EveryWatch
EveryWatch is a Dubai-based luxury watch marketplace and analytics platform that aggregates 7.9M+ listings from 300+ auction houses and 180+ dealers, serving 50,000+ collectors, dealers, and brands with pricing data, portfolio tools, and AI-powered alerts.
- Company typePrivate
- Founded2021
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What EveryWatch does
EveryWatch is a Dubai-headquartered (DMCC free zone) data-first luxury watch marketplace and analytics platform. It aggregates watch listings from more than 300 auction houses and 180+ marketplaces and dealers worldwide, maintaining a database of 7.9M+ listings that spans 35+ years of historical transaction and pricing data. The platform serves 50,000+ users globally, spanning individual collectors, dealers, auction houses, and watch manufacturers; it is reportedly used by two of the three 'Holy Trinity' brands (Patek Philippe, Audemars Piguet, Rolex) for market intelligence.
The product suite includes a marketplace, a portfolio tracker, an analytics platform with brand-level price indices (e.g., Rolex, Patek Philippe, Audemars Piguet, A. Lange & Söhne, F.P. Journe), a Watch Scanner that uses image recognition to identify watches from photos, a Sales Advisory service for off-market transactions, and a mobile application on iOS and Android. Underlying technology centers on aggregating and normalizing heterogeneous listings from auction houses and dealer marketplaces, supported by AI-driven anomaly detection on listings data and a recommendation engine that delivers personalized watch alerts to users.
The business model combines premium subscription tiers (the primary revenue driver) with affiliate commissions on transactions routed through partner dealers and auction houses. Distribution is anchored by a network of 1,920+ dealers and auction houses across 100+ countries, providing localized pricing and valuation coverage. EveryWatch is privately held, operates with a 45-person team, and has not publicly disclosed external funding to date.
EveryWatch firmographics
Firmographics- Name
- EveryWatch
- Legal name
- EveryWatch DMCC
- Website
- https://everywatch.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EveryWatch is a Dubai-based luxury watch marketplace and analytics platform that aggregates 7.9M+ listings from 300+ auction houses and 180+ dealers, serving 50,000+ collectors, dealers, and brands with pricing data, portfolio tools, and AI-powered alerts.
- Ownership category
- akta.pro rank
EveryWatch industry classification
Industry- Product category
- Luxury Watch Market Analytics and Data Platform
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Pre-owned, Vintage & Certified Pre-owned Watches (CRAKADAM)
- akta.pro secondary industry
- Pre-owned Watch Dealers & Exchanges (CRAKAKAB)
Keywords
Where EveryWatch is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
EveryWatch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Premium Subscription Services: Monthly and annual premium membership plans providing enhanced access to data, analytics, and advanced features. Premium subscribers get prorated benefits based on their subscription tier.
- Commission from Listings: The platform receives commissions from certain listings, such as eBay, when a purchase is made through referred links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Premium Plan |
| Subscription | Annual | Annual Premium Plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
EveryWatch product offering
Product offeringCore offering
EveryWatch is a data-first luxury watch marketplace and analytics platform that aggregates listings, auction results, and market intelligence from over 300 auction houses and 180+ marketplaces and dealers worldwide into a unified platform. Its core offering combines a Watch Listing & Marketplace, a Portfolio Tracker for collectors, an Analytics & Magazine publishing market reports, and a Sales Advisory off-market service, gated by freemium and premium subscription plans and extended via iOS/Android mobile apps.
Product overview
EveryWatch is a data-first luxury watch marketplace and analytics platform that aggregates listings, auction results, and market intelligence from over 300 auction houses, 180+ marketplaces and dealers, and 35+ years of market history into a unified platform. The core product is the Watch Listing & Marketplace, which serves as the primary discovery and transaction surface for luxury timepieces. This is supported by the Portfolio Tracker for collectors managing personal holdings, the Analytics & Magazine for market reports and trend analysis, and the Sales Advisory for off-market watch sales. A Mobile App extends access to iOS and Android users, while Premium Subscription Plans (Monthly and Annual) gate advanced analytics, personalized alerts, and dealer archive access behind a paid membership. The Watch Scanner feature enables image-based watch identification. Together, these components form an integrated watch ecosystem — spanning discovery, valuation, portfolio management, market intelligence, and private sales — designed for collectors, dealers, auction houses, and watch enthusiasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Watch Listing & Marketplace A comprehensive marketplace aggregating watch listings from 300+ auction houses and 180+ marketplaces and dealers worldwide, allowing users to explore, track, and purchase luxury timepieces across multiple channels. Targeted at collectors, dealers, and watch enthusiasts.
- Portfolio Tracker A collector tool enabling users to track and analyze their personal watch collection, providing accurate value monitoring based on real sales and auction results from 850+ watch dealers and auction houses. Targeted at watch collectors managing personal holdings.
- Analytics & Magazine A market insights platform publishing detailed reports and trend analyses for watches, brands, and market categories based on over 250 tracked features and data points, including the EveryWatch Secondary Market Report, Q3 Market Movements Report, Investment-Grade Watches reports, and tariff reports. Targeted at collectors, dealers, brands, and watch journalists.
- Sales Advisory An off-market selling service enabling collectors to sell luxury watches through a discreet, secure process; watches are shared with trusted professionals and buyers without public listing on the platform. Targeted at collectors seeking discreet, high-value sales of luxury timepieces.
- Mobile App A mobile application providing access to EveryWatch's watch marketplace, portfolio tracking, and market analytics on iOS and Android devices, including location-based services and real-time watch alerts for on-the-go access. Targeted at collectors and enthusiasts requiring mobile access.
- Premium Subscription Plans Paid membership tiers (Monthly and Annual) providing access to premium features including dealer archives, advanced analytics, personalized watch alerts, full valuation tools, and exclusive market reports, on top of a free tier with basic access. Targeted at users needing advanced analytics and personalization.
Quantifiable outcome
- 150,000 new watches added to the market monthly with real-time alerts
- +2 more outcomes
Companies that use EveryWatch
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
EveryWatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature4 records
EveryWatch partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights6 records
EveryWatch competitors and assessment
Company assessmentBroad incumbents
- Phillips Watches: Phillips is a global auction house specializing in watches and is one of EveryWatch's key data sources for high-end auction results. It operates in the same luxury watch ecosystem and has invested in client-facing digital tools to surface its own market data.
- Watchfinder & Co. Watchfinder & Co. is a large pre-owned luxury watch retailer and authorized service center, operating globally with its own inventory and trade-in program. It overlaps with EveryWatch's pre-owned watch focus but operates as a vertically integrated dealer rather than a neutral data platform.
- Sotheby's: Sotheby's is one of the world's leading auction houses for luxury watches and a major data source for EveryWatch's aggregated platform. As an incumbent, it has begun offering its own client-facing market analytics tools that could compete with EveryWatch's value proposition for high-end collectors.
- Christie's: Christie's is a major auction house for luxury watches contributing hundreds of thousands of sale results to EveryWatch's database. It represents an incumbent that could potentially launch proprietary analytics competing with EveryWatch, and as a data source partner has leverage over platform access.
Direct peers
- WatchCharts: WatchCharts is a watch price tracking and market analytics platform that aggregates transaction data across major marketplaces and auction houses to provide price history, trends, and valuation tools. It is the most direct competitor to EveryWatch's analytics and valuation proposition, though with a smaller dealer network and shorter historical depth.
- WatchBox: WatchBox is a global pre-owned watch dealer and content platform offering buying, selling, and trading of luxury timepieces, with significant investment in market data and editorial content. It competes with EveryWatch in the data and analytics layer while also operating a transacting dealer business.
- Chrono24: Chrono24 is the world's largest online marketplace for new and pre-owned luxury watches, aggregating listings from thousands of dealers and private sellers globally. It is the closest direct competitor to EveryWatch's marketplace and listing-aggregation functionality, though it transacts on its own platform rather than serving purely as a data layer.
Emerging players
- Bob's Watches: Bob's Watches is one of the largest pre-owned Rolex dealers in the U.S., with an authentication-led marketplace and price transparency tools. It is a relevant comparison for EveryWatch's dealer-facing and consumer-facing listings aggregation.
- Hodinkee: Hodinkee is a leading watch media and commerce platform offering editorial content, original reporting, and a pre-owned watch sales channel. While primarily a media brand, Hodinkee's coverage of secondary market trends and its Hodinkee Shop overlap with EveryWatch's content and marketplace functions.
- Crown & Caliber: Crown & Caliber is a U.S.-focused pre-owned luxury watch dealer with an e-commerce platform and trade-in services. It overlaps with EveryWatch's pre-owned marketplace scope on a regional basis but lacks the global aggregation breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EveryWatch social profiles
Digital presenceEveryWatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
EveryWatch leadership team
Management profileNumber of profiles
EveryWatch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EveryWatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EveryWatch
What does EveryWatch do?
EveryWatch is a data-first luxury watch marketplace and analytics platform that aggregates listings, auction results, and market intelligence from over 300 auction houses and 180+ marketplaces and dealers worldwide into a unified platform. Its core offering combines a Watch Listing & Marketplace, a Portfolio Tracker for collectors, an Analytics & Magazine publishing market reports, and a Sales Advisory off-market service, gated by freemium and premium subscription plans and extended via iOS/Android mobile apps.
Is EveryWatch a public or private company?
EveryWatch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EveryWatch founded?
EveryWatch was founded in 2021. It employs 11 to 50 people.
Where is EveryWatch based?
EveryWatch is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does EveryWatch make money?
Two revenue lines are on record. Premium Subscription Services are the primary driver. The others are commission from Listings.
Who are EveryWatch's main competitors?
Broad incumbents on record are Phillips Watches, Watchfinder & Co., Sotheby's and Christie's. Direct peers are WatchCharts, WatchBox and Chrono24. Emerging players are Bob's Watches, Hodinkee and Crown & Caliber.
Does EveryWatch have an API?
No public API is recorded for EveryWatch.
What industry is EveryWatch in?
EveryWatch's product category is Luxury Watch Market Analytics and Data Platform. Its primary akta.pro industry code is CRAKADAM, Pre-owned, Vintage & Certified Pre-owned Watches, with a secondary code of CRAKAKAB, Pre-owned Watch Dealers & Exchanges. Its NAICS code is 42394 and its SIC code is 5961.