The Justice Project
The Justice Project is a 501(c)-style nonprofit founded in 2004 that publishes free legal-information articles across criminal, family, commercial, and estate law, targeting consumers and small businesses while advocating for criminal justice reform and wrongful conviction prevention.
- Company typePrivate
- Founded2004
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Justice Project does
The Justice Project is a U.S.-based 501(c)-style nonprofit organization founded in 2004 by John F. Terzano to advance fairness and accuracy in the criminal justice system, with a particular focus on capital punishment and wrongful conviction reform. The organization is headquartered in San Francisco, California (per its Terms of Service governing law), and was led by President John Terzano with Kirk Noble Bloodsworth — the first U.S. death-row prisoner exonerated by DNA evidence — serving as Program Officer.
The organization's primary product is a WordPress-based legal information website (thejusticeproject.org) that publishes free, SEO-oriented articles across multiple practice areas including family law, criminal law, commercial law, financial law, estate planning, property law, and employment law. The site targets general consumers and small businesses researching legal questions, with content distributed through organic search, social channels (Facebook, Twitter, Pinterest, LinkedIn), and Pinterest bookmarking integrations. Beyond articles, the organization publishes Policy Reviews on wrongful convictions and runs state-specific reform campaigns in Tennessee and Texas.
The business model is grant-funded nonprofit advocacy and public education. There are no enterprise customers, no paid product tiers, and no disclosed revenue figures; the only direct monetization layer is an optional VIP account offering ad-free browsing and priority email support. The site operates without venture capital, private equity, or institutional backing, and has no disclosed patents, certifications, partnerships, or active M&A activity.
The Justice Project firmographics
Firmographics- Name
- The Justice Project
- Legal name
- The Justice Project
- Website
- https://thejusticeproject.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Justice Project is a 501(c)-style nonprofit founded in 2004 that publishes free legal-information articles across criminal, family, commercial, and estate law, targeting consumers and small businesses while advocating for criminal justice reform and wrongful conviction prevention.
- Ownership category
- akta.pro rank
The Justice Project industry classification
Industry- Product category
- Criminal Justice Advocacy
- NAICS
- Other Justice, Public Order, and Safety Activities (922190)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Criminal Justice Reform & Legal System Advocacy (BPAGAFAI)
- akta.pro secondary industry
- Legal Literacy & Public Legal Education (Know Your Rights) (EDAAAFAI)
Keywords
Where The Justice Project is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
The Justice Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Public Education and Advocacy: The Justice Project functions as an educational nonprofit organization focused on criminal justice reform advocacy. The website provides free legal information resources. The organization's revenue model appears to be grant-funded based on references to congressional funding programs and nonprofit status.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Justice Project product offering
Product offeringCore offering
The Justice Project operates a free legal information website that publishes educational articles and blog posts across multiple practice areas including family law, criminal law, commercial law, estate planning, financial law, property law, and employment law. In parallel, the organization conducts criminal justice reform advocacy, producing Policy Reviews on wrongful convictions and capital punishment reform and engaging in state-specific reform campaigns in Tennessee and Texas.
Product overview
The Justice Project is a single-product legal information website that provides free online legal guidance and articles across multiple practice areas. The website serves as a content platform publishing educational legal articles rather than a software product or legal services platform.
Differentiator
Problem solved
Functional benefit
Products and services
- The Justice Project Website A free legal information website publishing educational articles and blog posts across multiple practice areas including Family Law, Criminal Law, Commercial Law, Financial Law, Estate Planning, Property Law, and Employment Law. It serves individuals, families, and small businesses seeking plain-language explanations of legal rights and procedures.
Companies that use The Justice Project
Customer profileSegments3 records
Ideal customer profiles4 records
The Justice Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Justice Project partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Justice Project competitors and assessment
Company assessmentBroad incumbents
- ACLU: Larger, well-funded civil liberties organization that litigates and advocates on criminal justice reform among many other issues. A broader incumbent competing for the same donor and policy-advocacy mindshare.
- LegalZoom: Large consumer legal-services platform offering forms, attorney matching, and a broad library of free legal articles across most practice areas. A dominant incumbent in the same consumer-legal-information space The Justice Project serves with its content site.
Direct peers
- Equal Justice Initiative: Nonprofit focused on ending mass incarceration and challenging racial and economic injustice in the criminal justice system. Overlaps directly with The Justice Project's reform advocacy and policy-publication mission.
- The Sentencing Project: Research and advocacy nonprofit producing policy analysis and reform recommendations on sentencing, incarceration, and criminal justice. Comparable to The Justice Project's policy-review output and reform-advocacy posture.
- Nolo: Long-running consumer legal information publisher producing articles, guides, and self-help legal content across practice areas. Operates the same content-led information model as The Justice Project's website and is the closest direct comparable for SEO-driven legal information publishing.
- Avvo: Legal directory and consumer information platform providing Q&A, articles, and lawyer profiles. Operates an adjacent content-plus-directory model that overlaps with The Justice Project's content-led legal information site serving individuals and small businesses.
- FindLaw: Legal information portal owned by Thomson Reuters publishing free legal articles, FAQs, and case summaries across practice areas for consumers and small businesses. Comparable to The Justice Project on the website/content-publishing side, with overlapping SEO-driven traffic strategy.
- Innocence Project: National nonprofit dedicated to exonerating wrongfully convicted individuals and reforming the criminal justice system. The closest mission-aligned peer to The Justice Project's founding advocacy objective around wrongful convictions and capital punishment.
Emerging players
- Vera Institute of Justice: Research and reform organization that partners with government to drive criminal justice reform. Partial overlap with The Justice Project's policy-and-reform mission, operating a more research-and-systems-change oriented model.
- LawDepot: Consumer self-help legal document and information provider publishing articles across family, property, and estate topics. Comparable as a content-plus-tools consumer legal-information platform with similar horizontal practice-area coverage to The Justice Project.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
The Justice Project social profiles
Digital presenceThe Justice Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Justice Project leadership team
Management profileNumber of profiles
Profiles2 records
The Justice Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Justice Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Justice Project
What does The Justice Project do?
The Justice Project operates a free legal information website that publishes educational articles and blog posts across multiple practice areas including family law, criminal law, commercial law, estate planning, financial law, property law, and employment law. In parallel, the organization conducts criminal justice reform advocacy, producing Policy Reviews on wrongful convictions and capital punishment reform and engaging in state-specific reform campaigns in Tennessee and Texas.
Is The Justice Project a public or private company?
The Justice Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Justice Project founded?
The Justice Project was founded in 2004. It employs 1 to 10 people.
Where is The Justice Project based?
The Justice Project is headquartered in Washington, United States, in the North America region.
How does The Justice Project make money?
One revenue line is on record: public Education and Advocacy.
Who are The Justice Project's main competitors?
Broad incumbents on record are ACLU and LegalZoom. Direct peers are Equal Justice Initiative, The Sentencing Project, Nolo, Avvo, FindLaw and Innocence Project. Emerging players are Vera Institute of Justice and LawDepot.
Does The Justice Project have an API?
No public API is recorded for The Justice Project.
What industry is The Justice Project in?
The Justice Project's product category is Criminal Justice Advocacy. Its primary akta.pro industry code is BPAGAFAI, Criminal Justice Reform & Legal System Advocacy, with a secondary code of EDAAAFAI, Legal Literacy & Public Legal Education (Know Your Rights). Its NAICS code is 922190 and its SIC code is 2741.