Tennessee Highway Safety Office

What Tennessee Highway Safety Office does

Tennessee Highway Safety Office (THSO) is a division of the Tennessee Department of Safety and Homeland Security that administers statewide traffic safety programs, training, and public awareness campaigns targeting occupant protection, impaired driving, distracted driving, speed enforcement, motorcycle safety, and pedestrian and bicycle safety. The office serves all Tennessee residents and visitors using state roadways, alongside law enforcement agencies, schools, community organizations, and healthcare partners who participate in or benefit from its programs. Its core technology assets include the TITAN eCrash electronic crash reporting system managed by the department's TITAN Division, public-facing crash data dashboards, the THSOgrants.org grant management portal, and a statewide observational survey infrastructure executed by the University of Tennessee's Center for Transportation Research covering 190 pre-identified roadway locations across 16 counties and approximately 27,000 vehicle occupants annually. THSO is 100% federally funded through National Highway Traffic Safety Administration (NHTSA) highway safety grants and does not generate commercial revenue; all services are delivered free of charge to Tennessee citizens and partner agencies. Its distribution model relies on direct outreach to law enforcement partners, community organizations, schools, and a regional Speakers Bureau, supplemented by public marketing campaigns (Booze It & Lose It, Click It or Ticket, Operation Hands Free, Look Twice for Motorcycles) and earned media channels. Performance is tracked against the Strategic Highway Safety Plan 2025-2029, with the office reporting a 91.3% statewide seat belt usage rate in 2025 (its fourth-highest annual rate and seventh consecutive year above 90%) and a 12% year-over-year reduction in YTD traffic fatalities as of the 2026 reporting period.

Name

Tennessee Highway Safety Office

Legal name

Tennessee Traffic Safety Resource Service

Website

https://tntrafficsafety.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Tennessee Highway Safety Office is a state government division that administers NHTSA-funded traffic safety programs — including impaired-driving prevention, seat belt enforcement, crash data collection, and law enforcement training — for Tennessee citizens, law enforcement agencies, schools, and community partners statewide.

Ownership category

akta.pro rank

Product category

Government Highway Safety Services

NAICS

Justice, Public Order, and Safety Activities (922), Police Protection (92212)

akta.pro primary industry

Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)

akta.pro secondary industry

State/Provincial Health Department & Public Health Administration (BPAIABAH)

Keywords

• Highway safety programs
• Traffic safety education
• Law enforcement training
• Impaired driving prevention
• Crash data analysis

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Federal Highway Safety Grants: All programs administered by THSO are 100 percent federally funded through the National Highway Traffic Safety Administration (NHTSA) highway safety grants program. The agency develops, implements, and evaluates programs funded by these grants without requiring state funding.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Tennessee Highway Safety Office (THSO) is a state government division that administers statewide traffic safety programs, law enforcement training courses, grant management, public awareness campaigns, and crash data analytics to reduce traffic fatalities and injuries on Tennessee roadways. Its service portfolio covers occupant protection, impaired driving, distracted driving, speeding, motorcycle safety, teen driver safety, bicycle and pedestrian safety, and child passenger safety. All programs are funded 100% by federal NHTSA grants and delivered free of charge through law enforcement partners, schools, and community organizations.

Product overview

The Tennessee Highway Safety Office (THSO) is a division of the Tennessee Department of Safety and Homeland Security that provides a comprehensive portfolio of traffic safety programs, services, and resources. The organization operates as a centralized platform offering statewide safety programs (including impaired driving, distracted driving, seat belt safety, motorcycle safety, and teen driver programs), law enforcement training courses, grant management via THSOgrants.org, crash data analytics through dashboards, and the TITAN eCrash electronic reporting system. The THSO also coordinates the Impaired Driving Advisory Council (IDAC) and runs awareness campaigns including Booze It & Lose It, Click It or Ticket, and Operation Hands Free. All programs are 100 percent federally funded through the National Highway Traffic Safety Administration (NHTSA) and work toward the national Toward Zero Deaths initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Statewide Safety Programs Comprehensive statewide traffic safety programs covering Bicycle & Pedestrian Safety, Child Passenger Safety, Distracted Driving, Drowsy Driving, Impaired Driving, Motorcycle Safety, Older Driver Safety, School Bus Safety, Seat Belt Safety, Speeding Prevention, and Teen Driver Safety. Targeted at Tennessee citizens, motorists, law enforcement, and community organizations.
• Law Enforcement Training Training courses delivered to law enforcement personnel covering Law Enforcement Instructor Development, Identifying Medically Impaired Older Drivers, Planning & Managing Sobriety Checkpoints, and Child Passenger Safety Technician (CPST) Certification.
• THSOgrants.org Portal Online grant management portal used for THSO traffic safety grant applications, management, and reporting by partner agencies and law enforcement organizations.
• Crash Data Dashboards Public interactive dashboards providing Tennessee crash data, fatality reports, and county-level statistics, maintained by the Tennessee Department of Safety and Homeland Security's TITAN Division.
• TITAN eCrash Reporting System Electronic crash reporting system used by Tennessee law enforcement agencies to submit and manage traffic crash reports, managed by the Tennessee Department of Safety and Homeland Security's TITAN Division.
• Speakers Bureau Network of community advocates, victim impact speakers, and highway safety professionals providing free presentations on distracted driving, impaired driving, motorcycle safety, seat belt safety, teen driver safety, and other traffic safety topics across Cumberland, East, Middle, and West Tennessee.
• Impaired Driving Advisory Council (IDAC) Multi-stakeholder council established in 2013 to identify and prioritize Tennessee's impaired driving issues, recommend best practices, and develop strategic plans to reduce impaired driving crashes, injuries, and fatalities.
• Drug Recognition Expert (DRE) Program Training program for law enforcement officers to identify drug-impaired drivers through standardized evaluation procedures.
• Community Outreach Toolkit Educational resources and materials provided to community organizations to conduct local traffic safety outreach and education efforts.

Quantifiable outcome

• 91.3% statewide seat belt usage rate (2025), above national average of 90%
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• National Highway Traffic Safety Administration (NHTSA)coreStrategic or Co-development PartnerPrimary federal partner providing 100% funding for all THSO programs. THSO works in tandem with NHTSA to implement statewide programs addressing occupant protection, impaired driving, speed enforcement, pedestrian and bicycle safety, and crash data collection and analysis.
• Tennessee Department of TransportationcoreStrategic or Co-development PartnerState agency partner for transportation infrastructure and safety planning, collaborating on strategic highway safety initiatives.
• Tennessee Bureau of InvestigationcoreStrategic or Co-development PartnerState law enforcement partner providing toxicology services and forensic investigation support for traffic safety and impaired driving enforcement.
• University of Tennessee Center for Transportation ResearchcoreStrategic or Co-development PartnerAcademic partner conducting annual roadside observational surveys to determine Tennessee's seat belt usage rate in accordance with NHTSA Uniform Criteria.
• Governor's Highway Safety AssociationmajorStrategic or Co-development PartnerNational association representing state highway safety offices, providing resources, best practices, and advocacy for traffic safety.
• Tennessee Sheriffs' AssociationmajorChannel Partner/ Reseller/ DistributorAssociation partner for law enforcement training coordination and statewide safety campaign implementation.
• Tennessee Association of Chiefs of PolicemajorChannel Partner/ Reseller/ DistributorAssociation partner for police training programs and traffic safety enforcement coordination.
• AAA - The Auto Club GroupmajorGTM or Marketing PartnerAutomotive club partner contributing to traffic safety campaigns, driver education, and Move Over For Me initiatives.
• Mothers Against Drunk Driving (MADD) TennesseemajorGTM or Marketing PartnerNonprofit advocacy partner for impaired driving prevention, victim support services, and underage drinking prevention programs.
• Tennessee Traffic Safety Resource Service (TTSRS)coreImplementation/ SI/ Consulting PartnerWebsite and communications support provided by BusinessMedia Center at Tennessee Tech University, providing the public-facing traffic safety resource portal.
• Nashville Soccer ClubminorGTM or Marketing PartnerSports team partnership for Look Twice for Motorcycles and drunk-driving prevention campaigns at home games and special events.
• Vanderbilt University Medical CenterminorStrategic or Co-development PartnerHealthcare partner providing medical expertise for motorcycle safety awareness and injury prevention initiatives.
• Tennessee TitansminorGTM or Marketing PartnerNFL team partnership for Fans Don't Let Fans Drive Drunk campaigns and Super Bowl weekend traffic safety awareness events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Mothers Against Drunk Driving (MADD): National nonprofit advocacy organization for impaired driving prevention and victim support. Listed as a THSO GTM/marketing partner and operates overlapping impaired-driving campaigns nationally.
• AAA Foundation for Traffic Safety: National nonprofit research and education organization focused on traffic safety. Comparable as a partner/research entity producing safety data and campaigns that complement state highway safety offices.
• Governors Highway Safety Association (GHSA): National association representing state and territorial highway safety offices. Provides best-practice sharing, training, and advocacy that THSO relies on for policy alignment and program benchmarking.
• Insurance Institute for Highway Safety (IIHS): Independent nonprofit research organization producing crashworthiness and traffic safety research. Comparable as a sector peer influencing national highway safety standards that THSO implements locally.
• National Safety Council (NSC): National nonprofit focused on preventing injuries and deaths at work, on the road, and in the home. Comparable as a broader road-safety advocacy and research organization with overlapping traffic-safety campaigns.

Direct peers

• California Office of Traffic Safety (OTS): California's counterpart state highway safety office administering NHTSA grants and running impaired driving, occupant protection, and pedestrian safety programs. Directly comparable as a sister state agency with similar programmatic scope.
• Florida Department of Highway Safety and Motor Vehicles: Florida's state agency administering highway safety programs and law enforcement coordination. Peer in scope, addressing impaired driving, occupant protection, and crash data analytics through NHTSA-funded programming.
• Texas Department of Transportation - Traffic Safety Section: Manages Texas's NHTSA highway safety grants and statewide traffic safety programming. Comparable as a large-state highway safety office delivering enforcement, education, and data analysis.
• New York State Governor's Traffic Safety Committee: New York's highway safety office coordinating NHTSA-funded enforcement and education programs statewide. Peer organization in structure, funding model, and programmatic focus.

Broad incumbents

• National Highway Traffic Safety Administration (NHTSA): Federal agency that funds and sets national standards for all state highway safety offices including THSO. Operates as the apex counterpart, providing grants, Uniform Criteria, and the national Toward Zero Deaths framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tnhso
• YouTubeyoutube.com/TNHSO
• Facebookfacebook.com/tnhso
• Instagraminstagram.com/TNHSO
• LinkedInlinkedin.com/company/tennessee-highway-safety-office

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennessee Highway Safety Office