REinvent Studios
Reinvent Yellow Sales (formerly REinvent Studios) is a Copenhagen-based international film and television sales agent representing premium Nordic and European content, including SF Studios' full international slate, with worldwide licensing, acquisitions, and Minimum Guarantee financing services for broadcasters, streamers, and distributors.
- Company typePrivate
- Founded2018
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What REinvent Studios does
Reinvent Yellow Sales ApS (formerly REinvent Studios and REinvent International Sales) is a Copenhagen-headquartered international film and television sales agent. The company represents premium fiction and non-fiction feature films and television series worldwide, with an exclusive mandate over SF Studios' entire international slate and additional representation of Finnish producer Yellow Film & TV, Dublin-based Newgrange Pictures, and selected independent European productions. Its acquired catalogue spans hundreds of Nordic and European titles including high-profile properties such as the Troll franchise, Snake Killer, Seconds, and A Sámi Wedding. Beyond pure agency, Reinvent Yellow Sales provides Minimum Guarantee and gap-financing support for selected projects, underpinned by its status as a Financial Intermediary under the European Investment Fund's Cultural and Creative Sectors Guarantee Facility.
Operationally, Reinvent Yellow Sales runs a field-sales GTM targeting broadcasters, streamers, distributors, and exhibitors globally, anchored by a Chief Sales Officer, a Chief Revenue and Innovation Officer, a Deputy CEO, four sales/account managers, and an acquisitions manager evaluating English-language projects from early development through completed screeners. Distribution occurs exclusively through intermediary buyers — not direct to consumers — with deal-making centered on the major film markets (Berlinale, European Film Market, MIPCOM, AFM) and ongoing buyer relationships. Revenue is generated through sales commissions and licensing fees on worldwide rights across all territories and platforms, supplemented by recoupment of MG and gap-financing investments against international sales proceeds. Pricing is transaction-based and negotiated per project; no public rate card exists.
Underlying technology is undisclosed and there is no proprietary platform referenced; the offering is people-driven sales representation, acquisitions, and financing services rather than a software product. Recent strategic emphasis has been on expanding English-language and broader European content, securing a channel partnership with Nordic major Nordisk Film Production, and building a pipeline of prestige productions evidenced by multiple 2025 festival selections (San Sebastián, Göteborg FIPRESCI, Busan Audience Award, Karlovy Vary, TIFF, Canneseries). The company is privately held (CVR-nr. 39534460) with no disclosed funding rounds, no parent company, and no publicly reported revenue.
REinvent Studios firmographics
Firmographics- Name
- REinvent Studios
- Legal name
- Reinvent Yellow Sales ApS
- Website
- https://reinvent.dk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reinvent Yellow Sales (formerly REinvent Studios) is a Copenhagen-based international film and television sales agent representing premium Nordic and European content, including SF Studios' full international slate, with worldwide licensing, acquisitions, and Minimum Guarantee financing services for broadcasters, streamers, and distributors.
- Ownership category
- akta.pro rank
REinvent Studios industry classification
Industry- Product category
- International Film and Television Sales
- NAICS
- Motion Picture and Video Distribution (51212)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Royalty, Reporting & Revenue Share Administration (MPADALAJ)
- akta.pro secondary industries
- Co-Production & Distribution Partnerships (Pre-Sales, Output Deals) (MPABANAI), Program Format Licensing (Scripted & Unscripted) (MPABANAA)
Keywords
Where REinvent Studios is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
REinvent Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- International Sales Agent Services: The company operates as a worldwide sales agent representing premium fiction and non-fiction feature films and television series. They license worldwide rights across all territories and platforms, earning commissions or fees on completed transactions. For selected titles, they provide minimum guarantees and gap financing, recouping investment through international sales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
REinvent Studios product offering
Product offeringCore offering
Reinvent Yellow Sales ApS operates as a worldwide sales agent for premium fiction and non-fiction feature films and television series, licensing rights across all international territories and platforms. The company represents SF Studios' full international slate, titles from Yellow Film & TV and Newgrange Pictures, and select independent European productions, while also offering selective financing through Minimum Guarantees and gap financing supported by the EIF Cultural and Creative Sectors Guarantee Facility.
Product overview
Reinvent Yellow Sales is the international sales arm of Reinvent Yellow, operating as a dedicated worldwide sales agent for premium fiction and non-fiction feature films and television series. The company represents SF Studios' international slate, titles from Yellow Film & TV (Finland's largest independent production company), Newgrange Pictures (Dublin), and select independent European productions. The core offering spans Sales Representation (acquiring and selling content globally), Acquisitions (seeking high-quality projects with international potential), and Financing services (Minimum Guarantees and gap financing, including participation in the EIF Cultural and Creative Sectors Guarantee Facility). The company maintains an extensive catalogue of completed films and TV series alongside an upcoming productions pipeline.
Differentiator
Problem solved
Functional benefit
Products and services
- International Sales Representation Worldwide sales agent services structuring and executing international distribution strategies across all territories and platforms for premium fiction and non-fiction feature films and television series. Represents projects from early development through to completed screeners, licensing rights to distributors, broadcasters, streamers, and exhibitors globally.
- Acquisitions Acquisition service seeking distinctive, high-quality feature film and television projects with clear international positioning and strong creative vision for inclusion in the international sales catalogue. Considers projects from early development through to completed screeners with solid financing and market strategy.
- Financing (Minimum Guarantees & Gap Financing) Selective financing solutions directly linked to international sales activities. Supports project financing structures through Minimum Guarantees and targeted gap financing, aligned with clear global sales strategy based on thorough market evaluation. Risk on Minimum Guarantees to European production companies is mitigated through participation in the EIF Cultural and Creative Sectors Guarantee Facility.
- Film Catalogue Extensive catalogue of premium fiction and non-fiction feature films available for international sales and distribution, including titles from SF Studios and leading independent European production companies. Accessible via the reinvent.dk catalogue pages.
- TV Series Catalogue Catalogue of premium fiction and non-fiction television series available for international licensing, covering live-action and animated content in Nordic languages and English-language productions.
- Upcoming Productions Pipeline Pipeline of upcoming film and TV productions in development or production, available for pre-sales and international distribution to buyers worldwide.
Quantifiable outcome
- Global Netflix success with Troll and Troll 2 for production partner Motion Blur/SF Studios
- +1 more outcomes
Companies that use REinvent Studios
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
REinvent Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
REinvent Studios partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and secondary.
- Nordisk Film ProductioncoreNordisk Film Production and Reinvent Yellow struck a distribution deal on three high-end crime series: Snake Killer (Prime Video), Sogn Murders (TV2 Norway), and a third title. Nordisk Film Production is a Scandinavian major in film and TV distribution.
- SF StudioscoreSF Studios is one of the world's oldest film companies (established 1919) and today the leading film studio in the Nordic region. Reinvent Yellow Sales represents SF Studios' entire international slate of films and television series. SF Studios has offices in Stockholm, Oslo, Copenhagen, Helsinki, and London and is part of the Nordic media group Bonnier.
- Yellow Film & TVcoreYellow Film & TV is Finland's largest independent production company. Reinvent Yellow Sales represents selected titles from Yellow Film & TV as part of the Reinvent Yellow group offerings.
- Newgrange PicturessecondaryNewgrange Pictures is a premium production company located in Dublin. Reinvent Yellow Sales represents selected titles from this Irish production company.
- Motion Blur (SF Studios)coreMotion Blur is part of SF Studios and is the production company behind Troll and Troll 2 (global Netflix successes). Rocky The Troll is being produced by Motion Blur/SF Studios with Reinvent Yellow Sales as sales agent.
- MHZ NetworkssecondaryThe Pushover closed North America with MHZ Networks. Other distribution deals include Benelux (Lumiere), Poland (NC+), and UK via streaming service Walter Presents (Channel 4/Global Series Network joint venture).
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
REinvent Studios competitors and assessment
Company assessmentBroad incumbents
- Studiocanal: European subsidiary of Canal+ Group engaged in production, sales, and distribution of film and TV content. Overlaps with Reinvent in international rights licensing and co-production partnerships, though at substantially larger scale and with owned IP rather than pure agency model.
- Beta Film: Major Munich-based distributor and international sales agent with a broad portfolio across European drama, film, and factual content. Larger scale and broader mandate than Reinvent, but operates in the same international licensing space with overlapping buyer relationships at global broadcasters and streamers.
- Wild Bunch: Paris-based international sales, distribution, and production company handling premium European and international films and series. Comparable model of worldwide rights licensing to distributors, broadcasters, and streamers, though with significantly broader catalogue and financing capacity.
Others
- SF Studios: Reinvent Yellow Sales' primary content partner and Nordic market leader in film/TV production and distribution. Included as a strategic counterpart rather than direct competitor; understanding SF Studios' broader distribution strategy is essential to assessing Reinvent's pipeline and commercial leverage.
Direct peers
- LevelK: Copenhagen-headquartered international sales agent for feature films and series with strong Nordic and European content focus. Comparable business model, market presence at major festivals (Berlinale, Cannes, TIFF), and overlapping producer relationships.
- TrustNordisk: Copenhagen-based international sales agent specializing in Nordic film and TV content. Directly comparable to Reinvent Yellow Sales in geography, business model (sales agency for premium Nordic content), and buyer base across global distributors and streamers.
- Wide Management: Paris-based international sales and production company representing arthouse and auteur-driven films. Comparable international rights licensing model, festival-driven acquisition strategy, and buyer-side distribution relationships.
- Films Boutique: Berlin-based international sales company focused on arthouse and festival films with selective festival-driven deal flow. Comparable in boutique sales agency positioning, producer-side services, and European festival market presence.
- The Match Factory: Cologne-based international sales agent for arthouse and premium independent films. Closely comparable agency business model, festival-driven deal flow, and buyer relationships with global distributors and art-house exhibitors.
- New Europe Film Sales: Warsaw-based international sales agent specializing in European art-house and festival-driven films. Comparable model of worldwide rights licensing with strong festival pipeline and selective minimum guarantee practice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
REinvent Studios social profiles
Digital presenceREinvent Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
REinvent Studios leadership team
Management profileNumber of profiles
Profiles8 records
REinvent Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REinvent Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REinvent Studios
What does REinvent Studios do?
Reinvent Yellow Sales ApS operates as a worldwide sales agent for premium fiction and non-fiction feature films and television series, licensing rights across all international territories and platforms. The company represents SF Studios' full international slate, titles from Yellow Film & TV and Newgrange Pictures, and select independent European productions, while also offering selective financing through Minimum Guarantees and gap financing supported by the EIF Cultural and Creative Sectors Guarantee Facility.
Is REinvent Studios a public or private company?
REinvent Studios is a private company. It is classified as unknown and is currently operating.
When was REinvent Studios founded?
REinvent Studios was founded in 2018. It employs 1 to 10 people.
Where is REinvent Studios based?
REinvent Studios is headquartered in Copenhagen, Denmark, in the Europe region.
How does REinvent Studios make money?
One revenue line is on record: international Sales Agent Services.
Who are REinvent Studios's main competitors?
Broad incumbents on record are Studiocanal, Beta Film and Wild Bunch. SF Studios is listed as an others. Direct peers are LevelK, TrustNordisk, Wide Management, Films Boutique, The Match Factory and New Europe Film Sales.
Does REinvent Studios have an API?
No public API is recorded for REinvent Studios.
What industry is REinvent Studios in?
REinvent Studios's product category is International Film and Television Sales. Its primary akta.pro industry code is MPADALAJ, Royalty, Reporting & Revenue Share Administration, with a secondary code of MPABANAI, Co-Production & Distribution Partnerships (Pre-Sales, Output Deals). Its NAICS code is 51212 and its SIC code is 7829.