National Motorcycle Safety Fund

What National Motorcycle Safety Fund does

The National Motorcycle Safety Fund (NMSF) is a 501(c)(3) charitable organization established in 1980 in Irvine, California, whose sole function is to serve as the tax-deductible fundraising conduit for the Motorcycle Safety Foundation (MSF). MSF has operated since 1973 on rider safety research, training, and motorist awareness, and NMSF augments MSF by enabling individual riders, family members, corporations, and other organizations to make tax-deductible contributions toward that mission. The organization states that 100% of contributions go directly to program work with no administrative deduction.

NMSF's principal program is the MSF 100 Motorcyclists Naturalistic Study, a research initiative in which 100 participant-owned motorcycles were equipped with video cameras and data acquisition sensors to record rider actions and the riding environment over a one-year period, with findings intended to inform MSF rider education, training, and safety countermeasures. NMSF also supports cross-platform digital educational resources—apps, ibooks, and eCourses—designed for smartphones, tablets, and computers, extending MSF's traditional instructor-led training into self-directed digital formats. The organization is headquartered at 15635 Alton Parkway, Suite 390, Irvine, CA, and is registered as a private nonprofit with no parent company, subsidiaries, or disclosed leadership team.

Revenue is generated entirely through voluntary tax-deductible donations structured in five recognition tiers: Platinum ($5,000+), Gold ($1,000-$4,999), Silver ($250-$999), Bronze ($25-$249), and Basic (under $25). Distribution is direct-to-donor via the nmsfund.org website with personal fundraising page functionality, supplemented by fundraising rides, community events, social media outreach, downloadable promotional materials, and corporate matching gift programs. Customer segments span individual motorcyclists, corporations (including Comoto/RevZilla/CycleGear/J&P Cycles, Allstate, Al Lamb's Dallas Honda, Harley-Davidson co-workers group), community organizations, and family members making memorial contributions.

Name

National Motorcycle Safety Fund

Legal name

National Motorcycle Safety Fund

Website

https://nmsfund.org

Company type

Private

Operating status

Operating

Short description

The National Motorcycle Safety Fund is a 501(c)(3) charity that channels tax-deductible donations from riders, families, and corporations to fund the Motorcycle Safety Foundation's rider safety research, training, and digital education programs.

Ownership category

akta.pro rank

Product category

Nonprofit Motorcyclist Safety Advocacy

NAICS

Grantmaking Foundations (813211), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)

akta.pro secondary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

Keywords

• Motorcyclist safety research
• Rider education programs
• Nonprofit charitable donations
• Motorcycle safety foundation
• Naturalistic riding study

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

The National Motorcycle Safety Fund is a 501(c)(3) charitable organization that supplements the work of the Motorcycle Safety Foundation by collecting tax-deductible contributions from riders, family members, corporations, and other organizations to fund motorcyclist safety research, rider education and training programs, and motorist awareness initiatives. It funds programs such as the MSF 100 Motorcyclists Naturalistic Study and supports the development of cross-platform digital educational resources including apps, ibooks, and eCourses.

Product overview

The National Motorcycle Safety Fund is a charitable organization that operates as a unified offering centered on supporting motorcyclist safety through three interconnected programs: (1) the MSF 100 Naturalistic Study, a research initiative tracking real-world rider behavior through equipped motorcycles to develop safety countermeasures; (2) Digital Educational Resources including apps, ibooks, and eCourses designed for cross-platform compatibility; and (3) a Tax-Deductible Donation Program with tiered contribution levels to fund these initiatives. The organization serves as a conduit for riders, corporations, and other organizations to contribute to the Motorcycle Safety Foundation's mission of eliminating motorcycle crashes, injuries, and fatalities.

Differentiator

Problem solved

Functional benefit

Products and services

• MSF 100 Motorcyclists Naturalistic Study A comprehensive research initiative where MSF equipped participant-owned motorcycles with video cameras and data acquisition sensors to track the actions and riding environment of 100 riders over the course of a year, designed to learn from real-world riders and incorporate findings into MSF rider education and training programs as well as safety countermeasures.
• Digital Educational Resources Digital resources including apps, ibooks, and eCourses designed for compatibility with smartphones, tablets, and computers, developed as part of MSF's leadership in motorcycle safety through educational materials development.
• Tax-Deductible Donation Program A charitable donation program with tiered contribution levels (Platinum $5,000+, Gold $1,000–$4,999, Silver $250–$999, Bronze $25–$249, and Basic under $25) where 100% of contributions go to support the NMSF's motorcyclist safety initiatives, as a 501(c)(3) non-profit organization.

Quantifiable outcome

• Funding supports MSF rider education and training programs and safety countermeasures

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Motorcycle Safety Foundation (MSF)coreStrategic or Co-development Partner · 1 January 1980The National Motorcycle Safety Fund was created in 1980 to supplement the work of the Motorcycle Safety Foundation. Since 1973, the MSF has been working to eliminate motorcycle crashes, injuries and fatalities through research and training programs. The NMSF augments the MSF and provides a means for riders, family members, corporations and other organizations to make tax-deductible contributions to support the MSF's mission.
• Comoto (RevZilla, CycleGear, J&P Cycles)minorGTM or Marketing PartnerPlatinum level supporter of the National Motorcycle Safety Fund.
• Allstate (Bailey Lauerman)minorGTM or Marketing PartnerPlatinum level supporter of the National Motorcycle Safety Fund.
• Al Lamb's Dallas HondaminorGTM or Marketing PartnerPlatinum level supporter of the National Motorcycle Safety Fund.
• Harley-Davidson Motor CompanyminorGTM or Marketing PartnerCo-workers group at Harley-Davidson Motor Company supports the NMSF as a Silver level supporter.
• Heritage Harley-DavidsonminorGTM or Marketing PartnerBronze level supporter of the National Motorcycle Safety Fund.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Motorcycle Safety Foundation: The motorcycle safety organization that NMSF was specifically created to supplement in 1980. Operates the rider training and research programs that NMSF donations fund, making it the closest peer by mission and operational alignment.
• American Motorcyclist Association: National U.S. motorcycle advocacy and rights organization focused on rider safety, legislation, and motorcycling interests. Directly comparable as a U.S.-based nonprofit serving the same rider community.
• ABATE (American Bikers Aimed Toward Education): Motorcyclist rights and safety education organization with state chapters. Directly comparable as a grassroots nonprofit focused on rider safety education and awareness, and is itself referenced among NMSF supporters.

Others

• Motorcycle Industry Council: U.S. trade association representing motorcycle manufacturers, distributors, dealers, and aftermarket. Comparable as a nonprofit entity operating in the motorcycle ecosystem and engaging safety stakeholders, though its primary mission is industry advocacy rather than rider safety.
• Governors Highway Safety Association: Nonprofit association representing state highway safety offices. Comparable as a U.S.-based nonprofit addressing motorcycle and motor vehicle safety through research, training, and policy.
• Insurance Institute for Highway Safety: Independent nonprofit scientific and educational organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes. Comparable as a road-safety research nonprofit, though primarily funded by auto insurers and focused on passenger vehicles.

Broad incumbents

• AAA Foundation for Traffic Safety: Large, well-funded nonprofit research and education foundation focused on traffic safety broadly. Comparable as a road-safety-focused 501(c)(3), though its scope spans all motorists rather than specializing in motorcycles.
• National Safety Council: Long-established U.S. nonprofit focused broadly on preventing injuries and deaths at work, on the road, and in the home. Comparable as a safety-focused 501(c)(3), though with a much larger scope and budget than NMSF.
• FIM (Fédération Internationale de Motocyclisme): International motorcycle governing body sanctioning motorcycle sport and promoting motorcycle-related activities. Comparable as the global motorsport governing counterpart to MSF/NMSF in motorcycle safety and standards.

Emerging players

• League of American Bicyclists: U.S. nonprofit advocacy organization promoting bicycling and cyclist safety. Comparable as a nonprofit focused on two-wheeled road-user safety education and advocacy, serving a related but distinct community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Motorcycle Safety Fund