Ministarstvo demografije i useljeništv

What Ministarstvo demografije i useljeništv does

Ministarstvo demografije i useljeništva (Ministry of Demography and Immigration) is a Croatian government ministry headquartered in Zagreb, established in 2024 through the restructuring and elevation of the former Središnji državni ured za demografiju i mlade (Central State Office for Demography and Youth). The expansion added immigration (useljeništvo) to its mandate, making it responsible for coordinating national demographic revitalization policy, family support programs, youth empowerment, and diaspora return affairs. It operates under the executive branch of the Croatian Government and is led by Minister Ivan Šipić, with State Secretaries Željka Josi\u0107 (Demography and Youth) and Mladen Bara\u0107, supported by 51-100 staff.

The ministry delivers services through a mix of policy-making, grant administration, and digital public services. Its core digital offering is the e-Dje\u010dja kartica Mudrica (e-Child Card), integrated with the national e-Gra\u0111ani citizen portal, which provides parents with benefits and discounts for children without membership or income restrictions. Additional digital assets include the Demografija.info information portal and a series of programs such as Mjera Biram Hrvatsku (emigrant return program), Poslodavac prijatelj obitelji (family-friendly employer certification), and Grad za mlade (youth-friendly city certification). Underlying technology is a government digital services platform interoperable with the e-Gra\u0111ani identity and document system.

The ministry does not generate commercial revenue. It is funded through the Croatian state budget and EU structural funds, and distributes resources to local governments, NGOs, and citizens via public calls (javni pozivi), grant contracts, and direct programs. Documented disbursements in 2026 include 5.5 million euros across 182 contracts for kindergarten and playground projects in five Slavonian counties, 4.7 million euros across 186 contracts in Bjelovar, 11 million kuna for a new kindergarten in Rovinjsko Selo, and 10 million kuna in EU funds secured by Novska-based youth organizations creating 21 jobs. Customer segments are non-commercial: families with children, youth, Croatian emigrants and diaspora, and local/regional governments implementing demographic measures.

Name

Ministarstvo demografije i useljeništv

Legal name

Ministarstvo demografije i useljeništva

Website

https://mdu.gov.hr

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

The Croatian Ministry of Demography and Immigration, established in 2024, coordinates national demographic policy, family and youth support programs, immigration affairs, and diaspora return initiatives, delivering digital services via the e-Građani portal and funding local governments through state budget and EU funds.

Ownership category

akta.pro rank

Product category

Government Public Administration

NAICS

Social Assistance (624), Executive, Legislative, and Other General Government Support (921), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Immigration, Citizenship & Border Administration (Civil) (BPAIAAAN)

akta.pro secondary industries

Digital Access & Online Government Services for Immigrants (EDAAADAF), Refugee & Immigrant Support Services (BPAGAEAI), Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI)

Keywords

• Demographic policy services
• Family support programs
• Immigration affairs
• Government public administration
• Youth empowerment programs

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Distribution channels3 records

Marketing channels6 records

Core offering

Ministarstvo demografije i useljeništva is the Croatian government ministry responsible for demographic revitalization, immigration and diaspora affairs, family support policies, and youth programs. It administers parental leave benefits, child allowances, kindergarten infrastructure funding, return programs for Croatian emigrants, and operates the e-Dječja kartica Mudrica digital child card integrated with the national e-Građani citizen portal.

Product overview

Ministarstvo demografije i useljeništva is a Croatian government ministry that provides public administration services rather than commercial products. Its primary digital services include the e-Dječja kartica Mudrica (e-Child Card), which operates within the national e-Građani system, and the Demografija.info information portal. The ministry also manages programs supporting parenthood, immigration policies, and demographic revitalization strategies.

Differentiator

Problem solved

Functional benefit

Brands

• e-Dječja kartica Mudrica: Electronic children's card offering discounts and benefits for parents, integrated with e-Građani system
• Mjera Biram Hrvatsku
• Poslodavac prijatelj obitelji
• Grad za mlade
• Brini o sebi – Budi dobro – Proživi Covid

Quantifiable outcome

• 182 contracts worth 5.5 million euros awarded for kindergarten and playground projects
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Hrvatska psihološka komora (Croatian Psychological Chamber)coreStrategic or Co-development Partner · 23 December 2020Partnership for the 'Brini o sebi – Budi dobro – Proživi COVID' project providing psychological support to youth during the pandemic. 21 telephone counseling lines established across 20 counties and Zagreb.
• Večernji listminorGTM or Marketing PartnerPartnership in the 'Hrvatska pamet Hrvatskoj' project - joint media coverage of demographic policies and youth initiatives
• Središnji državni ured za Hrvate izvan Republike Hrvatske (Central State Office for Croats Abroad)coreStrategic or Co-development PartnerCollaboration on diaspora return policies, Croatian language scholarships, and emigration support programs

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bundesministerium für Familie, Senioren, Frauen und Jugend: German federal ministry for family, seniors, women, and youth; comparable in coordinating national family-support, demographic, and youth programs with significantly larger resourcing.
• Ministère des Solidarités et des Familles: French ministry combining social cohesion and family policy, including natalist and child-support measures; highly relevant peer for European family-policy design comparison.
• Ministero per la Famiglia, la Natalità e le Pari Opportunità: Italian ministry with an almost identical mandate covering family policy, natalità (birth-rate / demographic renewal), and equal opportunities, making it the closest European peer for cross-country demographic policy comparison.
• Ministerio de Inclusión, Seguridad Social y Migraciones: Spanish ministry handling migration and social inclusion policy; directly comparable for the immigration/diaspora-return functions added to the Croatian ministry in 2024.

Broad incumbents

• Department of Home Affairs (Australia): Australian federal department handling immigration and citizenship administration; broader scope and larger resourcing but functionally comparable for citizenship and immigration administration practices.

Others

• Središnji državni ured za Hrvate izvan Republike Hrvatske: Croatian Central State Office for Croats Abroad; strategic partner agency (not a competitor) that co-implements diaspora return, language scholarships, and emigration support programs referenced by the ministry.

Regional players

• Ministrstvo za delo, družino, socialne zadeve in enake možnosti: Slovenian ministry of labour, family, social affairs and equal opportunities; a neighboring regional peer covering a similar family-and-demographic policy mandate with comparable scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/mduhrvatska
• Facebookfacebook.com/DEMOGRAFIJAIMLADI
• Instagraminstagram.com/demografija_i_useljenistvo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ministarstvo demografije i useljeništv