What Euromedik does

Euromedik is the largest private healthcare system in Serbia, operating a network of 15 facilities — 3 general hospitals, 10 health centers (plus one clinic), and 2 polyclinics — concentrated in Belgrade with additional locations in Novi Sad, Kragujevac, Kraljevo, Kruševac, and Pančevo. The company was founded in 2002 and employs between 501 and 1,000 staff, with a documented inpatient capacity of 120 beds. It serves the general Serbian patient population on a direct-to-consumer basis, with no disclosed B2B contracts, insurance partners, or enterprise customers.

The service portfolio spans three integrated layers. Diagnostic imaging is the foundation and includes ultrasound (on modern Siemens equipment with color Doppler), MRI, digital X-ray, mammography, and multi-slice CT (MSCT) scanning. Specialist examinations cover nearly all major fields — cardiology, gastroenterology, nephrology, hematology, gynecology, endocrinology, pulmonology, and others — with senior "professor" consultations priced above general specialist rates. Surgical services span ophthalmic, general and abdominal, vascular, urological, gynecological, and orthopedic surgery, alongside digestive endoscopy and ancillary aesthetic medicine and dentistry. The underlying technology is conventional certified medical hardware rather than proprietary software or AI.

The business model is professional-services-based pay-as-you-go. Patients schedule online via shop.euromedic.rs (with a 5% discount), by phone, or walk-in, and pay directly in Serbian dinars including VAT. Pricing is unit-based across a wide range — specialist exams from 5,000 to 11,000 RSD, and surgical procedures from 23,000 RSD up to 1,300,000 RSD for a Whipple procedure. Patient acquisition relies on the website, phone, and physical facility presence; no marketing partnerships, no employer-sponsored contracts, and no insurance integrations are documented.

Name

Euromedik

Legal name

Euromedik

Website

https://euromedic.rs

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Euromedik is Serbia's largest private healthcare system, operating 15 facilities (3 hospitals, 10 health centers, 2 polyclinics) across Belgrade and several Serbian cities, offering diagnostic imaging, specialist consultations, and surgery directly to patients on a pay-per-service basis.

Ownership category

akta.pro rank

Product category

Private Healthcare Services

NAICS

General Medical and Surgical Hospitals (62211), General Medical and Surgical Hospitals (622110), General Medical and Surgical Hospitals (6221), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Private/For-Profit Hospital Systems (HLAFAAAF)

akta.pro secondary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Diagnostic imaging services
• Specialist medical examinations
• Private hospital network
• Outpatient polyclinic services
• Surgical healthcare services

Headquarters

HQ city

Novi Beograd

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Direct patient payments for medical examinations, diagnostic services, and surgical procedures across all 15 facilities in Serbia

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Euromedik is the largest private healthcare system in Serbia, operating 15 facilities (3 general hospitals, 10 health centers including one clinic, and 2 polyclinics) that deliver diagnostic imaging, specialist medical examinations, and surgical interventions to individual patients. Services are accessed directly by patients through in-person visits, phone booking, or the company's online self-booking system, which offers a 3-12% discount over standard pricing.

Product overview

Euromedik is Serbia's largest private healthcare system, offering a comprehensive integrated portfolio of medical services across 15 facilities in Belgrade. The portfolio includes diagnostic imaging services (ultrasound with Siemens equipment, MRI, digital X-ray, mammography, and multi-slice CT scanning), specialist examinations across multiple medical specialties (cardiology, gastroenterology, nephrology, hematology, gynecology, endocrinology, pulmonology), surgical services (ophthalmic surgery, general/abdominal surgery, vascular surgery, urological surgery, gynecological surgery, orthopedic surgery), and auxiliary services (aesthetic medicine, dentistry, digestive endoscopy). The core offering consists of diagnostic services powered by certified medical equipment, supported by specialist consultations and surgical interventions, with 3 general hospitals, 10 health centers, and 2 polyclinics providing the infrastructure for patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic imaging services Imaging examinations including ultrasound (including 4D), MRI (1.5T), CT (multi-slice/MSCT), X-ray/digital radiology, and mammography, delivered to self-paying patients across Euromedik's network of facilities in Serbia.
• Specialist medical examinations Outpatient consultations across multiple medical specialties for adult and pediatric patients, delivered at Euromedik's polyclinics and health centers via appointment.
• General hospital services Inpatient and day-case hospital care across 3 general hospitals within the Euromedik network, including surgical interventions and post-operative care for self-paying patients.
• Surgical interventions Surgical procedures performed at Euromedik's hospital and polyclinic facilities, accessed directly by patients through the company's scheduling channels.
• Holter monitoring (24-hour cardiac monitoring) Continuous 24-hour cardiac Holter monitoring service provided as part of Euromedik's cardiology diagnostic offerings.
• Online self-booking service Web-based appointment scheduling for examinations and consultations that offers a 3-12% discount versus phone-booked or standard-walk-in pricing.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Medicover: European private healthcare and diagnostics operator active across CEE, with a multi-specialty clinic and hospital model. Comparable in service mix (diagnostics, specialist care, surgery) and geographic adjacency, but with broader European footprint.
• Acibadem Healthcare Group: Large Turkish private hospital network with multi-specialty care and diagnostic imaging. Comparable as an established regional incumbent private healthcare operator, though significantly larger and more internationally focused.

Direct peers

• MedLife: Romania's largest private healthcare network operating hospitals, clinics, and diagnostic centers with a similar multi-specialty, multi-facility model. Closest regional comparable in terms of scale and integrated service offering.
• Regina Maria: Major Romanian private healthcare network offering hospitals, polyclinics, and diagnostic imaging. Directly comparable as a CEE private healthcare operator competing on the same dimensions of specialists, equipment, and waiting-time advantages.
• Atlas General Hospital: Private hospital in Serbia offering multi-specialty surgical and diagnostic services. Competes with Euromedik for specialist talent and private-paying patients within the Belgrade market.
• MediGroup: One of Serbia's largest private healthcare systems with hospitals and polyclinics across Belgrade and other Serbian cities. The most direct domestic peer to Euromedik in footprint, service mix, and target patient.
• Belmedic: Private hospital and polyclinic in Belgrade offering multi-specialty diagnostics, specialist consultations, and surgery. Direct competitor within Serbia for private-paying patients and specialist physicians.

Emerging players

• Affidea: European outpatient diagnostic imaging and cancer-care provider. Partial overlap with Euromedik's diagnostic imaging business, though narrower in scope (imaging-focused) and broader geographically.

Regional players

• St. Sava Hospital: Major Serbian public hospital complex. Relevant as the principal public-sector substitute that Euromedik competes against on wait times, equipment quality, and specialist access.

Others

• Synlab: European medical diagnostics and laboratory services provider. Adjacent rather than directly competitive; relevant as an ecosystem participant in the diagnostic services space Euromedik partially overlaps with via its imaging services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/euromediksistem
• LinkedInlinkedin.com/company/euromedik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euromedik