Alleyn's School
- Company typePrivate
- Founded1619
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
Alleyn's School firmographics
Firmographics- Name
- Alleyn's School
- Legal name
- Alleyn's School
- Website
- https://www.alleyns.org.uk
- Company type
- Private
- Founded year
- 1619
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Alleyn's School is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Alleyn's School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- School Fees - Tuition: Primary revenue from tuition fees charged termly. Fees vary by school level: Alleyn's Oakfield charges £5,367-£6,440 per term depending on VAT treatment for Reception to Year 6 (2025-26). Senior School fees are referenced separately.
- Wraparound Care Services: Revenue from before and after school care services including Breakfast Club and After School Care. Breakfast Club at Alleyn's Oakfield costs £7.50-£8.50 per session; After School Care ranges from £22.50-£26.50 per session.
- Event and Venue Hire: Revenue from venue hire facilities including sports facilities, performing arts facilities (theatre), and the Edward Alleyn Clubhouse. The school hosts events including MUN conferences, children's parties, adult art workshops, and first aid courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Alleyn's Oakfield - Reception to Year 6 (2025-26) |
| Subscription | Monthly | Alleyn's Oakfield Breakfast Club |
| Subscription | Monthly | Alleyn's Oakfield After School Care |
| Subscription | Annual | Alleyn's Oakfield - Future Years |
| Other | One time/ perpetual license | Registration and Deposit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Alleyn's School product offering
Product offeringCore offering
Alleyn's School provides independent co-educational day school education for pupils aged 4-18 across three campuses (Senior School, Alleyn's Junior School, and Alleyn's Oakfield). Core offering includes academic curriculum, co-curricular activities, sport, enrichment (Aspiring Minds, AiQ), and pastoral care (AEQ), supplemented by wraparound care, an in-house swim school, holiday camps, and venue hire of school facilities.
Product overview
Alleyn's School is a co-educational independent day school offering education for students aged 4-18. The institution operates as a unified school with two junior schools (Alleyn's Junior School and Alleyn's Oakfield, integrated from September 2025) feeding into the Senior School. Core academic provision is supplemented by enrichment programs including Aspiring Minds (academic enrichment) and AiQ (AI curriculum). Additional offerings include Alleyn's Active (swim school, fitness, lifeguard training), Camps and Courses (holiday programs), Venue Hire (commercial facility rental), and Alleyn's On (biannual publication). The school emphasizes holistic education combining academic excellence with co-curricular activities, sport, and pastoral care through the AEQ programme.
Differentiator
Problem solved
Functional benefit
Products and services
- Alleyn's School Senior School Co-educational independent day school for pupils aged 11-18 in Dulwich, London, offering academic curriculum, co-curricular activities, sport, enrichment, and pastoral care. A Levels and university preparation including Oxbridge applications.
- Alleyn's Junior School Co-educational independent junior school for pupils typically aged 7-11 on the Hillsboro Road campus, using purpose-built facilities including the swimming pool, theatre, and music school, with a guaranteed pathway to Alleyn's Senior School.
- Alleyn's Oakfield Co-educational independent junior school for pupils aged 4-11 near West Dulwich station, part of Alleyn's School from September 2025, offering broad curriculum, specialist teaching, wraparound care, and guaranteed progression to Alleyn's Senior School.
- Alleyn's Swim School Swimming lesson programme for children aged 5+ delivered in the 25-metre school pool under the Swim England framework (stages 1-10), with specialist instructors offering Saturday and Monday evening sessions.
- Alleyn's Active Community sports and fitness offering including general swimming, fitness and wellbeing classes, National Pool Lifeguard Qualification (NPLQ) courses, and children's camps, open to the wider community.
- Camps and Courses Holiday activity programmes for children including Holiday Camp, Tennis Camp, Football Camp, Rock School, Junior Art Workshop, and Intensive Swimming Courses, delivered during school holidays.
- Venue Hire Commercial hire of school facilities including sports facilities (astroturf, courts, sports hall), performing arts facilities (350-seat theatre), and the Edward Alleyn Clubhouse, available for community events, parties, and conferences.
- Wraparound Care Before and after school care services including Breakfast Club and After School Care, providing supervised provision from early morning until 6pm for junior school pupils.
Quantifiable outcome
- 95% of exams taken were awarded an A*-B grade at A Level in 2024
- +4 more outcomes
Companies that use Alleyn's School
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Alleyn's School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Alleyn's School partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Alleyn's Schools GroupcoreAlleyn's School is part of Alleyn's Schools Group, a dynamic collection of schools including Alleyn's School, Alleyn's Regent's Park, Alleyn's Hampstead, and Alleyn's Oakfield. The group is united by a vision for world-class education rooted in the heritage of Edward Alleyn.
- COBIS (Council of British Independent Schools)minorMember of COBIS, representing British independent schools internationally.
- HMC (Headmasters' and Headmistresses' Conference)minorMember of HMC, a leading association of independent school heads.
- ISC (Independent Schools Council)minorMember of ISC representing independent schools in the UK.
- IAPS (Independent Association of Prep Schools)minorMember of IAPS, the professional association for prep and junior schools.
Scale indicators3 records
Recent moves2 records
Alleyn's School competitors and assessment
Company assessmentDirect peers
- Dulwich College: Co-educational independent day school located immediately adjacent to Alleyn's in Dulwich, serving a similar South London family demographic with comparable premium fees, scholarship pipelines, and co-curricular breadth. Most direct geographic competitor.
- James Allen's Girls' School (JAGS): Independent girls' day school located in Dulwich, South London, sharing the same catchment as Alleyn's. Comparable premium fee structure, strong A Level outcomes, and similar pastoral/extension programme design.
- Emanuel School: Co-educational independent day school in Wandsworth, South London. Competes with Alleyn's for South London premium families with similar A Level performance, scholarship pipelines, and co-curricular emphasis.
- King's College School, Wimbledon: Independent co-educational day school in Wimbledon. Comparable premium fee point, strong academic results, and similar focus on university placement and co-curricular breadth; competes for the same Greater London family pool.
- Whitgift School: Large co-educational independent day school in Croydon, South London. Competes with Alleyn's on premium positioning, sport, and music facilities, drawing from overlapping South London feeder areas.
- City of London School: Independent day school for boys in central London. Comparable academic profile (top-quartile A Levels, Oxbridge placements) and similar premium fee structure; competes for London-based professional families.
- Forest School: Independent co-educational day school in Snaresbrook, East London. Comparable premium fee point, scholarship programmes, and university placement record; competes for London-wide aspirational families.
- Latymer Upper School: Independent co-educational day school in Hammersmith, West London. Comparable academic standing, premium fees, and co-curricular depth; alternative destination for West London aspirational families.
- St Paul's School: One of London's leading independent co-educational day schools, based in Barnes. Comparable top-tier academic results, premium fee point, and strong university placement; competes at the very top of the London market.
- Dulwich Prep London: Independent preparatory school in Dulwich that feeds Dulwich College. Shares Alleyn's immediate catchment and competes with Alleyn's Junior School and Alleyn's Oakfield for the same 4-11 age cohort premium families.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Alleyn's School social profiles
Digital presenceAlleyn's School compliance and trust
Trust signalCompliance5 records
Alleyn's School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alleyn's School leadership team
Management profileNumber of profiles
Profiles8 records
Alleyn's School subsidiaries and ownership
Company hierarchySubsidiaries2 records
Alleyn's School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alleyn's School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alleyn's School
What does Alleyn's School do?
Alleyn's School provides independent co-educational day school education for pupils aged 4-18 across three campuses (Senior School, Alleyn's Junior School, and Alleyn's Oakfield). Core offering includes academic curriculum, co-curricular activities, sport, enrichment (Aspiring Minds, AiQ), and pastoral care (AEQ), supplemented by wraparound care, an in-house swim school, holiday camps, and venue hire of school facilities.
Is Alleyn's School a public or private company?
Alleyn's School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alleyn's School founded?
Alleyn's School was founded in 1619. It employs 251 to 500 people.
Where is Alleyn's School based?
Alleyn's School is headquartered in London, United Kingdom, in the Europe region.
How does Alleyn's School make money?
Three revenue lines are on record. School Fees - Tuition is the primary driver. The others are wraparound Care Services and event and Venue Hire.
Who are Alleyn's School's main competitors?
Direct peers on record are Dulwich College, James Allen's Girls' School (JAGS), Emanuel School, King's College School, Wimbledon, Whitgift School, City of London School, Forest School, Latymer Upper School, St Paul's School and Dulwich Prep London.
Does Alleyn's School have an API?
No public API is recorded for Alleyn's School.