Reform California

What Reform California does

Reform California is a California-based political advocacy organization and campaign committee (FPPC #1476859) led by California State Assemblymember Carl DeMaio that advocates for conservative government reform across multiple issue verticals: election integrity (voter ID, citizenship verification), taxpayer protection (Prop 13 preservation, opposition to tax hikes), public safety (crime reduction, restoration of law enforcement tools), school board reform, and homelessness policy. The organization operates a grassroots political campaign model built on statewide volunteer mobilization, citizen ballot initiative campaigns, candidate recruitment and support, and voter education through Plain English Voter Guides distributed across all 58 California counties. Notable campaign outcomes include helping pass Proposition 36 in November 2024 and qualifying the CA Voter ID Initiative (Proposition 39) for the November 2026 ballot.

Reform California's core offerings include county-specific voter guides, the ReformCast podcast, weekly Tuesday Zoom webinar briefings, and the '26 in 2026' voter turnout program targeting 26 legislative seats and 700,000 low-propensity voters through personal-contact methods. The organization also operates a Ballot Measure Committee that provides campaign infrastructure — including voter lists, phone and text systems, online advertising platforms, and mail programs — to reform-aligned candidates and local campaigns. The technology stack is standard digital campaign infrastructure: a website platform, email marketing, SMS, social media, and online advertising channels, with no proprietary technology products identified.

Reform California is funded primarily through individual political contributions via secure.carldemaio.com at tiers ranging from $25 to $5,000, plus custom amounts. As a 501(c)(4)-style political advocacy organization rather than a commercial entity, it has no traditional revenue, ownership structure, shareholders, or institutional investors. The organization has disclosed raising over $13 million for the CA Voter ID Initiative. It maintains a 1-10 employee core staff supporting a volunteer database of over 30,000 statewide, with mailing operations based in San Diego, California.

Name

Reform California

Legal name

Reform California

Website

https://www.reformcalifornia.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Reform California is a California-based political advocacy organization led by Assemblymember Carl DeMaio that pursues government reform through ballot initiatives, candidate support, voter guides, and a 30,000+ volunteer network across all 58 California counties.

Ownership category

akta.pro rank

Product category

Political Advocacy and Campaign Services

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Political advocacy services
• Ballot initiative campaigns
• Voter guide publishing
• Grassroots campaign management
• Election reform advocacy

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Political Contributions and Donations: Reform California raises funds through political contributions from supporters at various donation levels ranging from $25 to $5,000 per contribution, utilizing online donation platforms and campaign fundraising events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Reform California is a statewide political advocacy organization that leads ballot initiative campaigns, recruits and supports reform-minded candidates for office, publishes voter guides for all 58 California counties, and mobilizes a network of 30,000+ volunteers for grassroots campaign activities. The organization is structured as a political action committee (FPPC #1476859) that funds its operations through political contributions from individual supporters and provides campaign infrastructure to aligned candidates and causes.

Product overview

Reform California is a political advocacy organization led by California Assembly member Carl DeMaio. The organization does not operate as a traditional technology product company. Its offerings consist of political campaign services including voter guides for California counties, campaign support services for reformers, the ReformCast podcast, weekly Zoom webinar updates, the '26 in 2026' voter turnout initiative, voter registration tools, and ballot measure committee services. These offerings are integrated through a website platform that facilitates volunteer coordination, campaign contributions, and voter education.

Differentiator

Problem solved

Functional benefit

Brands

• 26 in 2026 Campaign: A voter turnout program using personal contact to engage 700,000 low-propensity voters statewide and win 26 target seats in the 2026 midterm election
• People First Plan
• Plain English Voter Guide
• ReformCast Podcast
• Carl DeMaio Podcast

Products and services

• Voter Guides County-specific and statewide voter guides providing plain-English explanations of ballot measures and candidate ratings for California elections, distributed for all 58 California counties.
• Campaign Support Services Strategic planning, campaign management, investigative research, policy development, citizen initiatives and recall assistance, volunteer deployments, and fundraising support for reformers across California.
• ReformCast Podcast ReformCast podcast featuring Carl DeMaio discussing California political issues, campaign updates, news analysis, and candidate interviews.
• Weekly Campaign Update Webinars Weekly online Zoom webinars hosted by Carl DeMaio providing campaign briefings on Reform California's initiatives and how supporters can volunteer.
• 26 in 2026 Campaign Voter turnout program using personal contact methods (door knocking, handwritten letters, neighborhood events) to engage 700,000 low-propensity voters in 26 target seats for the 2026 midterm election.
• Ballot Measure Committee Services Reform California runs local campaigns through its ballot measure committee, providing campaign infrastructure including voter lists, phone and text systems, online advertising platforms, and mail programs to assist aligned campaigns.
• Issue Advocacy Campaigns Multi-issue political advocacy campaigns covering Stop the Tax Hikes, CA Voter ID Initiative, Flip Target Seats, School Board Reform, Restore Public Safety, and End Homelessness — each advancing a specific policy reform agenda in California.
• People First Plan Alternative approach to homelessness replacing 'Housing First' policies with requirements for treatment compliance, work details, and substance abuse programs as part of the End Homelessness campaign.

Quantifiable outcome

• Successfully led multiple citizen initiatives and recall campaigns
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Americans for Prosperity: A major grassroots conservative advocacy organization that mobilizes volunteers, runs issue campaigns, and engages in ballot and electoral politics — directly comparable to Reform California's community-led GTM model and donor-funded political operation.
• Tea Party Patriots: A national grassroots conservative movement that organizes volunteers for issue advocacy, voter outreach, and candidate support — closely mirroring Reform California's volunteer-database-driven campaign infrastructure and statewide organizing approach.
• Turning Point USA: A youth- and grassroots-focused conservative advocacy organization that runs digital content, campus organizing, and voter turnout campaigns — comparable to Reform California's integrated podcast, webinar, and volunteer mobilization stack.
• FreedomWorks: A grassroots conservative advocacy group that recruits volunteers, trains activists, and lobbies on fiscal and policy issues — closely aligned with Reform California's taxpayer-protection, anti-tax-hike, and ballot-measure work.
• Club for Growth: A conservative political organization focused on free-market fiscal policy, candidate endorsements, and electoral spending — directly comparable to Reform California's targeted-seat and policy-reform campaign model.
• California Republican Party: The official state-level Republican party apparatus competing in the same California electoral and ballot-measure arena as Reform California, with overlapping voter-contact, candidate recruitment, and fundraising functions.
• PragerU: A conservative media and education organization producing video content, curricula, and online advocacy — comparable to Reform California's ReformCast podcast, YouTube content, and voter-education distribution model.
• Judicial Watch: A conservative advocacy group that uses public records requests, investigative research, and litigation to drive election-integrity and government-accountability issues — directly comparable to Reform California's election-integrity focus and use of the California Public Records Act for investigative work.

Broad incumbents

• Heritage Foundation: A large, established conservative think tank and advocacy organization operating across the full policy spectrum — a broader incumbent whose policy-development, research, and federal-level mobilization infrastructure parallels Reform California's research and policy functions at a much larger scale.
• Federalist Society: A national conservative legal and policy organization influencing law and policy through networks and advocacy — a broader incumbent analogous to Reform California in mission orientation, though operating at a national scale rather than a single-state grassroots level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reformcalif
• YouTubeyoutube.com/channel/UCdNKb-ROfIfCsyLfWEQNuuw
• Facebookfacebook.com/reformcalifornia
• Instagraminstagram.com/reformcalifornia
• LinkedInlinkedin.com/company/reformcalifornia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reform California