REinvent Studios

What REinvent Studios does

Reinvent Yellow Sales ApS (formerly REinvent Studios and REinvent International Sales) is a Copenhagen-headquartered international film and television sales agent. The company represents premium fiction and non-fiction feature films and television series worldwide, with an exclusive mandate over SF Studios' entire international slate and additional representation of Finnish producer Yellow Film & TV, Dublin-based Newgrange Pictures, and selected independent European productions. Its acquired catalogue spans hundreds of Nordic and European titles including high-profile properties such as the Troll franchise, Snake Killer, Seconds, and A Sámi Wedding. Beyond pure agency, Reinvent Yellow Sales provides Minimum Guarantee and gap-financing support for selected projects, underpinned by its status as a Financial Intermediary under the European Investment Fund's Cultural and Creative Sectors Guarantee Facility.

Operationally, Reinvent Yellow Sales runs a field-sales GTM targeting broadcasters, streamers, distributors, and exhibitors globally, anchored by a Chief Sales Officer, a Chief Revenue and Innovation Officer, a Deputy CEO, four sales/account managers, and an acquisitions manager evaluating English-language projects from early development through completed screeners. Distribution occurs exclusively through intermediary buyers — not direct to consumers — with deal-making centered on the major film markets (Berlinale, European Film Market, MIPCOM, AFM) and ongoing buyer relationships. Revenue is generated through sales commissions and licensing fees on worldwide rights across all territories and platforms, supplemented by recoupment of MG and gap-financing investments against international sales proceeds. Pricing is transaction-based and negotiated per project; no public rate card exists.

Underlying technology is undisclosed and there is no proprietary platform referenced; the offering is people-driven sales representation, acquisitions, and financing services rather than a software product. Recent strategic emphasis has been on expanding English-language and broader European content, securing a channel partnership with Nordic major Nordisk Film Production, and building a pipeline of prestige productions evidenced by multiple 2025 festival selections (San Sebastián, Göteborg FIPRESCI, Busan Audience Award, Karlovy Vary, TIFF, Canneseries). The company is privately held (CVR-nr. 39534460) with no disclosed funding rounds, no parent company, and no publicly reported revenue.

Name

REinvent Studios

Legal name

Reinvent Yellow Sales ApS

Website

https://reinvent.dk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Reinvent Yellow Sales (formerly REinvent Studios) is a Copenhagen-based international film and television sales agent representing premium Nordic and European content, including SF Studios' full international slate, with worldwide licensing, acquisitions, and Minimum Guarantee financing services for broadcasters, streamers, and distributors.

Ownership category

akta.pro rank

Product category

International Film and Television Sales

NAICS

Motion Picture and Video Distribution (51212)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Royalty, Reporting & Revenue Share Administration (MPADALAJ)

akta.pro secondary industries

Co-Production & Distribution Partnerships (Pre-Sales, Output Deals) (MPABANAI), Program Format Licensing (Scripted & Unscripted) (MPABANAA)

Keywords

• International film sales
• Television distribution
• Content licensing
• Film sales agency
• Media rights licensing

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. International Sales Agent Services: The company operates as a worldwide sales agent representing premium fiction and non-fiction feature films and television series. They license worldwide rights across all territories and platforms, earning commissions or fees on completed transactions. For selected titles, they provide minimum guarantees and gap financing, recouping investment through international sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Reinvent Yellow Sales ApS operates as a worldwide sales agent for premium fiction and non-fiction feature films and television series, licensing rights across all international territories and platforms. The company represents SF Studios' full international slate, titles from Yellow Film & TV and Newgrange Pictures, and select independent European productions, while also offering selective financing through Minimum Guarantees and gap financing supported by the EIF Cultural and Creative Sectors Guarantee Facility.

Product overview

Reinvent Yellow Sales is the international sales arm of Reinvent Yellow, operating as a dedicated worldwide sales agent for premium fiction and non-fiction feature films and television series. The company represents SF Studios' international slate, titles from Yellow Film & TV (Finland's largest independent production company), Newgrange Pictures (Dublin), and select independent European productions. The core offering spans Sales Representation (acquiring and selling content globally), Acquisitions (seeking high-quality projects with international potential), and Financing services (Minimum Guarantees and gap financing, including participation in the EIF Cultural and Creative Sectors Guarantee Facility). The company maintains an extensive catalogue of completed films and TV series alongside an upcoming productions pipeline.

Differentiator

Problem solved

Functional benefit

Products and services

• International Sales Representation Worldwide sales agent services structuring and executing international distribution strategies across all territories and platforms for premium fiction and non-fiction feature films and television series. Represents projects from early development through to completed screeners, licensing rights to distributors, broadcasters, streamers, and exhibitors globally.
• Acquisitions Acquisition service seeking distinctive, high-quality feature film and television projects with clear international positioning and strong creative vision for inclusion in the international sales catalogue. Considers projects from early development through to completed screeners with solid financing and market strategy.
• Financing (Minimum Guarantees & Gap Financing) Selective financing solutions directly linked to international sales activities. Supports project financing structures through Minimum Guarantees and targeted gap financing, aligned with clear global sales strategy based on thorough market evaluation. Risk on Minimum Guarantees to European production companies is mitigated through participation in the EIF Cultural and Creative Sectors Guarantee Facility.
• Film Catalogue Extensive catalogue of premium fiction and non-fiction feature films available for international sales and distribution, including titles from SF Studios and leading independent European production companies. Accessible via the reinvent.dk catalogue pages.
• TV Series Catalogue Catalogue of premium fiction and non-fiction television series available for international licensing, covering live-action and animated content in Nordic languages and English-language productions.
• Upcoming Productions Pipeline Pipeline of upcoming film and TV productions in development or production, available for pre-sales and international distribution to buyers worldwide.

Quantifiable outcome

• Global Netflix success with Troll and Troll 2 for production partner Motion Blur/SF Studios
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and secondary.

• Nordisk Film ProductioncoreChannel Partner/ Reseller/ Distributor · 24 April 2026Nordisk Film Production and Reinvent Yellow struck a distribution deal on three high-end crime series: Snake Killer (Prime Video), Sogn Murders (TV2 Norway), and a third title. Nordisk Film Production is a Scandinavian major in film and TV distribution.
• SF StudioscoreStrategic or Co-development PartnerSF Studios is one of the world's oldest film companies (established 1919) and today the leading film studio in the Nordic region. Reinvent Yellow Sales represents SF Studios' entire international slate of films and television series. SF Studios has offices in Stockholm, Oslo, Copenhagen, Helsinki, and London and is part of the Nordic media group Bonnier.
• Yellow Film & TVcoreStrategic or Co-development PartnerYellow Film & TV is Finland's largest independent production company. Reinvent Yellow Sales represents selected titles from Yellow Film & TV as part of the Reinvent Yellow group offerings.
• Newgrange PicturessecondaryStrategic or Co-development PartnerNewgrange Pictures is a premium production company located in Dublin. Reinvent Yellow Sales represents selected titles from this Irish production company.
• Motion Blur (SF Studios)coreStrategic or Co-development PartnerMotion Blur is part of SF Studios and is the production company behind Troll and Troll 2 (global Netflix successes). Rocky The Troll is being produced by Motion Blur/SF Studios with Reinvent Yellow Sales as sales agent.
• MHZ NetworkssecondaryChannel Partner/ Reseller/ DistributorThe Pushover closed North America with MHZ Networks. Other distribution deals include Benelux (Lumiere), Poland (NC+), and UK via streaming service Walter Presents (Channel 4/Global Series Network joint venture).

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Studiocanal: European subsidiary of Canal+ Group engaged in production, sales, and distribution of film and TV content. Overlaps with Reinvent in international rights licensing and co-production partnerships, though at substantially larger scale and with owned IP rather than pure agency model.
• Beta Film: Major Munich-based distributor and international sales agent with a broad portfolio across European drama, film, and factual content. Larger scale and broader mandate than Reinvent, but operates in the same international licensing space with overlapping buyer relationships at global broadcasters and streamers.
• Wild Bunch: Paris-based international sales, distribution, and production company handling premium European and international films and series. Comparable model of worldwide rights licensing to distributors, broadcasters, and streamers, though with significantly broader catalogue and financing capacity.

Others

• SF Studios: Reinvent Yellow Sales' primary content partner and Nordic market leader in film/TV production and distribution. Included as a strategic counterpart rather than direct competitor; understanding SF Studios' broader distribution strategy is essential to assessing Reinvent's pipeline and commercial leverage.

Direct peers

• LevelK: Copenhagen-headquartered international sales agent for feature films and series with strong Nordic and European content focus. Comparable business model, market presence at major festivals (Berlinale, Cannes, TIFF), and overlapping producer relationships.
• TrustNordisk: Copenhagen-based international sales agent specializing in Nordic film and TV content. Directly comparable to Reinvent Yellow Sales in geography, business model (sales agency for premium Nordic content), and buyer base across global distributors and streamers.
• Wide Management: Paris-based international sales and production company representing arthouse and auteur-driven films. Comparable international rights licensing model, festival-driven acquisition strategy, and buyer-side distribution relationships.
• Films Boutique: Berlin-based international sales company focused on arthouse and festival films with selective festival-driven deal flow. Comparable in boutique sales agency positioning, producer-side services, and European festival market presence.
• The Match Factory: Cologne-based international sales agent for arthouse and premium independent films. Closely comparable agency business model, festival-driven deal flow, and buyer relationships with global distributors and art-house exhibitors.
• New Europe Film Sales: Warsaw-based international sales agent specializing in European art-house and festival-driven films. Comparable model of worldwide rights licensing with strong festival pipeline and selective minimum guarantee practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reinventsales
• Instagraminstagram.com/reinventstudios
• Xx.com/ReinventStudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REinvent Studios