What Grizzly Games does

Grizzly Games is a private, for-profit mobile game studio and publisher that develops and distributes casual Android games directly through the Google Play Store under its own publishing arm. The company operates with a team of 1-10 employees and serves mass-market mobile gaming consumers rather than enterprise customers. Its product portfolio spans 16+ titles across at least eight casual genres, including idle tycoon (Outlet City: Store Empire), action (Idle Command: Supply Frontline), puzzle (Cube Escape 3D Challenge, Merge Blocks Magic Numbers), casual logic (Draw Wave, Color Sort Puzzle, Find the Pairs), ASMR coloring (Color Page ASMR), arcade (Retro Crash), adventure (Lamphead, Castle Builder: Adventure), merge mechanics (Merge & Fight Battle Game, Dig & Build: Miner Merge, Zoo Fruity Merge), and farm simulation (My Little Farm Paradise).

Technically, Grizzly Games builds mobile-native Android applications using conventional casual game mechanics, with no disclosed proprietary engine, AI components, or backend infrastructure. The studio employs multiple developer publisher identities across its portfolio (Oriplay, FlyStudiosGames, Leeplay, TwoGarin) and produces individual game apps linked through standardized Google Play Store listings. The technology stack is typical of small-scale casual mobile development and is not differentiated in disclosed materials.

The business model is freemium: games are distributed free of charge on the Google Play Store with implied in-app purchase and advertising monetization potential. The company operates both development and publishing functions, and goes to market through product-led growth via app store discoverability, supplemented by YouTube video content for top-of-funnel awareness and a portfolio website. No pricing is publicly disclosed, no Apple App Store presence is evidenced, no institutional funding has been raised, and no enterprise customers, awards, patents, or partnerships are recorded in the available material.

Name

Grizzly Games

Legal name

Grizzly Games

Website

https://www.grizzly-games.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Grizzly Games is a private, 1-10 person mobile game studio and publisher that develops and self-publishes 16+ casual Android games across tycoon, puzzle, action, merge, and simulation genres directly via the Google Play Store using a freemium model targeted at mass-market mobile gamers.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Casual/Hypercasual Game Studios (MPAFAAAG)

akta.pro secondary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile game development
• Casual mobile games
• Puzzle games
• Idle tycoon games
• Game publishing

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile Game Publishing: Grizzly Games develops and publishes mobile games through the Google Play Store. Games appear to follow a free-to-play model with in-app purchase potential, generating revenue from player engagement and monetization within the games.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grizzly Games is a full-service mobile gaming studio that designs, develops, and publishes a portfolio of 16+ Android games distributed globally through the Google Play Store. The studio combines in-house game development with a publishing arm that handles marketing, distribution, and partnerships to bring titles to a worldwide audience across multiple genres.

Product overview

Grizzly Games is a full-service mobile gaming studio and publisher offering a diverse portfolio of Android games. The portfolio spans multiple genres including idle tycoon games (Outlet City: Store Empire), action games (Idle Command: Supply Frontline, Retro Crash), puzzle games (Cube Escape 3D Challenge, Merge Blocks Magic Numbers, Find the Pairs), casual games (Draw Wave, Color Page ASMR, Color Sort Puzzle), adventure games (Lamphead, Castle Builder: Adventure), and merge games (Merge & Fight Battle Game, Dig & Build: Miner Merge, Zoo Fruity Merge). The studio also publishes simulation games like My Little Farm Paradise. All games are distributed through Google Play Store, and the company operates both game development and publishing arms to bring titles to a global audience.

Differentiator

Problem solved

Functional benefit

Products and services

• Outlet City: Store Empire (Idle Shop City Tycoon) An idle tycoon mobile game where players manage retail businesses including fashion, footwear, electronics, sports goods, and supermarkets to build a successful retail empire. Available on Google Play Store.
• Idle Command: Supply Frontline An action-packed mobile game where players defend their base, aid allies with medical supplies and ammunition, and lead their army to victory on the Final Frontline. Available on Google Play Store.
• Cube Escape 3D Challenge A puzzle-arcade mobile game where players navigate labyrinthine tunnels by strategically placing cubes while avoiding contact with other cubes. Available on Google Play Store.
• Merge Blocks Magic Numbers A puzzle mobile game where players merge blocks with matching numbers on a 6x9 grid to create higher-number blocks and progress through levels. Available on Google Play Store.
• Draw Wave - Draw a Loop Line A logic puzzle mobile game with minimalistic colorful art and a relaxing soundtrack featuring over 100 levels where players draw loop lines to solve riddles. Available on Google Play Store.
• Color Page ASMR: Drawing ART A digital coloring book mobile app with hundreds of pictures to draw and color, allowing users to create colorful paintings anywhere. Available on Google Play Store.
• Retro Crash An arcade mobile game evoking 80s nostalgia where players overcome obstacles using tools like jetpacks, grappling hooks, C4, and shields while avoiding hazards such as black holes, lasers, and rockets. Available on Google Play Store.
• Lamphead An adventure mobile game featuring a protagonist with a lamp for a head navigating dark dangerous environments by moving between two planes while avoiding sharp barriers and collecting bonuses. Available on Google Play Store.
• Color Sort Puzzle - Ball Game A 3D color ball matching puzzle mobile game with various levels including secret levels where players sort and match colors. Available on Google Play Store.
• Eagle Eye: Find the Odd One A brain puzzle mobile game where players find differences in emoji and pictures to spot the one that doesn't match others across dozens of increasingly challenging missions. Available on Google Play Store.
• Merge & Fight Battle Game A 3D merge and fight mobile game set in a medieval castle where players merge knights to create heroes and defeat monsters to earn coins. Available on Google Play Store.
• My Little Farm Paradise A farming simulation mobile game where players build and manage their dream farm, cultivating crops, nurturing livestock, and growing an agricultural empire. Available on Google Play Store.
• Dig & Build: Miner Merge An adventure mobile game where players hire workers, merge them, and craft their way to building grand monuments while clearing islands and uncovering hidden treasures. Available on Google Play Store.
• Find the Pairs A relaxing puzzle mobile game suitable for all ages where players find and match pairs of visible pictures to progress through levels. Available on Google Play Store.
• Castle Builder: Adventure A fantasy adventure mobile game where players start as woodsmen and build a vast empire through resource gathering, strategic combat, and empire expansion using portals. Available on Google Play Store.
• Zoo Fruity Merge A fruit merging puzzle mobile game where players combine various fruits to ultimately create a Watermelon through strategic merging. Available on Google Play Store.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Voodoo: Paris-based hypercasual mobile game publisher with a portfolio of dozens of casual titles distributed via app stores. Direct comparable to Grizzly Games on casual mobile publishing model, though at much larger scale.
• Crazy Labs: Israel-based hypercasual and casual mobile game publisher (formerly TabTale). Comparable to Grizzly Games as a multi-title casual mobile publisher spanning puzzle, simulation, and casual genres.
• Outfit7: Slovenia-based casual mobile game studio behind Talking Tom series; multi-title casual mobile publisher on Google Play and iOS. Comparable studio model and casual genre focus to Grizzly Games.

Broad incumbents

• Playrix: Major casual mobile publisher behind Homescapes and Gardenscapes. Operates in the same casual/merge genre categories Grizzly Games targets, but at substantially larger scale and capitalization.
• Moon Active: Israeli casual mobile studio behind Coin Master. Operates in casual mobile gaming with a strong UA capability that sets a benchmark for Grizzly Games' genre peers.
• Zynga: Large casual and social mobile game publisher (now part of Take-Two). Comparable as a multi-title casual mobile publisher; broader portfolio and far greater scale than Grizzly Games.
• King: Sweden-based casual mobile publisher and Candy Crush maker (Activision Blizzard). The dominant incumbent in casual puzzle, the category where many of Grizzly Games' titles compete.
• Miniclip: Switzerland-based mobile and online game publisher with a broad casual/arcade portfolio. Comparable catalogue breadth and casual mobile focus, with far larger scale.
• Supercell: Finland-based mobile game studio behind Clash of Clans and Brawl Stars. Comparable as a mobile-native game studio, though Supercell operates at premium mid-core tier rather than casual.

Others

• AppLovin: Mobile monetization and UA platform (owner of SparkLabs and Lion Studios). Relevant as the underlying infrastructure provider that powers discovery and UA for casual mobile studios including Grizzly Games' peers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grizzly Games