Ministry of Youth Affairs & Sports

What Ministry of Youth Affairs & Sports does

The Ministry of Youth Affairs & Sports (MYAS) is a sovereign Government of India ministry headquartered in New Delhi that formulates and implements national policy for youth development and sports. Originally established in 1982 as the Department of Sports during the IX Asian Games, it was renamed in 1985 to include Youth Affairs, elevated to full ministry status on May 27, 2000, and bifurcated on April 30, 2008 into two separately-led departments: the Department of Youth Affairs and the Department of Sports. The ministry is headed by a Cabinet Minister (Dr. Mansukh Mandaviya) with a Minister of State (Raksha Nikhil Khadse), and two IAS secretaries lead the respective departments. Headed offices are at GPOA-3, Netaji Nagar, Africa Avenue Road and at JLN Stadium Complex, Lodhi Road in New Delhi, with a third training-academy location at Sriperumbudur for the Rajiv Gandhi National Institute of Youth Development (RGNIYD), an Institute of National Importance.

MYAS operates a portfolio of interconnected programmes and digital platforms rather than commercial products. Youth-facing assets include the My Bharat portal (digital gateway), National Service Scheme (NSS), Nehru Yuva Kendra Sangathan (NYKS) covering 623 districts with 8.5 million enrolled youth, Rajiv Gandhi Adventure Scheme supporting 2,000 NSS volunteers annually, Promotion of Scouting & Guiding, Youth Hostels, National Youth Corps, the Viksit Bharat Young Leaders Dialogue, and the Fit India fitness protocols for age-stratified groups. Sports-facing assets include Khelo India (grassroots development), Sports Authority of India (SAI), National Anti-Doping Agency (NADA), National Dope Testing Laboratory (NDTL), the National Sports University, and the Know Your Medicine mobile application for anti-doping awareness. The integration backbone - where My Bharat links with NSS and NYKS, and NADA with NDTL - functions as a stack of interlocking delivery vehicles rather than a unified product architecture.

As a sovereign government entity, MYAS does not generate commercial revenue. Its funding flows through annual Demand for Grants allocations from the Government of India (Rs 1,000+ crore annual budget documented for FY 2020-21 through FY 2026-27), which it redistributes as grants to National Sports Federations under the Assistance to National Sports Federation Scheme and as programmatic funding to NYKS, NSS, RGNIYD, and Khelo India. The customer base is structurally diversified: 50+ National Sports Federations, all state/UT Youth Affairs and Sports departments, 623 district-level Nehru Yuva Kendras, hundreds of universities/colleges running NSS, and a target demographic of approximately 27.2% of India's population (youth aged 15-29). International cooperation operates through 13 bilateral MoUs and participation in BRICS, BIMSTEC, Y20, and SCO youth frameworks. Following the National Sports Governance Act 2025, MYAS is now implementing new governance oversight via the National Sports Board and National Sports Tribunal.

Name

Ministry of Youth Affairs & Sports

Legal name

Ministry of Youth Affairs and Sports, Government of India

Website

https://yas.gov.in

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Ministry of Youth Affairs and Sports is a Government of India ministry that formulates policy and operates programmes for youth development and sports, managing flagship assets including Khelo India, My Bharat, Nehru Yuva Kendra Sangathan, and the National Service Scheme across 623 districts.

Ownership category

akta.pro rank

Product category

Government Public Administration — Youth Affairs and Sports

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Spectator Sports (71121), Sports and Recreation Instruction (611620), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Anti-Doping & Integrity Bodies (WADA, match-fixing/integrity units) (MPAKAFAJ), Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)

Keywords

• Youth development programs
• Sports governance
• Government policy administration
• Anti-doping regulation
• National sports federations

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Budget Allocation: The ministry operates through annual budget allocations from the Government of India. The Detailed Demand for Grants documents are published annually (2020-21 through 2026-27 available on website), covering both Department of Youth Affairs and Department of Sports.
2. Assistance to National Sports Federations Scheme: Financial grants provided to National Sports Federations for hosting competitions, athlete training, and sports development. Example: Grant to Fencing Association of India for hosting the 26th Senior Asian Fencing Championships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Ministry of Youth Affairs & Sports is a Government of India ministry that administers national policies, programs, and schemes for youth development and sports governance. It operates through two departments — Department of Youth Affairs and Department of Sports — and oversees flagship initiatives including My Bharat Portal, Khelo India, National Service Scheme (NSS), Nehru Yuva Kendra Sangathan (NYKS), Sports Authority of India (SAI), National Anti-Doping Agency (NADA), and National Dope Testing Laboratory (NDTL). It disburses grants to National Sports Federations, manages youth exchange programs with partner countries, and runs anti-doping and fitness awareness programs nationwide.

Product overview

The Ministry of Youth Affairs & Sports operates a comprehensive portfolio of interconnected programmes and platforms under two departments: Department of Youth Affairs and Department of Sports. The core youth development ecosystem includes My Bharat Portal (digital gateway), National Service Scheme (NSS), Nehru Yuva Kendra Sangathan (NYKS) with 8.5 million enrolled youth, Rajiv Gandhi National Institute of Youth Development (RGNIYD), National Youth Corps, Rajiv Gandhi Adventure Scheme, Scouting & Guiding promotion, and Youth Hostels. The sports ecosystem comprises Khelo India (grassroots development programme), Sports Authority of India (SAI), National Anti Doping Agency (NADA), National Dope Testing Laboratory (NDTL), National Sports University, and Fit India fitness protocols. The Ministry also supports Viksit Bharat Young Leaders Dialogue as a flagship youth leadership platform. These products function both independently and synergistically—for example, My Bharat integrates with NSS and NYKS for youth engagement, while NADA and NDTL work together on anti-doping enforcement.

Differentiator

Problem solved

Functional benefit

Products and services

• My Bharat Portal National digital platform offering Indian youth access to government schemes, volunteer programs, youth club registrations, and engagement opportunities across the country.
• Khelo India National sports development flagship programme providing financial support, infrastructure, and competitions to identify and nurture athletic talent across India at grassroots, junior, and elite levels.
• National Service Scheme (NSS) Student volunteer community service programme operating across universities and colleges in India, focused on personality development, leadership, and nation-building through voluntary community service.
• Nehru Yuva Kendra Sangathan (NYKS) District-level youth organisation network operating across 623 Indian districts, running youth clubs and Mahila Mandals for personality development and leadership training.
• Rajiv Gandhi National Institute of Youth Development (RGNIYD) National institute headquartered in Sriperumbudur functioning as the apex resource centre for youth policy research, training, and capacity building.
• National Anti Doping Agency (NADA) Autonomous body under the Ministry responsible for doping control in Indian sports, conducting athlete testing and ensuring compliance with anti-doping regulations.
• National Dope Testing Laboratory (NDTL) Government laboratory conducting scientific testing of athlete samples for prohibited substances in line with global anti-doping standards.
• Sports Authority of India (SAI) Autonomous body under the Ministry responsible for promoting sports, training athletes, and operating sports infrastructure and facilities nationwide.
• National Sports University India's first dedicated sports university offering academic programmes in sports science, physical education, and sports management.
• Fit India Movement National fitness movement encouraging Indian citizens to adopt healthy lifestyles and physical fitness through standardised protocols and awareness campaigns.
• Know Your Medicine Mobile Application Mobile application providing information about prohibited substances and anti-doping regulations to athletes, supporting the ministry's anti-doping awareness mandate.

Quantifiable outcome

• 27.2% of India's population (youth 15-29 years) engaged through ministry programs
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered minor and core.

• Brunei DarussalamminorStrategic or Co-development PartnerBilateral MoU for cooperation in youth affairs through exchanges of youth, youth organization representatives, and government officials. Includes participation in youth camps, festivals, and international conferences.
• CanadaminorStrategic or Co-development PartnerBilateral MoU for cooperation in youth matters through exchanges of youth delegations, youth organization representatives, and government officials. Joint participation in youth events and conferences.
• HungaryminorStrategic or Co-development PartnerCooperation on youth development through bilateral exchange programs, youth festivals, and collaborative events.
• JapanminorStrategic or Co-development PartnerYouth exchange cooperation under bilateral MoU framework, promoting cultural exchange and youth leadership development.
• KazakhstanminorStrategic or Co-development PartnerCooperation in youth affairs through exchanges and participation in youth-related events under bilateral MoU.
• KuwaitminorStrategic or Co-development PartnerBilateral cooperation on youth matters through MoU framework.
• MaldivesminorStrategic or Co-development PartnerRegional partner for youth exchange and cooperation in youth development activities.
• MauritiusminorStrategic or Co-development PartnerIndian Ocean neighbor cooperation in youth affairs through bilateral exchanges.
• NetherlandsminorStrategic or Co-development PartnerEuropean partnership for youth cooperation under bilateral MoU.
• New ZealandminorStrategic or Co-development PartnerPacific region cooperation in youth development and exchange programs.
• SeychellesminorStrategic or Co-development PartnerIndian Ocean island nation partnership for youth cooperation.
• TurkeyminorStrategic or Co-development PartnerCross-continental youth exchange cooperation bridging Asia and Europe.
• TurkmenistanminorStrategic or Co-development PartnerCentral Asian partner for youth affairs cooperation.
• Khelo IndiacoreStrategic or Co-development PartnerFlagship program under the Ministry for development of sports ecosystem in India, providing financial support for training, infrastructure, and competitions.
• National Anti Doping Agency (NADA)coreStrategic or Co-development PartnerAutonomous body under Ministry for anti-doping regulation and enforcement in Indian sports.
• Sports Authority of India (SAI)coreStrategic or Co-development PartnerAutonomous body for training of sportspersons, operation of sports facilities, and implementation of sports development programs.
• Rajiv Gandhi National Institute of Youth Development (RGNIYD)coreStrategic or Co-development PartnerInstitute of National Importance under Ministry, functioning as apex National Resource Centre for youth development, policy research, training, and capacity building.
• National Dope Testing Laboratory (NDTL)coreStrategic or Co-development PartnerLaboratory under Ministry with growing technical capabilities for anti-doping testing, adhering to global standards.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• China General Administration of Sport: China's central government sports authority overseeing national sports policy, elite athlete development, and federation governance. Directly comparable as the largest government-led sports administration in Asia with a similar mandate over national federations and state-funded athlete pipelines.
• UK Department for Culture, Media and Sport (DCMS): UK government department responsible for sports policy, funding Sport England, and overseeing national sports bodies. Comparable as a sovereign department combining sports governance with adjacent youth and community engagement functions.
• German Federal Ministry of the Interior (Sport Division): Germany's federal ministry that includes sport within its portfolio, overseeing the German Olympic Sports Confederation and elite sport funding. Comparable in housing sports policy within a larger federal ministry rather than as a standalone agency.
• IOC - International Olympic Committee: International governing body for the Olympic Movement, recognized by the Ministry as the apex authority for Indian Olympic participation. Comparable as a sports-rights and governance body, though supra-national rather than national in scope.

Direct peers

• Sport England: Arm's-length body of DCMS that distributes government funding to sport, partners with national governing bodies, and runs mass-participation campaigns. Comparable in its role as a government-affiliated funding and federation-support body, though narrower in scope than the Ministry.
• Australian Sports Commission: Australian Government agency responsible for elite athlete development, sports funding, and high-performance programs. Closely analogous to SAI/Khelo India in mandate — government-funded national sports development agency operating under a federal ministry.
• Sport Singapore (SportSG): Singapore's lead government agency for sports development, national sports associations, and community sport participation. Comparable as an integrated statutory board managing national federation grants, athlete development, and mass-participation campaigns.
• Japan Sports Agency (JSA): Japan's national government agency under MEXT responsible for promoting sports, supporting athlete development, and coordinating with national federations. Closely analogous in scope — a single integrated agency handling sports policy, anti-doping, and international cooperation — and serves as a benchmark for the Ministry's bifurcated structure.

Others

• UNESCO Youth Section: UN agency driving international youth policy, skills development, and civic engagement — the cross-border analogue to the Ministry's Department of Youth Affairs and the VBYLD flagship. Comparable in youth-development mandate but without the sports function.

Regional players

• U.S. President's Council on Sports, Fitness & Nutrition: US federal advisory body promoting physical fitness, sports participation, and nutrition across age groups. Comparable in mission (mass-participation fitness) but significantly narrower in scope and funding than the Ministry's integrated sports and youth portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YASMinistry
• YouTubeyoutube.com/channel/UCOfPULmT8oFbukSXRxvFhew?disable_polymer=true
• Facebookfacebook.com/DepartmentofSportsMYAS
• Instagraminstagram.com/yasministryindia
• LinkedInlinkedin.com/company/ministry-of-youth-affairs-sports-government-of-india

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ministry of Youth Affairs & Sports