Zion's Way Home Health & Hospice

What Zion's Way Home Health & Hospice does

Zion's Way Home Health & Hospice is a regional home-based healthcare provider serving rural and semi-rural communities across southwestern Utah, northern Arizona, and Mesquite, Nevada. Founded in 2005 as a hospice provider and expanded to include home health services in 2008, the company operates through seven physical office locations that function as administrative hubs for in-home care delivery across Washington, Iron, Sevier, San Juan, and Kane counties in Utah, Coconino County in Arizona, and a Mesquite, Nevada location operating under the 'Comfort Home Health & Hospice' DBA. The organization is a wholly-owned subsidiary of The Pennant Group, Inc. (NASDAQ: PNTG), a publicly-traded holding company that operates multiple home health and hospice agencies.

The company's core offerings include skilled home health services (nursing, physical, occupational, and speech therapy) and hospice care, with supplementary services including palliative care and mobile primary care delivered through a partnership with Finding Home Medical. Its technology stack combines in-person clinical visits with remote patient monitoring tracking blood pressure, heart rate, oxygen saturation, and blood glucose, alongside telehealth consultations for care continuity. The company employs an interdisciplinary care team model coordinating registered nurses, therapists, aides, medical social workers, chaplains, and trained volunteers, with care plans developed in collaboration with each patient's existing physician.

Revenue is generated primarily through reimbursable care episodes billed to Medicare Part A (hospice), Medicare Part B (home health), state Medicaid programs (Utah and Arizona/AHCCCS), VA benefits (HealthNet, TriWest, VA Choice), and a broad panel of commercial insurance providers. The company follows a sales-led go-to-market motion driven by physician and facility referrals, family outreach, and phone consultations as the primary conversion mechanism. Patient acquisition and brand awareness are supported by educational content marketing, a local SEO footprint across location-specific pages, community events (including the annual Butterfly Memorial Release in St. George), and Google Reviews-based social proof. Pricing is effectively set by Medicare reimbursement schedules rather than negotiated commercial rates, with hospice largely fully covered under Medicare Part A and home health 100% covered by Medicare Part B for eligible patients.

Name

Zion's Way Home Health & Hospice

Legal name

Zion's Way Home Health & Hospice

Website

https://zionsway.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Zion's Way Home Health & Hospice is a regional home-based healthcare provider serving rural Southern Utah, Northern Arizona, and Mesquite, Nevada with skilled nursing, therapy, hospice, and palliative care services, operating across seven office locations as a subsidiary of The Pennant Group (NASDAQ: PNTG).

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Home Hospice (Routine Home Care) (HLADAHAA), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• Home health services
• Hospice care
• Palliative care
• Skilled nursing
• Bereavement support

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicare Part A (Hospice): Hospice services are primarily funded through Medicare Part A. The Medicare Hospice Benefit fully covers all services directly tied to the terminal illness, including dedicated hospice professionals, home medical equipment, prescribed medications, short-term respite care, continuous and inpatient care, routine at-home care, and grief support services.
2. Medicare Part B (Home Health): Home health services are covered under Medicare Part B. Traditional Medicare typically covers home health care fully or at very low costs for eligible individuals when ordered by a physician and deemed medically necessary. Home health is noted as covered 100% by Medicare.
3. Medicaid: Medicaid coverage varies by state. The company accepts AHCCCS/Arizona Medicaid, Health Choice (AZ), Healthy U, Five Counties, Molina Medicaid, Six Counties, Utah Medicaid, and United Health Care Community Plan (AZ).
4. VA Benefits: Veterans Administration benefits through HealthNet, TriWest, Veterans Administration, and VA Choice programs.
5. Commercial Insurance: Accepts multiple commercial insurance providers including Anthem BCBS, Care 1st, Cigna, Humana, Molina, United Health Care, and many others listed on their insurance page.
6. Out-of-Pocket / Self-Pay: For those without adequate insurance coverage, home health care may require out-of-pocket payment. The company notes that home health care can often be more affordable than institutional care.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Zion's Way Home Health & Hospice delivers in-home skilled nursing, rehabilitative therapy, palliative, and hospice services to adults and seniors across Southern Utah and Northern Arizona. The company operates seven office locations serving as administrative hubs while clinical staff provide direct patient care in private residences, assisted living facilities, and skilled nursing facilities. Hospice was launched in 2005 and home health services were added in 2008.

Product overview

Zion's Way Home Health & Hospice is a healthcare services provider offering a unified portfolio of home-based care services. The core offerings consist of Home Health Services (recovery and rehabilitation through skilled nursing, physical therapy, occupational therapy, and other therapeutic services) and Hospice Care (compassionate end-of-life care focused on comfort, dignity, and quality of life). These core services are supplemented by Palliative Care and Mobile Primary Care, which are offered through the partner organization Finding Home Medical. Additional support services include Bereavement Services for grief counseling and a Volunteer Program that provides companionship and respite care. The company serves patients across Southern Utah and Northern Arizona through multiple physical locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Health Services Professional home health services including skilled nursing, physical therapy, occupational therapy, speech therapy, and medical social work for adults and seniors recovering from illness, surgery, or managing chronic conditions. Delivered in the patient's home.
• Hospice Care Compassionate end-of-life hospice services providing comfort, dignity, and quality of life for patients with terminal illnesses, including pain and symptom management, emotional and spiritual support, respite care, and family caregiver support.
• Palliative Care

Quantifiable outcome

• Home health covered 100% by Medicare for eligible individuals
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Finding Home MedicalcoreStrategic or Co-development PartnerFinding Home Medical is a partner organization that provides Palliative Care and Mobile Primary Care services in collaboration with Zion's Way. Palliative care is specialized medical care focusing on relief from symptoms, pain, and stress of serious illness. Mobile Primary Care brings doctors, primary care, x-rays, urgent care, and other essential medical services to patients in their homes. The partnership extends Zion's Way's service capabilities beyond traditional home health and hospice into broader care coordination.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Enhabit, Inc. Public pure-play home health and hospice operator (NYSE: EHAB) spun off from Encompass Health. Directly comparable to Zion's Way in delivering Medicare-reimbursed skilled home health and hospice services across multi-state regional footprints.
• The Pennant Group, Inc. Public parent of Zion's Way (NASDAQ: PNTG) operating a decentralized network of home health, hospice, and senior living agencies. Closest comparable in business model, geography (Western U.S.), and reimbursement mix; provides implicit benchmark for subsidiary-level economics.
• Addus HomeCare Corporation: Public home and community-based services provider (NASDAQ: ADUS) with personal care, home health, and hospice. Comparable in delivering Medicaid/Medicare-funded in-home services to aging and disabled populations across multi-state regional clusters.
• Compassus: Private national hospice, palliative, and home health provider operating across more than 200 locations. Directly comparable in hospice-centric model with interdisciplinary teams, Medicare Part A reimbursement reliance, and faith-informed community partnerships.
• Gentiva Hospice: Private national hospice-focused provider owned by Clayton, Dubilier & Rice. Directly comparable in core hospice delivery, bereavement programming, and multi-state rural/semi-rural service areas, often competing for the same clinician pool.

Broad incumbents

• Amedisys, Inc. Large national home health and hospice operator now owned by UnitedHealth/Optum. Comparable core service lines (home health, hospice, high-acuity care) and Medicare/Medicaid reimbursement model; competes at national scale rather than regional concentration.
• LHC Group: National home health and hospice platform now part of Optum. Overlapping service portfolio (skilled nursing, therapy, hospice) and joint-venture model with hospitals; relevant as the dominant scaled peer Zion's Way competes against for clinical talent and referrals.
• BrightSpring Health Services: Public diversified home and community-based services provider (NASDAQ: BTSG) spanning pharmacy, home health, hospice, and behavioral health. Comparable Medicare/Medicaid funding mix and rural/community reach; broader portfolio makes it an incumbent rather than direct competitor.
• Aveanna Healthcare Holdings: Public home health and hospice operator (NASDAQ: AVAH) with private duty nursing and medical solutions. Comparable in serving medically complex, aging, and pediatric populations; relevant competitor for clinician recruitment in overlapping geographies.

Others

• The Ensign Group, Inc. Public skilled nursing and post-acute services operator (NASDAQ: ENSG) with hospice and home health subsidiaries. Adjacent peer overlapping in care transition referrals from SNFs to home-based services in similar Western U.S. markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zionswayhomehealthhospice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zion's Way Home Health & Hospice