Punjab Seed Corporation

What Punjab Seed Corporation does

Punjab Seed Corporation (PSC) is a semi-autonomous body of the Government of Punjab, Pakistan, established in 1976 under the Punjab Seed Corporation Act, headquartered in Lahore on Multan Road. It produces, procures, processes, sells, and markets certified agricultural seeds across Punjab province under the Shahzore (شاہ زور) brand with its Stallion (سوار) logo. PSC also serves as the secretariat of the Punjab Seed Council—the apex body that approves new seed varieties for general cultivation in the province.

PSC's core product range covers certified and basic seed across wheat, cotton (fuzzy and delinted), paddy (coarse rice), maize (hybrid and synthetic), moong (mung bean), and vegetables such as turnip. Underlying this is a structured seed multiplication chain running from Breeder Nucleus Stock through Pre-Basic, Basic, and Certified seed stages, maintained at the Foundation Seed Cell in Pirowal and inspected at each stage by the Federal Seed Certification & Registration Department (FSC&RD). A Potato Tissue Culture laboratory at Sahiwal produces disease-free potato seed across varieties including Simply Red, Kuroda, Santae, Astrex, Cardinal, Diamond, and Desiry, with ongoing capacity expansion from 500 to 1,200 M.tons.

PSC generates revenue through the sale of certified seeds at subsidized prices through a 'No Profit & No Loss' policy, distributed via 16+ own sales centers and processing plants (Lahore, Sahiwal, Piplan, Rahim Yar Khan, Khanewal, and 11 regional offices), an authorized dealer network, WhatsApp ordering, public sector (government agricultural departments) channels, and international exports of paddy, wheat, and moong seed to Iraq, Burma (Myanmar), Bangladesh, and Afghanistan. The upstream supply backbone is a public/private partnership multiplication system involving approximately 1,500 registered contract growers, anchored by the 6,269-acre Khanewal farm. Customer segments are primarily small and medium farmers across Punjab, with government agricultural departments and private dealers as channel partners rather than anchor buyers.

Name

Punjab Seed Corporation

Legal name

Punjab Seed Corporation

Website

https://psc.gop.pk

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Punjab Seed Corporation is a Government of Punjab semi-autonomous body that produces, procures, processes, and markets certified agricultural seeds in Pakistan under the Shahzore brand, serving farmers and dealers across Punjab via sales centers, processing plants, and ~1,500 contract growers.

Ownership category

akta.pro rank

Product category

Agricultural Seed Production

NAICS

Oilseed and Grain Farming (1111)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK)

akta.pro secondary industries

Certified Seed Production (AFAGAIAC), Foundation Seed Production (AFAGAIAA), Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM)

Keywords

• Certified seed production
• Agricultural seed distribution
• Potato tissue culture
• Crop seed multiplication
• Government seed corporation

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices16 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Certified Seed Sales: PSC generates revenue through sale of certified seeds including wheat, cotton, paddy, maize, moong, vegetables, and potato seeds to farmers across Punjab. Seeds are sold at subsidized affordable prices through sales centers and dealer networks.
2. Seed Export: PSC exports certified seeds including paddy, wheat, and moong to international markets including Iraq, Burma, Bangladesh, and Afghanistan when national requirements are met.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Punjab Seed Corporation produces, procures, processes, certifies, and markets certified agricultural seeds — including wheat, cotton, paddy, maize, moong, vegetables, and potato seeds — under the Shahzore brand across Punjab, Pakistan. PSC operates a four-stage seed multiplication pipeline anchored by a Foundation Seed Cell at Pirowal and a Potato Tissue Culture Laboratory at Sahiwal, distributing through its own sales centers, dealer networks, government channels, and international export markets.

Product overview

Punjab Seed Corporation (PSC) operates a unified portfolio anchored by its Shahzore (شاہزور) brand, which provides the guarantee of certified seed quality to farmers across Pakistan. The product range spans major crops — Wheat, Cotton (Fuzzy and Delinted varieties), Paddy/Coarse Rice, Maize (Hybrid and Synthetic), and Moong (mung bean) — as well as minor crops like Turnip. At the core of the offering is a structured seed multiplication system (Foundation Seed Cell) that progresses through defined stages: Breeder Nucleus Stock → Pre-Basic Seed → Basic Seed → Certified Seed, all inspected and certified by the Federal Seed Certification & Registration Department. Supporting the seed product line are services including Seed Processing, Seed Quality Testing, Farm Advisory Services, Seed Export (to Iraq, Burma, Bangladesh, and Afghanistan since 1980), and a Public/Private Partnership multiplication system involving ~1,500 contract growers. PSC also conducts projects such as Potato Tissue Culture Seed production and a Program for Quality Seed Production and Dissemination, alongside a completed Enhancing Vegetable Production in Punjab initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Shahzore: The Shahzore brand, represented by its iconic Stallion logo, is a trusted symbol of quality in agriculture across Pakistan. Every sack bearing the PSC and Shahzore logo is a promise of superior seeds, valued by farmers nationwide. Recognized by prestigious bodies like the World Bank and FAO, Shahzore stands for excellence in seed production.

Products and services

• Wheat Seed (Certified) Certified wheat seed available in all approved wheat varieties, inspected and tagged by the Federal Seed Certification Department, sold in unit packs at ₨ 5,200 per unit (current discounted from ₨ 5,800). For farmers across Punjab seeking guaranteed genetic purity for wheat cultivation.
• Wheat Seed (Basic) Basic-grade wheat seed used as the foundation for certified seed production by registered growers. Identified with white tags after FSC&RD inspection. Priced at ₨ 5,600 per unit (current discounted from ₨ 6,000).
• Maize Hybrid Seed (Certified) Hybrid maize seed sold in 50kg packaging as certified stock, priced at ₨ 10 (current discounted). For farmers seeking high-yield hybrid maize seed.
• Maize Seed (Synthetic) Basic Basic-grade synthetic maize seed, the foundational multiplication stage in PSC's seed production chain. Priced at ₨ 5,500 per unit. For registered growers producing certified maize seed.
• Cotton Seed (Fuzzy) Fuzzy cotton seed available in basic/reserve (₨ 4,100) and certified CKC varieties (₨ 10,000). For cotton growers across Punjab seeking certified genetic purity.
• Cotton Seed (Delinted) Delinted cotton seed available in basic/reserve (₨ 5,200) and certified (₨ 5,600) varieties. For cotton farmers preferring delinted seed treatment.
• Paddy (Coarse) Seed Coarse paddy (rice) seed in basic/reserve varieties priced at ₨ 3,100 per unit (current discounted from ₨ 3,500). For rice growers across Punjab and historical export to Iraq, Burma, Bangladesh, and Afghanistan.
• Moong Seed (Certified) Certified moong (mung bean) seed approved by the Federal Seed Certification & Registration Department. Priced at ₨ 2,750 (current discounted from ₨ 3,000). For farmers seeking certified pulse seed.
• Moong Seed (Basic) Basic-grade moong (mung bean) seed for registered growers to produce certified seed. Priced at ₨ 2,850 (current discounted from ₨ 3,200).
• Turnip Seed Certified turnip vegetable seed sold in 1kg units, priced at ₨ 700 (current discounted from ₨ 1,000). For vegetable growers across Punjab.
• Potato Tissue Culture Seed Disease-free potato seed produced through PSC's Potato Tissue Culture laboratory at Sahiwal. Potato varieties include Simply Red, Kuroda, Santae, Astrex, Cardinal, Diamond, and Desiry. Designed to increase per-acre yield for potato growers.
• Shahzore Brand Seed Portfolio The Shahzore (شاہ زور) brand — represented by a Stallion logo — is PSC's flagship consumer-facing umbrella brand covering all certified seed varieties sold by the corporation. The brand guarantees certified seed quality on every sack bearing the PSC and Shahzore logos.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Federal Seed Certification & Registration Department (FSC&RD)coreOthersPSC provides certified seeds approved by Federal Seed Certification & Registration Department, ensuring high-quality and reliable products. FSC&RD conducts field inspections, sampling, and certification for all PSC seed production.
• Punjab Seed CouncilcoreOthersPSC serves as the secretariat of Punjab Seed Council, the apex body that approves new seed varieties for general cultivation in Punjab province.
• 1,500 Contract Growers (Public/Private Partnership)coreStrategic or Co-development PartnerPSC has developed the largest Seed Multiplication System through Public/Private Partnership model involving approximately 1,500 contract growers. This system disseminates latest technology to farmers and serves as a model for Cooperative/Corporate farming.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Agricultural Seeds Council (NASC) / National Seed Corporation of Pakistan: Federal-level Pakistani seed corporation with similar mandate to produce and distribute certified seed. Directly comparable in product line (wheat, paddy, cotton), customer base (Pakistani farmers), and government-backed certification model.
• Sindh Seed Corporation: Provincial-level public seed corporation in Pakistan performing the same certified seed multiplication, processing, and distribution role for Sindh farmers. Directly analogous in structure (semi-autonomous government body) and product portfolio.
• Lucky Core Industries (formerly ICI Pakistan) Seeds Division: Pakistan's leading private-sector seed company offering hybrid maize, sunflower, fodder, and vegetable seeds. Competes head-to-head with PSC in certified seed categories across Punjab, but with a commercial rather than subsidized model.

Broad incumbents

• Bayer Crop Science Pakistan (formerly Monsanto Pakistan): Global seed and trait giant with corn, cotton, and vegetable seed operations in Pakistan. Overlaps PSC's cotton (Bollgard/Bt) and maize categories with proprietary GM hybrids; competes in higher-margin hybrid segments where PSC's conventional varieties are weaker.
• Corteva Agriscience Pakistan (Pioneer): Multinational seed company selling Pioneer brand hybrid maize, sunflower, and rice seeds in Pakistan. Directly comparable in target customer (progressive Punjab farmers) and product category (hybrid maize), with deeper proprietary breeding investment.
• Syngenta Pakistan: Global seeds and crop protection player active in Pakistani cereals, vegetables, and hybrid maize. Overlaps PSC's product categories but with proprietary hybrid genetics and a broader crop protection portfolio.

Regional players

• Four Brothers Group Pakistan: Pakistani private seed and agricultural input company with hybrid seed offerings and dealer network across Punjab. Relevant peer given a Four Brothers executive sits on PSC's board, signaling direct competitive overlap in the same channel.

Emerging players

• East-West Seed: Tropical vegetable seed specialist expanding in South Asia with hybrid vegetable varieties. Comparable as PSC pushes into vegetable seeds via its tissue culture potato and turnip programs; both target smallholder farmers with quality vegetable seed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PUNJAB.SEED.CORPORATION
• LinkedInlinkedin.com/company/punjabseedofficial
• Instagraminstagram.com/punjabseedcorporation
• Xx.com/PunjabSeedCorp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Punjab Seed Corporation