Flood Buzz

What Flood Buzz does

Flood Buzz is a US-based water leak alarm brand that designs, manufactures (via Archetype Ltd., a New Jersey family-owned manufacturer), and sells direct to homeowners and trade professionals through Goodscharfenterprises LLC. The product is a passive electromechanical device: two metal prongs complete a circuit when bridged by water, triggering a 90–110 dB audible alarm. The SKU portfolio spans four domain-specific form factors — Flood Buzz Pro (flagship, up to 110 dB), Flood Buzz Small (compact, up to 95 dB), Flood Buzz Blue (water heater pan, 1/16'' off-ground prongs), and Flood Buzz Pro for HVAC (1/8'' off-ground prongs to suppress false positives from condensation) — all sharing pre-installed multi-year batteries, no installation, and reusability for up to 3 years. Patents and trademark registration protect the line.

The company operates a hybrid go-to-market: a Shopify-powered direct e-commerce storefront (floodbuzz.com) targeting homeowners and small-volume buyers, an Amazon marketplace presence for incremental reach, and a wholesale/B2B channel serving plumbers, HVAC technicians, appliance technicians, and facilities/property managers who deploy the devices as leave-behinds after service calls. Retail pricing starts at $4.85/unit and drops to roughly $1.56/unit at full-case (144-unit) quantities, with free shipping on orders over $100 and a 'Peer Protection Program' referral scheme offering $150 credit to referrers and $75 off first-case orders to referees. Revenue is one-time hardware sales only — there is no subscription, no app, and no recurring software layer. The company is privately held, family-owned, bootstrapped, US-domestic in operating scope, and reports 10,000+ trade professional users across 15 years in market.

Name

Flood Buzz

Legal name

Goodscharfenterprises LLC

Website

https://floodbuzz.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Flood Buzz is a US-based, family-owned brand that sells patent-protected, battery-powered water leak alarms in four domain-specific form factors (general, compact, water heater pan, HVAC condensate) to homeowners, plumbers, HVAC pros, appliance technicians, and facilities managers via direct e-commerce, Amazon, and a wholesale leave-behind channel.

Ownership category

akta.pro rank

Product category

Water Leak Detection Alarms

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Water Leak Detection & Smart Shutoff Valve Systems (HSAHAGAA)

Keywords

• Water leak alarms
• Leak detection devices
• Water damage sensors
• Moisture detection alarms
• Residential flood prevention

Headquarters

HQ city

Millburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Hardware Sales: One-time hardware sales through company's own e-commerce storefront (floodbuzz.com). Products sold in individual units, packs (2, 4, 6, 8, 12 units), quarter cases (12-36 units), and full cases (48-144 units). No recurring subscription revenue; battery is internal and non-replaceable.
2. Wholesale/Bulk Sales: B2B wholesale channel for plumbers, HVAC pros, facilities managers, and appliance technicians. Volume discounts available for case quantities. Products serve as leave-behinds for service professionals to generate customer referrals.
3. Amazon Marketplace Sales: Sales through Amazon marketplace channel alongside direct e-commerce. Product listings available with Amazon payment integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Flood Buzz designs and sells small, battery-powered water leak alarms that emit a loud (90-110 dB) sound when two metal prongs make contact with water. The product line includes four patent-protected variants (Pro, Small, Blue, Pro for HVAC) sized and tuned for general use, tight spaces, water heater pans, and HVAC condensate pans. Units are sold individually, in multi-packs, and in wholesale case quantities to homeowners and trade professionals.

Product overview

Flood Buzz offers a portfolio of four distinct water leak alarm products, each designed for specific applications within homes and commercial facilities. The core product line includes: Flood Buzz Pro (flagship all-purpose alarm with up to 110 dB), Flood Buzz Small (compact version with 95 dB for tight spaces and under appliances), Flood Buzz Blue (designed specifically for water heater pans with 1/16" off-ground prongs), and Flood Buzz Pro for HVAC (designed for condensate pans and fan coil units with 1/8" off-ground prongs). All products share a common mechanism: two metal prongs that detect water presence, triggering a loud alarm. They feature pre-installed non-serviceable batteries lasting approximately 3 years, are fully reusable by wiping off prongs after a leak, and require no installation beyond placement in leak-prone areas. The company sells directly to homeowners, plumbers, HVAC professionals, appliance technicians, and facilities managers through retail and wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• Flood Buzz Pro: Flagship multi-purpose water leak alarm, up to 110 dB, Height 2-3/4'', Depth 1-7/8"
• Flood Buzz Small
• Flood Buzz Blue
• Flood Buzz Pro for HVAC

Products and services

• Flood Buzz Pro Flagship all-purpose water leak alarm for any leaky spot in the home. Height 2-3/4'', Depth 1-7/8'', up to 110 dB alarm, prongs to ground, pre-installed battery lasting several years. Reusable by wiping off prongs after a leak.
• Flood Buzz Small Compact all-purpose water leak alarm designed for smaller spaces such as under sinks or under appliances. Height 1-1/2'', Depth 1-3/4'', up to 95 dB alarm, prongs to ground, pre-installed battery lasting several years.
• Flood Buzz Blue Water leak alarm specifically designed for water heater pans. Height 4'', Depth 5/8'', Width 1-3/4'', prongs 1/16'' off ground to fit into water heater drip pans. Alerts homeowners to leaks from water heaters before damage occurs.
• Flood Buzz Pro for HVAC Water leak alarm specifically designed for HVAC condensate pans and fan coil units. Prongs 1/8'' off ground to avoid false positives from expected water condensation. Tuned for areas where small water build-up is normal during HVAC operation.

Quantifiable outcome

• 98% of leaks detected before flooding damage when paired with water catching tray
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LeakSmart: LeakSmart offers a water leak detection and automatic shutoff system with wireless sensors placed in leak-prone areas. Comparable to Flood Buzz's point-of-leak detection use case, but adds smart home integration and automatic valve shutoff at a higher price point.
• Flo by Moen: Flo by Moen offers smart water monitoring and leak detection systems, including the Flo Smart Water Monitor and Shutoff that detects leaks throughout the home's plumbing. Directly comparable to Flood Buzz in solving residential water damage prevention, but positioned as a higher-end connected whole-home system with shutoff capability rather than a low-cost standalone alarm.
• Phyn: Phyn (a subsidiary of Uponor) provides smart water monitoring with leak detection and auto-shutoff under sinks and at the main supply. Directly comparable to Flood Buzz as a residential water leak detection product targeting homeowners and property managers, with a connected, higher-priced positioning.
• Honeywell Home Water Leak Detector: Honeywell Home offers standalone and smart water leak detectors for residential use. Directly comparable to Flood Buzz as both provide point-of-leak audible alarms placed near water sources (under sinks, near water heaters, behind appliances) targeting the same homeowners and property managers.
• Resideo (Honeywell Home professional channel): Resideo distributes Honeywell Home water leak detection products through professional installer channels (plumbers, HVAC, security dealers). Comparable to Flood Buzz's professional wholesale GTM targeting plumbers and HVAC pros as leave-behinds, though Resideo serves a broader connected home portfolio.
• Govee Water Leak Detectors: Govee markets consumer Wi-Fi and Bluetooth water leak detectors at low price points targeting homeowners. Directly comparable to Flood Buzz in the budget standalone/connected leak alarm category, with overlap on placement use cases and homeowner buyer.
• D-Link Water Leak Sensor (DCH-S161): D-Link offers Wi-Fi-connected water leak sensors designed for placement near sinks, water heaters, and appliances. Comparable to Flood Buzz in addressing the same residential leak-prone locations, but differentiated as a smart-home-integrated sensor rather than a simple audible alarm.

Emerging players

• SimpliSafe Water Sensor: SimpliSafe, primarily a DIY home security system provider, offers water leak sensors as part of its broader home security ecosystem. Adjacent competitor to Flood Buzz for homeowners bundling leak detection with monitored security, but water leak is a secondary category rather than the company's focus.

Broad incumbents

• First Alert Water Leak Alarm: First Alert is a leading consumer safety brand (smoke alarms, CO detectors) that also offers basic water leak alarms. Comparable to Flood Buzz's core product but distributed primarily through big-box retail as part of a much broader home safety product line.
• Kidde Water Leak Alarm: Kidde is an established fire and CO safety brand owned by Carrier that also markets standalone water leak alarms. Comparable to Flood Buzz in the basic leak alarm category, but Kidde operates across a broader safety portfolio (smoke, CO, extinguishers) rather than specializing in water leak detection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=flood+buzz
• Instagraminstagram.com/floodbuzzwateralarms
• TikToktiktok.com/@floodbuzzwateralarms
• LinkedInlinkedin.com/company/floodbuzz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flood Buzz