San Jacinto Museum and Battlefield Association

What San Jacinto Museum and Battlefield Association does

The San Jacinto Museum and Battlefield Association (SJMBA) is a Texas non-profit organization founded in 1938 that operates the San Jacinto Museum, housed at the base of the San Jacinto Monument in La Porte, Texas. The monument — the tallest war memorial in the world at 490+ feet — marks the site of the April 21, 1836 Battle of San Jacinto, an 18-minute engagement that ended with Texas winning independence from Mexico. SJMBA preserves and interprets this heritage through a portfolio of physical assets: the monument and its 489-foot observation deck, museum exhibits on the Texas Revolution, the Jesse H. Jones Theatre (presenting a 35-minute educational film), the Albert and Ethel Herzstein Library (containing approximately 160 linear feet of manuscripts including colonial grants, papal bulls, and royal cedulas), and the surrounding battlefield State Historic Site. The collection also includes nearly 11,300 verified biographies of soldiers from both sides of the battle. SJMBA operates under formal association with the Texas Historical Commission.

Name

San Jacinto Museum and Battlefield Association

Legal name

San Jacinto Museum and Battlefield Association

Website

https://sanjacinto-museum.org

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

The San Jacinto Museum and Battlefield Association is a 501(c)-style Texas non-profit founded in 1938 that operates the San Jacinto Museum at the base of the world's tallest war memorial in La Porte, TX, preserving and interpreting the 1836 Battle of San Jacinto and Texas Revolution heritage for tourists, K-12 school groups, event renters, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Historical Museum and Cultural Heritage Site

NAICS

Historical Sites (71212), Historical Sites (712120), Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Monuments, Statues & Memorials (THAJACAB)

akta.pro secondary industries

Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC), Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

• Historical museum operations
• Cultural heritage preservation
• Educational programs
• Historic venue rentals
• Membership admissions

Headquarters

HQ city

La Porte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Admission Fees: Visitors pay admission fees to access the museum venues including the Jesse H. Jones Theatre, special exhibits, and observation deck. Pricing varies for adults, seniors, students, and children.
2. Membership Dues: Annual membership programs offering free admission for one or two people, plus discounts at the museum store and special member pricing for events. Tiers include Lone Star Society ($50), Senior Lone Star ($45), Student Lone Star ($25), Dual Lone Star ($80), Senior Dual Lone Star ($75), Family Freedom Society ($175), Independence Society ($500), Museum Circle Society ($1,000), San Jacinto Society ($2,500-$5,000), and Texas Preservation Society ($10,000).
3. Venue Rentals: The monument and grounds are available for venue rentals including weddings, corporate events, and military ceremonies.
4. Donations and Sponsorships: Individual donations and corporate sponsorships support the preservation and educational mission of the museum.
5. Special Event Fees: Fees for special lectures (History Under the Star series), educational programs, and summer camps such as Experience San Jacinto three-day camp program at $25.
6. Library Services: Library use is free for members and $5 for non-members. Image acquisition and usage fees for research and publication.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

San Jacinto Museum and Battlefield Association operates a historic site museum at the base of the San Jacinto Monument in La Porte, Texas, featuring exhibits on the Battle of San Jacinto, the Jesse H. Jones Theatre, the Albert and Ethel Herzstein Library, and the battlefield grounds. It sells admission to visitors, tiered annual memberships, venue rentals for events, and educational programs including lectures, living history demonstrations, and summer camps, supported by individual donations and corporate sponsorships.

Product overview

The San Jacinto Museum and Battlefield Association operates a unified visitor experience centered on the San Jacinto Monument, the battlefield, and the museum itself. The core offering includes the San Jacinto Museum with its Jesse H. Jones Theatre, the 570-foot San Jacinto Monument with its observation deck, the Albert and Ethel Herzstein Library for historical research, and the battlefield grounds. Additional offerings include venue rental services, structured educational programs (History Under the Star lectures, SPARK! memory programs, summer camps), and tiered membership programs. The experience is enhanced through Arreva-powered online event registration and Calendly for appointment scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• San Jacinto Museum The main museum facility located at the base of the San Jacinto Monument, featuring exhibits on the Battle of San Jacinto, Texas Revolution artifacts, and the Jesse H. Jones Theatre. Open to the public daily with admission-based access.
• San Jacinto Monument A 570-foot tall monument marking the site of the Battle of San Jacinto, featuring an observation deck at 400+ feet providing panoramic views of the battlefield and surrounding area. Accessible to visitors with admission.
• Jesse H. Jones Theatre A theater within the museum that presents a 35-minute informational film about the Battle of San Jacinto and Texas independence. Included with museum admission.
• Albert and Ethel Herzstein Library A research library with approximately 160 linear feet of manuscripts including colonial grants, Spanish documents, Texian military records, and rare books on Texas history. Free for members; $5 use fee for non-members.
• San Jacinto Battlefield The historic battlefield site where the 18-minute Battle of San Jacinto took place on April 21, 1836, featuring interactive maps, battlefield markers, and an interpretive center. Accessible to visitors as part of the site visit.
• Educational Programs and Demonstrations Scheduled educational programs including the History Under the Star lecture series ($5 per person, $3 for museum members), cannon demonstrations, firearms demonstrations, butter churning, hands-on activities (candle making, tortilla making), and living history reenactments. For visitors, students, and members.
• Venue Rentals Rental of museum facilities including the San Jacinto Monument and grounds for weddings, corporate events, military ceremonies, and photography/film shoots. Booked through the venue rentals department.
• Membership Programs Annual membership tiers (Lone Star Society at $50, Senior Lone Star at $45, Student Lone Star at $25, Dual Lone Star at $80, Senior Dual at $75, Family Freedom Society at $175, Independence Society at $500, Museum Circle Society at $1,000, San Jacinto Society at $2,500, and Texas Preservation Society at $10,000) offering free admission, museum store discounts, special member pricing for events, and exclusive access.
• SPARK! Memory Care Programs Free sensory-friendly programs for caregivers and loved ones experiencing memory loss, featuring interactive experiences with artifacts, artmaking, and multi-sensory activities. Operated in partnership with the Texas Historical Commission.
• Experience San Jacinto Summer Camp A three-day summer camp program for students ages 9-17 that immerses participants in Texas Revolution history through living history activities, crafts, and demonstrations. $25 per participant for all three days; pre-registration required.

Quantifiable outcome

• 18-minute battle changed the course of North American history, resulting in Mexico losing nearly a million square miles of territory
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Texas Historical CommissioncoreStrategic or Co-development PartnerThe San Jacinto Museum is operated in association with the Texas Historical Commission (THC), the state agency responsible for preserving and interpreting Texas historical resources. THC provides oversight, programming support (including SPARK! memory care programs), and connection to broader historical preservation initiatives.
• Daughters of the Republic of Texas (DRT)coreStrategic or Co-development PartnerThe San Jacinto Chapter of the Daughters of the Republic of Texas played a foundational role in establishing the museum and battleground preservation. The DRT collaborated with the State Legislature to secure land, leading to Texas's first State Park in 1907, and continues to mark historic sites with granite markers. Their ongoing contributions include artifact donations and historical programming.
• Sons of the Republic of Texas (SRT)coreStrategic or Co-development PartnerThe Sons of the Republic of Texas, comprised of direct descendants of Texas Republic settlers, are significant contributors to the museum's mission. SRT members have donated artifacts and participate in commemorative events like Texian Navy Day and San Jacinto Ceremony.
• City of Deer ParkminorGTM or Marketing PartnerCorporate sponsor supporting the museum's operations and preservation efforts.
• HEB Tournament of ChampionsminorGTM or Marketing PartnerCorporate sponsor supporting museum operations.
• City of La Porte TexasminorGTM or Marketing PartnerMunicipal partner and corporate sponsor supporting the museum and local tourism.
• Gulf Coast Regional Blood CenterminorStrategic or Co-development PartnerPartnership for 'Come and Give It!' blood donation events held at the monument site, combining community health with heritage education.
• Harris County Mosquito & Vector Control DivisionminorStrategic or Co-development PartnerEducational partnership providing mosquito protection information and public health awareness at the battleground site.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SanJacintoMuseumandBattlefield
• Facebookfacebook.com/sanjacintomuseum
• LinkedInlinkedin.com/company/san-jacinto-museum-of-history
• Instagraminstagram.com/sanjacantomuseum
• Xx.com/SJMBA_1836

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Jacinto Museum and Battlefield Association