SMX

What SMX does

SMX is a New Zealand-based email cybersecurity specialist founded in 2004, operating across New Zealand and Australia with headquarters in Auckland and a satellite office in Sydney. The company provides cloud-based email security, archiving, and digital resilience services built on Microsoft Azure infrastructure (multi-tenant instances in Sydney and Melbourne), serving Microsoft 365, Google Workspace, and on-premise email environments. Its core product set comprises SMX Secure Email Gateway (a multi-filter threat protection platform with proprietary dual-layer filtering and honeypot technology) and SMX 365 (a Microsoft 365-focused security layer), complemented by SMX Accelerate archiving, SmartRules DLP, migration tools, and phishing threat training. In recent years, SMX has expanded into the Digital Resilience Portfolio via an exclusive APAC reseller arrangement with Red Sift, adding managed Domain Protection (DMARC), Brand Protection (impersonation domain takedown), and Attack Surface Management services.

The company monetizes primarily through per-user, per-month subscriptions for its email security gateway and archiving products, supplemented by managed services revenue from domain protection, legacy archive migration (priced by archive size), and brand protection engagements. SMX serves three primary segments: New Zealand government agencies (where it holds exclusive TaaS panel specialist status covering 70+ agencies), enterprise organizations (including telecommunications and insurance verticals), and IT service providers/resellers who white-label SMX services. Distribution is hybrid — direct enterprise sales for government and large accounts, an inside sales and self-service admin portal for mid-market, and a channel partner program for indirect reach. The company is privately held with no disclosed institutional funding, operates with 11-50 employees, and has been active since 2005 in the government segment.

Name

SMX

Legal name

SMX Limited

Website

https://smxemail.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SMX is a New Zealand-headquartered email cybersecurity specialist providing cloud-based email security, archiving, and digital resilience services — including DMARC and brand protection — to government agencies, enterprises, and resellers across New Zealand and Australia via Microsoft Azure.

Ownership category

akta.pro rank

Product category

Email Security Software

NAICS

Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Security Operations Center (SOC) as a Service (BPAEADAB)

Keywords

• Email security services
• Cloud email archiving
• Secure email gateway
• Domain protection DMARC
• Managed cybersecurity services

Headquarters

HQ city

Takapuna

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Email Security Subscription: SMX solutions are charged on a per user, per month basis for email security services including Secure Email Gateway and SMX 365.
2. Email Archiving Services: For legacy archive, import and storage costs are priced depending on archive size. Archive services include data migration from legacy systems.
3. Managed Services (Domain Protection): SMX Domain Protection managed service as described in Online Provisioning Form, providing ongoing domain management and DMARC implementation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SMX provides cloud-based email cybersecurity solutions built on Microsoft Azure, including the SMX Secure Email Gateway, SMX 365 for Microsoft 365 environments, and cloud-based email archiving. The company also delivers a Digital Resilience Portfolio (Domain Protection Service, Brand Protection Service, and ASM by Red Sift) and managed services such as DMARC implementation and legacy archive migration for enterprise, government, and reseller customers across the Asia-Pacific region.

Product overview

SMX offers a comprehensive cybersecurity platform specializing in email security, archiving, and digital resilience. The core offering includes SMX Secure Email Gateway (SEG) providing multi-layer email threat protection, and SMX 365 as the modern evolution for Microsoft 365 environments. The platform extends with specialized modules including SMX Accelerate (cloud-based email archiving on Azure), SMX Migration Tools (for vendor transitions and legacy archive ingestion), SmartRules DLP (custom policy-based rules engine), and Phishing Threat Training. The Digital Resilience Portfolio, developed in partnership with Red Sift, adds Domain Protection Service (DPS) for DMARC implementation, Brand Protection Service (BPS) for impersonation domain takedown, and ASM for attack surface monitoring. SMX targets enterprises, government agencies, and email service providers with tailored solutions and a partner reseller program.

Differentiator

Problem solved

Functional benefit

Brands

• SMX 365: Microsoft 365 email security solution designed for modern threat environments with improved accuracy and dual-layer security.
• SMX Secure Email Gateway
• Domain Protection Service (DPS)
• Brand Protection Service (BPS)
• SMX Accelerate
• SmartRules DLP
• SMX Immutable Object Store

Products and services

• SMX 365 Cloud-based email security solution designed for Microsoft 365 environments, providing dual-layer protection with improved accuracy for threat detection and deliverability alongside Microsoft's native security features. Sold per user per month to enterprise and government customers.
• SMX Secure Email Gateway (SEG) Multi-filter email security gateway that extends Microsoft 365, Google Workspace, or on-premise email platforms with layered anti-abuse engines and dual-filter honeypot threat detection. Available to enterprise, government, and reseller customers on a per user per month subscription.
• SMX Accelerate (Email Archiving) Scalable, reliable cloud-based email archiving service hosted on Microsoft Azure, providing AES256-bit encrypted immutable storage across geographically distributed regions, legal hold functionality, and seamless migration from legacy archive systems. Subscription and storage-volume based pricing.
• SMX Migration Tools Migration framework that enables seamless transition to SMX from other vendors, including configuration and data migration and legacy archive ingestion. Offered to enterprise and reseller customers.
• Domain Protection Service (DPS) Managed DMARC implementation service that provides expert-led rollout, ongoing support, and AI/ML-driven analysis with Dynamic SPF, Dynamic DMARC, and BIMI integration to protect domains from spoofing. Sold as a managed service subscription to enterprise and government customers.
• Brand Protection Service (BPS) Managed service powered by Red Sift technology that identifies and takes down impersonation domains on day zero, monitors subdomains, and uses machine vision-based logo detection and AI-powered Relevance Detection across DNS, WHOIS, and SSL certificates. Offered to enterprise and government customers.
• ASM by Red Sift Attack surface monitoring service for discovering and monitoring an organization's network perimeter, distributed as part of the SMX Digital Resilience Portfolio in partnership with Red Sift.
• Phishing Threat Training Security awareness training solution that helps organizations refine their email threat protection and improve security awareness among team members to combat phishing.
• Bulk Outbound Mail Relay Outbound email relay service for managing bulk email distribution through SMX's infrastructure.
• SMX Email Admin Portal Centralized management platform for IT providers, resellers, and large customers with role-based access for provisioning, policy management, DLP, message analysis, quarantine management, archiving, and reporting.

Quantifiable outcome

• More than 1 million inboxes protected across 70+ government agencies and 1,000+ organizations
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Red SiftcoreTechnology or IntegrationSMX is the Asia Pacific reseller for Red Sift's Digital Resilience Platform. This partnership brings world-leading digital resilience solutions to the APAC region, combining Red Sift's technology with SMX's regional expertise and local threat data. The portfolio includes Domain Protection Service, Brand Protection Service, and ASM by Red Sift.
• MicrosoftcoreTechnology or IntegrationSMX is a valued online security provider for Microsoft IP and Microsoft 365 Co-sell partner. SMX's services are designed to complement Microsoft 365 security features rather than replace them, providing dual-layer protection. SMX selected Azure platform to host their email archiving service.
• CERT NZcoreTechnology or IntegrationSMX partnered with CERT NZ (New Zealand government's Computer Emergency Response Team) to integrate their Phishing Disruption Service (PDS) into SMX email security products. PDS provides NZ-specific phishing indicators that SMX uses to detect and block local phishing campaigns. This integration is a zero-cost upgrade for SMX customers.
• New Zealand Government (TaaS Panel)coreStrategic or Co-development PartnerSMX is the only specialist email security provider appointed to the New Zealand government's TaaS (Transition as a Service) panel. This certification allows SMX to provide email security services to government agencies and positions the company as a trusted government supplier.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Proofpoint: Proofpoint is a major enterprise email security and compliance platform with email gateway, DLP, archiving, and threat intelligence offerings. Competes head-to-head with SMX in the enterprise and large-government email security category.
• Vade Secure: Vade Secure provides AI-driven email security for Microsoft 365 and is explicitly named as a partner/technology provider within SMX's own product lineup (Vade for M365). Closely comparable in email threat detection technology and Microsoft 365 focus.
• Barracuda Networks: Barracuda offers Essentials for Email Security, archiving, and domain protection, targeting mid-market and enterprise customers with similar per-user subscription models. Functionally and commercially comparable to SMX's product suite.
• Mimecast: Mimecast is a global leader in email security, archiving, and resilience, offering a direct comparable product suite (secure email gateway, archiving, DMARC) to enterprise and government customers. Closest direct competitor to SMX in functionality and target customer profile.

Broad incumbents

• Cisco (Secure Email): Cisco's Secure Email (formerly IronPort) provides enterprise-grade email security gateways as part of its broader security portfolio. A larger incumbent competing against SMX in the same product category but with broader security offerings.
• Trend Micro: Trend Micro offers email and endpoint security as part of a broader cybersecurity platform, including Cloud Email Security for Microsoft 365. Larger incumbent with overlapping email security capabilities but a wider portfolio than SMX.
• Forcepoint: Forcepoint provides email security, DLP, and content security as part of its data-first security platform. Larger enterprise incumbent with comparable email threat protection and archiving capabilities and broader product portfolio.
• Microsoft (Defender for Office 365): Microsoft Defender for Office 365 is bundled with Microsoft 365 and represents the most significant competitive threat to SMX. While also a partner (Microsoft IP partner and M365 Co-sell), Microsoft's native security offering is a major alternative for SMX's target customers.

Others

• Red Sift: Red Sift is the technology partner behind SMX's Digital Resilience Portfolio (Domain Protection, Brand Protection, ASM). While a partner rather than competitor, Red Sift could potentially enter APAC directly or change partnership terms, making it a key ecosystem player to monitor.

Emerging players

• KnowBe4: KnowBe4 specializes in security awareness training and phishing simulation, directly comparable to SMX's Phishing Threat Training offering. Adjacent competitor in the email security stack targeting the same enterprise and government buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smxemail
• LinkedInlinkedin.com/company/smx

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMX