Broadstreet Infamous

What Broadstreet Infamous does

Broadstreet Infamous is a Georgia-based craft distillery founded in 2022 and headquartered in Greensboro that produces and sells bourbon and whiskey under the Broadstreet Infamous Whiskey brand. The company positions itself as an award-winning premium spirits brand and operates an event-driven go-to-market motion anchored by NASCAR Craftsman Truck Series sponsorships, including an ongoing associate sponsorship with TRICON Garage's No. 15 entry driven by Tanner Gray and a home-state presence at Atlanta's EchoPark Speedway.

In November 2025 the company expanded its stated corporate scope beyond distilling into the broader beverages and entertainment verticals, with the stated intent of diversifying its product surface, content offerings, and partnership base. Revenue mechanics comprise two streams: beverage product sales (one-time license/wholesale model) and motorsports event sponsorships (advertising/exposure-driven). Distribution channels are not publicly disclosed, consistent with a small craft producer likely operating through regional wholesalers and limited retail. The company is privately held, founder-owned, and small, with 1-10 employees and a six-person co-founder leadership team covering CEO (Lorenze Tremonti), President (Mark Matuszek), CMO (Chris R. Roberts), CBO (Shaun Roberts), Chairman (Peter Michael Allen), and additional co-founder Brian Potts.

Customer segmentation is horizontal and persona-based, targeting NASCAR and motorsports enthusiasts (primary) for event-driven brand visibility and premium beverage consumers (secondary) for at-home spirits purchases. No enterprise customers, recurring contracts, or third-party distribution partners are named in the available data, and no funding rounds, parent entities, or institutional investors are disclosed, indicating an independent, bootstrapped operating posture.

Name

Broadstreet Infamous

Legal name

Broadstreet Infamous

Website

https://broadstreetinfamous.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Broadstreet Infamous is a Georgia-based craft bourbon and whiskey producer founded in 2022 that sells spirits under its own brand and leverages NASCAR Truck Series sponsorships as its primary marketing channel, targeting motorsports enthusiasts and premium beverage consumers.

Ownership category

akta.pro rank

Product category

Craft Bourbon & Whiskey Spirits

NAICS

Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Bourbon whiskey production
• Craft distilled spirits
• Motorsports brand sponsorship
• Premium beverage brand
• NASCAR sponsorship marketing

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Beverage Product Sales: Revenue generated from the production and sale of bourbon and whiskey products under the Broadstreet Infamous brand.
2. Event Sponsorships: Revenue generated through associate sponsorships at motorsports events, including NASCAR Truck Series races, positioning the brand in front of racing audiences.

Go-to-market motion1 record

Marketing channels1 record

Core offering

Broadstreet Infamous is a craft distillery that produces and sells bourbon and whiskey spirits to consumers. The company generates brand visibility and revenue through associate sponsorships at NASCAR Truck Series events, including a partnership with TRICON Garage, positioning its spirits portfolio in front of motorsports audiences.

Product overview

Broadstreet Infamous is an award-winning bourbon/whiskey brand based in Georgia/Greensboro. The company has expanded its operations to include beverages and entertainment, offering sponsorship opportunities across various demographics and regions. The brand maintains a presence in motorsports through partnerships with NASCAR teams like TRICON Garage.

Differentiator

Problem solved

Functional benefit

Products and services

• Bourbon and Whiskey Spirits Distilled bourbon and whiskey products produced by the company and sold to consumers through spirits distribution and retail channels.
• Motorsports Event Sponsorships Associate sponsorship placements at motorsports events, including a partnership with TRICON Garage in the NASCAR Truck Series, providing brand exposure for the company's spirits portfolio.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TRICON GaragecoreGTM or Marketing Partner · 16 February 2026Broadstreet Infamous has partnered with TRICON Garage as an associate sponsor for the No. 15 NASCAR Craftsman Truck Series entry driven by Tanner Gray. The partnership represents a home-state race appearance at Atlanta's EchoPark Speedway and marks the brand's continued presence with one of NASCAR's premier teams. This sponsorship relationship has been ongoing and continues to grow across motorsports events.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Castle & Key Distillery: Castle & Key is a Kentucky craft distillery producing bourbon, rye, and gin with experiential branding. Comparable as a craft spirits brand that blends heritage storytelling with premium positioning.
• Wilderness Trail Distillery: Wilderness Trail is a Kentucky craft bourbon producer that scaled from craft to national distribution. Comparable as an emerging craft bourbon brand that has pursued a similar trajectory from small-scale to broader distribution.
• Smooth Ambler: Smooth Ambler is a West Virginia craft distillery producing bourbon and rye whiskey with national distribution. Comparable as a craft bourbon brand targeting premium consumers and on-premise accounts.

Broad incumbents

• Maker's Mark: Maker's Mark is a premium Kentucky bourbon produced by Beam Suntory with strong brand-led marketing. Comparable as a premium bourbon brand targeting similar premium beverage consumers as Broadstreet Infamous.
• Bulleit Bourbon: Bulleit is a frontier-inspired premium bourbon distributed by Diageo with strong on-premise and motorsports-adjacent marketing. Comparable as a craft-styled bourbon brand with premium positioning competing in the same category as Broadstreet Infamous.
• Jack Daniel's: Jack Daniel's is a global Tennessee whiskey brand owned by Brown-Forman, dominating the American whiskey category. Comparable as a bourbon/whiskey brand competing for the same consumer occasion and retail shelf space as Broadstreet Infamous.
• Heaven Hill Distillery: Heaven Hill is one of the largest family-owned American whiskey producers, distributing Evan Williams, Elijah Craig, and other bourbon brands. Comparable as a major bourbon manufacturer competing for the same shelf and consumer occasions.
• Woodford Reserve: Woodford Reserve is a premium Kentucky bourbon owned by Brown-Forman with deep equestrian and heritage marketing. Comparable as a premium bourbon brand with experiential storytelling targeting similar affluent consumers.

Regional players

• Old Fourth Distillery: Old Fourth Distillery is an Atlanta, Georgia-based craft distillery producing bourbon and whiskey with a focus on the Southeast US market. Comparable as a Georgia-based craft spirits producer serving overlapping regional consumers.
• ASW Distillery: ASW Distillery is an Atlanta-based craft distillery producing bourbon, rye, and other American spirits with strong Georgia identity. Comparable as a Georgia craft bourbon producer competing in the same regional market as Broadstreet Infamous.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/broadstinfamous
• Facebookfacebook.com/BroadstreetInfamous
• LinkedInlinkedin.com/company/broadstreetinfamous

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadstreet Infamous