The Pet Vet
The Pet Vet is the UK's largest family-owned independent veterinary group, operating 12 nationwide surgeries offering primary, advanced, and specialist veterinary care for individual pet owners, with subscription Pet Health Plans and a 13th location opening in 2026.
- Company typePrivate
- Founded2011
- HeadquartersRotherham, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Pet Vet does
The Pet Vet (legal entity: The Pet Vet (UK Veterinary Services) Limited, with a secondary trading entity Quality Pet Care Ltd) is the UK's largest family-owned independent veterinary group, founded in 2011 by Dr Rob Jones MRCVS in Doncaster and headquartered in Rotherham. The company operates 12 veterinary surgeries across England — covering Yorkshire, the East Midlands, the North West, the South West, Greater London, and Southern England — with a 13th site (Feltham) scheduled to open in August 2026. Each surgery offers primary care (consultations, vaccinations, neutering, dental, emergency treatment) supplemented by advanced in-house diagnostics including CT scanning, orthopaedics (TPLO at £3,995, fracture repair), cardiology (echocardiography, ECG, Holter monitoring), advanced and composite dentistry, ophthalmology, BOAS surgery, cryotherapy, and exotic pet care, reducing reliance on external referral centres. The group also operates a Pet Care @ Home service for consultations, vaccinations, and cardiology delivered at the customer's home.
The business model combines transactional fees (consultations from £59 first visit / £44 follow-up, neutering, surgery, dental, euthanasia from £195–£220) with a recurring subscription layer of Pet Health Plans administered through Vetsure (Cat Complete £17/month, Dog Premier up to £32/month) covering parasite control, vaccinations, and health checks, plus a CarefreeCredit 0% finance partnership for £500–£6,000 treatment bills. The commercial strategy is built on transparent published pricing (notable in a market where the CMA found only ~20% of practices publish prices), no surcharges for evenings/weekends, and a 7-day-a-week service model. Distribution is fully direct-to-consumer through the surgery network, an online booking portal (store.lupapets.com), and home visits; the group also accepts referrals from other veterinary practices for specialist procedures. Customers are individual pet owners (primary) and external vet practices (secondary referrals), with no enterprise or B2B anchor customers and a highly distributed revenue base.
The Pet Vet is held in a family trust, has no disclosed institutional, PE, or VC investors, and is led by Founder/Chairman Dr Rob Jones MRCVS and CEO Dr Mel Fuller MRCVS, supported by regional area managers and clinical services leadership. The group completed a £13 million refinancing with HSBC UK in 2026 to fund continued growth, has been recognised through multiple UK customer satisfaction, family business, and industry awards, and operates with RCVS, ISFM Cat-Friendly, GDPR, and Disability Confident Employer compliance.
The Pet Vet firmographics
Firmographics- Name
- The Pet Vet
- Legal name
- The Pet Vet (UK Veterinary Services) Limited
- Website
- https://thepetvet.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Pet Vet is the UK's largest family-owned independent veterinary group, operating 12 nationwide surgeries offering primary, advanced, and specialist veterinary care for individual pet owners, with subscription Pet Health Plans and a 13th location opening in 2026.
- Ownership category
- akta.pro rank
The Pet Vet industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
- akta.pro secondary industries
- Mobile & House-Call Veterinary Services (HLAMAAAF), Dental & Oral Surgery Veterinary Clinics (HLAMAAAK)
Keywords
Where The Pet Vet is headquartered
LocationHeadquarters
- HQ city
- Rotherham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices13 records
Markets served
The Pet Vet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Consultation and Treatment Fees: One-time fees for consultations, surgical procedures, dental work, and other veterinary treatments. Pricing is published on website and varies by surgery location. Consultation fees start at £59 for first visit and £44 for follow-up.
- Pet Health Plans (Subscription): Monthly or annual preventative healthcare subscription packages administered by Vetsure. Includes parasite control, vaccinations, nail clipping, health checks with preferential rates on additional services. Plans range from Complete to Premier tiers for dogs, cats, and rabbits.
- Pet Products and Medication: Retail sales of medications, parasite treatments, pet food (Hill's), and other healthcare products. Prescription charges apply for written prescriptions.
- CarefreeCredit Partnership: Third-party financing partner that runs credit checks and provides interest-free payment plans. While the finance is third-party, the company directs customers to this service as a payment option.
- Euthanasia and Cremation Services: End-of-life services including euthanasia (from £195-£220 depending on pet type) and cremation options (individual or communal).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consultation fees at Waltham Forest surgery |
| Unit Pricing | Pay-as-you-go | Vaccination prices at Warrington |
| Unit Pricing | Pay-as-you-go | Neutering procedures (cat) |
| Unit Pricing | Pay-as-you-go | Dog neutering by weight |
| Unit Pricing | Pay-as-you-go | Special dental offers (limited time) |
| Subscription | Monthly | Pet Health Plans - Cat |
| Subscription | Monthly | Pet Health Plans - Dog |
| Other | Multi-year contract | CarefreeCredit 0% Finance |
| Unit Pricing | Pay-as-you-go | Euthanasia and cremation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Pet Vet product offering
Product offeringCore offering
The Pet Vet is a UK-based, family-owned independent veterinary group operating 12 surgeries across England that delivers primary and advanced veterinary care for companion animals. Core services span consultations, vaccinations, neutering, routine and emergency surgery, advanced dentistry, orthopaedics, cardiology, CT imaging, BOAS surgery, exotic pet care, acupuncture, and physiotherapy. The offering is supplemented by subscription-based Pet Health Plans administered via Vetsure, home visit veterinary services (Pet Care @ Home), and CarefreeCredit 0% interest finance for larger treatment bills.
Product overview
The Pet Vet operates as an independent, family-owned veterinary group offering a unified suite of veterinary services across 12 nationwide surgeries. The core offering centres on primary veterinary care (consultations, vaccinations, neutering, routine and emergency treatment) supplemented by advanced in-house diagnostics and specialist procedures including orthopaedics (TPLO, fracture repair), advanced dentistry, CT scanning, cardiology, and BOAS surgery. Preventative healthcare is delivered through Pet Health Plans administered via Vetsure, while financial accessibility is supported through CarefreeCredit interest-free payment plans. Additional services include Pet Care @ Home visits, acupuncture, physiotherapy, cryotherapy, exotic pet care, and ophthalmology. The group maintains transparent published pricing and offers discounts for Blue Light workers, Armed Forces, and over 60s.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Health Plans
- Pet Care @ Home At-home veterinary service delivering consultations, vaccinations, dental checks, microchipping, nail clips, heart scans (echocardiography, ECG, Holter monitoring), and euthanasia in the pet owner's home. Designed for anxious pets and customers with mobility constraints.
- Orthopaedic Surgery
- Advanced Dentistry
- Physiotherapy Services
- Acupuncture Complementary therapy service delivered by an ABVA-registered veterinary surgeon, supporting conditions including arthritis, intervertebral disc disease, post-surgical recovery, and cancer side effects.
- Cardiology Services Cardiac diagnostics including echocardiography, ECG, and Holter monitoring delivered by specialist vets, available as in-practice and home-visit services.
- BOAS Surgery
- Cryotherapy
- Exotic Pet Care
- Ophthalmology
- CT Scanning
- CarefreeCredit 0% Finance
- Pet Insurance Partnership
- @ Home Vet Nurse Service - Barnsley Home-visit vet nurse service in Barnsley offering vaccinations, anal gland expression, nail clips, de-matting, dental checks, microchipping, and nose-to-tail health checks at £30 per visit.
Quantifiable outcome
- No surcharge for weekend/evening/bank holiday appointments
- +2 more outcomes
Companies that use The Pet Vet
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
The Pet Vet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
The Pet Vet partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights7 records
The Pet Vet competitors and assessment
Company assessmentDirect peers
- Village Vet: Independent-feeling multi-site London veterinary group offering primary care, specialist referral, and 24/7 emergency services. Comparable multi-site companion-animal model with advanced in-house services, although London-centric.
- Pennard Vets: Kent-based independent multi-site veterinary group with multiple branches, in-house diagnostics, and a published transparent pricing model. Strongly comparable in independent family-trust ethos and pricing transparency.
- Vets4Pets: Joint venture with Pets at Home operating a nationwide network of small-animal vet practices inside Pets at Home stores. Comparable in multi-site community practice and Pet Health Plan-style subscription offerings.
- Medivet: Large UK multi-site veterinary group operating a comparable network of community vet practices with advanced diagnostics and 24/7 care. Closest direct peer in scale and multi-site model, though owned by a corporate parent.
- Animal Trust: UK not-for-profit veterinary group operating community vet practices with a transparent low-cost pricing model. Highly comparable positioning on pricing transparency and accessibility that mirrors The Pet Vet's differentiators.
- Goddard Veterinary Group: Long-established London and Home Counties independent veterinary group with primary care practices and a referral hospital. Comparable multi-site independent group with in-house diagnostics and specialist capability.
Broad incumbents
- IVC Evidensia: One of the largest European veterinary groups with a substantial UK footprint across primary care, referral, and specialist practices. Broad incumbent providing overlapping services but at materially greater scale under PE ownership.
- Linnaeus Veterinary Group: UK-wide network of primary care practices and referral/specialist hospitals owned by Mars Petcare. Comparable in advanced diagnostics and specialist service layer, though owned by a global corporate parent.
- CVS Group: Listed UK veterinary group owning practice brands including Animed, Pet Doctors, and referral centres. A broad incumbent in the same sector with overlapping companion-animal services, but operating at larger scale across multiple brands.
Emerging players
- Blue Cross Veterinary Services: Charity-operated veterinary services offering accessible pet care across UK sites. Partial overlap with The Pet Vet's primary care and preventative offerings, particularly for cost-conscious customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Pet Vet social profiles
Digital presenceThe Pet Vet compliance and trust
Trust signalCompliance5 records
The Pet Vet financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pet Vet leadership team
Management profileNumber of profiles
Profiles8 records
The Pet Vet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pet Vet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pet Vet
What does The Pet Vet do?
The Pet Vet is a UK-based, family-owned independent veterinary group operating 12 surgeries across England that delivers primary and advanced veterinary care for companion animals. Core services span consultations, vaccinations, neutering, routine and emergency surgery, advanced dentistry, orthopaedics, cardiology, CT imaging, BOAS surgery, exotic pet care, acupuncture, and physiotherapy. The offering is supplemented by subscription-based Pet Health Plans administered via Vetsure, home visit veterinary services (Pet Care @ Home), and CarefreeCredit 0% interest finance for larger treatment bills.
Is The Pet Vet a public or private company?
The Pet Vet is a private company. It is classified as family owned and is currently operating.
When was The Pet Vet founded?
The Pet Vet was founded in 2011. It employs 251 to 500 people.
Where is The Pet Vet based?
The Pet Vet is headquartered in Rotherham, United Kingdom, in the Europe region.
How does The Pet Vet make money?
Five revenue lines are on record. Consultation and Treatment Fees are the primary driver. The others are pet Health Plans (Subscription), pet Products and Medication, carefreeCredit Partnership and euthanasia and Cremation Services.
Who are The Pet Vet's main competitors?
Direct peers on record are Village Vet, Pennard Vets, Vets4Pets, Medivet, Animal Trust and Goddard Veterinary Group. Broad incumbents are IVC Evidensia, Linnaeus Veterinary Group and CVS Group. Blue Cross Veterinary Services is listed as an emerging player.
Does The Pet Vet have an API?
No public API is recorded for The Pet Vet.
What industry is The Pet Vet in?
The Pet Vet's product category is Veterinary Services. Its primary akta.pro industry code is AFAEANAA, Companion Animal Veterinary Clinics & Hospitals, with a secondary code of HLAMAAAF, Mobile & House-Call Veterinary Services. Its NAICS code is 54194 and its SIC code is 8000.