PrivatAssistenza

What PrivatAssistenza does

PrivatAssistenza is Italy's first and largest national home care network, founded in 1993 and operated as a division of ItaliAssistenza S.p.A., a sole-shareholder company within the Zambon pharmaceutical group headquartered in Reggio Emilia. The company provides professional home care services to elderly, sick, and disabled persons across more than 2,000 Italian municipalities, organized around a licensing model of 180+ independently operated Home Care Manager centers, each granted an exclusive territory with a recommended catchment of roughly 80,000 inhabitants. Core services include personalized hourly and continuous home assistance (day and night, 365 days/year), home-based nursing care, physiotherapy, hospital vigils, and caregiver ("badante") placement via the Consorzio Family Care consortium and APIS employment agency.

The portfolio is delivered through a proprietary technology stack: a Gestionale software platform for center operations (database management, scheduling, quoting, pre-invoicing) and a PrivatAssistenza mobile application enabling real-time communication with field operators. In January 2026 the network launched a Telemedicina suite comprising specialist televisite (video consultations), teleassistenza and teleriabilitazione, and structured 3/6/12-month Programmi di Presa in Carico for chronic conditions such as Parkinson's and dementia. An upcoming April 2026 launch at Exposanità will introduce an integrated domotics and AI-based Remote Patient Monitoring (RPM) system. An e-commerce shop for medical and assistive products is operated in partnership with Doctor Shop S.r.l., and stairlift/mobility products are offered through a Stannah partnership.

PrivatAssistenza generates revenue through three principal streams: (1) licensing fees from Home Care Manager franchisees (initial investment from approximately €20,000 per center plus ongoing royalties); (2) recurring service revenue from hourly and continuous home care delivered directly to families (approximately 40,000 assisted annually); and (3) hardware/auxiliary revenue from the Doctor Shop e-commerce platform. The company serves primarily SMB/individual consumer segments (elderly persons, chronically ill, disabled persons, and family caregivers), with an emerging enterprise channel via the June 2025 exclusive partnership with Generali Welion. Distribution is multi-channel: national TV (Rai, Mediaset, La7), Google Ads, SEO-optimized local center pages, social media, the annual Convention Nazionale, and trade shows such as Exposanità. Customer satisfaction is evidenced by Google ratings of 4.6-4.8/5.

Name

PrivatAssistenza

Legal name

Italiassistenza S.p.A.

Website

https://privatassistenza.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

PrivatAssistenza is Italy's first national home care network, operating 180+ licensed centers serving 40,000 families annually with home nursing, physiotherapy, caregiver placement, and telemedicine services for elderly, sick, and disabled persons.

Ownership category

akta.pro rank

Headquarters

HQ city

Raggio

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Home Care Services - Hourly and Continuous Care: Core revenue from providing home care services to elderly, sick, and disabled persons. Services are offered at hourly rates or in continuous care arrangements, both daytime and nighttime. Includes nursing care, physiotherapy, caregiver/badante services, and hospital assistance.
2. Licensing Fees - Home Care Manager Centers: Revenue from licensing the PrivatAssistenza brand and business model to entrepreneurs (Home Care Managers) who open centers. Initial investment starts from approximately 20,000 euros. Licensees operate independently in exclusive territories.
3. Medical Products E-commerce - Doctor Shop: Online shop selling medical equipment, diagnostic devices, mobility aids, and home care products. Operated through partnership with Doctor Shop S.r.l. Revenue from product sales including blood pressure monitors, thermometers, scales, incontinence products, hygiene products, and rehabilitation equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

PrivatAssistenza delivers professional home care services — including personalized hourly and continuous Assistenza Domiciliare, Infermiere a Domicilio, Fisioterapista a Domicilio, Badante caregiver placement, and Assistenza Ospedaliera — to elderly, sick, and disabled individuals through a network of 180+ licensed centers across Italy. The offering has expanded to include Telemedicina (Televisite, Teleassistenza, Teleriabilitazione, and structured Programmi di Presa in Carico for Parkinson's and dementia) and a Doctor Shop e-commerce storefront for medical aids.

Product overview

PrivatAssistenza is Italy's first national home care network, founded in 1993 and operated by ItaliAssistenza S.p.A. (Gruppo Zambon). The company provides a comprehensive portfolio of home care services organized around its core home assistance offering, supported by specialized nursing, physiotherapy, caregiver matching, and hospital assistance services. The portfolio extends into digital health through its Telemedicina division, which encompasses Televisite Specialistiche, Teleassistenza e Teleriabilitazione, and Programmi di Presa in Carico for chronic conditions like Parkinson's and dementia. Physical products and aids are available through an integrated Doctor Shop e-commerce platform. Mobility solutions are offered via the Stannah partnership for stairlifts and elevators. The network spans over 180 centers in more than 2,000 Italian municipalities, serving approximately 40,000 families annually.

Differentiator

Problem solved

Functional benefit

Brands

• Consorzio Family Care: First Italian consortium specialized in research and selection of family assistants and caregivers, authorized by the Ministry of Labor and Social Policies.
• ParkinsonCare
• DemedyaCare
• Home Care Manager

Products and services

• Assistenza Domiciliare
• Infermiere a Domicilio
• Fisioterapista a Domicilio
• Badante (Caregiver Placement and Hourly Care)
• Assistenza Ospedaliera
• Telemedicina (Televisite, Teleassistenza, Programmi di Presa in Carico)
• Teleassistenza e Teleriabilitazione
• Programmi di Presa in Carico (ParkinsonCare / DemedyaCare)
• Shop Ausili e Prodotti (Doctor Shop)
• Home Care Manager Licensing Program

Quantifiable outcome

• 4.6-4.8/5 average Google rating
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Generali WelioncoreStrategic or Co-development Partner · 26 June 2025Exclusive commercial partnership with Generali Welion (Generali Group's integrated welfare company) to provide home care services for vulnerable persons. Generali Welion organizes and makes the service available while ItaliAssistenza operates it through 180+ PrivatAssistenza centers reaching 40,000 families annually. Includes personalized care plans, dedicated Case Manager, multidisciplinary team (nurses, occupational therapists, psychologists, neurologists, geriatricians), and a listening/orientation desk for caregivers.
• StannahminorStrategic or Co-development PartnerCollaboration for stairlifts (montascale) and servoscale products. Stannah provides stairlifts, service lifts, homelifes, and elevating platforms while PrivatAssistenza promotes the service to its customers with special discounts. Enables elderly and disabled persons to move freely at home.
• APIS - Agenzia per il LavorocoreChannel Partner/ Reseller/ DistributorAPIS is an authorized employment agency (Ministry of Labor) that enables PrivatAssistenza to offer caregiver placement through direct hiring or temporary staffing (somministrazione). Centers can have caregivers hired directly by the agency, avoiding bureaucratic management of personnel.
• Consorzio Family CarecoreStrategic or Co-development PartnerFirst Italian consortium specialized in research and selection of family assistants and caregivers. Authorized by the Ministry of Labor and registered in the National Register of Recruitment and Selection Agencies (Albo Nazionale delle Agenzie di Ricerca e Selezione). Expands business opportunities for PrivatAssistenza centers by allowing them to offer a wider range of services to families needing home care.
• NomismaminorOthersPrimary market research institute used by PrivatAssistenza to estimate market potential in different territories for Home Care Manager catchment areas. Helps identify optimal locations for new center openings.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/Privatassistenza
• LinkedInlinkedin.com/company/privatassistenza

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrivatAssistenza