2022 by Bernhard Bohnenberger, who spent 28 years as President of Six Senses, and its senior leadership draws heavily on alumni of Six Senses and other ultra-luxury hospitality brands (Soneva, Belmond, Shangri-La, Centara, Marriott, Discovery Land Company). Membership applications open in 2026, with pricing set at US$3,600 per year for an individual Global Membership and US$5,800 per year for a Joint Global Membership, plus a US$650 one-time joining fee that is donated to the Discover Collection Foundation.

The core commercial engine is a recurring subscription membership that grants access to immersive stays, personalised Curator services, wellness programming, cultural events (Ignite and Spark), and bespoke experiences across the destination portfolio. Revenue is complemented by one-time joining fees, royalties from branded Private Residences, and a structured Local Impact Fund into which each property contributes 1% of Gross Operating Revenue. Distribution is exclusively direct-to-consumer through a Member Portal on the company website, supported by content marketing, LinkedIn presence, and PR agency partnerships in the UK (Indigo8 Communications) and USA (SDA International). No proprietary technology platforms, APIs, SDKs or AI capabilities are disclosed; the technology surface is the Member Portal reservation system and standard email communications.

Adjacent revenue and impact lines include the Discover Collection Foundation (conservation, biodiversity, regeneration, education, culture), Discover Collection Private Residences (branded real estate), curated Experiences across water, land and air, and Wellbeing Programs. The company has a headquarters at Gaysorn Tower in Bangkok, 11-50 employees, no disclosed parent company, no institutional funding rounds and no listed awards, patents or regulatory actions.

Name

Discover Collection Co.

Legal name

Discover Collection Co., Ltd.

Website

https://discovercollection.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Discover Collection Co. is a Bangkok-based, members-only luxury hospitality community offering curated stays and locally rooted experiences across 18 destinations in 13 countries, serving affluent mindful travellers through annual membership subscriptions and personalised Curator services.

Ownership category

akta.pro rank

Product category

Luxury Hospitality Membership Club

NAICS

Tour Operators (561520)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Luxury membership hospitality
• Curated travel experiences
• Private residences sales
• Wellbeing retreats programs
• Sustainable tourism destinations

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Global Membership Fees: Annual membership dues provide recurring revenue. Global Membership is priced at US$3,600/year and Joint Global Membership at US$5,800/year, both plus applicable taxes. These fees grant members access to immersive stays at global destinations.
2. Membership Joining Fees: One-time joining fees of US$650 per membership (donated to Discover Collection Foundation). This applies to both Global and Joint Global Membership tiers. The fee is non-refundable unless expressly authorised in Membership Rules.
3. Local Impact Fund Contributions: Each property contributes 1% of its Gross Operating Revenue (GOR) to a Local Impact Fund. This represents a structured giving mechanism that channels funds to destination-based community and ecosystem benefits, aligned with the company's sustainability pillars.
4. Discover Collection Foundation Donations: The Foundation is supported by built-in funding including small recurring contributions linked to global revenues, Membership joining and annual fees, and royalties from residence sales, alongside philanthropic donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Discover Collection sells an annual Global Membership (US$3,600 individual / US$5,800 joint, plus a US$650 joining fee) that gives members access to 18 curated hospitality destinations across 13 countries, with bookings handled exclusively through the Member Portal and serviced end-to-end by a personal Curator. The offering bundles accommodations with curated Experiences, integrated Wellbeing Programs, and a Sustainability & Impact framework funded by a 1% Local Impact Fund from property Gross Operating Revenue.

Product overview

Discover Collection Co. is a global Members' community offering curated stays and locally rooted experiences at exclusive properties across diverse global destinations. The core product is the Global Membership program (individual at US$3,600/year or joint at US$5,800/year, plus joining fee), which provides access to a portfolio of 18+ unique destinations spanning Africa, Europe, Middle East, Asia, and the Americas. The offering integrates four key components: the Member Portal for reservations and account management, curated Experiences (water, land, air activities), Wellbeing Programs (personalized wellness therapies and retreats), and Sustainability & Impact Programs. The Discover Collection Foundation channels resources to conservation and community initiatives. Members receive dedicated personal Curator services, access to exclusive properties, cultural programming, and family-friendly amenities.

Differentiator

Problem solved

Functional benefit

Brands

• Discover Collection Foundation: The philanthropic arm of Discover Collection that channels resources to support conservation, biodiversity, regeneration, education and culture priorities across destinations.
• Discover Collection Private Residences
• Discover Collection Experiences

Products and services

• Global Membership (Individual)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Six Senses Hotels Resorts Spas: Ultra-luxury hospitality brand built around wellness, sustainability, and immersive local experiences — the same DNA Discover Collection is replicating. The founder's 28-year tenure as Six Senses President makes this the most direct strategic precedent.
• Aman Resorts: Operates ultra-luxury, low-density resorts in culturally distinctive destinations worldwide with a tightly curated guest experience and a private membership feel. Directly comparable on exclusivity, sustainability positioning, and destination portfolio strategy.
• Soneva: Ultra-luxury resort operator with strong sustainability credentials and remote, destination-led properties. Several Discover Collection leaders held senior roles at Soneva, and the operating philosophy is closely aligned.
• Belmond: Curated portfolio of luxury hotels, trains, and river cruises in iconic destinations, owned by LVMH. Highly comparable on the 'curated stays in unique locations' positioning and on combining heritage properties with experiential programming.
• Discovery Land Company: Membership-based luxury community of private residential clubs and experiential destinations. The most direct functional comparable on the gated-membership model and on blending real estate with curated experiences.

Broad incumbents

• Rosewood Hotels & Resorts: Global ultra-luxury hotel group with a curated residential-style feel and strong wellness programming. Overlaps on the HNW guest profile and destination curation but operates at much greater scale and brand breadth.
• Soho House: Membership-based global community of private clubs. Comparable on the gated membership economics and community flywheel, though focused on social/club spaces rather than destination stays.
• Mandarin Oriental Hotel Group: Iconic ultra-luxury hotel group with a strong fan-program and personal service ethos. Overlaps on the HNW, experience-led guest profile but is materially larger and more urban-skewed.
• Auberge Resorts Collection: Luxury hotel and residence portfolio in distinctive destinations, including branded residences. Comparable on destination curation and the residence-plus-experience model, though at a larger and more diversified scale.

Regional players

• The Arts Club Mayfair: Long-standing private members' club in London with curated cultural and hospitality programming. Comparable on the gated HNW membership model and cultural programming, though geographically concentrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/discover-collection
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover Collection Co.