Hakkaisan Brewery
- Company typePrivate
- Founded1922
- HeadquartersMinamiuonuma, Japan
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Hakkaisan Brewery firmographics
Firmographics- Name
- Hakkaisan Brewery
- Legal name
- Hakkaisan Brewery Co., Ltd.
- Website
- https://hakkaisan.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Hakkaisan Brewery industry classification
Industry- Product category
- Premium Sake Production
- NAICS
- Beverage Manufacturing (3121), Distilleries (312140), Distilleries (31214)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF)
- akta.pro secondary industries
- Sake & Traditional Rice Wine Production (AFAFAAAG), Spirits Distilling & Brands (CRADAIAC)
Keywords
Where Hakkaisan Brewery is headquartered
LocationHeadquarters
- HQ city
- Minamiuonuma
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
Hakkaisan Brewery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Sake Sales: Production and sale of premium Japanese sake including Seishu, Tokubetsu Honjozo, Tokubetsu Junmai, Daiginjo, Junmai Daiginjo, Junmai Ginjo, and specialty products like Snow Aged Junmai Daiginjo.
- Other Alcoholic Beverages: Production and sale of shochu, plum wine (ume liqueur), and craft beer under brands including Sarukurayama Brewery.
- Non-Alcoholic Fermented Products: Production and sale of koji amazake (sweet rice drink) and related fermented food products.
- Retail and Tourism: Direct retail sales through company-owned shops (Sennen Koujiya, Hachikura gift shop, Satoya Cafe), distillery tours at Niseko Distillery, and restaurant operations at Uonuma no Sato complex.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Sake Products (Daiginjo, Junmai Daiginjo) |
| Unit Pricing | Pay-as-you-go | Standard Sake Products (Junmai Ginjo, Tokubetsu Honjozo) |
| Unit Pricing | Pay-as-you-go | Specialty Products (Snow Aged, Sparkling AWA) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Hakkaisan Brewery product offering
Product offeringCore offering
Hakkaisan Brewery produces and sells premium Japanese sake across multiple grades (Seishu, Tokubetsu Honjozo, Tokubetsu Junmai, Daiginjo, Junmai Daiginjo, Junmai Ginjo), including specialty snow-aged sake matured in a natural snow storage facility, sparkling sake, and seasonal limited releases. The company also produces shochu, plum wine, craft beer, and non-alcoholic koji amazake, operating company-owned retail shops, a distillery in Niseko, and distributing to restaurants, hotels, and specialty retailers in over 35 countries.
Product overview
Hakkaisan Brewery is a traditional Japanese sake manufacturer founded in 1922, located at the foot of Mt. Hakkaisan in Minamiuonuma, Niigata Prefecture. The company produces a portfolio of sake products spanning multiple grades from standard Seishu through premium Daiginjo levels, including seasonal limited releases, specialty sparkling sakes (AWA and Nigori), and unique snow-aged expressions matured in their eco-friendly yuki muro (snow storage) facility. Beyond sake, Hakkaisan diversifies into shochu, plum wine, craft beer (Sarukurayama Brewery), and non-alcoholic amazake fermented rice drink. The company operates retail shops (Sennen Koujiya), a company cafeteria open to visitors, and has established international partnerships including Brooklyn Kura in New York and the Los Angeles Dodgers. Product distribution spans Japan and international markets including the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Hakkaisan: Primary sake brand including Seishu, Tokubetsu Honjozo, Tokubetsu Junmai, Daiginjo, Junmai Daiginjo, Junmai Ginjo, Sparkling Nigori, Clear Sparkling AWA, Kijoshu, and seasonal releases.
Products and services
- Hakkaisan Seishu
Quantifiable outcome
- Gold Medal Awards at TEXSOM International Wine Awards 2020 for Tokubetsu Honjozo and Clear Sparkling AWA (only 12% of entries received gold)
- +2 more outcomes
Companies that use Hakkaisan Brewery
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Hakkaisan Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hakkaisan Brewery partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major, core and minor.
- Los Angeles DodgersmajorHakkaisan Brewery entered into a partnership agreement with the Los Angeles Dodgers. Sake is sold at Dodger Stadium in original cups exclusive to the venue. Digital advertisements display on Dodger Vision scoreboard and Pavilion LED screens throughout the stadium. The partnership aims to expand sake's presence in the greater Los Angeles area and Southern California, introducing Japanese sake brewing traditions to baseball fans.
- Brooklyn Kura (Gotham Sake LLC)coreHakkaisan established Hakkaisan Brewery USA Co., Ltd. in New York and entered long-term business and capital partnership with Gotham Sake LLC (Brooklyn Kura), New York State's first sake brewery. Partnership focuses on sharing sake brewing skills, exchanging ideas, collaborative product development including craft beer and distilled alcohols, and establishing sales channels for both brands in the US market.
- Niseko DistilleryminorGrand opening of Niseko Distillery on October 1, 2021. Facility offers distillery tours by reservation, tasting bar, and select shop carrying premium sake, beer, spirits, and Japanese crafts. Part of Hakkaisan's diversification into distilled spirits and tourism.
- Sake School of AmericaminorVP Masato Nagumo participated in live webinar with Sake School of America educator Timothy Sullivan from the Hakkaisan Yuki Muro Snow Storage Cellar. One-hour presentation included interview, tour, and guided tasting to educate US consumers about Niigata Prefecture and Hakkaisan sake.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Hakkaisan Brewery competitors and assessment
Company assessmentBroad incumbents
- Takara Shuzo (Sho Chiku Bai): Major Japanese sake and shochu producer with extensive US distribution via Takara Sake USA. Comparable in scale, product breadth across sake and spirits, and international market focus.
- Hakutsuru Sake: Long-established Kobe-based sake producer with strong North American presence (Hakutsuru Fine Sake). Comparable as a Japanese sake manufacturer pursuing international markets with broad product lines.
- Ozeki: Large Japanese sake producer with established US distribution. Comparable as a traditional sake manufacturer serving both domestic and international retail and foodservice channels.
- Gekkeikan Sake: One of the largest and oldest sake producers in Japan (founded 1637), offering a broad portfolio from premium to mass-market. Comparable as a Japanese sake manufacturer with global distribution and multi-tier product range.
Emerging players
- SakeOne (Momokawa): Oregon-based sake producer and one of the largest US craft sake makers. Comparable as an alternative non-Japanese sake producer competing for US craft sake shelf space.
- Brooklyn Kura (Gotham Sake): New York State's first sake brewery and Hakkaisan's US partner/investee. Comparable as a sake producer targeting the US craft sake segment and as a direct US-market partner for Hakkaisan.
Direct peers
- Tozai Sake: US-imported Japanese sake portfolio (including 'Living Jewel' Junmai) distributed in the American market. Comparable as a Japanese sake brand pursuing US specialty retail accounts.
- Asahi Shuzo (Dassai): Producer of Dassai, the globally most-recognized premium daiginjo brand from Yamaguchi, Japan. Direct rival to Hakkaisan in premium Japanese sake for international fine-dining and hospitality accounts.
- Dewazakura Sake: Yamagata-based premium sake producer famous for its Okarakuchi Junmai and aromatic Ginjo lines. Comparable as a mid-sized premium sake brand pursuing US specialty retail and restaurant distribution.
- Kubota (Asahi Shuzo subsidiary brand): Premium sake brand from Niigata — the same prefecture as Hakkaisan — under Asahi Shuzo. Directly comparable as a regional Niigata premium sake rival competing for the same fine-dining accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hakkaisan Brewery social profiles
Digital presenceHakkaisan Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hakkaisan Brewery leadership team
Management profileNumber of profiles
Profiles8 records
Hakkaisan Brewery subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hakkaisan Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hakkaisan Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hakkaisan Brewery
What does Hakkaisan Brewery do?
Hakkaisan Brewery produces and sells premium Japanese sake across multiple grades (Seishu, Tokubetsu Honjozo, Tokubetsu Junmai, Daiginjo, Junmai Daiginjo, Junmai Ginjo), including specialty snow-aged sake matured in a natural snow storage facility, sparkling sake, and seasonal limited releases. The company also produces shochu, plum wine, craft beer, and non-alcoholic koji amazake, operating company-owned retail shops, a distillery in Niseko, and distributing to restaurants, hotels, and specialty retailers in over 35 countries.
Is Hakkaisan Brewery a public or private company?
Hakkaisan Brewery is a private company. It is classified as family owned and is currently operating.
When was Hakkaisan Brewery founded?
Hakkaisan Brewery was founded in 1922. It employs 101 to 250 people.
Where is Hakkaisan Brewery based?
Hakkaisan Brewery is headquartered in Minamiuonuma, Japan, in the Asia region.
How does Hakkaisan Brewery make money?
Four revenue lines are on record. Sake Sales are the primary driver. The others are other Alcoholic Beverages, non-Alcoholic Fermented Products and retail and Tourism.
Who are Hakkaisan Brewery's main competitors?
Broad incumbents on record are Takara Shuzo (Sho Chiku Bai), Hakutsuru Sake, Ozeki and Gekkeikan Sake. Emerging players are SakeOne (Momokawa) and Brooklyn Kura (Gotham Sake). Direct peers are Tozai Sake, Asahi Shuzo (Dassai), Dewazakura Sake and Kubota (Asahi Shuzo subsidiary brand).
Does Hakkaisan Brewery have an API?
No public API is recorded for Hakkaisan Brewery.
What industry is Hakkaisan Brewery in?
Hakkaisan Brewery's product category is Premium Sake Production. Its primary akta.pro industry code is CRADAIAF, Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands, with a secondary code of AFAFAAAG, Sake & Traditional Rice Wine Production. Its NAICS code is 3121 and its SIC code is 2080.