GUNTRY

What GUNTRY does

GUNTRY is a privately held, single-location indoor training and recreation facility in Owings Mills, Maryland, founded in 2020 and operated by Karen Becker and Brian Wolf (Wolfland, Inc.). It operates 34 indoor shooting lanes across 25-yard and 100-yard pistol/rifle ranges, augmented by AR500 steel containment, HEPA-filtered ventilation, and military-grade programmable targets. The facility also offers archery (40-yard indoor range plus BIGshot simulator), self-defense and MMA training (Stanley Combatives), VirTra and multi-sport simulators, a full-service café, and venue rental in a 6,000 sq ft VIP Lounge.

The business monetizes through a layered revenue stack: tiered subscription memberships (Standard, Police/Fire/Military, VIP at $250/month with $5,000 initiation, Corporate, Archery, Self-Defense), pay-per-use lane and simulator reservations, structured training programs (Maryland HQL, Wear and Carry, 36-hour Handgun Academy, Security Guard Initial and In-Service), on-site retail via shop.guntry.com, café dine-in/take-out/delivery, firearm transfers and armory services, fingerprinting via ESS partnership, and event/venue rental. Technology is vendor-supplied rather than proprietary AI; go-to-market is direct-to-consumer through website, mobile app (iOS/Android), phone reservations, and walk-ins, supported by social media, USCCA co-marketing, and local PR.

A major 22,000 sq ft expansion completed in March 2025 added archery, Stanley Combatives, multi-sport simulators, and event space, positioning GUNTRY as a multi-vertical regional destination rather than a traditional shooting range. Customer base is highly fragmented across individual firearms enthusiasts, archers, self-defense learners, families, corporate event clients, law enforcement/military, and security guard trainees.

Name

GUNTRY

Legal name

Wolfland, Inc.

Website

https://guntry.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

GUNTRY is a privately held, single-location indoor training and recreation facility in Owings Mills, Maryland, operating 34 shooting lanes alongside archery, MMA (Stanley Combatives), simulators, a café, and event venues for individual consumers, law enforcement, and corporate clients.

Ownership category

akta.pro rank

Product category

Indoor Shooting Range and Firearms Training Facility

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Hunting, Shooting Sports & Archery Retail (CRAMABAK), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Armed Security & Firearms Training & Qualification (BPAKAOAB)

Keywords

• Indoor shooting range
• Firearms training services
• Archery instruction
• Self-defense training
• Tactical simulators

Headquarters

HQ city

Owings Mills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Multiple membership tiers (Standard, Police/Fire/Military, VIP, Corporate, Archery, Self-Defense/Combat) providing recurring monthly or annual revenue with benefits including waived range fees, discounts on services, priority booking, and exclusive access.
2. Range Lane Reservations: Pay-per-use revenue from firearm range lanes (25-yard and 100-yard pistol/rifle ranges) and archery range. Non-members can reserve up to 7 days in advance; members up to 14 days.
3. Firearms Training Classes: Revenue from structured training programs including HQL certification, Concealed Carry Permit courses, defensive pistol courses, rifle training, and security guard training. Classes range from introductory to advanced levels.
4. Retail Sales: On-site Pro Shop selling firearms, ammunition, accessories, archery equipment, and apparel. Authorized 5.11 Tactical retailer. Competitively priced ammunition.
5. Food and Beverage: Full-service Café offering breakfast, lunch, and dinner with dine-in and carry-out options. Catering available for events.
6. Venue Rental: Rental of VIP Lounge (6,000 sq. ft., up to 120 people), Executive Board Room, Cigar Lounge, classrooms, auditorium, and multipurpose rooms for corporate events, parties, weddings, and receptions.
7. Fingerprinting Services: Live-Scan ($75) and Ink ($35) fingerprinting services through partnership with ESS for HQL, CCW, employment, licensing, and security guard applications.
8. Firearm Transfers: Firearm transfer services by appointment, including outside normal business hours.
9. Golf Instruction: Private golf lessons at $125/hour with Coach Jake Dant using TrackMan Golf Simulator.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

GUNTRY is an indoor training and recreation facility in Owings Mills, Maryland offering 34 indoor shooting lanes (25-yard and 100-yard pistol/rifle ranges), certified firearms training (HQL, CCW, Handgun Academy, Security Guard), a 40-yard indoor archery range with BIGshot simulator, Stanley Combatives self-defense and martial arts training, and a multi-sport simulator room featuring VirTra, TrackMan Golf, and E6 simulators. The facility is supported by a full-service café, an on-site Pro Shop and e-commerce store, fingerprinting services, and event venue rental, with tiered membership programs (Standard, Police/Fire/Military, VIP, Corporate, Archery) that provide recurring revenue alongside pay-per-use reservations.

Product overview

GUNTRY is a state-of-the-art indoor training and recreation facility offering a comprehensive suite of services centered around firearms, archery, and self-defense training. The core offering includes 34 indoor shooting lanes across 25-yard and 100-yard ranges with advanced AR500 steel containment and ventilation systems, complemented by firearm rentals, armory services, and firearms training through the Handgun Academy. The 22,000 sq. ft. expansion (opened March 2025) added archery facilities with a 40-yard indoor range and BIGshot Simulator, Stanley Combatives martial arts training, and a Multi-Sport Simulator Room featuring TrackMan Golf. Additional services include VirTra firearm simulation, café dining, venue rental, fingerprinting services, security guard training, and an online store. The company operates multiple membership tiers (Standard, VIP, Corporate, Police/Fire/Military, Archery) providing tiered access to facilities and discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Stanley Combatives: Self-defense and martial arts training program offering Brazilian Jiu-Jitsu, Boxing, Combatives, Fitness, Kickboxing, MMA, Muay Thai, Women's Self-Defense, Youth Boxing, and Youth Muay Thai. Led by Brian Stanley.
• GUNTRY Handgun Academy
• GUNTRY Academy
• BIGshot Archery Simulator

Products and services

• Indoor Shooting Ranges 34 indoor shooting lanes including 25-yard and 100-yard pistol and rifle ranges, equipped with AR500 steel containment systems, sound baffling, bulletproof glass shooting stalls, and an advanced ventilation/HEPA filtration system. Customers reserve lanes in advance (non-members up to 7 days; members up to 14 days), and only two customers are allowed per lane.
• Firearm Rentals Rental of various firearms for use on the shooting ranges; a minimum of two guests is required for all rental firearms (no solo rentals).
• Armory Services On-site gunsmith services including firearm maintenance, repair, cleaning, customizations, and alterations performed by expert gunsmiths.
• Firearms Training & Handgun Academy Structured firearms training programs from beginner to advanced levels, including the 36-hour GUNTRY Handgun Academy, Maryland Handgun Qualification License (HQL), and Wear and Carry Permit (CCW) courses taught by certified instructors such as Grant Lyons. Curriculum is equivalent to nationally recognized programs such as NRA Personal Protection and USCCA Protector Academy.
• Firearm Transfers Firearm transfer service that allows customers to transfer purchased firearms through the facility by appointment, including outside of normal business hours.
• Security Guard Training Maryland-certified security guard training including the Initial Security Guard Training Program (12 hours, $260) and In-Service Training ($150), aligned with Maryland state law requirements for armed and unarmed security guards. Fingerprinting available on-site for $75 additional.
• Archery Range & Training 40-yard indoor archery range with elevated shooting platforms and 3D targets, offering youth programs, group lessons, and competitive leagues for archers of all skill levels from youth to adult.
• Archery Pro Shop Retail shop offering archery equipment including compound bows (Mathews, Diamond, Mission, Bear, Bowtech), traditional bows, crossbows (Barnett, Excalibur, Mission, 10 Point/Wicked Ridge), plus workshop services for bow tuning, arrow cutting, repairs, and custom orders.
• VirTra Firearm Simulator State-of-the-art 300-degree screen simulator with over 200 tactical and family-friendly scenarios, haptic feedback, and interactive training experiences for high-stress scenario practice. Uses specialized laser pistols (Glock) and rifles (AR) instead of live ammunition. Pricing: $44/half hour or $88/hour per time slot.
• BIGshot Archery Simulator Interactive 14-yard archery simulator with virtual game scenarios, true vitals, hunting simulations, league scoring, and competition mode; allows attachment of personal tree stands and saddles for hunters to practice from their actual setups.
• Multi-Sport Simulator Room Immersive sports simulation room featuring TrackMan Golf Simulator (precision swing analysis), TI Gunfighter Simulator for tactical training, and E6 Multi-Sport Simulator offering football, soccer, baseball, hockey, frisbee, and cornhole activities.
• Stanley Combatives Self-defense and martial arts training facility in a 3,600 sq. ft. space featuring boxing and octagon rings and locker rooms. Offers Brazilian Jiu-Jitsu, Boxing, Combatives, Fitness, Kickboxing, MMA, Muay Thai, Women's Self-Defense, Youth Boxing, and Youth Muay Thai. Classes are $25 drop-in, $100/hour private lessons, and memberships range from $100/month (student) to $300/month (joint unlimited).
• GUNTRY Café Full-service gourmet café open to the public featuring house-made sandwiches, salads, sides, and drinks prepared by an in-house Executive Chef; offers dine-in, carry-out, delivery via Uber Eats, and catering services for events.
• Venue Rental Event space rental including the 6,000 sq. ft. VIP Lounge (accommodates up to 120 people), Executive Board Room, Cigar Lounge, classrooms, auditorium, and multipurpose rooms for parties, corporate events, weddings, team building, and receptions.
• Fingerprinting Services Live-Scan ($75) and Ink ($35) fingerprinting services provided in partnership with Essential Support Services (ESS) for HQL, CCW, employment, licensing, and security guard applications. Member discounts: Standard and Law Enforcement Members receive 10% off; VIP Members receive 15% off.
• Online Store E-commerce store operated by Wolfland, Inc. (shop.guntry.com) selling firearms, apparel, accessories, ammunition, and 5.11 Tactical products.
• Membership Programs Multiple subscription membership tiers (Standard, Police/Fire/Military, VIP, Corporate, Archery, Self-Defense/Combat) providing recurring monthly or annual revenue. Benefits include waived range fees, discounts on services, priority booking, 14-day advance reservations, private lanes, lounge access, simulator discounts, and exclusive events.
• Private Golf Lessons One-on-one golf instruction using the TrackMan Golf Simulator with Coach Jake Dant at $125 per hour; Standard and Law Enforcement Members receive 25% off, VIP Members receive 30% off.

Quantifiable outcome

• 36 hours required for Handgun Academy certification
• +4 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• USCCA (U.S. Concealed Carry Association)minorGTM or Marketing PartnerGUNTRY is a proud partner of USCCA. The partnership provides marketing visibility and aligns GUNTRY with the leading concealed carry association, potentially driving member referrals.
• ESS (Essential Support Services)coreTechnology or IntegrationGUNTRY partners with Essential Support Services (ESS) to provide Live-Scan and Ink Fingerprinting services for HQL, CCW, employment, licensing, and security guard applications. ESS provides the technology and processing for electronic fingerprinting services offered at GUNTRY.
• HiltonminorGTM or Marketing PartnerGUNTRY is a proud partner of Hilton. The partnership appears to be related to hotel accommodations for visitors, potentially offering discounts or recommendations for out-of-town guests.

Scale indicators11 records

Recent moves9 records

Expansion highlights7 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyKZDWT9r2QCFxNJW9JlRLg
• Facebookfacebook.com/guntrymaryland
• Instagraminstagram.com/guntrymaryland
• TikToktiktok.com/@guntrymd
• Xx.com/GUNTRYMD
• LinkedInlinkedin.com/company/guntry-of-maryland

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUNTRY