Ultra Seat Corporation

What Ultra Seat Corporation does

Ultra Seat Corporation is a privately held Canadian industrial seating manufacturer founded around 1994 and headquartered in Acheson, Alberta, with a US distribution and returns center in Portland. The company designs, manufactures, and distributes OEM-quality heavy equipment seats, semi-truck seats, and 24-hour continuous-use office chairs across North America. Its core technology centers on modular seating systems featuring air suspension (with double dampers, manual weight adjustment up to 230 kg, and 100 mm suspension stroke), mechanical suspension, harness-equipped operator seats, and ergonomic office chairs rated for continuous 24/7 use. Supporting proprietary features include operator presence switches (e.g., CAT 82062), adjustable double-locking slide rails with universal mounting plates, and 24-volt seat and back cushion heater kits. Products are engineered to be direct replacements for OEM equipment, matching seat group numbers for Caterpillar, Hino, Kenworth, International, and Autocar with compatible connectors (e.g., Deutsch) and bolt patterns, and are certified to standards including ISO 7096 (operator seat vibration) and FMVSS 302 (flammability).

The company generates revenue primarily through hardware sales across five streams: heavy equipment seat sales (E, F, J, M, P, T, V series in air, mechanical, harness, pedestal, pod, and static configurations), semi-truck seat sales (Convoy series with Direct Air or 12-Volt Compressor options, plus Hino-specific seats), 24-hour office chair sales (Administrator, Commander II, Drafting, Supervisor), parts (air compressors, dampers, foams, replacement covers, slide rails), and cover kits. Go-to-market is multi-channel: direct e-commerce through ultraseat.com (USD) and ultraseat.ca (CAD), an authorized dealer network offering special wholesale pricing across North America, and phone-based sales via a toll-free number (1-800-667-SEAT). Unit pricing on flagship products such as the J978CH3 CAT Caterpillar Haul Truck Seat starts at $2,980 USD, with dealer contracts structured as multi-year arrangements. Customer segments span construction and mining (primary), material handling, agriculture and turf, semi-truck and commercial transportation, marine, forestry, and 24-hour continuous-use environments such as control rooms and dispatch centers. The company is privately held with no disclosed external investors, parent company, or executive team information in the available data.

Name

Ultra Seat Corporation

Legal name

Ultra Seat Corporation

Website

https://ultraseat.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultra Seat Corporation is a privately held Canadian manufacturer of OEM-quality heavy equipment, semi-truck, and 24-hour continuous-use office chairs, distributing direct and via dealers across North America to construction, mining, material handling, agriculture, marine, and trucking operators.

Ownership category

akta.pro rank

Product category

Industrial Seating Systems

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (33636), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Motor Vehicle Parts & Accessories (3714), Office Furniture (2520)

akta.pro primary industry

Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats) (IMACAKAA)

akta.pro secondary industry

Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)

Keywords

• Industrial seating systems
• Heavy equipment seats
• Aftermarket replacement seats
• Semi-truck seating
• 24-hour office chairs

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Heavy Equipment Seat Sales: Sale of OEM-quality industrial seats for material handling, forestry, construction, mining, agriculture, marine, and turf applications. Product lines include multiple series (J, E, F, M, P, T, V) with various configurations.
2. Semi-Truck Seat Sales: Specialized seating for semi-truck applications including Convoy series with Direct Air and 12 Volt Compressor options, as well as Hino-specific seats.
3. 24-Hour Office Chair Sales: Continuous-use office chairs designed for around-the-clock environments, including Administrator, Commander II, Drafting, and Supervisor models.
4. Parts and Accessories: Replacement parts including air compressors, dampers, seat foams, replacement covers, slide rails, and accessories such as armrests, headrests, heater kits, seat belts, suspensions, and turntables.
5. Cover Kits: Seat cover kits in various styles (high back, medium back, low back) for equipment seats and semi-trucks to protect and extend seat life.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ultra Seat Corporation manufactures and sells OEM-quality industrial seating systems for heavy equipment (construction, mining, material handling, forestry, agriculture, marine), semi-truck applications, and continuous-use (24/7) office environments. The company offers its own product lines (Ultra Seats in E, F, J, M, P, T, V series; Convoy semi-truck seats; 24-hour office chairs) alongside a full range of seat accessories, replacement parts, and protective cover kits, sold directly and through an authorized dealer network.

Product overview

Ultra Seat Corporation is a manufacturer of OEM-quality heavy equipment seats serving material handling, forestry, construction, mining, agriculture, turf, and marine industries for over 30 years. The product portfolio centers on Ultra Seats available in multiple series (E, F, J, M, P, T, V) with various configurations including air suspension, harness, mechanical, pedestal, pod, and static variants. The company also produces Semi-Truck Seats including the Convoy series with Direct Air and 12 Volt Compressor options, and 24 Hour Office Chairs designed for continuous-use environments. Supporting the core seating products is a comprehensive range of accessories (Air Lumbar, Armrests, Headrests, Heater Kits, Seat Belts, Suspensions), parts (Air Compressors, Dampers, Slide Rails), and Cover Kits. The product architecture is modular, allowing various seat types and configurations to be customized with compatible accessories and replacement parts.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultra Seats (Heavy Equipment Seats)

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CaterpillarcoreTechnology or IntegrationUltra Seat manufactures replacement seats that directly replace Caterpillar (CAT) original equipment. Products are designed to match CAT seat group numbers including 309-5350, 355-6681, 358-3854, 362-3442, 384-6165, 385-7826, and 385-7827. Seats feature Deutsch connectors compatible with CAT systems and operator presence switches (CAT 82062).
• CAT (Caterpillar) Equipment DealersminorChannel Partner/ Reseller/ DistributorCAT equipment dealers and service centers serve as potential distribution channels for Ultra Seat replacement seats through aftermarket replacement inquiry processes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KAB Seating: KAB Seating (part of Commercial Vehicle Group) is one of the largest global manufacturers of commercial vehicle and off-highway seating, directly competing with Ultra Seat in heavy equipment, agricultural, and material handling operator seats.
• Grammer AG: Grammer AG is a leading global supplier of commercial vehicle and off-highway operator seats, including air-suspended and mechanical-suspension seats for construction, agricultural, and material handling equipment — closely comparable to Ultra Seat's core product line.
• ISRI (Commercial Vehicle Group): ISRI is a major CVG brand focused on commercial truck and off-highway seating, including air suspension seats — directly comparable to Ultra Seat's Convoy semi-truck seat and heavy equipment product families.
• Sears Seating (CVG): Sears Seating, part of Commercial Vehicle Group, manufactures agricultural, construction, and material handling operator seats — overlapping heavily with Ultra Seat's J, E, F, M, P, T, and V series products.
• Seats Incorporated: Seats Incorporated is a North American manufacturer of industrial and agricultural seating solutions, including air suspension and mechanical suspension operator seats — competing directly with Ultra Seat in similar equipment verticals.
• AIS (American Industrial Seating): American Industrial Seating manufactures operator and suspension seats for material handling, construction, and turf equipment — directly comparable to Ultra Seat's industrial off-highway seating offerings.

Broad incumbents

• Adient: Adient is one of the world's largest automotive seating manufacturers, primarily serving passenger car OEMs but with adjacent industrial seating exposure — a broad incumbent whose scale and OEM relationships set a competitive benchmark for the category.
• Faurecia: Faurecia is a global automotive tier-1 supplier with deep seating expertise across passenger and commercial vehicle segments — a broad incumbent that competes indirectly via OEM relationships and aftermarket parts networks.
• Hon Office Furniture: Hon is a major office furniture manufacturer with task and intensive-use seating lines that overlap with Ultra Seat's 24-hour office chair segment — a partial overlap relevant for the secondary commercial product line.

Regional players

• Be-Ge Seating: Be-Ge is a Scandinavian manufacturer of driver and operator seats for commercial vehicles, buses, and off-highway equipment, often rebranded for European OEMs — a regional competitor in the same heavy equipment seating category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ultraseat1
• Facebookfacebook.com/Ultraseatcorp
• LinkedInlinkedin.com/company/ultra-seat-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultra Seat Corporation