Mudita Salus
Mudita Salus CIC is a UK non-profit Community Interest Company founded in 2024 that delivers nature-based well-being experiences, workshops, and retreats — most notably the Connect 3 mental-health program — for individuals in North Somerset facing isolation and mental health challenges.
- Company typePrivate
- Founded2024
- HeadquartersBanwell, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mudita Salus does
Mudita Salus CIC is a United Kingdom Community Interest Company (company number 15672838) founded in 2024 and operating from Winscombe, North Somerset. It is a non-profit social enterprise delivering nature-based well-being experiences, workshops, and retreats, with a target audience of individuals in North Somerset facing mental health challenges and social isolation. The organization does not develop technology products; service delivery is in-person and includes guided nature walks, grounding meditations, mindfulness exercises, and reflective activities. Its flagship offering is the Connect 3 project, an 18-month community mental health program funded by the National Lottery Community Fund and co-delivered with strategic partner Naturally Mindful.
The business model combines two revenue streams: (1) one-time ticket sales for nature-based experiences, workshops, and retreats distributed through a direct-to-consumer Squarespace-based ticketing storefront, and (2) grant and subsidy income (e.g., the National Lottery Community Fund grant underwriting Connect 3). As a CIC, profits are reinvested rather than distributed, and subsidised services are offered to maintain accessibility. The go-to-market motion is community-led and event-driven, supplemented by a content marketing blog, email newsletter, and event promotion. There is no disclosed revenue, no disclosed headcount beyond the 1-10 band, and operational scope is currently limited to North Somerset.
Mudita Salus CIC holds no patents, certifications, or formal regulatory designations, has no disclosed management team, and operates without a parent entity or external institutional investment beyond grant funding. The organization's brand positioning is built around the Pali concept of 'mudita' (joy in others' well-being) and the Roman goddess 'salus' (health and wellbeing), with stated values of nurturing, connection, accessibility, and joy. Its principal structural dependency is grant funding continuity, particularly the National Lottery Community Fund backing for its current flagship program.
Mudita Salus firmographics
Firmographics- Name
- Mudita Salus
- Legal name
- Mudita Salus CIC
- Website
- https://muditasalus.co.uk
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mudita Salus CIC is a UK non-profit Community Interest Company founded in 2024 that delivers nature-based well-being experiences, workshops, and retreats — most notably the Connect 3 mental-health program — for individuals in North Somerset facing isolation and mental health challenges.
- Ownership category
- akta.pro rank
Mudita Salus industry classification
Industry- Product category
- Holistic Health & Well-being Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Mudroom Organization (HSAFAJAB)
Keywords
Where Mudita Salus is headquartered
LocationHeadquarters
- HQ city
- Banwell
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mudita Salus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event and Workshop Tickets: Revenue from selling tickets to nature-based experiences, workshops, retreats, and related events. The organization operates an event ticket shop on their website.
- Subsidised Services and Grants: As a community interest company, they receive funding (e.g., National Lottery Community Fund for Connect 3) and reinvest profits to provide subsidised services, making holistic health accessible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Standard event/workshop pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Mudita Salus product offering
Product offeringCore offering
Mudita Salus CIC is a not-for-profit community interest company offering nature-based well-being experiences, workshops, and retreats that include guided nature walks, grounding meditations, mindfulness exercises, and reflective creative activities. Its signature offering is the Connect 3 project, an 18-month programme in North Somerset supporting individuals facing mental health challenges and isolation, funded by the National Lottery Community Fund with delivery support from Naturally Mindful.
Product overview
Mudita Salus CIC is a not-for-profit community interest company offering nature-based well-being services. The organization operates primarily through its Connect 3 program (an 18-month project funded by the National Lottery Community Fund) and general nature-based experiences, workshops, and retreats. The company focuses on mental health support, resilience building, and community care through activities such as guided nature walks, mindfulness exercises, and reflective workshops.
Differentiator
Problem solved
Functional benefit
Products and services
- Connect 3 An 18-month funded community programme providing weekly guided nature walks, grounding meditations, mindfulness exercises, and reflective activities for individuals facing mental health challenges and isolation in North Somerset. Delivered in partnership with Naturally Mindful and funded by the National Lottery Community Fund.
- Nature-Based Experiences, Workshops, and Retreats Holistic well-being services offering creative activities, mindful walks, and shared learning experiences designed to foster connections with self, community, and the natural world. Available to individuals directly via the website event ticket shop, with subsidised options to support accessibility.
Quantifiable outcome
- Improved mental well-being, reduced isolation, and enhanced emotional resilience through Connect 3 project
Companies that use Mudita Salus
Customer profileSegments1 record
Ideal customer profiles2 records
Mudita Salus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mudita Salus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Naturally MindfulcorePartner organisation providing support for the Connect 3 project, contributing to the delivery of nature-based mental health services including weekly guided walks, grounding meditations, and mindfulness exercises.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Mudita Salus competitors and assessment
Company assessmentBroad incumbents
- Mind (UK mental health charity): Largest UK mental health charity providing information, support, and community services nationally. Broad incumbent addressing the same end-user need (mental health) at significantly greater scale.
- Calm (meditation app): Global consumer meditation and mindfulness product. Broad incumbent competing for the same meditation/mindfulness share of consumer attention, though delivered via app rather than in-person nature experiences.
- Rethink Mental Illness: Major UK charity supporting people affected by mental illness through services, support groups, and campaigns. Broad incumbent serving overlapping populations in the mental health and isolation space.
- Mental Health Foundation UK: UK charity focused on mental health research, public education, and community programmes. Broad incumbent whose community-based programmes overlap with Mudita Salus's outreach model.
Direct peers
- Naturally Mindful: Named delivery partner on the Connect 3 project itself; provides nature-based mindfulness and well-being activities in the UK. Direct peer operating in an overlapping modality and geography.
- The Minded Institute: UK-based organization delivering yoga therapy training, mindfulness, and holistic mental health interventions. Direct peer in combining yoga/mindfulness with clinical mental health outcomes.
- Mind Over Mountains: A UK charity that runs nature-based retreats and outdoor activities for people experiencing mental health challenges. Direct peer in geography, modality (nature + mental health), and small-community-charity structure.
Emerging players
- Outdoor Health Foundation: Emerging player advocating nature-based interventions for physical and mental health in the UK. Conceptually adjacent, smaller scale, focused on the same nature-as-medicine thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mudita Salus social profiles
Digital presenceMudita Salus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mudita Salus leadership team
Management profileNumber of profiles
Mudita Salus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mudita Salus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mudita Salus
What does Mudita Salus do?
Mudita Salus CIC is a not-for-profit community interest company offering nature-based well-being experiences, workshops, and retreats that include guided nature walks, grounding meditations, mindfulness exercises, and reflective creative activities. Its signature offering is the Connect 3 project, an 18-month programme in North Somerset supporting individuals facing mental health challenges and isolation, funded by the National Lottery Community Fund with delivery support from Naturally Mindful.
Is Mudita Salus a public or private company?
Mudita Salus is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mudita Salus founded?
Mudita Salus was founded in 2024. It employs 1 to 10 people.
Where is Mudita Salus based?
Mudita Salus is headquartered in Banwell, United Kingdom, in the Europe region.
How does Mudita Salus make money?
Two revenue lines are on record. Event and Workshop Tickets are the primary driver. The others are subsidised Services and Grants.
Who are Mudita Salus's main competitors?
Broad incumbents on record are Mind (UK mental health charity), Calm (meditation app), Rethink Mental Illness and Mental Health Foundation UK. Direct peers are Naturally Mindful, The Minded Institute and Mind Over Mountains. Outdoor Health Foundation is listed as an emerging player.
Does Mudita Salus have an API?
No public API is recorded for Mudita Salus.
What industry is Mudita Salus in?
Mudita Salus's product category is Holistic Health & Well-being Services. Its primary akta.pro industry code is HSAFAJAB, Mudroom Organization. Its NAICS code is 611710 and its SIC code is 8090.