Roof Space

What Roof Space does

Roof Space GmbH, founded in 2020 in Ottersberg, Germany by childhood friends Jakob Heider (CEO) and Immanuel Schneider (Head of Product Development), manufactures and sells premium rooftop tents under a proprietary "fusion" category that combines the quick-deploy mechanics of hardshell tents with the spaciousness of softshell folding tents. The core product line consists of two flagship hardshell rooftop tents — the Roof Space 2 (2-person, 147 lbs, $3,499) and the Roof Space 4 (4-6 person, 196 lbs, $4,599.99) — built on a 5052 aluminum case with gas-strut-assisted setup in under 30 seconds, integrated steel cable stability, panorama opening modes, and SpaceTex thermal insulation rated to 23°F (-5°C). A surrounding accessory ecosystem (Thermal Insulation, Light Base Annex, Family Base Annex, Light Awning, Panorama Mosquito Net, anti-theft hardware, mounting kits) drives attach revenue.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce at roofspace.com with a global dealer network of 67 locations across 17 countries, plus an active trade show presence at overlanding expos (Moore Expo, SoCal Overland Expo, Overland Expo). Following a successful 2022 Indiegogo crowdfunding campaign that funded initial production and validated demand with the first 100 customers, Roof Space expanded to North America in May 2024 via a dedicated Roof Space America team led by Chief Coordinator Samuel Schroeder with San Diego-based customer service. The company is privately held and founder-owned, with a 15-20 person team across product development, sales, marketing, quality, and video production in Germany and the US. The Roof Space 2 received the German Design Award 2024 from the German Design Council.

Roof Space targets overlanders, off-road enthusiasts, and outdoor families seeking durable, quick-deploy camping solutions for SUVs, trucks, and smaller vehicles with at least 165 lbs dynamic roof load capacity. Pricing positions the brand at the premium end of the consumer rooftop tent market, with revenue mechanics anchored to one-time hardware purchases and accessory upsell rather than recurring subscriptions. Geographic expansion, product line broadening (RS4), and channel buildout indicate a company in active growth phase despite operating without institutional external capital.

Name

Roof Space

Legal name

Roof Space

Website

https://roofspace.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Roof Space is a German-founded manufacturer of premium fusion-category rooftop tents (combining hardshell and softshell designs), selling the Roof Space 2 and Roof Space 4 models direct-to-consumer and through 67 dealers across 17 countries, serving overlanders, off-road enthusiasts, and outdoor families with vehicles capable of 165+ lbs dynamic roof load.

Ownership category

akta.pro rank

Product category

Outdoor Camping Equipment

NAICS

Travel Trailer and Camper Manufacturing (336214)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

Keywords

• Rooftop tents
• Overland camping gear
• Vehicle-mounted tents
• Outdoor camping equipment
• Camping accessories

Headquarters

HQ city

Ottersberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Rooftop Tent Sales: Primary revenue from sale of flagship products Roof Space 2 and Roof Space 4 rooftop tents. One-time hardware purchase model with varying price points based on capacity.
2. Accessories Sales: Supplementary revenue from accessories including Thermal Insulation Tent, Light Base Annex, Family Base Annex, Awning, Panorama Mosquito Net, Cinch Bag, L Track Kit, Telescopic Poles, Support Rods, and Anti-Theft Kit.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Roof Space designs, manufactures, and sells "fusion category" rooftop tents that combine the durability and quick deployment of hardshell tents with the spaciousness of softshell folding tents. The core lineup includes the Roof Space 2 (2-person) and Roof Space 4 (4-6 person), supported by an ecosystem of accessories such as thermal insulation layers, annexes, awnings, mosquito nets, and anti-theft hardware. Products are sold direct-to-consumer via roofspace.com and through a global dealer network spanning 17 countries.

Product overview

Roof Space offers a portfolio of fusion category rooftop tents that combine the durability and aerodynamics of hard-shell tents with the spaciousness of soft-shell folding tents. The core product line consists of two main tent models: the Roof Space 2 (2-person, 147 lbs) and Roof Space 4 (4-6 person, 196 lbs). Both feature all-aluminum 5052 cases, panorama mode functionality, and setup times under 30 seconds. The accessory ecosystem includes Thermal Insulation Tent for cold weather (rated to 23°F), Light Base Annex and Family Base Annex for expanded living space, Light Awning for sun protection, Panorama Mosquito Net, and Cinch Bag for shoe storage. Add-on components include L Track Kit, Telescopic Poles, Support Rods 4-pack, and anti-theft hardware. The product portfolio is unified by their 'fusion' design philosophy, quick-deploy gas strut mechanism, and compatibility with vehicles having 165+ lb dynamic roof load capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Space 2 Fusion category 2-person rooftop tent combining hardshell durability with softshell spaciousness. Weighs 147 lbs, sets up in under 30 seconds with gas struts, features panorama mode for immersive views. Designed for overlanders, families, and outdoor enthusiasts with vehicles supporting 165+ lbs dynamic roof load.
• Roof Space 4 4-person rooftop tent with California Kingsize interior (80.7 x 78.7 inch mattress), industry-first Double Panorama Mode that opens both sides for 360-degree views, and weighs 196 lbs. Accommodates 4-6 people for family camping and group overland trips.
• Thermal Insulation Tent

Quantifiable outcome

• Setup time under 30 seconds with single flip
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yakima: Yakima is a major US-based rack and outdoor gear brand offering rooftop tents as part of a broader product portfolio including roof racks, bike mounts, and cargo solutions. It targets the same vehicle-based outdoor consumer with established retail distribution.
• ARB: ARB is an Australian 4x4 accessories leader offering rooftop tents (including the Simpson and Esperance models) as part of a broad overlanding product portfolio. It competes for the same premium overlander customer with established global dealer presence.
• Front Runner: Front Runner is a South African overland vehicle equipment specialist offering roof top tents as part of a comprehensive rack, drawer, and camping system portfolio. It serves the same overlanding customer with broader vehicle outfitting offerings.
• Thule: Thule is a Swedish outdoor and transportation products giant with the Thule Tepui and traditional rooftop tent lines. It competes directly with Roof Space but with substantially broader product portfolio, larger dealer network, and stronger brand recognition.

Direct peers

• Roofnest: Roofnest is a US-based hardshell rooftop tent specialist offering the Sparrow, Falcon, and Condor models. It competes in the same premium rooftop tent category with similar price points and similar focus on quick-setup hardshell designs.
• iKamper: iKamper is a direct competitor in the premium hardshell rooftop tent category, offering the Skycamp and X-Cover series with similar one-minute setup claims. It targets the same overlanding and outdoor enthusiast customer base with comparable price points ($2,500-$4,000+).
• Cascadia Vehicle Tents (CVT): CVT is a US-based rooftop tent specialist serving the truck and overland market with Mt. Hood and other models. It directly competes with Roof Space for the overlanding enthusiast buyer with a similar price-to-feature positioning.

Emerging players

• Smittybilt: Smittybilt is a US-based off-road accessories brand offering the Overlander and Ranger rooftop tents at lower price points. It targets value-conscious overlanders, serving as a more accessible alternative to Roof Space's premium positioning.

Regional players

• James Baroud: James Baroud is a Portugal-based premium hardshell rooftop tent manufacturer with strong European and overland rally heritage. It competes in the same premium hardshell segment with comparable price points and a similar focus on aerodynamic, quick-deploy designs.
• Autohome (Maggiolina): Autohome is an Italian rooftop tent manufacturer best known for the Maggiolina and Columbus models. It competes in the European premium rooftop tent market with similar hardshell construction and similar focus on overlanding use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Roof_Space
• LinkedInlinkedin.com/company/roofspace
• Instagraminstagram.com/roofspaceamerica
• Xx.com/roofspaceccom
• Facebookfacebook.com/roofspaceofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roof Space