Peninsula Hot Springs

Name

Peninsula Hot Springs

Legal name

Peninsula Hot Springs Management Pty Ltd

Website

https://peninsulahotsprings.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Wellness and Hot Springs Resort

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Destination Spas & Spa Resorts (HSALAFAC), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN)

Keywords

• Geothermal hot springs
• Wellness day spa
• Mineral bathing experiences
• Spa treatments
• Wellness destination

Headquarters

HQ city

Fingal

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Bathing Experiences: Entry fees for the Bath House (family-friendly, over 50 experiences) and Spa Dreaming Centre (adults-only, premium, over 70 experiences combined). Pricing varies by time of day (earlybird, twilight, standard), day of week (weekday vs weekend), and experience tier. Revitalise Bath House bathing starts from $60 per person.
2. Spa Treatments: Signature spa treatments and therapies including massages, facials, and body treatments ranging from 45 to 165 minutes. Treatments are combined with bathing experiences. Prices range from approximately $230-$655 per person depending on the package.
3. Accommodation: On-site glamping tents (60m²) and Eco Lodge rooms, including the Peninsula Suite. Glamping pricing from $697 (Sun-Thu) to $920 (Fri-Sat). Eco Lodge pricing from $1,148 for Peninsula Suite. Includes wellness activity, breakfast buffet, and bathing access. 7-day cancellation policy.
4. Dining: On-site licensed dining across multiple venues: Spa Dreaming Centre Dining Room (full breakfast buffet, a la carte lunch and dinner), the Courtyard (open-air), Bath House Café, and Amphitheatre Café. Seasonal, locally sourced menus. Dining packages combined with spa and bathing from $425-$655.
5. Gift Certificates: Pre-paid gift certificates redeemable for bathing, spa treatments, accommodation, dining, and packages. Monetary certificates from $50 to $1,500. Experience-based gifts for two starting from $160. Valid for 3 years from purchase.
6. Group Packages and Private Spaces: Corporate retreats, birthday celebrations, pre-wedding events, and social gatherings using hireable spaces including Relaxation Domes (from $150), Arabian Marquee (from $375), Wellness Studio (from $280), Boardroom (from $360), Glasshouse (from $275), and Food Bowl (from $2,500). Group packages such as Twilight Escape from $165-$175 per person.
7. Wellness Activities: Signature wellness activities including Fire and Ice Workshop, yoga, meditation, sound healing in the Sound Dome, and other workshops. Enhancements available as add-ons to bathing and spa packages from $20 each.
8. Moonlit Bathing: Adult-only nighttime bathing in the Spa Dreaming Centre, available 10pm to 2am on Fridays and Saturdays. Priced at $80 (Friday) and $90 (Saturday). Add-ons include linen and locker hire bundle ($25) and onsite grazing.
9. Freedom Wristband System: A prepaid wristband system that can be preloaded with funds or linked to a stored credit card, allowing guests to make purchases for food, beverages, and services across the site during their visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Peninsula Hot Springs operates a natural geothermal mineral springs and day spa destination on the Mornington Peninsula in Victoria, Australia. It sells bathing experiences across two facilities (family-friendly Bath House with 50+ experiences and adults-only Spa Dreaming Centre with 20+ experiences), spa treatments, on-site dining, glamping and eco-lodge accommodation, private event spaces, and gift certificates. The core product is paid access to thermal mineral bathing pools and integrated spa, dining, and accommodation packages.

Product overview

Peninsula Hot Springs operates a multi-experience wellness destination featuring geothermal bathing (over 70 globally-inspired experiences across Bath House and Spa Dreaming Centre), spa treatments, dining, and accommodation. The core bathing product consists of two distinct facilities: the family-friendly Bath House (50+ experiences, all ages) and the adults-only Spa Dreaming Centre (20+ additional experiences). These are complemented by spa treatments, wellness activities, private bathing pavilions, multiple dining venues, glamping and eco lodge accommodation, and hireable event spaces. The company also operates a Netbookings-powered online booking platform and retail store. Packages combine bathing with spa treatments, dining, and accommodation for various segments including couples, families, corporate groups, and special occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Bath House Family-friendly geothermal bathing facility offering over 50 globally-inspired bathing experiences in a relaxed, social setting, available daily from 7am-11pm to guests of all ages from one month old.
• Spa Dreaming Centre Adults-only (16+) premium bathing sanctuary offering 20 additional bathing experiences focused on stillness, restoration, and quiet retreat; includes access to Bath House facilities.
• Spa Treatments Signature spa treatments and balancing therapies celebrating global traditions, combined with bathing experiences; includes massages, facials, body treatments, and specialized rituals ranging from 45 to 165 minutes.
• Dining Experiences Seasonal menus served across multiple on-site dining precincts including the Spa Dreaming Centre dining room, Bath House café, and Amphitheatre café, featuring fresh locally sourced ingredients and licensed beverages.
• Eco Lodges Eco-friendly on-site accommodation featuring private decks, ensuite bathrooms, and king beds designed for relaxation in natural surroundings with bespoke elements inspired by the environment. Includes the Peninsula Suite with private outdoor hot spring, private dining and living room, kitchenette.
• Glamping Accommodation Glamping tents (60m²) nestled in natural bushland setting with private decks, ensuite bathrooms, heated floors powered by geothermal water, and king beds. Includes wellness activity, breakfast buffet, and bathing access.
• Private Bathing Private indoor or outdoor bathing experiences in secluded pavilions with options for aromatic infusions, available for individuals or couples aged 16+.
• Wellness Activities Signature wellness activities including Fire and Ice Workshop, Body Clay Ritual, yoga, meditation, and sound healing in the Sound Dome, designed to deepen restorative benefits of geothermal bathing.
• Private Spaces and Event Venues Hireable event spaces including Relaxation Domes (up to 12 guests), Glasshouses (up to 90 guests), Food Bowl (up to 2,000 guests), Moroccan Pavilion, Arabian Marquee, Sun Lounge, Sound Dome, Tea House, Wellness Studio (up to 120 guests), and Boardroom, used for corporate retreats, celebrations, and gatherings.
• Moonlit Bathing Nighttime bathing experience at the Spa Dreaming Centre from 10pm to 2am on Friday and Saturday nights for guests aged 18+.
• Gift Certificates Digital and printed gift certificates available in monetary denominations from $50 to $1,500, or as specific experience packages including bathing, spa treatments, dining, and accommodation; valid for 3 years.
• Retail Store On-site spa retail store offering wellness products including Synthesis Organics items, allowing guests to continue the hot springs experience at home.
• Online Booking Platform Netbookings-powered eCommerce platform for booking bathing, spa, accommodation, packages, and purchasing gift certificates online via secure.peninsulahotsprings.com.

Quantifiable outcome

• Over 70 globally inspired bathing and wellness experiences across two distinct bathing areas (Bath House and Spa Dreaming Centre)
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Metung Hot Springs Pty LtdcoreStrategic or Co-development PartnerMetung Hot Springs Pty Ltd (MEHS, ABN 54 636 276 090) is referenced in Peninsula Hot Springs' Terms and Conditions as a related entity within the 'PHS Group'. MEHS operates hot springs facilities at 73 Storth Ryes Avenue, Metung, 3904, Victoria. The PHS Group encompasses both Peninsula Hot Springs at Fingal and Metung Hot Springs, sharing the same legal entity structure (PHS and MEHS Accommodation), terms and conditions, booking systems, and management. Metung Hot Springs operates its own website (metunghotsprings.com) and has a separate maintenance schedule.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Blue Lagoon Iceland: Geothermal spa destination in Iceland leveraging a natural mineral-rich resource, offering bathing, spa treatments, dining, and on-site hotel. Direct global analogue for resource-based thermal wellness destinations with vertically integrated offerings.
• Aqua Dome: Austrian thermal spa resort combining indoor/outdoor thermal pools, spa treatments, and on-site hotel. Comparable European thermal-resort operating model with bundled bathing, wellness, and accommodation.
• Hepburn Bathhouse & Spa: Mineral springs bathhouse and spa in Daylesford/Hepburn Springs, Victoria, offering private mineral baths, spa treatments, and accommodation. Closest historical thermal-bathing peer in Victoria competing for Melbourne wellness travellers and regional tourism.
• Scandinave Spa: Nordic-style thermal bath spa operator with multiple Canadian locations offering hot/cold contrast therapy, massage, and quiet wellness experiences. Closely comparable thermal bathing + spa product architecture.
• Metung Hot Springs: Sister entity within the PHS Group operating geothermal bathing, spa, and glamping in East Gippsland, Victoria. Operationally intertwined with Peninsula Hot Springs under common ownership, booking systems, and management.
• Wai Ariki Hot Springs & Spa: New Zealand geothermal bathing and spa destination combining Māori cultural wellness traditions with bathing, spa treatments, food, and beverage. Comparable integrated wellness destination model in a neighbouring Asia-Pacific market.
• Alba Thermal Springs & Spa: Newer Victorian geothermal day spa (opened 2022 near Fingal/Mornington Peninsula region) offering multi-pool bathing, spa treatments, and dining. Direct competitor for Melbourne day-trippers, families, and couples seeking thermal wellness experiences within a similar geography.

Emerging players

• Hoshinoya (Hoshino Resorts): Premium Japanese onsen resort brand offering hot-spring ryokan experiences with spa, dining, and seasonal programming. Relevant benchmark for premium thermal-resort pricing and experience curation, though at a higher luxury tier.

Broad incumbents

• Therme Group: Global developer and operator of large-scale urban thermal wellness destinations (Therme Bucharest, Therme Manchester, etc.) and the Wellbeing Orb concept. A broader incumbent in the thermal-wellness category with substantially larger footprint and capital.

Regional players

• Japanese Onsen Resorts (e.g., Dogo Onsen, Kusatsu): Traditional Japanese onsen resort towns offering geothermal bathing, ryokan accommodation, and regional cuisine. Geographically distant but functionally comparable thermal resort model — useful reference for accommodation-bundled thermal demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PenHotSprings
• Facebookfacebook.com/Peninsulahotsprings
• LinkedInlinkedin.com/company/peninsulahotsprings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula Hot Springs