LA Strong Sports
LA Strong Sports is a 501(c)(3) nonprofit foundation co-founded by Lakers Head Coach JJ Redick that is fundraising to rebuild the Pacific Palisades Recreation Center destroyed in the January 2025 wildfires, while building a perpetual endowment for Southern California youth sports and recreation facilities.
- Company typePrivate
- Founded2025
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What LA Strong Sports does
LA Strong Sports, LLC is a 501(c)(3) nonprofit organization (EIN 33-4250045) founded in January 2025 by Los Angeles Lakers Head Coach JJ Redick, Chelsea Redick, Charles Jackson, Jenna Jackson (Board President), and Kylee Kilgore in direct response to the January 2025 wildfires that destroyed the Pacific Palisades Recreation Center and over 7,000 homes in the surrounding area. The foundation's primary mission is to fund, design, and rebuild the Pacific Palisades Park & Recreation Center by the end of 2026, with a longer-term ambition to create a perpetual endowment supporting youth sports and recreation facilities across Southern California, including expansion into Altadena and Malibu.
The organization operates a community-led fundraising model built around individual and corporate donations, personalized brick purchases, legacy naming gifts, and grassroots fundraisers. It has secured $10 million in pledges toward a $50 million endowment goal, anchored by a significant personal contribution from the Redick family and a $5 million grant from BMO. It does not develop or sell proprietary technology; its digital footprint consists of a Wix-hosted website and donation flows via the Pledge.to platform.
LA Strong Sports executes through a public-private partnership with the City of Los Angeles (Mayor Karen Bass) and Steadfast LA, a nonprofit founded by Rick Caruso that mobilizes private-sector expertise from Gensler, CBRE, Parsons, Esri, and Latham & Watkins. The arrangement is designed to bypass the limitations of FEMA 'like-for-like' reimbursement and deliver a climate-resilient, reimagined facility. Distribution of fundraising opportunities is conducted through earned media, Instagram (@lastrongsports), community events, and direct major-gift cultivation handled by the Regina Miller Group strategic advisory firm.
LA Strong Sports firmographics
Firmographics- Name
- LA Strong Sports
- Legal name
- LA Strong Sports, LLC
- Website
- https://lastrongsports.org
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- LA Strong Sports is a 501(c)(3) nonprofit foundation co-founded by Lakers Head Coach JJ Redick that is fundraising to rebuild the Pacific Palisades Recreation Center destroyed in the January 2025 wildfires, while building a perpetual endowment for Southern California youth sports and recreation facilities.
- Ownership category
- akta.pro rank
LA Strong Sports industry classification
Industry- Product category
- Nonprofit Community Recreation Foundation
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Community Relations & Grassroots Program Management (MPAKAKAJ)
- akta.pro secondary industries
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
Keywords
Where LA Strong Sports is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LA Strong Sports business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Philanthropic Donations: Individual and corporate donations from supporters who contribute to the rebuilding of Pacific Palisades Park & Recreation Center. Donations range from general contributions to specific naming opportunities and brick purchases.
- Major Gifts and Legacy Naming: Transformational commitments from leaders and philanthropists seeking naming opportunities or significant impact contributions to the rebuilding effort.
- Corporate Grants: Grants from corporations such as BMO's $5 million commitment to LA Strong Sports Foundation as part of California's wildfire recovery efforts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
LA Strong Sports product offering
Product offeringCore offering
LA Strong Sports is a 501(c)(3) nonprofit foundation that raises philanthropic funds to rebuild and reimagine the Pacific Palisades Park & Recreation Center destroyed by the January 2025 Los Angeles wildfires, and to establish a perpetual endowment for public sports and recreation facilities across Southern California. The organization channels individual donations, brick purchases, legacy naming gifts, and corporate grants toward facility design, construction, and long-term maintenance.
Product overview
LA Strong Sports is a nonprofit foundation (501(c)(3), EIN 33-4250045) that functions as a community fundraising and rebuilding initiative rather than a traditional software product company. The organization operates a donation/fundraising platform centered on rebuilding the Pacific Palisades Park & Recreation Center after the January 2025 wildfires, with the goal of raising $50 million to create a perpetual endowment for public sports and recreation facilities across Los Angeles. Key programmatic offerings include direct donations, personalized brick purchases, legacy naming donations, and community-driven fundraising tools. The foundation partners with Steadfast LA, Mayor Karen Bass's office, and the City of Los Angeles in a public-private partnership to restore and reimagine the recreation center by end of 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- LA Strong Sports Foundation A 501(c)(3) nonprofit foundation dedicated to rebuilding the Pacific Palisades Park & Recreation Center and creating a perpetual endowment for public sports and recreation facilities across Southern California, serving communities affected by the January 2025 wildfires.
- General Donation Program
Quantifiable outcome
- Target: Reopen Pacific Palisades Park & Recreation Center by end of 2026
- +1 more outcomes
Companies that use LA Strong Sports
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
LA Strong Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LA Strong Sports partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and key.
- Steadfast LAcoreSteadfast LA, founded by Rick Caruso in response to January wildfires, mobilizes private-sector expertise in real estate, finance, construction, and infrastructure to expedite rebuilding. The organization leads the coalition including Gensler, CBRE, Parsons, Esri, Latham & Watkins, and others to cut through delays and accelerate recovery efforts.
- City of Los Angeles / Mayor Karen BasscorePublic-private partnership with City of Los Angeles to fund, redesign and rebuild the Palisades Recreation Center. The City committed to removing obstacles in rebuilding and partnered with LA Strong Sports and Steadfast LA for this community recovery effort.
- GenslercoreGlobally renowned architecture and design firm participating in the Steadfast LA coalition, providing design expertise for the reimagined Pacific Palisades Recreation Center.
- Latham & Watkins LLPcoreOne of the world's leading law firms providing legal expertise as part of the Steadfast LA coalition working on the Pacific Palisades Recreation Center rebuilding effort.
- Regina Miller Group (RMG)majorStrategic advisory firm helping align vision with values and hit ambitious fundraising targets. Facilitated over $1B in philanthropic investment; handles major gift cultivation and legacy naming donations for LA Strong Sports.
- LA Parks FoundationkeyKey local partner working with LA Strong Sports and Steadfast LA through in-depth collaboration to shape preliminary vision for revitalized Recreation Center.
- PaliStrongkeyLocal community organization collaborating on the rebuilding effort, representing community stakeholders in the planning process.
- Pali 4 PalikeyLocal community organization participating in the collaborative planning process for the Recreation Center rebuild.
- Veterans Gardens (Jimmy Dunne)keyLongtime Palisades Recreation Center stakeholder representing community garden and veterans interests in the rebuilding planning process.
- Pacific Palisades Baseball Association (Bob Benton)keyLongtime stakeholder representing youth baseball and sports community in the Recreation Center rebuilding planning process.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
LA Strong Sports competitors and assessment
Company assessmentBroad incumbents
- Trust for Public Land: National nonprofit focused on creating and conserving parks and public lands. Shares the recreation infrastructure mission, public-private partnership model with municipalities, and emphasis on community access to recreation - directly comparable to LA Strong Sports' rebuilding objective.
- Yellowstone Forever: Large nonprofit endowment model for national park infrastructure - analogous to LA Strong Sports' vision of a perpetual endowment funding public recreation facilities. Provides a comparable template for sustained capital campaigns supporting public-use natural/recreational assets.
- Habitat for Humanity Greater Los Angeles: Established LA-area nonprofit rebuilding community infrastructure (housing) after disasters. Comparable in mission scope, public-private partnership structure, and reliance on celebrity/community ambassadorship to drive fundraising for community rebuilding.
- Boys & Girls Clubs of America (LA Region): National nonprofit operating community youth recreation facilities, including in LA. Comparable in providing youth sports programming, community gathering space, and the operating model LA Strong Sports aims to recreate through the rebuilt Palisades Recreation Center.
Emerging players
- Maui Strong Fund (Hawaii Community Foundation): Disaster recovery fund established after 2023 Maui wildfires, raising private capital for community rebuilding. Direct comparable in disaster-driven community philanthropy model, celebrity amplification, and post-wildfire recreation/community infrastructure rebuilding.
- The Players' Tribune / Athletes for Hope: Athlete-led nonprofit mobilizing professional athletes for community impact and philanthropy. Shares the celebrity-athlete-driven fundraising model that underpins LA Strong Sports' donor acquisition strategy.
Direct peers
- LA84 Foundation: Los Angeles-based sports foundation created from 1984 Olympics proceeds, funding youth sports infrastructure and programs in Southern California. Direct peer in mission, geography, and youth sports/recreation facility focus.
- LA Parks Foundation: Direct peer and key partner - Los Angeles-focused nonprofit supporting public parks and recreation. Shares the same mission of funding public recreation infrastructure in LA, with overlapping donor constituencies and City of LA relationships.
- Steadfast LA: Closest direct peer - Rick Caruso's wildfire recovery nonprofit and LA Strong Sports' core strategic partner. Both organizations share the same donor base, geographic focus (Pacific Palisades), and public-private partnership model with the City of Los Angeles, making them operationally intertwined.
Regional players
- California State Parks Foundation: California-focused nonprofit raising private funds for state parks and recreation infrastructure. Direct comparable in mission to fund public recreation facilities beyond government-only budgets, with overlapping climate-resilience and disaster recovery themes.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LA Strong Sports social profiles
Digital presenceLA Strong Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA Strong Sports leadership team
Management profileNumber of profiles
Profiles5 records
LA Strong Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA Strong Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA Strong Sports
What does LA Strong Sports do?
LA Strong Sports is a 501(c)(3) nonprofit foundation that raises philanthropic funds to rebuild and reimagine the Pacific Palisades Park & Recreation Center destroyed by the January 2025 Los Angeles wildfires, and to establish a perpetual endowment for public sports and recreation facilities across Southern California. The organization channels individual donations, brick purchases, legacy naming gifts, and corporate grants toward facility design, construction, and long-term maintenance.
Is LA Strong Sports a public or private company?
LA Strong Sports is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LA Strong Sports founded?
LA Strong Sports was founded in 2025.
Where is LA Strong Sports based?
LA Strong Sports is headquartered in Los Angeles, United States, in the North America region.
How does LA Strong Sports make money?
Three revenue lines are on record. Philanthropic Donations are the primary driver. The others are major Gifts and Legacy Naming and corporate Grants.
Who are LA Strong Sports's main competitors?
Broad incumbents on record are Trust for Public Land, Yellowstone Forever, Habitat for Humanity Greater Los Angeles and Boys & Girls Clubs of America (LA Region). Emerging players are Maui Strong Fund (Hawaii Community Foundation) and The Players' Tribune / Athletes for Hope. Direct peers are LA84 Foundation, LA Parks Foundation and Steadfast LA. California State Parks Foundation is listed as a regional player.
Does LA Strong Sports have an API?
No public API is recorded for LA Strong Sports.
What industry is LA Strong Sports in?
LA Strong Sports's product category is Nonprofit Community Recreation Foundation. Its primary akta.pro industry code is MPAKAKAJ, Sports Community Relations & Grassroots Program Management, with a secondary code of MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 713940 and its SIC code is 7900.