MFH Group
MFH Group is a Gambian, family-owned distribution and retail company operating four divisions — LG Electronics, Banjul Pharmacy, Sunu Kerr (home goods), and King Food — across 10 stores in The Gambia, serving consumers, healthcare facilities, and wholesale buyers.
- Company typePrivate
- Founded1970
- HeadquartersBanjul, Gambia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What MFH Group does
MFH Group is a Gambian, family-owned distribution and retail company founded in 1970 by Michel Hocheimy, now managed by his son Fady Hocheimy. The group operates four wholly-owned divisions — LG Electronics (sole LG distributor since 1991), Banjul Pharmacy (retail and wholesale pharmaceuticals importing from UK, EU, and India), Sunu Kerr (home goods and hardware, exclusive agent for Suvinil Paints/BASF and sole distributor for Tramontina), and King Food (food and beverage distribution since 2005). Across these divisions it distributes international consumer brands via a network of 10 retail showrooms and wholesale operations located throughout The Gambia, supported by more than 180 staff.
The company's underlying technology footprint is not publicly disclosed and is not a differentiator; value is generated through exclusive distribution agreements, physical retail/showroom infrastructure, and after-sales service capability (particularly the trained LG support team and 1-year Pan-Africa warranty). There are no APIs, digital platforms, or proprietary software products.
MFH Group makes money through hardware sales — retail markups on consumer electronics, pharmaceuticals, home improvement goods, and food & beverage products, plus wholesale margins from supplying hospitals, clinics, drugstores, and other pharmacies via the Banjul Pharmacy wholesale branch. Its go-to-market is a multi-channel physical distribution model anchored by retail storefronts and B2B wholesale relationships in a single-country (The Gambia) footprint, with top-of-funnel awareness driven through its website and Facebook/LinkedIn pages. Pricing is not publicly disclosed. Customer segments span general consumers, healthcare facilities, business/wholesale buyers, and DIY/trade professionals across The Gambia.
MFH Group firmographics
Firmographics- Name
- MFH Group
- Legal name
- MFH Group
- Website
- https://mfhgroup.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MFH Group is a Gambian, family-owned distribution and retail company operating four divisions — LG Electronics, Banjul Pharmacy, Sunu Kerr (home goods), and King Food — across 10 stores in The Gambia, serving consumers, healthcare facilities, and wholesale buyers.
- Ownership category
- akta.pro rank
MFH Group industry classification
Industry- Product category
- Consumer Goods Distribution
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- OTC & Consumer Health Distributors (HLAIAJAC)
- akta.pro secondary industries
- Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor) (HLAIAJAF), Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)
Keywords
Where MFH Group is headquartered
LocationHeadquarters
- HQ city
- Banjul
- HQ country
- Gambia
Offices7 records
Markets served
MFH Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Distribution and Retail: MFH Group generates revenue through distribution and retail sales of consumer products including electronics (LG), pharmaceuticals (Banjul Pharmacy), home goods (Sunu Kerr), and food & beverage (King Food). The company acts as sole/distributor for international brands and operates retail stores and wholesale operations across The Gambia.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MFH Group product offering
Product offeringCore offering
MFH Group is a Gambian distribution and retail company that operates as the sole distributor in The Gambia for major international brands, organized into four divisions: LG Electronics (consumer electronics and home appliances), Banjul Pharmacy (retail and wholesale pharmaceuticals), Sunu Kerr (home goods, hardware, paints, and construction materials), and King Food (food and beverage distribution). The company sells its distributed products to both end consumers through 10 retail stores and to businesses (hospitals, clinics, drugstores, retailers) through wholesale channels across The Gambia and into West Africa.
Product overview
MFH Group is a Gambian distribution and retail company with four distinct divisions operating as separate sub-brands: (1) LG Electronics - sole distributor for LG consumer electronics and appliances since 1991; (2) Banjul Pharmacy - pharmaceutical retail and wholesale chain established in 1970; (3) Sunu Kerr - home goods and hardware retailer since 1988; and (4) King Food - food and beverage distributor since 2005. The company distributes international brands including LG Electronics, BASF, Foster Clark, Remedica, and Tramontina. Each division operates independently with its own product portfolio, retail locations, and customer base across electronics, pharmaceuticals, home improvement, and food & beverage sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- LG Electronics Division Sole distributor for LG consumer electronics and home appliances in The Gambia since 1991, offering televisions (LED and OLED), washing machines, refrigerators, freezers, air conditioners, microwaves, entertainment systems, and dryers through state-of-the-art showrooms with a 1-year Pan-Africa warranty and dedicated service center support.
- Banjul Pharmacy Division Pharmaceutical retail and wholesale division operating one of the leading pharmacy chains in The Gambia; imports drugs from leading pharmaceutical companies in the UK, EU, and India in both Trade and Generic forms, supplies OTC medicines and prescription drugs, runs wholesale distribution to hospitals, clinics, drugstores and other pharmacies, and staffs nursing personnel at retail locations.
- Sunu Kerr Division Home goods and hardware retail division (the name means 'Our Home' in Wolof) offering high-quality brands for DIY clients and professionals, including paints, floor tiles, power tools, hardware tools, building materials, water tanks, plywood, and garden equipment; exclusive agent for Suvinil Paints (BASF) since 1994 and sole distributor for Tramontina construction, garden and kitchen products, plus Atlas Painting Tools (added 2016).
- King Food Division Food and beverage distribution division established in 2005, distributing various food and beverage brands (including Foster Clark) to consumers and resellers across The Gambia.
Companies that use MFH Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
MFH Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MFH Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Atlas Painting ToolsminorIn 2016, Sunu Kerr added Atlas painting tools from Brazil to complement their painting solutions lineup alongside Suvinil Paints.
- Suvinil Paints (BASF company)coreIn 1994, Sunu Kerr became the exclusive agent for Suvinil Paints from Brazil (a BASF company). Suvinil paints are known for providing high-quality painting solutions especially suited for Gambia's tropical climate.
- LG ElectronicscoreMFH Group has been the sole distributor for LG products since 1991 in The Gambia. LG was established in 1958 as Goldstar in South Korea. MFH Group operates state-of-the-art LG showrooms and service centers, with staff trained to serve the Gambian population. All LG products come with a 1-year Pan-Africa Warranty.
- TramontinacoreMFH Group is the sole distributor for Tramontina products in The Gambia. Tramontina manufactures construction and garden tools as well as kitchen utensils.
- BASFcoreMFH Group acts as a distributor for BASF products including Suvinil Paints through their Sunu Kerr division.
- Foster ClarkminorMFH Group acts as a distributor for Foster Clark food and beverage products through their King Food division.
- RemedicaminorMFH Group acts as a distributor for Remedica pharmaceutical products through their Banjul Pharmacy division.
- Pharmaceutical companies in UK, EU, and IndiacoreBanjul Pharmacy imports all its drugs from leading pharmaceutical companies in UK, EU, and India. They order medicines in both Trade and Generic forms to meet public affordability and standards.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
MFH Group competitors and assessment
Company assessmentDirect peers
- CFAO Group: Pan-African distribution and retail group operating across mobility, healthcare, consumer goods, and infrastructure; the closest large-scale analogue to MFH's multi-divisional distributor model in West and sub-Saharan Africa.
- Imperial Health Sciences: Pharmaceutical wholesaler distributing across multiple African markets; directly comparable to MFH's Banjul Pharmacy wholesale business and its institutional hospital/customer base.
Regional players
- MRS Holdings: West African downstream petroleum and consumer distribution group; comparable in distribution scale and franchise-style sole-agent arrangements with international principals.
- Dantata & Sawoe: Nigerian conglomerate with multi-vertical distribution of consumer goods, building materials, and commodities; comparable to MFH's horizontal structure across pharma, home goods, and food, though operating in a different West African market.
- Bakhresa Group: East African diversified group with food/beverage distribution and retail; relevant peer for MFH's King Food division and the multi-divisional distribution model across emerging African markets.
- Honeywell Group (Nigeria): Nigerian diversified conglomerate spanning food, energy, and infrastructure with distribution activities; comparable to MFH's conglomerate-style multi-vertical structure under family ownership in West Africa.
Broad incumbents
- Lonrho (Lonrho plc heritage): Historical pan-African diversified distribution and trading conglomerate; useful historical analogue for the multi-divisional, multi-country African distribution model MFH could pursue as it expands.
- Metro Cash & Carry (sub-Saharan operations): Cash-and-carry wholesaler present in West Africa; broader and more institutional, but comparable as a wholesale channel that B2B customers in The Gambia (hospitals, hotels, retailers) could otherwise access via import.
Others
- Arise (formerly Arise Group Africa): Africa-focused investment and operating platform with distribution and consumer-goods holdings; relevant as an ecosystem participant and potential roll-up counterpart for a multi-divisional West African distributor.
Emerging players
- Olympic Group (Egypt): Egyptian consumer electronics distributor and retailer with long-standing principal relationships; directly comparable to MFH's LG electronics distribution and showroom business, though in a different North African market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MFH Group social profiles
Digital presenceMFH Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MFH Group leadership team
Management profileNumber of profiles
Profiles1 record
MFH Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
MFH Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MFH Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MFH Group
What does MFH Group do?
MFH Group is a Gambian distribution and retail company that operates as the sole distributor in The Gambia for major international brands, organized into four divisions: LG Electronics (consumer electronics and home appliances), Banjul Pharmacy (retail and wholesale pharmaceuticals), Sunu Kerr (home goods, hardware, paints, and construction materials), and King Food (food and beverage distribution). The company sells its distributed products to both end consumers through 10 retail stores and to businesses (hospitals, clinics, drugstores, retailers) through wholesale channels across The Gambia and into West Africa.
Is MFH Group a public or private company?
MFH Group is a private company. It is classified as family owned and is currently operating.
When was MFH Group founded?
MFH Group was founded in 1970. It employs 101 to 250 people.
Where is MFH Group based?
MFH Group is headquartered in Banjul, Gambia.
How does MFH Group make money?
One revenue line is on record: distribution and Retail.
Who are MFH Group's main competitors?
Direct peers on record are CFAO Group and Imperial Health Sciences. Regional players are MRS Holdings, Dantata & Sawoe, Bakhresa Group and Honeywell Group (Nigeria). Broad incumbents are Lonrho (Lonrho plc heritage) and Metro Cash & Carry (sub-Saharan operations). Arise (formerly Arise Group Africa) is listed as an others. Olympic Group (Egypt) is listed as an emerging player.
Does MFH Group have an API?
No public API is recorded for MFH Group.
What industry is MFH Group in?
MFH Group's product category is Consumer Goods Distribution. Its primary akta.pro industry code is HLAIAJAC, OTC & Consumer Health Distributors, with a secondary code of HLAIAJAF, Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor). Its NAICS code is 42421 and its SIC code is 5122.