Sex Information and Education Council of Canada

What Sex Information and Education Council of Canada does

SIECCAN (Sex Information and Education Council of Canada) is a not-for-profit charitable organization established in 1964 and headquartered in Toronto, Ontario. The organization develops and disseminates evidence-based sexual health education resources for Canadian health professionals, educators, community organizations, governments, parents, and youth, with particular focus on underserved populations including newcomer youth, autistic and disabled youth, and gender-diverse communities.

The organization's core offerings are content-based rather than software-based. Key products include the Canadian Guidelines for Sexual Health Education and the Sexual Health Education Benchmarks (national standards documents), the Promising Practices Portal (an online resource directory linking provincial curriculum documents), the Canadian Journal of Human Sexuality (a peer-reviewed academic journal published since 1992), and a portfolio of topic-specific toolkits and infographics covering HPV vaccination, consent education, technology-facilitated sexual violence, misinformation, gender and sexual orientation, and newcomer youth health. The platform runs on Wix-hosted web pages with resources distributed as free PDF downloads and distributed via partner networks. SIECCAN conducts original survey research (e.g., 3,551 youth nationally, 955 newcomer youth, 1,549 Ontario youth) to inform resource development.

The business model is grant-funded rather than commercial. Revenue streams consist of project-based funding from government agencies (Health Canada, Public Health Agency of Canada, Women and Gender Equality Canada, Ontario Ministry of Children, Community and Social Services) and corporate partnerships (Merck Canada, Trojan). Resources are provided free of charge to end users. Go-to-market is community-led, relying on professional networks, educational institutions, and government distribution channels rather than sales-driven outreach.

Name

Sex Information and Education Council of Canada

Legal name

Sex Information and Education Council of Canada

Website

https://sieccan.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

SIECCAN is a Canadian not-for-profit founded in 1964 that develops and distributes evidence-based sexual health education resources, guidelines, and academic publications to health professionals, educators, government agencies, and youth across Canada.

Ownership category

akta.pro rank

Product category

Public Health Education

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sexual Health & Relationship Wellness Education (EDAAAHAM)

akta.pro secondary industries

Sexual & Reproductive Health Services (EDALAFAG), Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)

Keywords

• Sexual health education
• Public health resources
• Educational guidelines
• Reproductive health promotion
• STBBI prevention resources

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funding: SIECCAN operates as a not-for-profit charitable organization receiving financial contributions from government agencies including Health Canada and Public Health Agency of Canada for specific projects.
2. Corporate Partnerships: Partnerships with pharmaceutical companies like Merck for HPV education resources and condom manufacturers like Trojan for sexual health promotion materials.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SIECCAN develops and distributes evidence-based sexual health education resources, guidelines, toolkits, and an academic journal for Canadian educators, health professionals, governments, and community organizations. Core outputs include the Canadian Guidelines for Sexual Health Education, the Promising Practices Portal, the Canadian Journal of Human Sexuality, and topic-specific toolkits covering HPV, consent, TFSV, newcomer youth, autistic/disabled youth, and gender-based violence prevention.

Product overview

SIECCAN offers a portfolio of sexual health education resources, tools, and publications rather than a unified software product. The core offerings include the Canadian Journal of Human Sexuality (peer-reviewed academic journal), the Promising Practices Portal (resource database), the Canadian Guidelines for Sexual Health Education (evidence-based guidelines), and the Sexual Health Education Benchmarks (standards framework). These are complemented by topic-specific toolkits and resource collections covering misinformation, consent education, technology-facilitated sexual violence, HPV, newcomer youth health, autistic/disabled youth, gender and sexual orientation, and gender-based violence prevention. Most resources are funded by government partners (Health Canada, Public Health Agency of Canada, Ontario Ministry) and are available in multiple languages. The organization does not offer a software platform, API, or AI-enabled product.

Differentiator

Problem solved

Functional benefit

Brands

• Canadian Journal of Human Sexuality (CJHS): The scholarly, peer reviewed journal of SIECCAN, published since 1992, which publishes articles from a variety of disciplines related to the study of human sexuality.
• Promising Practices Portal
• Sexual Health & Genito-Pelvic Pain Knowledge Empowerment Hub (SHAPE)

Products and services

• Canadian Journal of Human Sexuality (CJHS) A scholarly, peer-reviewed academic journal published by SIECCAN since 1992, publishing articles from various disciplines related to the study of human sexuality with priority on scholarship addressing the sexuality and sexual/reproductive health of Canadians.
• Promising Practices Portal A comprehensive digital portal providing up-to-date Canadian sexual health resources and educational materials, with links to provincial and territorial school curriculum documents and teaching materials on a wide range of sexual health topics.
• Canadian Guidelines for Sexual Health Education Evidence-based guidelines that guide educators and policymakers in designing and evaluating comprehensive sexual health education programs in Canada.
• Sexual Health & Genito-Pelvic Pain Knowledge Empowerment Hub (SHAPE) A resource hub providing information on sexual dysfunction and genito-pelvic pain for women, gender-diverse people, and healthcare providers.
• Addressing Sexual Orientation in Sexual Health Education Toolkit A toolkit including two guides and three fact sheets to help educators and parents effectively inform youth about sexual orientation within a sexual health education context. Funded by the Public Health Agency of Canada.
• Sexual Health Education Misinformation Toolkit A toolkit of resources to support educators working in the school system to address sexual health education misinformation with parents and caregivers. Funded by Health Canada.
• Technology-Facilitated Sexual Violence (TFSV) Resources Resources for Ontario educators and youth addressing technology-facilitated sexual violence including online sexual extortion, non-consensual intimate image sharing, online harassment, cyberstalking, AI-generated sexual images, and online grooming. Funded by the Ontario Ministry of Children, Community and Social Services.
• Newcomer Youth Sexual Health Resources Fact sheets and infographics for newcomer youth covering STI prevention, STI testing, navigating the healthcare system, healthy relationships, and sexual consent. Based on survey of 955 youth aged 16-24 not born in Canada. Available in English, French, Chinese, Spanish, and Punjabi. Funded by the Public Health Agency of Canada.
• HPV Information Resources Resources for educators, health professionals, and the public about HPV vaccination and cancer prevention, including fact sheets for parents, disabled youth, millennial women, young men, transgender and non-binary people, and MSM. Partnership with Merck.
• Sexual Health Education Benchmarks Benchmarks for comprehensive sexual health education in Canada providing policymakers, managers, and educators with evidence-based tools for developing, implementing, and evaluating sexual health education programs for youth.
• Consent Education Resources Resources focused on increasing capacity to provide effective consent education, with specific focus on boys and autistic youth.
• Sexual Health Promotion for Autistic and Disabled Youth Resources dedicated to enhancing effective sexual health promotion for autistic and disabled youth.
• Issue Briefs and Reports A collection of research-based briefs and reports on sexual health education topics, including the September 2025 Issue Brief on the economic benefits of implementing comprehensive sexual health education in Canada.
• Gender-Based Violence Prevention Resources Resources focused on preventing gender-based violence through developing and implementing effective sexual health education policy and practice.
• Condoms Are a Good Choice to Protect Sexual Health Infographic An infographic to promote condom use as a way to reduce STI risk and unwanted pregnancy, developed in partnership with Trojan. Available in English, French, Punjabi, and Chinese.

Quantifiable outcome

• 75% of sexually active people will acquire at least one HPV infection in their lifetime
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Health CanadacoreStrategic or Co-development PartnerHealth Canada provides funding and collaboration for sexual health education initiatives and resources, including the Canadian Guidelines for Sexual Health Education.
• Public Health Agency of Canada (PHAC)coreStrategic or Co-development PartnerPHAC provides financial contributions for STBBI prevention and sexual health promotion projects targeting newcomer youth and other populations.
• Women and Gender Equality Canada (WAGE)coreStrategic or Co-development PartnerGovernment partner supporting gender equality initiatives related to sexual health education and gender-based violence prevention.
• CATIEminorStrategic or Co-development PartnerCanada's source for HIV and hepatitis C information, collaborating on sexual health education resources and research dissemination.
• Canada Sex Research ForumcoreStrategic or Co-development PartnerAnnual research conference where SIECCAN publishes special issues of the Canadian Journal of Human Sexuality featuring presented research.
• Merck CanadacoreStrategic or Co-development PartnerPharmaceutical partnership for HPV vaccination education resources including fact sheets for parents, youth, and healthcare providers on HPV-related cancer prevention.
• TrojanminorStrategic or Co-development PartnerPartnership with Trojan condom brand to develop sexual health promotion materials including the 'Condoms Are a Good Choice to Protect Sexual Health' infographic in multiple languages.
• Ontario Ministry of Children, Community and Social ServicescoreStrategic or Co-development PartnerFunding for the Technology-Facilitated Sexual Violence prevention project through Ontario's Action Plan to End Gender-Based Violence, providing resources for Ontario educators and youth.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Planned Parenthood (US): Planned Parenthood is a far larger reproductive and sexual health organization providing education and resources globally. Comparable in mission of sexual health education and resource distribution, but much broader scope including clinical services.
• Sex Education Forum (UK): UK-based national partnership organization delivering Relationships and Sex Education (RSE) resources, training, and policy advocacy. Closely comparable mission of evidence-based sex education for young people and educator support.
• Canadian Public Health Association (CPHA): CPHA is a broader Canadian public health umbrella that develops resources on STBBIs, sexual health, and population health - overlapping with SIECCAN on public-health-aligned sexual health education and policy guidance.

Direct peers

• S Sexuality Information and Education Council of the United States (SIECUS): SIECUS is the closest US counterpart to SIECCAN - a national non-profit focused on sexual health education policy, research, and resource development. Both operate as authoritative voices producing guidelines, research publications, and curriculum support for educators and health professionals.
• CATIE: CATIE is SIECCAN's named strategic partner in the provided data and is Canada's source for HIV and hepatitis C information. Both develop evidence-based sexual health educational resources for Canadian audiences with overlapping populations.
• Action Canada for Sexual Health and Rights: Canadian non-profit focused on sexual and reproductive health and rights, providing education and advocacy resources. Operates in the same Canadian sexual health ecosystem and overlaps with SIECCAN on policy advocacy and educational resource development.

Emerging players

• Scarleteen: Scarleteen is a digital-first sexual health education resource aimed directly at youth with interactive web content. Comparable in targeting youth with sexual health information, but operates as a direct-to-youth digital platform rather than a policy/research nonprofit.
• The Trevor Project: The Trevor Project provides sexual health and identity resources for LGBTQ+ youth, including sexual orientation education. Overlaps with SIECCAN's gender/sexual orientation toolkits and 2SLGBTQINA content targeted at youth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sex-information-and-education-council-of-canada-sieccan
• Instagraminstagram.com/_sieccan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sex Information and Education Council of Canada