iGaming Ontario

What iGaming Ontario does

iGaming Ontario (iGO) is a Crown corporation of the Government of Ontario that conducts and manages Ontario's regulated internet gaming (iGaming) market — Canada's first and only open, competitive regulated iGaming market, launched April 4, 2022. The organization operates as the commercial counterparty to licensed private operators (currently 49+ operators running 84 gaming websites), with regulatory oversight provided by the Alcohol and Gaming Commission of Ontario (AGCO) and partnership with Ontario Lottery and Gaming (OLG). iGO's core products are (1) the regulated iGaming market framework itself, including the operator directory and iGO consumer verification logo, (2) BetGuard (Garde-jeu), a centralized self-exclusion platform launched in May 2026 that allows players 19+ to opt out of all 82 regulated igaming websites plus OLG platforms through a single account (developed with IC360 and IXUP, with DataWorks providing contact centre services under a C$12.5M+ contract), and (3) monthly Market Performance Reports tracking wagers and revenue by product category.

iGO earns revenue through a 20% share of gross gaming revenue (GGR) collected from regulated operators under operating agreements. The market it oversees generated CA$82.7B in total wagers and CA$3.2B in GGR in FY2024-25 (31% and 32% YoY growth respectively), and surpassed CA$103B in wagers and CA$4.2B in GGR in Year 4 (FY2025-26), with CA$262M reinvested in Ontario programs. Channelization reached 91.1% of Ontario online players using regulated platforms (up from 83.7%), and 33% of Ontario adults now participate in legal betting. Headquartered in Toronto (4711 Yonge St, Suite 602) with 51-100 employees in a hybrid model, iGO reports to the Minister of Tourism, Culture and Gaming; legislation announced in October 2024 would establish it as a fully independent Crown corporation. Leadership transitioned in 2025 from founding Executive Director Martha Otton (retired March 31, 2025) to President and CEO Joseph Hillier (effective September 8, 2025), with Board Chair Heidi Reinhart.

Name

iGaming Ontario

Legal name

iGaming Ontario

Website

https://igamingontario.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

iGaming Ontario (iGO) is a Crown corporation that operates Ontario's regulated open competitive iGaming market, launched April 2022, serving 49+ licensed operators and Ontario players aged 19+ via a 20% revenue share model and the BetGuard centralized self-exclusion platform.

Ownership category

akta.pro rank

Product category

iGaming Market Regulation and Management

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Dispute Resolution, Player Complaints & ADR/Ombudsman Services (MPAEAOAL)

Keywords

• Regulated igaming market
• Online gambling regulation
• Gaming operator licensing
• Responsible gambling tools
• Crown corporation gaming

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Revenue Share from Regulated Operators: iGaming Ontario collects a 20% share of gross gaming revenue from regulated operators who offer igaming under agreements with iGO. The market generated $3.2 billion in gross gaming revenue in FY2024-25, meaning approximately $640 million in revenue to the province. Revenue is reinvested into Ontario programs and services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

iGaming Ontario conducts and manages Ontario's regulated open-market internet gaming framework, launched April 4, 2022. It contracts with private operators who offer online casino, sports betting, and poker to Ontario residents in exchange for a 20% share of gross gaming revenue. iGaming Ontario also operates the BetGuard centralized self-exclusion platform across all 82 regulated websites and publishes monthly market performance reports.

Product overview

iGaming Ontario operates Ontario's regulated competitive online gaming market launched April 2022, the first of its kind in Canada. The core offering is a market platform connecting private igaming operators with players, governed by the Alcohol and Gaming Commission of Ontario (AGCO) and in partnership with OLG. The portfolio includes the regulated market platform itself (with 44 licensed operators and 76 gaming websites as of 2026) and BetGuard, a centralized self-exclusion tool developed with technology partners IC360 and IXUP that allows players to opt out of all regulated sites through a single account. iGaming Ontario also publishes monthly market performance reports tracking wagers and gaming revenue across casino, betting, and poker segments. The organization is a Crown corporation reporting to Ontario's Minister of Tourism, Culture and Gaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Ontario's Regulated iGaming Market Ontario's competitive regulated online gaming market operated by iGaming Ontario in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) and OLG. The market allows private operators registered with AGCO and signed with iGaming Ontario to offer casino games, sports betting, and poker to players physically present in Ontario. As of FY2024-25 the market has 49 licensed operators operating 84 gaming websites, with 91.1% of Ontarians playing on regulated platforms.
• BetGuard (Garde-jeu) Centralized self-exclusion platform allowing Ontario players aged 19+ to opt out of all 82 regulated igaming websites plus OLG online platforms through a single account. Exclusion periods range from 6 months to 5 years. Players cannot access existing accounts, create new accounts, or receive marketing communications from any regulated igaming site. The platform integrates with ConnexOntario and Centre for Addiction and Mental Health (CAMH) for support services.
• Market Performance Reports Monthly market performance reports providing data on wagers and gaming revenue by product category (casino, betting, peer-to-peer poker) for all operators with commercial activity since market launch. Data is available as multi-tab Excel files updated monthly with visual snapshots of the prior 13 months.

Quantifiable outcome

• 91.1% of Ontarians who play online now use regulated igaming platforms, up from 83.7% the prior year; unregulated-only play dropped from 16.3% to 8.9%
• +6 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Integrity Compliance 360 (IC360)coreTechnology or Integration · 1 August 2024IC360, a global leader in igaming integrity and compliance, was selected (along with IXUP) to develop Ontario's BetGuard centralized self-exclusion system. IC360 brings its ProhiBet integrity tool and pari-mutuel betting expertise. The system integrates with all 82 regulated igaming operator systems and OLG, allowing players to self-exclude province-wide through a single portal. IC360 is headquartered globally with expertise in sports integrity and igaming compliance.
• IXUPcoreTechnology or Integration · 1 August 2024IXUP, an Australian technology company, was selected (alongside IC360) to develop Ontario's BetGuard centralized self-exclusion platform. IXUP previously designed and operates BetStop, Australia's national self-exclusion register. IXUP brings secure data collaboration and encrypted technology expertise to the Ontario market. The BetGuard system uses IXUP's secure data collaboration engine to protect player privacy while enabling cross-operator exclusion.
• Ontario Lottery and Gaming Corporation (OLG)coreStrategic or Co-development Partner · 1 August 2024OLG is a key government partner in Ontario's igaming ecosystem. The regulated market framework includes OLG's online platforms (OLG.ca) alongside private operators. OLG is mandated to participate in the BetGuard centralized self-exclusion system. OLG's CEO Duncan Hannay stated that player health is a cornerstone of OLG's activities, with OLG committed to continually improving responsible gambling efforts.
• DataWorks Group (ASX: DWG)coreTechnology or IntegrationDataWorks Group was awarded an expanded contract under iGaming Ontario's Centralized Self-Exclusion (CSE) program, bringing total contract value to over C$12.5 million. The 3-year initial term with two additional 1-year extension options covers end-to-end managed contact centre services for the CSE program. DataWorks highlighted over US$90 million in qualified global leads for its CSE platform, with FY26 revenue targeted at US$9.5 million. The RegTech division is described as cash-positive and profitable on a standalone basis.
• Alcohol and Gaming Commission of Ontario (AGCO)coreOthersAGCO is the provincial regulator that registers operators and sets iGaming standards. iGaming Ontario was originally a subsidiary of AGCO. In October 2024, the Ontario government announced plans to introduce legislation to make iGaming Ontario a fully independent Crown corporation governed by its own board of directors, ending the subsidiary relationship with AGCO. AGCO updated iGaming standards on April 2, 2026 to outline operator requirements around BetGuard.
• IpsossupportingOthersIpsos conducts annual channelization studies for iGaming Ontario and AGCO, measuring the percentage of Ontarians playing on regulated vs. unregulated igaming sites. The Year 4 study (presented May 2026 at SBC Summit Canada) showed 91.1% channelization to regulated platforms. These studies are a key metric for demonstrating the market's success.
• Responsible Gambling Council (RGC)supportingOthersRGC is an independent organization focused on gambling harm prevention. BetGuard was unveiled at the RGC's RGC Discovery conference in Toronto (April 2026). The RGC's CEO Sarah McCarthy praised the BetGuard launch as a significant advancement for Ontario, reflecting the cross-sector collaboration that enables regulated markets to function for players and communities.
• ConnexOntariosupportingOthersConnexOntario operates Ontario's 24/7 helpline for mental health and addictions. BetGuard provides a dedicated support line and links to ConnexOntario and the Centre for Addiction and Mental Health (CAMH) as part of its self-exclusion support resources. ConnexOntario's CEO Nerin Kaur endorsed BetGuard as a valuable new resource for those wishing to step away from regulated igaming.
• Centre for Addiction and Mental Health (CAMH)supportingOthersCAMH is listed as a support resource available through BetGuard's self-exclusion process. Players who self-exclude are linked to CAMH's gambling addiction support services.
• Canadian Gaming Association (CGA)supportingOthersThe CGA is the national industry trade association for gaming operators. CGA's President and CEO Paul Burns endorsed BetGuard as an essential component of Ontario's overall player protection framework. CGA members commit to implementing the tool in their day-to-day operations, ensuring players who choose to self-exclude can do so instantly and completely.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Others

• Flutter Entertainment: Global iGaming group operating FanDuel and PokerStars — both major operators in Ontario's regulated market. Comparable as a key regulated operator participating in iGaming Ontario's framework.
• Ontario Lottery and Gaming Corporation (OLG): Ontario Crown corporation operating provincial lottery and gaming alongside private operators. OLG's online platform participates in BetGuard and the regulated market under iGaming Ontario's framework.
• BetMGM (MGM Resorts / Entain JV): Joint venture between MGM Resorts and Entain, among the first regulated operators in Ontario's market. Comparable as a flagship enterprise-scale operator under iGaming Ontario's framework.
• Alcohol and Gaming Commission of Ontario (AGCO): Parent regulator of iGaming Ontario until recently; sets iGaming standards, registers operators, and updated standards in April 2026 to govern BetGuard. Intimately related governance partner rather than a true competitive peer.
• DraftKings: US-headquartered online sports betting and casino operator active in Ontario's regulated iGaming market since launch. Comparable as a leading regulated operator participant in the iGaming Ontario ecosystem.

Regional players

• Loto-Québec: Quebec's provincial Crown corporation operating the regulated gambling market in Quebec. Most structurally comparable entity to iGaming Ontario: government-owned, operates the legal gambling framework, and partners with private operators in a different Canadian province.
• New Jersey Division of Gaming Enforcement: State regulator overseeing New Jersey's legal online casino and poker market — the largest US iGaming jurisdiction. Comparable in regulating a multi-operator online gambling market in a defined US state jurisdiction.
• Malta Gaming Authority: EU/iGaming-focused regulator licensing operators globally. Comparable in being a national regulator overseeing licensed private iGaming operators with consumer protection mandates.
• UK Gambling Commission: National regulator of gambling in Great Britain, including online iGaming. Comparable in mandate (regulating a licensed private iGaming market with consumer protection standards) but serves a different jurisdiction.
• Pennsylvania Gaming Control Board: State regulator governing Pennsylvania's regulated iGaming and sports betting market with multiple licensed operators. Comparable in operating a multi-vertical regulated gambling framework with consumer protection standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iGamingOntario
• Facebookfacebook.com/iGamingOntario
• LinkedInlinkedin.com/company/igamingontario
• Instagraminstagram.com/igamingontario

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iGaming Ontario