Museo dei Bambini Milano

What Museo dei Bambini Milano does

Museo dei Bambini Milano (MUBA) is a non-profit children's museum founded in 1998 and located at the Rotonda della Besana in Milan, Italy. It designs and operates interactive, hands-on exhibits and educational programs for children, families, and schools, with a curatorial focus on experiential learning, creativity, and social-emotional development. In 2023, on its 25th anniversary, MUBA was awarded the Ambrogino d'Oro, the City of Milan's highest civic honor, underscoring its institutional standing.

MUBA's revenue model is multi-stream and characteristic of a cultural non-profit: ticket income at €7.50-€10.50 per visitor, corporate sponsorships, philanthropic grants, and public-sector funding. Named corporate partners include Ferrero, FS Italiane, Edison, Novartis, Bonduelle, and Terna, while institutional funders include Fondazione Cariplo, the Comune di Milano, and the European Union. The museum has secured over €3M in cumulative project funding, including approximately €1M via the LABZEROSEI II program from Fondazione Cariplo.

In 2024-2026, MUBA is participating in EU-funded transnational projects (LOODA, TOtT) and is expanding its programming through initiatives such as Da Quore a Cuore, Allenarsi alla Gentilezza, and the Bonduelle-sponsored InCompost. A new permanent exhibition, La Camera delle Meraviglie, launched in November 2025. MUBA holds 11-50 employees and is a member of the international Hands-On! and REMIDA networks.

Name

Museo dei Bambini Milano

Legal name

Fondazione Museo dei Bambini - MUBA

Website

https://muba.it

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Museo dei Bambini Milano is a non-profit children's museum in Milan offering hands-on interactive exhibits and educational programs for children, families, and schools, funded through ticket sales, corporate sponsorships, and institutional grants.

Ownership category

akta.pro rank

Product category

Children's Museum / Cultural Education Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s Museums (THAJADAE)

akta.pro secondary industries

Classroom Learning Centers & Thematic Units (Dramatic Play, Blocks, Sensory, STEM) (EDACAJAH), Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes) (THAJAKAO), Infant & Toddler Developmental Enrichment (Sensory, Motor, Language) (EDACAGAK)

Keywords

• Children's museum
• Interactive exhibitions
• Educational programs
• Creative reuse center
• Play-based learning

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: MUBA generates primary revenue through ticket sales for family activities, school visits, and special workshops. Tickets are sold online via ticketing.muba.it (powered by M.I.D.A. Informatica) and at the museum box office. Ticket prices range from €7.50–10.50 per person depending on activity type and day.
2. Sponsorships and Corporate Partnerships: MUBA partners with corporations for sponsorship of exhibitions, themed workshops, and branded projects. Corporate partners include Ferrovie dello Stato (Frecciarossa), Ferrero Kinder Sorpresa, Fila Giotto, Edison, and others. Sponsorship tiers include exhibition-game sponsorship (maximum visibility), themed workshop sponsorship (tailor-made projects), and team building programs.
3. National and International Project Funding: MUBA systematically participates in national and international calls for proposals to fund projects. Active projects include LABZEROSEI II (€1,000,000 from Comune di Milano), MUBA il primo museo (€100,000 from Fondazione Cariplo), Esplorazioni urbane (€87,883.42), LOODA (€60,000 from INAPP/Erasmus+), MUBA Cresciamo insieme (€260,000), and others.
4. Venue Rental and Event Hosting: MUBA rents its spaces at the Rotonda della Besana for corporate events, conferences, workshops, presentations, press conferences, gala dinners, and photo shoots. Events are customized to client needs within the historical building's constraints.
5. Summer and Easter Camps: MUBA operates seasonal campus programs (summer camps and Easter camps) for children aged 6–13, generating revenue through per-week registration fees of €190 (summer) and €38/day (Easter).
6. Art Bonus and Private Donations: MUBA receives tax-deductible donations under Italy's Art Bonus scheme (65% tax credit), with documented historical contributions from 2017–2022 totaling €315,900. The museum also accepts 5×1000 donations (Tax Code: 97457580153) and general donations to MUBA Coop. Sociale.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MUBA is a children's museum operating within the historic Rotonda della Besana in Milan, offering hands-on interactive exhibitions (Connessioni, COLORE, La Camera delle Meraviglie, REMIDA Milano), sensory play workshops (Didòlab), educational school programs, summer and Easter camps, and corporate venue rental. It combines play-based learning with art, science, and social-emotional development for children aged 0-13.

Product overview

MUBA – Museo dei Bambini di Milano is an interactive children's museum operating within the historic Rotonda della Besana in Milan, Italy. Founded in 1998 and celebrating 25 years of activity in 2023, MUBA functions as a private foundation (Fondazione Museo dei Bambini Milano) offering hands-on, experiential cultural activities rather than a traditional collection-based museum. The core product portfolio comprises interactive exhibition-plays: CONNESSIONI (ages 3-8) exploring human connections, COLORE (ages 2-7) on colors and light, La Camera delle Meraviglie (ages 6-11, opened November 2025) for natural material observation, and REMIDA Milano (ages 12 months-5 years) for creative reuse of industrial materials. Supporting programs include Didòlab sensory workshops, Neo Genitori activities for babies, school visits, and venue rental. MUBA also runs seasonal Campus programs (summer and Easter camps), project-based workshops (Allenarsi alla Gentilezza, InCompost Bonduelle, Da Quore a Cuore), and participates in European projects through public funding calls. The museum operates an online ticketing platform (ticketing.muba.it) and generates revenue through ticket sales, sponsorships, corporate partnerships, Art Bonus donations, and 5x1000 tax contributions.

Differentiator

Problem solved

Functional benefit

Products and services

• CONNESSIONI Exhibition Interactive exhibition-play for children aged 3-8 and families, featuring four installations (In-Con-Tra, Meanwhile, In-visible, Caduto) that explore relationships, the human body, nature, and social connections through guided, shoeless hands-on play.
• REMIDA Milano Creative reuse center for industrial waste materials, open to families with children aged 12 months to 5 years and to schools. Provides unstructured materials for free play and sensory exploration, fostering cognitive, motor, and creative development.
• La Camera delle Meraviglie Permanent museum space opened November 2025, dedicated to observing natural materials through senses, precision instruments, and a microscopic probe. Targeted at children aged 6-11 and families.
• Didòlab Hands-on creative workshop for children aged 2-7 and families, centered on modeling large quantities of colorful Didò dough (made from wheat flour, water, and salt) using tools such as sculpting loops, scissors, rolling pins, and extruders, with sensory discovery areas including barefoot exploration.
• COLORE Exhibition Interactive exhibition-play for children aged 2-7 and families exploring colors, light, and emotions through four installations. Experience is conducted without shoes. Helps develop sensory vocabulary, cognitive processes, and understanding of synesthesia.
• Campus Estivi (Summer Camp) Weekly summer camp program for children aged 6-11 (and two weeks for ages 11-13), running from 8:30/9:00 to 16:30/17:00. Eight weeks from June 22 to September 4, 2026. Cost: €190 per week (€180 for siblings). Includes daily schedule with workshops, snacks, lunch, free time, and garden exploration.
• Campus di Pasqua (Easter Camp) Multi-day Easter camp for children in grades 1-5 of elementary school, held April 2-3 and 7, 2026 at REMIDA Milano space. Cost: €38 per day (€34 for siblings). Activities include art, exploration, storytelling, and play.
• School Programs Educational visits and workshops for schools (Nido d'infanzia, Scuola dell'infanzia, Scuola primaria, Scuola secondaria di primo grado, Liceo) including REMIDA Milano, Didòlab, Connessioni, and La Camera delle Meraviglie. Includes teacher training, school presentations, and special weekend visits.
• Venue Rental (Affitto Spazi) Rental of MUBA's spaces within the historic Rotonda della Besana building for corporate events, conferences, workshops, presentations, press conferences, gala dinners, and photo shoots, subject to museum scheduling.
• Team Building - Risorse Creative Corporate team building experience called 'Risorse Creative' offered to companies, providing an artistic-cultural experience within museum spaces promoting creative personal and group development.
• Gift Tickets and Carnets Gift tickets valid for 2 people (€18), 3 people (€27), 4 people (€36); carnet of 8 admissions (€70); neo-genitori membership tickets (€60 for 10 entries or €38 for 6 entries). Valid for 12 months from purchase date for various MUBA activities.
• Neo Genitori e Bambini in Gioco Activity for babies aged 4-12 months with their parents, held within REMIDA Milano space. Focuses on shared play and early childhood development. Neo-genitori membership tickets available (€60 for 10 entries or €38 for 6 entries).

Quantifiable outcome

• 25+ years of continuous operation as a children's museum
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

18 partnerships are on record, tiered minor and core.

• One Ocean FoundationminorStrategic or Co-development Partner · 1 January 2026One Ocean Foundation collaborated with MUBA on 'One Ocean Week 2026,' offering special-priced workshops (€5 per person) at REMIDA Milano and La Camera delle Meraviglie focused on marine conservation awareness. The partnership provided MUBA with a prestigious environmental partner and reduced ticket prices for families.
• NovartisminorStrategic or Co-development Partner · 1 January 2026Novartis sponsored 'Da Quore a Cuore 2026,' a free artist workshop for children exploring heart health through creative collage. The initiative included patnership with AISC (Italian Heart Failure Association) and Fondazione Italiana per il Cuore, with MUBA serving as the venue and program partner.
• OSF – Opera San Francesco per i PoveriminorStrategic or Co-development Partner · 1 January 2026Opera San Francesco per i Poveri collaborated with MUBA on 'Allenarsi alla Gentliezza,' a free interactive workshop teaching children about kindness. The initiative combined MUBA's play-based methodology with OSF's social mission, targeting children aged 6–11.
• Fondazione Louis BonduelleminorStrategic or Co-development Partner · 1 January 2026Fondazione Louis Bonduelle sponsored the free 'InCompost Bonduelle' workshop weekend at MUBA (March 28–29, 2026), teaching children about composting and sustainable food practices through interactive team games. The foundation operates internationally promoting sustainable eating habits.
• Università degli Studi di Milano-BicoccaminorStrategic or Co-development Partner · 1 January 2025Università Bicocca leads the 'Esplorazioni urbane' project (€87,883.42) and is a partner in LABZEROSEI I, contributing academic research and pedagogical expertise to MUBA's educational programming and child development methodologies.
• Università Cattolica del Sacro Cuore di MilanominorStrategic or Co-development Partner · 1 January 2025Università Cattolica del Sacro Cuore partners with MUBA on LABZEROSEI I and In&Out projects, contributing academic expertise in education and child development. The university provides research supervision and pedagogical frameworks for MUBA's programs.
• F.I.L.A. – Fabbrica Italiana Lapis ed AffiniminorStrategic or Co-development Partner · 1 January 2025F.I.L.A. collaborated with MUBA on 'Didòweek' (April 28 – May 3, 2026), a special week of Didòlab sensory play workshops. F.I.L.A. provided sponsorship enabling the expanded Didòlab programming with its signature modeling compound.
• COMIN Cooperativa SocialecoreStrategic or Co-development Partner · 1 January 2025COMIN is a core partner in both LABZEROSEI I (€852,133.01) and LABZEROSEI II (€1,000,000) projects, collaborating with MUBA and the Comune di Milano on early childhood education and innovation. COMIN brings social cooperative expertise to the partnership.
• MyEduminorStrategic or Co-development Partner · 1 January 2024MyEdu collaborated with MUBA on the 'Across-MI' project (€16,000), providing digital classroom activities for primary school children focused on urban mobility and sustainable transportation in Milan. The partnership combined MUBA's in-museum workshops with MyEdu's digital educational platform.
• Muzeiko Children Science Center (Bulgaria)minorStrategic or Co-development Partner · 1 January 2024MUBA collaborates with Muzeiko in Sofia, Bulgaria on the TOtT (On The Tip Of The Tongue) project, an Erasmus+ initiative focused on teenage engagement in museums and co-design of interactive workshops with artists. MUBA works with artist Stefano Fiorina while Muzeiko works with Space Foundation. The project includes training sessions in Milan and Sofia.
• Hands-On! International AssociationcoreStrategic or Co-development Partner · 1 January 2022MUBA is a member of Hands-On! International, the European network of children's museums. Through this network, MUBA participates in international project collaborations, best practice exchanges, and co-development of museum methodologies with institutions including Sladovna (Czech Republic) and Da'DeCe (Romania). The network also supports the LOODA project for social impact measurement.
• Rotonda BistròminorOthers · 1 January 2020Rotonda Bistrò operates the café and restaurant within the museum's premises under separate management. The bistrò serves km-0 cuisine and is open to museum visitors. MUBA receives complementary hospitality services that enhance the visitor experience, while Rotonda Bistrò benefits from museum foot traffic.
• Sladovna – Children's Museum of Písek (Czech Republic)minorStrategic or Co-development Partner · 1 January 2018Sladovna partnered with MUBA on the 'Unprepared Hearts – Cuori Impreparati' European Creative Europe project (€177,914.74 from EACEA). The collaboration involved three children's museums across Italy, Czech Republic, and Romania to develop emotional education workshops for preadolescents using artistic and metaphorical language.
• Da'DeCe Cultural Association (Romania)minorStrategic or Co-development Partner · 1 January 2018Da'DeCe partnered with MUBA on the 'Unprepared Hearts – Cuori Impreparati' Creative Europe project, contributing the 'Unspoken' workshop to the initiative. The three-partner collaboration demonstrated MUBA's capacity for international cultural project leadership.
• Ferrero Kinder SorpresacoreStrategic or Co-development Partner · 1 January 2015Ferrero Kinder Sorpresa is documented as a corporate sponsor of MUBA. A case study report details their sponsorship collaboration with MUBA. The partnership exemplifies MUBA's model of offering immediate visibility on the territory and nationally in exchange for project support.
• Ferrovie dello Stato (FS)coreStrategic or Co-development Partner · 1 January 2015Ferrovie dello Stato (FS) is documented as a corporate sponsor of MUBA with a published case study report. The Frecciarossa brand collaborated with MUBA on cultural projects, demonstrating MUBA's ability to attract major Italian corporate partners for branded cultural initiatives.
• Comune di MilanocoreStrategic or Co-development Partner · 1 January 2014Comune di Milano is the municipal authority that granted MUBA the concession to operate within the Rotonda di via Besana (a public cultural asset). The city has funded multiple projects including In&Out (€47,918 from Direzione Educazione), LABZEROSEI I (€852,133.01), LABZEROSEI II (€1,000,000), and Esplorazioni urbane (€87,883.42). MUBA received the Ambrogino d'Oro civic honor from the city in 2023.
• REMIDA Network (Fondazione Reggio Children)coreStrategic or Co-development Partner · 1 January 2010MUBA operates REMIDA Milano as part of the international REMIDA network, originating from Reggio Emilia in 1996. The network, managed by Fondazione Reggio Children – Centro Loris Malaguzzi, comprises 11 centers worldwide. MUBA has been a REMIDA center since 2010, sharing methodologies, research, and best practices in creative reuse of industrial materials.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Exploratorium: San Francisco's renowned interactive science and perception museum with substantial children's and family programming. Comparable hands-on, experiential-learning approach, though broader science scope and far larger scale.
• Children's Museum of Indianapolis: The largest children's museum in the world, operating interactive exhibits for children and families. Highly comparable mission (hands-on, experiential learning for kids) and audience, though significantly larger scale and US-based.

Direct peers

• Muzeiko Children's Science Center: Sofia, Bulgaria children's science museum partnering with MUBA on the Erasmus+ TOtT project. Hands-on interactive exhibits for children and families with similar educational mission and European grant-funded profile.
• Sladovna – Children's Museum of Písek: Czech Republic children's museum and direct MUBA partner on the EU-funded 'Unprepared Hearts' project. Operates interactive exhibitions for children with a similar mid-sized European children's museum profile.
• Children's Creativity Museum: San Francisco hands-on children's museum offering interactive exhibits, animation, and design workshops. Comparable interactive-exhibition-play format targeting children and families in an urban museum setting.
• Please Touch Museum: Philadelphia-based hands-on children's museum focused on play-based learning for ages 0-7 and families. Closely comparable interactive, parent-engaged model targeting similar early-childhood segments.
• Da'DeCe Cultural Association: Romanian cultural association partnering with MUBA on cross-border EU children's museum projects. Comparable profile as a smaller European children's cultural/educational institution focused on youth programming.
• National Children's Museum (Washington, D.C.): U.S. children's museum focused on STEAM learning through interactive exhibits for ages 0-12 and families. Comparable hands-on, exhibit-based model with similar target audience and educational mission.
• Cité des Enfants (Cité des Sciences et de l'Industrie): Paris-based interactive children's science museum within a major science center, offering age-tiered interactive exhibits for ages 2-12. Closely aligned with MUBA's experiential, age-segmented exhibition-play model.

Others

• Fondazione Reggio Children – Centro Loris Malaguzzi: Parent organization of the international REMIDA network of which MUBA Milano is a member since 2010. Originator of the REMIDA creative-reuse methodology that MUBA operates; closely linked through shared IP and pedagogical framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/videomuba
• Facebookfacebook.com/mubamuseodeibambinimilano
• LinkedInlinkedin.com/company/fondazione-muba---museo-dei-bambini-di-milano-
• Instagraminstagram.com/museodeibambinimilano
• Xx.com/MUBA_Milano

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Museo dei Bambini Milano