Harbin Ice and Snow World Co.

Name

Harbin Ice and Snow World Co.

Legal name

哈尔滨冰雪大世界股份有限公司

Website

https://hrbicesnow.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Ice and Snow Theme Park Operations

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Ice snow tourism
• Theme park operations
• Winter attractions
• Cultural tourism
• Amusement park

Headquarters

HQ city

Harbin

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from admission tickets to the Harbin Ice and Snow World park, Dream Ice and Snow Pavilion, Four Seasons Amusement Hall, and other attractions. Tickets priced differently for adults, students, and special promotions.
2. Food and Beverage: Revenue from the Ice and Snow Food Hall (冰雪美食馆) which houses over 30 quality dining brands including hot pot, BBQ, Chinese and Western cuisine.
3. Harbin International Beer Festival: Annual beer festival generates revenue through beer sales, food vendors, merchandise, sponsorships, and advertising. The 24th edition attracted millions of visitors.
4. Cultural and Creative Merchandise: Sales of official cultural and creative products including smart cultural products, Asian Winter Games commemorative items (雪韵丁香 torch tower series), and 左右哥 merchandise.
5. Sponsorships and Advertising: Corporate sponsorships for the beer festival and various event naming rights, booth placements, and advertising opportunities within the park.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Harbin Ice and Snow World Co. operates the world's largest ice-and-snow theme park as a Guinness-certified attraction, providing indoor and outdoor ice-and-snow scenic areas, amusement halls, food halls, performing arts venues, and the Harbin International Beer Festival. The company also produces ice-and-snow-themed cultural and creative consumer merchandise and develops AI-assisted cultural products that extend the brand beyond the seasonal park calendar.

Product overview

Harbin Ice and Snow World Co. operates as a diversified cultural tourism enterprise managing a portfolio of seasonal and year-round attractions. The company operates two flagship brands—Harbin Ice and Snow World (the world's largest certified ice and snow theme park) and Harbin International Beer Festival—supported by five themed venues: Dream Ice Snow Pavilion (indoor ice and snow experience), Ice Snow Food Hall (dining), Four Seasons Amusement Hall (indoor family entertainment), Ice Snow Show Venue (performance space), and Snowflake Ferris Wheel (landmark attraction). Key experiential products include the Meet Harbin ice performance shows, river immersive performances, kite festivals, and camping areas. The portfolio enables the company to operate year-round rather than only during winter, with indoor冰雪 venues extending the season into spring, summer, and autumn.

Differentiator

Problem solved

Functional benefit

Brands

• 梦幻冰雪馆 (Dream Ice and Snow Hall): 建筑面积2.38万平方米的室内冰雪主题乐园，五大主题区域包括秘境-林海雪原、情境-冰清玉洁、极境-极地世界、梦境-冰韵华章、幻境-雪舞天街。
• 冰雪美食馆 (Ice and Snow Food Hall)
• 四季游乐馆 (Four Seasons Amusement Hall)
• 冰雪秀场 (Ice and Snow Show Venue)
• 雪花摩天轮 (Snowflake Ferris Wheel)

Products and services

• Outdoor Ice and Snow Scenic Area Large-scale outdoor ice-and-snow sculpture and scenic attraction operated as the company's flagship Guinness-certified destination for domestic tourists and winter travelers.
• Indoor Ice and Snow World Indoor ice-and-snow attraction designed to extend the park experience beyond natural winter seasons for visitors seeking year-round ice-and-snow entertainment.
• Dream Ice and Snow Museum Cultural and arts-focused museum attraction presenting curated ice-and-snow themed exhibits for culture and arts visitors.
• 363-meter Illuminated Ferris Wheel Large-scale illuminated Ferris wheel attraction that combines ride experience with large-scale LED nighttime scenic viewing.
• 24-hour Ice and Snow Food Hall 24-hour themed food and beverage hall offering ice-and-snow-themed dining experiences as part of the integrated park destination offering.
• Ice and Snow Amusement Hall Indoor amusement hall offering ice-and-snow themed recreational activities and rides for visitors across seasons.
• Performing Arts Venue Dedicated performing arts venue hosting shows and cultural performances that complement the park's cultural and arts programming.
• Harbin International Beer Festival Annual themed festival combining beer, food, and entertainment programming that diversifies the company's event-driven revenue streams.
• Ice and Snow Cultural and Creative Merchandise Retail line of ice-and-snow themed cultural and creative merchandise, including AI-assisted cultural products, sold to extend the brand beyond park visits.

Quantifiable outcome

• Guinness World Record for 'World's Largest Ice and Snow Theme Park' achieved January 2024
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Harbin Asian Winter Games Organizing CommitteecoreStrategic or Co-development Partner · 18 May 2024As a key venue and symbol during the 2025 Harbin Asian Winter Games, Harbin Ice and Snow World served as a cultural showcase for the event. The company developed commemorative cultural products based on the official Asian Winter Games torch tower design (雪韵丁香).
• Malaysia (Heilongjiang) Cultural and Economic CooperationminorStrategic or Co-development Partner · 30 March 2023ICCTE 2023 International Cultural Tourism Education Conference held simultaneously in Malaysia and Harbin, featuring cultural exchange between the two regions. Harbin Ice and Snow World received the Excellence Green Tourism Award as part of this collaboration.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Chimelong Group: China's largest theme park operator (Guangzhou/Changlong). Direct peer: both operate large-scale destination theme parks in China combining rides, performances, F&B, and ticketed attractions at multi-venue scale, with similar operating model and visitor profile.
• Songcheng Performance (宋城演艺): Leading Chinese cultural tourism and live-performance theme park operator. Direct peer: both combine ticketed destination attractions with theatrical performance programming (Meet Harbin Ice Show vs. Songcheng's signature live shows) targeting similar domestic leisure-travel segments.
• Hengdian World Studios (横店影视城): China's largest film-themed tourism complex. Direct peer: comparable scale destination tourism operator combining ticketed themed attractions, performance programming, and cultural positioning to drive domestic leisure travel demand.
• Gubei Water Town (古北水镇): Mid-large Chinese cultural tourism destination near Beijing combining ticketed attractions, dining, performances, and lodging. Direct peer: comparable scale of integrated cultural tourism complex with similar domestic tourist targeting and mixed-revenue model.
• OCT Group (华侨城) / Happy Valley: Major Chinese state-affiliated cultural tourism group operating the Happy Valley theme park chain and Window of the World. Direct peer: similar Chinese theme park operator with diversified venue portfolio, ticketing + F&B + merchandise revenue mix, and comparable visitor demographics.

Emerging players

• SnowWorld (Netherlands): European indoor snow theme park operator. Emerging player: directly comparable indoor ice/snow attraction model with year-round operation using refrigeration technology; serves as international reference point for the indoor snow park business model Harbin is scaling in China.

Regional players

• Yabuli Ski Resort (亚布力滑雪场): Heilongjiang Province's flagship winter sports resort, located near Harbin. Regional player: operates in the same province and targets overlapping ice/snow tourist segments, but focused on skiing rather than ice/snow theme park entertainment.

Broad incumbents

• Shanghai Disney Resort: Disney's mainland China destination resort. Broad incumbent: competes for high-spending domestic tourist and family segments in China; not a direct product competitor but the dominant price/perception benchmark for Chinese destination theme parks.
• Wanda Cultural Tourism / Wanda City: Wanda's theme park and cultural tourism division. Broad incumbent: large Chinese conglomerate with theme park portfolio competing for similar domestic leisure travel demand, though broader and less specialized in ice/snow.
• Universal Beijing Resort: Major international theme park operator's Beijing flagship. Broad incumbent: competes for similar Chinese leisure-travel wallet share at significantly larger scale, with broader IP portfolio but no ice/snow specialization; serves as the upper-bound benchmark for Chinese destination theme park operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harbin Ice and Snow World Co.