Annie Malone Children & Family Services,

What Annie Malone Children & Family Services, does

Annie Malone Children & Family Services is a 501(c)(3) nonprofit social services organization headquartered in St. Louis, Missouri, founded in 1888 as the St. Louis Colored Orphan's Home and renamed in 1889 in honor of Annie M. Turnbo Pope Malone. The organization operates from three St. Louis facilities — the historic 2612 Annie Malone Drive campus (under a $50 million restoration capital campaign), Annie's Place at 5355 Page Blvd (Crisis Nursery, Teen Crisis Intervention, Respite Treatment, and Emerson Academy Therapeutic School), and the renovated residential facility at 2516 Annie Malone Drive capable of housing at minimum 100 children — and serves a clientele of at-risk youth (birth to 21), parents, and families across the St. Louis metropolitan area.

The organization's service portfolio is organized around four core children's programs — a 24-hour Crisis Center, the SAMHSA-funded SAFER substance abuse prevention and intensive outpatient program for adolescents 12-18, the Economic Mobility Program for boys 16-21, and Therapeutic Services — and four core parent and family programs — Diaper Bank, Parent Cafes, Triple P parenting classes, court-approved supervised visitation, and 24-week intensive in-home services. All clinical and family services are delivered free of charge, regardless of client income. The underlying technology footprint is modest and operational rather than differentiated: Salesforce is used for client intake and referrals via a public-facing Salesforce Sites portal, Network for Good processes donations, Race Roster handles parade registration, and an Amazon Wishlist is used for in-kind gifts. The organization does not disclose AI/ML capabilities, proprietary platforms, or app-based service delivery.

The business model is entirely philanthropic: 100% of operating revenue derives from individual donations, corporate sponsorships, foundation grants (notably SAMHSA, Deaconess Foundation, and United Way of Greater St. Louis), and the annual Annie Malone May Day Parade — the agency's largest fundraiser and the second-largest African-American parade in the United States, drawing 30,000+ spectators and 3,500+ participants annually. Go-to-market is community-led, driven by word-of-mouth referrals, school partnerships, a 24-hour crisis hotline (844-803-7233), and direct outreach through community events including Family Fest, Parent Cafes, and the May Day Parade. Leadership is led by CEO Keisha Lee with COO Samantha Simpson, VP of HR Angela Foster, and EMP Manager Tamika Sandford.

Name

Annie Malone Children & Family Services,

Legal name

Annie Malone Children & Family Services

Website

https://anniemalone.org

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

101–250 employees

Short description

Annie Malone Children & Family Services is a 501(c)(3) nonprofit founded in 1888 in St. Louis, Missouri, providing free crisis intervention, substance abuse treatment, therapeutic services, parenting education, and economic mobility programming for at-risk youth and families in the St. Louis metropolitan area, funded entirely through donations, grants, and its annual May Day Parade fundraiser.

Ownership category

akta.pro rank

Product category

Children and Family Social Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Child Welfare, Foster Care & Adoption Services (BPAGAEAE), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Child crisis intervention
• Youth residential services
• Teen substance abuse treatment
• Parenting education programs
• Family support services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Grants: Primary revenue source from individual donors, corporate sponsors, and foundation grants including SAMHSA funding. The organization operates entirely on donations and grants.
2. May Day Parade Fundraiser: Annual parade and festival generates proceeds covering both direct program costs and operating expenses not covered by other revenue sources. The parade is described as the agency's largest fundraiser.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Annie Malone Children & Family Services delivers free, multi-service social programs for at-risk children, youth, and families in the St. Louis area, including 24-hour crisis intervention and emergency shelter, outpatient substance abuse treatment for adolescents (SAFER), an economic mobility program for boys aged 16-21, and clinically licensed therapeutic counseling. The agency also provides parenting education, supervised visitation, intensive in-home services, a diaper bank, and operates Emerson Academy Therapeutic School, all at no cost to clients.

Product overview

Annie Malone Children & Family Services is a nonprofit social services organization offering a multi-service platform of programs for children, families, and the St. Louis community. The core offerings include the 24-hour Crisis Center for emergency shelter and intervention, the SAFER substance abuse treatment program for adolescents, the Economic Mobility Program for young men ages 16-21, and comprehensive Therapeutic Services for youth and families. Parent and family support is provided through the Diaper Bank, Parent Cafes, Parenting Education Classes, Supervised Visitation, and Intensive In-Home Services. The organization also operates Emerson Academy Therapeutic School for children with special needs and hosts the annual Annie Malone May Day Parade as its primary fundraising event. All services are offered free of charge to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-Hour Crisis Center 24-hour emergency crisis center providing emergency shelter, food, clothing, educational support, conflict resolution, emergency medical attention, and counseling referrals for youth ages birth to 17.
• SAFER Program Services for Adolescents and Families to Empower Recovery — SAMHSA-funded Intensive Outpatient Program for youth ages 12-18 with substance use issues, providing mental health counseling, sexual health counseling, substance use cessation curriculum, case management mentorship, classroom-based prevention, and afterschool treatment programs.
• Economic Mobility Program Comprehensive support program for boys aged 16-21 providing academic achievement, job training, and mental health resources, with day programming (7am-9pm weekdays) and overnight residential programming (Sunday night through Friday night).
• Therapeutic Services Clinically licensed therapy for youth, parents, and families addressing mental health symptoms, anger, stress, trauma, and suicidal ideation through individual, family, group, and couples counseling, parenting assessments, substance use counseling, trauma evaluations, and anger management.
• Diaper Bank Provides one month supply of diapers (newborn-3T), wipes, and hygiene supplies to ensure families have adequate supplies for their children.
• Parent Cafes Monthly community support group for parents offering peer support to share parenting experiences; includes dinner and gifts, held the last Wednesday of each month.
• Parenting Education Classes Free 8-week group parenting classes using the Triple P Parenting Curriculum, with individualized sessions, clinical assessments, and court-approved completion; classes begin every 3 months with AM and PM options.
• Supervised Visitation Court-approved designee services for parents seeking reunification with children's division cases, providing on-site and community visits with weekend and evening availability.
• Intensive In-Home Services 24-week intensive in-home intervention with weekly Triple P Parenting Education, parental rights advocacy, case management, respite services, therapeutic crisis intervention, and funding for rent, utilities, housing, and basic needs to support family reunification.
• Annie Malone May Day Parade Annual fundraising event and community celebration, one of the oldest and largest African-American parades in the country; the agency's largest fundraiser with over 3,500 participants and 30,000 spectators annually.
• Emerson Academy Therapeutic School Specialized therapeutic school providing full-time education for children with IEPs, including transportation services and a specialized autism classroom; located at 2516 Annie Malone Drive in the renovated Homer G. Phillips Nursing School facility.

Quantifiable outcome

• 71% of children in Crisis were stabilized in 2022
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Deaconess FoundationcoreStrategic or Co-development Partner · 1 January 2004Deaconess Impact Partnership designed to assist the agency in building its infrastructure over a five year period (2004-2009). Key components included Board Governance, Resource Development, Human Resource Development, Public Relations and Marketing, Information Technology and Strategic Planning.
• United Way of Greater St. LouiscoreStrategic or Co-development PartnerMember agency since 1924. United Way provides funding support and organizational partnership for community social services.
• Northside ConsortiumminorStrategic or Co-development PartnerEleven member organization comprised of churches and other social service agencies formed to help families affected by the Welfare to Work Act of 1996.
• WalmartminorOthersProvided two 18-wheelers full of essential supplies during May 2026 tornado relief efforts. Turned May Day Parade into day of service, opening Crisis Center to provide food, supplies, and safe place for families.
• ARCHS (African American Resource Center for Human Services)minorStrategic or Co-development PartnerCommunity partner organization supporting human services in the St. Louis area.
• McDonald's (African American Consumer Market of St. Louis and East St. Louis)minorGTM or Marketing PartnerEstablished McDonald's May Day Blues Fest following the parade in Kiener Plaza as annual entertainment sponsor.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Covenant House: National nonprofit serving homeless and trafficked youth with shelter, crisis intervention, and transitional housing. Comparable crisis-residential model for at-risk adolescents.
• Boys Town: National nonprofit providing child welfare, family services, residential care, and behavioral health for at-risk youth. Comparable continuum-of-care model at much larger scale.
• National CASA Association: National nonprofit supporting court-appointed advocates for foster children. Comparable child welfare focus and reliance on volunteers, donors, and trained advocates to deliver services.
• KVC Health Systems: Multi-state nonprofit providing child welfare, foster care, behavioral health, and in-home family services. Comparable service mix including foster care prevention and intensive in-home interventions.
• Youth Villages: National nonprofit providing intensive in-home services, residential treatment, and behavioral health programs for troubled youth and families. Comparable outcomes-driven, evidence-based service model.

Direct peers

• Catholic Charities of St. Louis: Large St. Louis-based social services nonprofit offering crisis intervention, family support, housing assistance, and counseling across a similar service area. Comparable mission and multi-program structure serving vulnerable families.
• Youth in Need: St. Louis nonprofit providing crisis intervention, homeless youth services, and family support across eastern Missouri. Directly comparable in target population (at-risk youth and families), service mix, and geography.
• Big Brothers Big Sisters of Eastern Missouri: Eastern Missouri affiliate providing mentoring, youth development, and family support services in St. Louis. Comparable in serving at-risk youth through free, donor-funded programs.
• Boys & Girls Clubs of Greater St. Louis: St. Louis-based youth development nonprofit offering after-school programs, mentoring, and crisis support for at-risk youth ages 6-18. Comparable youth-focused service delivery in the same metro.

Others

• United Way of Greater St. Louis: Funder and convener for regional social services; Annie Malone is a member agency since 1924. Comparable footprint in St. Louis social services ecosystem but operates as grantmaker rather than direct provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AnnieMaloneCFSC
• Facebookfacebook.com/AnnieMaloneChildrenandFamilyServiceCenter
• LinkedInlinkedin.com/company/anniemalonechildrenfamilyservices
• Instagraminstagram.com/anniemalonestl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annie Malone Children & Family Services,