Brewers of Europe

What Brewers of Europe does

The Brewers of Europe is a Brussels-based non-profit trade association that brings together national brewers' associations and brewing companies from 28 European countries to represent the unified interests of Europe's 10,000+ breweries. Headquartered at Rue Caroly 23-25 in Brussels and led by Secretary General Pierre-Olivier Bergeron, the organization functions as a small secretariat (1-10 staff) that coordinates pan-European advocacy, sustainability initiatives, and responsible-consumption campaigns. Its portfolio of initiatives includes the European Beer Pledge (launched 2012), the Brewers Forum, Brewup magazine, the European Brewery Convention (EBC) Congress, the Brewing Ambition labelling programme, and European Beer Trends statistical publications. Key policy milestones include the 2015 voluntary commitment to ingredient and nutritional labelling and the 2019 Memorandum of Understanding with the EU Health Commissioner (Brewers' Ambition 2022).

The association is funded through membership contributions from its 28 national brewers' associations and member brewing companies, with no external investors or parent organization disclosed. Its go-to-market is community-led: it reaches stakeholders through flagship events (Brewers Forum, Brewup, EBC Congress), publications, dedicated initiative websites (pledge.brewersofeurope.eu, brewup.eu, brewingambition.eu, europeanbreweryconvention.eu), and EU-level advocacy on policy matters including labelling, sustainability, packaging regulation, and responsible consumption. Reported outcomes include a 25% decline in EU drink-drive fatalities since the Beer Pledge's adoption, 95% of beer brands labelling ingredients and 88% labelling energy by October 2022, non-alcoholic beer reaching 1 in 15 of all beer sales, and sector-wide economic impact of over 2 million jobs and more than 40 billion euros in government tax revenue.

Name

Brewers of Europe

Legal name

The Brewers of Europe

Website

https://brewersofeurope.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Brewers of Europe is a Brussels-based non-profit trade association that brings together national brewers' associations and brewing companies from 28 European countries to represent 10,000+ breweries through EU-level advocacy, sustainability programmes, and industry events.

Ownership category

akta.pro rank

Product category

Brewing Industry Trade Association

NAICS

Breweries (312120)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Microbreweries & Craft Breweries (THAFALAC)

Keywords

• Brewing industry association
• Trade association services
• Industry policy advocacy
• Responsible beer consumption
• Brewing sector sustainability

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership contributions: The organization is funded by membership fees from national brewers' associations and brewing companies across 28 European countries. These contributions support advocacy, events, publications, and initiatives like the European Beer Pledge.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

The Brewers of Europe is a Brussels-based non-profit trade association that brings together national brewers' associations and brewing companies from 28 European countries to represent the collective interests of Europe's 10,000+ breweries. Its core offering consists of industry advocacy at EU level, sustainability and responsible consumption programmes (notably the European Beer Pledge), industry events and publications (The Brewers Forum, Brewup, the European Brewery Convention, and European Beer Trends statistics), and policy work on labelling, environment, economy and moderation.

Product overview

The Brewers of Europe is a trade association representing national brewers' associations and companies from 28 European countries. Rather than offering a commercial software product, the organization provides a portfolio of industry initiatives and programs including the European Beer Pledge (a voluntary responsibility initiative on consumer information, responsible marketing, and alcohol misuse prevention), The Brewers Forum (annual stakeholder forum), Brewup (initiative and magazine), the European Brewery Convention (EBC Congress for scientific/technical exchange), Brewing Ambition (labeling commitments), and European Beer Trends (annual statistical publication). These initiatives support the united interests of Europe's 10,000+ breweries through advocacy, best practice sharing, and responsible consumption campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• The Brewers Forum: Annual forum bringing together brewers and stakeholders to discuss industry priorities
• Brewup
• European Brewery Convention (EBC)

Products and services

• European Beer Pledge
• The Brewers Forum
• Brewup (Brewup Magazine)
• European Brewery Convention (EBC Congress)
• Brewing Ambition
• European Beer Trends

Quantifiable outcome

• EU drink drive fatalities declined by 25% since Beer Pledge adoption
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

35 partnerships are on record, tiered flagship, core and minor.

• EU Health CommissionerflagshipStrategic or Co-development Partner · 1 January 2019Signed Memorandum of Understanding and Brewers' Ambition 2022 with EU Health Commissioner for ingredient and calorie labelling.
• European Transport Safety Council (ESTC)coreStrategic or Co-development Partner · 1 January 2012Industry-NGO partnership between The Brewers of Europe and ESTC focused on road safety and reducing drink driving across Europe.
• European Union Alcohol and Health ForumcoreStrategic or Co-development Partner · 1 January 2012The Brewers of Europe is a founding member of the EU Alcohol and Health Forum, contributing to reducing alcohol-related harm.
• Kikid FoundationcoreStrategic or Co-development PartnerCollaboration on Booze educational theatre project to raise awareness of alcohol risks among young people.
• Stichting Verantwoord Alcoholgebruik (STIVA)coreStrategic or Co-development PartnerDutch organization committed to responsible alcohol consumption; Grolsch supports Booze project through STIVA partnership.
• Dutch Olympic Committee/Dutch Sports FederationcoreStrategic or Co-development PartnerPartnership to make amateur sports accommodations and events healthier through non-alcoholic beer promotion.
• LEAFcoreStrategic or Co-development PartnerCharitable foundation set up to provide barrier between funders and delivery of education programmes in UK schools for life skills and alcohol education.
• The Drinkaware TrustcoreStrategic or Co-development PartnerUK trust running Parents' campaign on alcohol education, funded by UK Brewers and supported by British Beer and Pub Association.
• CONFAPminorStrategic or Co-development PartnerPartner in Portuguese FALAR CLARO initiative for underage drinking prevention.
• ANPminorStrategic or Co-development PartnerPartner in Portuguese FALAR CLARO initiative for underage drinking prevention.
• Lithuanian celebrities and influencersminorStrategic or Co-development PartnerFamous Lithuanian basketball player, tennis player, and DJ featured in campaign against underage drinking.
• The Ministry of Family and Social Policy (Poland)coreStrategic or Co-development PartnerGovernment ministry providing honorary patronage for Power in the Family educational programme.
• Municipality of PilsencoreStrategic or Co-development PartnerInitial founder of Respect 18 project, promoting responsible behavior among youth.
• Centre for Drug Prevention and TherapycoreStrategic or Co-development PartnerInitial founder of Respect 18 project focused on preventing underage drinking.
• OZ PrimacoreStrategic or Co-development PartnerInitiated Respect 18 project and expansion to Slovakia for underage drinking prevention.
• Plzensky PrazdrojcoreStrategic or Co-development PartnerInitial founder of Respect 18 project in Czech Republic.
• Romanian PolicecoreStrategic or Co-development PartnerTraditional partner in Alcohol doesn't make you big campaign against underage drinking.
• Ministry of Education and Research (Romania)coreStrategic or Co-development PartnerGovernment partner in underage drinking prevention campaigns.
• National Audiovisual Council (Romania)coreStrategic or Co-development PartnerRegulatory partner in alcohol awareness campaigns.
• Croatian Chamber of CommercecoreStrategic or Co-development PartnerPartner in underage drinking awareness campaigns including Turn on conscience initiative.
• Global brewers and beer associationsflagshipStrategic or Co-development PartnerPartnership of global brewers, local brewers and beer associations for Global Beer Responsibility Day 2015.
• Ministry of Physical Education and Sports (Bulgaria)coreStrategic or Co-development PartnerPartner in Sport is the better way for children to grow up campaign promoting sports as alternative to drinking.
• Directorate General of National Police (Bulgaria)coreStrategic or Co-development PartnerLaw enforcement partner in underage drinking prevention through sports initiatives.
• General Directorate National Police (Bulgaria)coreStrategic or Co-development PartnerPolice partnership for sports events and crime prevention through Sport campaign.
• NGO NightravensminorStrategic or Co-development PartnerDanish NGO partner for Blue Monday App addressing underage drinking during confirmation celebrations.
• Blue MondayminorStrategic or Co-development PartnerOrganization coordinating Blue Monday App for responsible celebration guidance.
• Nattvandring.numinorStrategic or Co-development PartnerSwedish NGO for Field Skills digital support to volunteers meeting young people.
• AIK Football ClubminorStrategic or Co-development PartnerSwedish football club partnered for Field Skills Sports digital education.
• Kinder- und Jugendring Sachsen-Anhalt (KJR)minorStrategic or Co-development PartnerGerman youth ring co-developing Beer? Sorry, only from 16 prevention materials.
• Croatian Ministry of HealthcoreStrategic or Co-development PartnerGovernment partner in underage drinking awareness campaigns including Let's talk with minors initiative.
• Osservatorio Permanente sui Giovani e l'AlcoolcoreStrategic or Co-development PartnerItalian non-profit studying alcohol consumption problems among young people, supported by AssoBirra.
• Dutch Ministry of HealthcoreStrategic or Co-development PartnerGovernment partner in National Prevention Agreement and Study and Prevention Plan for universities.
• Youth and Alcohol FoundationcoreStrategic or Co-development PartnerFoundation coordinating Study and Prevention Plan roll-out with Dutch Chamber of Student Associations.
• Dutch Chamber of Student AssociationscoreStrategic or Co-development PartnerCoordination of local Study and Prevention Plans for universities with Dutch Brewers support.
• NSZZ Solidarność Food Industry SecretariatcoreStrategic or Co-development PartnerPolish trade union partnership in Power in the Family educational programme.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• spiritsEUROPE: European trade body representing spirits producers at EU level; directly comparable as a sibling EU-level alcohol industry association engaging in policy advocacy and responsibility programs.
• Comité Européen des Entreprises Vins (CEEV): European wine producers' trade body based in Brussels; comparable as another EU-level alcoholic beverage association with similar advocacy, sustainability, and statistics functions.
• Beer Canada: National trade association representing Canadian brewers; directly comparable as a country-level brewers' trade body with similar advocacy, responsibility, and member-service functions.
• The Brewers Association (US): US trade association for craft brewers and brewing companies; comparable as a brewers' industry association running advocacy, events, publications, and statistical reporting.

Regional players

• Brewers Guild of Australia / Independent Brewers Association: Australian brewers' industry body; comparable as a country-level brewers' trade association but with regional focus rather than EU-wide reach.
• Alcohol Beverages Australia: Australian alcohol industry peak body covering beer, wine, and spirits; comparable as a broader alcohol trade association but operating in APAC rather than Europe.
• Wine and Spirit Trade Association (WSTA): UK alcohol industry trade body covering wine, spirits, and beer; comparable in advocacy and responsibility work, but UK-only rather than EU-wide.
• British Beer and Pub Association (BBPA): UK brewers' and pubs' trade association; comparable as a national brewers' trade body, but focused on UK market rather than pan-EU coordination.

Broad incumbents

• FoodDrinkEurope: Federation of Europe's food and drink industry; a larger incumbent covering brewing as part of a wider food/beverage portfolio, comparable in Brussels-based EU advocacy role.
• American Beverage Association: US trade association for non-alcoholic beverages; comparable in representing a beverage category at federal level with policy advocacy and responsibility programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brewersofeurope
• Facebookfacebook.com/TheBrewersofEurope
• LinkedInlinkedin.com/company/the-brewers-of-europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brewers of Europe