The Parks at Walter Reed
- Company typePrivate
- Founded-
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Parks at Walter Reed firmographics
Firmographics- Name
- The Parks at Walter Reed
- Legal name
- The Parks at Walter Reed
- Website
- https://theparksdc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Parks at Walter Reed industry classification
Industry- Product category
- Mixed-Use Real Estate Development
- NAICS
- Land Subdivision (23721), Nature Parks and Other Similar Institutions (712190)
- SIC
- Operators Of Apartment Buildings (6513), Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI)
Keywords
Where The Parks at Walter Reed is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Parks at Walter Reed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Residential Sales: For-sale condominiums and townhomes including Kite House, Rock Creek View, Aspen Square, The Brooks, and Veranda at The Parks. Revenue generated from property sales to individual buyers.
- Apartment Leasing: Rental apartments at The Hartley, Reynard, Clover at The Parks, The Vale, and affordable senior/veteran housing. Revenue from monthly rent payments.
- Retail Leasing: On-campus retail spaces leased to tenants including Whole Foods, Chase Bank, Starbucks, nailsaloon, The Charmery, and others. Revenue from commercial rent.
- Event Space Rental: Venues such as the Arts Plaza, Great Lawn, West Lot, and dog park are available for private event rental, corporate events, and weddings, generating rental fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Kite House Condominiums - $0 Down Financing Offer |
| Subscription | Monthly | The Hartley - 2 Months Free Rent Promotion |
| One time/ perpetual license | Pay-as-you-go | Rock Creek View - Now Selling |
| Subscription | Monthly | Affordable Housing - Income-Restricted Units |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Parks at Walter Reed product offering
Product offeringCore offering
The Parks at Walter Reed is a 66-acre mixed-use real estate redevelopment in Upper Northwest Washington, D.C., offering for-sale condominiums and townhomes, for-rent apartments and co-living suites, affordable senior and veteran housing, on-site retail spaces leased to tenants including Whole Foods Market and Chase Bank, and shared community amenities such as a 6-acre Great Lawn, dog park, and event venues. The Master Development Team of Hines, Urban Atlantic, and Triden Development Group oversees the build-out of 3.1 million square feet of repurposed historic and new construction.
Product overview
The Parks at Walter Reed is a 66-acre mixed-use redevelopment of the former Walter Reed Army Medical Center in Northwest Washington, D.C. The development encompasses approximately 3.1 million square feet combining repurposed historic structures and newly constructed buildings. The portfolio includes multiple residential offerings: for-sale condominiums (Kite House, The Brooks), for-rent apartments (The Hartley, The Vale, Reynard), co-living suites (Clover at The Parks), townhomes (Aspen Square, Veranda at The Parks), brownstones (Rock Creek View), and affordable senior/veteran housing (Abrams Assisted Living, Abrams Hall, Veteran Housing). The community features retail amenities including Whole Foods Market, The Charmery, Chase Bank, nailsaloon, Starbucks, and Slice & Pie. On-site amenities include a dog park, 6-acre Great Lawn, playground, and direct access to Rock Creek Park. The development is led by the Master Development Team of Hines, Urban Atlantic, and Triden Development Group.
Differentiator
Problem solved
Functional benefit
Brands
- Kite House Condominiums: Stylish, sun-drenched one-, two-, and three-bedroom condominium homes with hospitality-inspired lobby, fitness center, coworking space, and marketplace plaza access.
- The Hartley
- Clover at The Parks
- The Vale
- Reynard
- The Brooks
- Aspen Square
- Rock Creek View
Products and services
- Kite House Condominiums Stylish, sun-drenched one-, two-, and three-bedroom condominium homes featuring a hospitality-inspired lobby with concierge, ground-floor coworking space, premium fitness studio, yoga and meditation room, clubroom, outdoor entertaining terrace, and direct access to the Marketplace plaza. Currently offered with a $0 down payment financing promotion.
- The Hartley Apartments Technology-enabled, highly amenitized apartment building with stylish units, ButterflyMX smart entry system, fully equipped fitness center with yoga studio, resort-style pool with cabanas, coworking lounge, luxury clubroom, and LEED Silver certification with green roof. Currently offering 2 months free rent on select units.
- Clover at The Parks Expertly designed, all-inclusive co-living suites with fully furnished apartments. Suites include private furnished bedrooms, high-end kitchens, rooftop deck, BBQ stations, fully equipped fitness center, game room, and club lounge; designed to enable move-in with just a suitcase.
- Aspen Square Townhomes
- Veranda at The Parks Townhomes
- The Vale Apartments
- Reynard Apartments
- The Brooks Condominiums
- Rock Creek View Brownstones
- Affordable Senior and Veteran Housing
- Event Space Rental
Quantifiable outcome
- Projected Transit Score 92, Walk Score 90, Bike Score 89
- +3 more outcomes
Companies that use The Parks at Walter Reed
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
The Parks at Walter Reed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Parks at Walter Reed partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and minor.
- District of Columbia (Local Redevelopment Authority)coreThe DC government serves as Local Redevelopment Authority, overseeing the 66-acre redevelopment. Federal government deeded 12 acres to Children's National and 66 acres for redevelopment, encouraging a mix of housing, retail, and green spaces. Community input provided through a dedicated Local Redevelopment Authority board.
- HinescoreHines is a global real estate investment, development, and property management firm and one of three master development partners for The Parks at Walter Reed. Founded in 1957 by Gerald D. Hines, the firm operates in 30 countries with a $94.6B portfolio (as of June 2023). Hines manages 790 properties totaling over 269 million square feet globally and has committed to a net zero carbon target by 2040 without offsets.
- Urban AtlanticcoreUrban Atlantic is a Bethesda, Maryland-based real estate development firm and one of three master development partners. Founded in 1998, the firm has completed over $2 billion in real estate developments creating 8,800+ residential units and 1 million+ square feet of commercial space. Deep expertise in large-scale public-private urban developments with strong roots in DC.
- Triden Development GroupcoreTriden Development Group serves as equity master development partner on The Parks at Walter Reed. The District-based firm has participated in more than $8 billion of local mixed-use projects including CityCenter DC, The Wharf DC, and The Parks at Walter Reed. Provides development, equity investment, construction management, and strategic advisory services including community engagement and benefits.
- Children's National Hospital (Research & Innovation Campus)majorChildren's National Hospital occupies nearly 12 acres of the former Walter Reed Army Medical Center campus for its Research & Innovation Campus. The hospital has combined its strengths with public and private partners including industry, universities, federal agencies, start-up companies, and academic medical centers to create an innovation ecosystem.
- DC International SchoolmajorDC International School (DCI) is the only IB-for-all, advanced language public school in DC, serving diverse middle and high school students on the campus at The Parks on Walter Reed. DCI fulfills its mission of creating global citizens through advanced language learning, student agency, and the International Baccalaureate curriculum.
- Primrose School at The Parks DCminorPrimrose School at The Parks DC provides early childhood education using a Balanced Learning approach combining purposeful play and nurturing guidance. Serves children on the campus.
- Howard UniversityminorHoward University serves over 12,000 undergraduate, graduate, and professional students representing 53 states, territories, and 53 nations. Listed as an on-campus partner in the community section.
- Howard University Hospital CenterminorHoward University Hospital, a Level 1 Trauma Center with 145 years of history, is one of the most comprehensive healthcare facilities in the DC metropolitan area. Listed as an on-campus partner.
- Abrams Hall Senior Living (14 Middle)minorAbrams Hall Senior Living Apartments houses hundreds of seniors and veterans in affordable apartments at The Parks. Features dining room, living room with Great Lawn views, hair salon, activity room, fitness center, and access to all community events.
- Abrams Assisted Living (14 North)minorAbrams Assisted Living is a 100% Medicaid assisted living community for seniors 62+ with 54 fully furnished private studio apartments. Offers housing and assistance with daily care activities with views of the Great Lawn.
- HELP USA (Veteran Housing - 14 South)minorHELP USA's 14 South is permanent supportive housing for previously homeless U.S. veterans, consisting of 77 studio apartments providing stable and secure housing for those who have served.
- Whole Foods MarketmajorWhole Foods Market is the anchor retail tenant at The Parks Marketplace, operating from 7am-10pm daily. Offers organic produce, local products, and full grocery selection including sustainable seafood.
- The CharmeryminorThe Charmery is a super premium ice cream parlor at The Parks Marketplace (Sun-Thu 12pm-10pm, Fri/Sat 12pm-11pm) known for bringing local and global communities together through ice cream. Also runs Saturday Sundae weekend pop-up series.
- Chase BankminorChase Bank operates on campus (M-F 9am-5pm, Sat 9am-1pm) providing checking, savings, mobile banking, and deposit products. Member FDIC.
- nailsaloonminorLatina-owned nail salon providing superior non-toxic nail care in a hyper-clean environment. Three locations serve clients with manicures, pedicures, nail art, and facial/body waxing.
- StarbucksminorStarbucks at The Parks (M-F 5:30am-8pm, Sat/Sun 7am-8pm) serves as a grab-and-go spot for hand-crafted beverages and food near The Hartley.
- KLNB (Retail Leasing Brokers)coreKLNB is the commercial real estate brokerage managing all retail leasing at The Parks. Contact agents include Jennifer Price, Kelly Atkinson, and Matt Skalet. The firm is actively recruiting additional retail tenants for the campus.
- Yoga Heights DCminorYoga Heights DC leads biweekly $10 yoga classes on the Great Lawn each Sunday and Thursday, as well as outdoor fitness sessions. Part of the regular fitness programming at The Parks.
- DC Bird AllianceminorDC Bird Alliance conducted a free raptor presentation on The Great Lawn as part of community educational events. Occasional partner for nature/education programming.
- HIIT's A VibeminorHIIT's A Vibe with Maggie leads high-intensity interval training sessions on the Plaza every other Tuesday. First-time participants receive 50% off with promo code VIBE2026. Part of weekly fitness programming.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
The Parks at Walter Reed competitors and assessment
Company assessmentDirect peers
- The Wharf DC: Phase 1-3 mixed-use waterfront redevelopment in Southwest DC led by PN Hoffman and Madison Marquette. Highly comparable as a large-scale DC mixed-use project with residential, retail, and entertainment components, and shared developer Triden Development Group participation.
- CityCenter DC: Mixed-use development in downtown DC featuring luxury condos, apartments, retail (Apple, Louis Vuitton), and a hotel. Directly comparable because Triden Development Group was a development partner on CityCenter DC, sharing similar luxury retail anchor and residential mix.
- The Yards: DC waterfront mixed-use redevelopment near Nationals Park featuring residential, retail, and public spaces. Comparable as a DC urban brownfield-to-mixed-use conversion with similar residential and retail programming and phased delivery.
- National Landing: Large-scale mixed-use redevelopment in Arlington, Virginia anchored by Amazon HQ2. Comparable as a major urban infill project transforming former industrial/military land into a mixed-use community with residential, retail, and office components.
- Capitol Crossing: DC mixed-use development over I-395 featuring office, residential, and retail. Comparable as a large-scale DC urban infill project with similar mixed-use programming and proximity to federal employment drivers.
- Pike & Rose: Mixed-use development in North Bethesda, Maryland featuring residential, retail, dining, and entertainment. Comparable as a Mid-Atlantic mixed-use project with similar residential-retail programming and developer Federal Realty Investment Trust.
- Reston Town Center: Mixed-use town center in Reston, Virginia with residential, office, retail, and dining. Comparable as a DC-metro area large-scale mixed-use destination with phased development and similar demographic targeting.
- Mosaic District: Mixed-use district in Merrifield, Virginia featuring residential apartments/condos, retail, dining, and entertainment. Comparable as a DC-area walkable mixed-use project with similar residential and retail programming.
- Bethesda Row: Mixed-use development in Bethesda, Maryland by Federal Realty featuring residential, retail, dining, and a cinema. Comparable as a DC-metro walkable mixed-use destination with similar demographic and programming overlap.
Broad incumbents
- Santana Row: Mixed-use lifestyle center in San Jose, California developed by Federal Realty. Comparable as an established mixed-use residential-retail-dining destination with similar luxury residential product and curated retail mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Parks at Walter Reed social profiles
Digital presenceThe Parks at Walter Reed financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Parks at Walter Reed leadership team
Management profileNumber of profiles
The Parks at Walter Reed subsidiaries and ownership
Company hierarchySubsidiaries10 records
The Parks at Walter Reed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Parks at Walter Reed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Parks at Walter Reed
What does The Parks at Walter Reed do?
The Parks at Walter Reed is a 66-acre mixed-use real estate redevelopment in Upper Northwest Washington, D.C., offering for-sale condominiums and townhomes, for-rent apartments and co-living suites, affordable senior and veteran housing, on-site retail spaces leased to tenants including Whole Foods Market and Chase Bank, and shared community amenities such as a 6-acre Great Lawn, dog park, and event venues. The Master Development Team of Hines, Urban Atlantic, and Triden Development Group oversees the build-out of 3.1 million square feet of repurposed historic and new construction.
Is The Parks at Walter Reed a public or private company?
The Parks at Walter Reed is a private company. It is classified as corporate owned and is currently operating.
When was The Parks at Walter Reed founded?
The Parks at Walter Reed was founded in -1. It employs 1 to 10 people.
Where is The Parks at Walter Reed based?
The Parks at Walter Reed is headquartered in Washington, United States, in the North America region.
How does The Parks at Walter Reed make money?
Four revenue lines are on record. Residential Sales are the primary driver. The others are apartment Leasing, retail Leasing and event Space Rental.
Who are The Parks at Walter Reed's main competitors?
Direct peers on record are The Wharf DC, CityCenter DC, The Yards, National Landing, Capitol Crossing, Pike & Rose, Reston Town Center, Mosaic District and Bethesda Row. Santana Row is listed as a broad incumbent.
Does The Parks at Walter Reed have an API?
No public API is recorded for The Parks at Walter Reed.
What industry is The Parks at Walter Reed in?
The Parks at Walter Reed's product category is Mixed-Use Real Estate Development. Its primary akta.pro industry code is BPAIANAI, Urban Renewal, Brownfield Redevelopment & Land Reuse. Its NAICS code is 23721 and its SIC code is 6513.