Vietnam National Tourism Administration

Name

Vietnam National Tourism Administration

Legal name

Vietnam National Authority of Tourism

Website

https://vietnamtourism.gov.vn

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

National Tourism Administration

NAICS

Convention and Visitors Bureaus (561591), Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615), National Security and International Affairs (928)

SIC

International Affairs (9721)

akta.pro primary industry

Tourism Trade & Services Exports Development (BPADAMAO)

akta.pro secondary industries

Visa, Immigration Liaison & Travel Document Policy (Foreign Affairs) (BPAIAIAL), Travel Policy Design, Governance & Compliance (THACAMAB)

Keywords

• National tourism promotion
• Tourism trade events
• Digital tourism platform
• Inter-provincial tourism
• Culinary tourism marketing

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourism Revenue Generation: The administration drives tourism revenue through attracting international visitors and promoting domestic tourism across Vietnam's regions, with targets of 25 million international visitors and 1.12 quadrillion VND in revenue for 2026.
2. Event-based Tourism Promotion: Organizing and hosting major tourism trade events like ITE HCMC that facilitate B2B matching, exhibitor participation, and international buyer connections to drive tourism business.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Vietnam National Tourism Administration is a government state authority that coordinates national tourism policy, promotes Vietnam as an international destination, runs the ITE HCMC international travel trade fair, and operates the Visit Vietnam digital platform for tourism data management and integrated travel marketplace services. The Administration also develops inter-provincial tourism networks that connect regional attractions into unified multi-day travel itineraries.

Product overview

The Vietnam National Tourism Administration operates as a government body overseeing a portfolio of interconnected tourism products and platforms. The primary digital offering is the Visit Vietnam Platform, a national-level data platform developed by Sun Group with contributions from Visa, designed to digitalize the tourism industry through data management, real-time insights, and an integrated marketplace for travel services. Supporting this is ITE HCMC, the leading international tourism trade expo held annually since 2005, which facilitates business cooperation between Vietnamese tourism entities and international partners. Additionally, the Administration promotes inter-regional tourism products that link provincial attractions into unified regional experiences, such as the six-province northern circuit network.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Vietnam Platform A national-level digital platform developed by Sun Group with contributions from Visa, designed to digitalize Vietnam's tourism industry through enhanced tourism data management, providing real-time insights and an integrated marketplace for travel services.
• ITE HCMC (International Travel Expo Ho Chi Minh City) Vietnam's leading international tourism and trade promotion event, held annually in Ho Chi Minh City since 2005, featuring B2B buyer-seller matching programs, forums, seminars, and side events to connect Vietnamese tourism businesses with international partners.
• Inter-Regional Tourism Products Tourism initiatives linking multiple provinces to create connected, multi-day travel itineraries, such as the network linking six northern provinces (Thai Nguyen, Bac Ninh, Phu Tho, Tuyen Quang, Cao Bang, and Lang Son) to promote shared heritage, culture, and ecotourism offerings.

Quantifiable outcome

• 25 million international visitors targeted for 2026
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and supporting.

• Sun GroupcoreTechnology or Integration · 20 December 2025Sun Group developed the Visit Vietnam platform, a national-level data platform for tourism management providing real-time insights and integrated marketplace for travel services. The platform was officially launched on December 20 in Phu Quoc and is set to operate fully by Q2 2026.
• VisasupportingTechnology or Integration · 20 December 2025Visa contributed to the development of the Visit Vietnam digital platform, providing payment and financial technology infrastructure for the national tourism data platform.
• Vietnam Tourism AssociationcoreStrategic or Co-development PartnerThe Vietnam National Authority of Tourism and Vietnam Tourism Association are jointly promoting inter-regional tourism products linked to local identities, emphasizing digital transformation and green transition to meet market demands and 2026 targets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Ministry of Tourism of Cambodia: Cambodia's national tourism ministry operating in the same Southeast Asian corridor as VNAT, with overlapping visitor source markets and a comparable inter-provincial tourism development mandate, though smaller in scale.

Direct peers

• Tourism Malaysia: Malaysia's national tourism promotion agency operating campaigns, digital platforms, and trade events — a directly comparable Southeast Asian DMO targeting overlapping source markets in Northeast Asia and South Asia.
• Japan National Tourism Organization (JNTO): Japan's national tourism promotion body operating digital platforms and global campaigns — comparable in mandate, regional positioning, and focus on culinary/cultural tourism that VNAT is now emphasizing.
• Tourism Authority of Thailand (TAT): Thailand's national tourism promotion agency, structurally and functionally the closest peer to VNAT as a government-backed destination marketing organization for a major Southeast Asian inbound tourism market.
• Korea Tourism Organization (KTO): South Korea's national tourism organization focused on inbound promotion, cultural tourism, and digital marketing — a closely comparable government DMO in Asia targeting Northeast Asian source markets that overlap with Vietnam's.
• Philippines Department of Tourism (DOT): The Philippines' national tourism department, comparable in mandate and Southeast Asian positioning, with similar focus on international visitor targets, regional product development, and digital promotion.
• Ministry of Tourism and Creative Economy of Indonesia: Indonesia's national ministry responsible for tourism promotion, with comparable mandates around international visitor targets and regional tourism product development across a multi-island geography.
• Singapore Tourism Board (STB): Singapore's statutory board for tourism development, promotion, and digital platform initiatives — directly comparable to VNAT in mandate, scope, and use of national-level campaigns and digital infrastructure.

Broad incumbents

• Ministry of Culture and Tourism of China: China's national tourism authority — a much larger and more established DMO with overlapping responsibilities in inbound/outbound tourism policy and digital platform development for an Asia-focused travel ecosystem.

Others

• UN Tourism (UNWTO): The United Nations World Tourism Organization — a globally relevant counterpart in policy setting, international tourism statistics, and cross-border tourism promotion frameworks that VNAT engages with as a member state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vntourism
• Facebookfacebook.com/vnattitc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vietnam National Tourism Administration