Majra

What Majra does

Majra is the UAE National CSR & Sustainability Authority, operating as the National CSR Fund and a UAE Federal Government Entity under the supervision of the Minister of Economy and Tourism, H.E. Abdulla bin Touq Al Marri. The organization functions as the unified national platform coordinating corporate social responsibility (CSR), ESG, and sustainability initiatives across the UAE private sector, aligning company activity with UAE National Priorities and the United Nations Sustainable Development Goals. It is government-funded and does not generate commercial revenue; instead, it certifies, coordinates, and amplifies private-sector impact through federal programs.

The core technology stack centers on the Sustainable Impact Digital Portal (entityportal.uaemajra.ae), a unified national platform where companies register, submit mandatory Impact Declarations, apply for the Impact Seal (Silver, Gold, or Platinum tiers, valid for two years), and access certified workshops and capacity-building content. Supporting digital assets include the UAE Sustainable Impact Map (a national showcase of CSR technology initiatives), and the AI Network Management Platform co-developed with NEOL, launched at GITEX Global 2025 to convert professional connections into productive partnerships. The Portal integrates with UAE Pass for identity verification. Majra's product portfolio spans the Impact Seal certification program, the annual Sustainable Impact Challenge competition (AED 750,000 prize pool), the Impact Summit and Impact Retreat convenings, Impact Lab workshops, the Majra Academy, the Verified Sustainable Impact Project Stamp, and specialized initiatives including the National Autism Platform, Marfa'a Majra 50 (with Ma'an and Jood), and the Technology for Good Initiative.

Majra serves a horizontal base of UAE private sector companies (large corporates and SMEs), third-sector organizations, academic institutions, and government entities, operating through a network of Sustainable Impact Committees across all seven Emirates coordinated via local Chambers of Commerce. Distribution combines a self-serve digital portal, direct ministerial-level outreach, event-driven engagement, and Chamber-led local delivery. As of September 2025, approximately 300 companies had completed Impact Declarations, 160 applications were received for Impact Seal Cycle 2, and 81 companies held Impact Seals across prior cohorts; the organization also reports 151 ecosystem partners and 40 verified projects. Leadership includes CEO Sarah Shaw and a Board of Trustees chaired by the Minister of Economy and Tourism.

Name

Majra

Legal name

Majra National CSR Fund

Website

https://uaemajra.ae

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Majra is the UAE Federal Government Entity serving as the National CSR Fund, coordinating private-sector CSR, ESG, and sustainability initiatives through the Sustainable Impact Digital Portal, Impact Seal certification, and the annual Sustainable Impact Challenge.

Ownership category

akta.pro rank

Product category

CSR & Sustainability Coordination

NAICS

Administration of Environmental Quality Programs (924), Administration of Air and Water Resource and Solid Waste Management Programs (92411), Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (926150)

akta.pro primary industry

Environmental Permitting & Impact Assessment (EIA/NEPA) (BPAIAMAK)

akta.pro secondary industry

Sustainability Testing, Certification & Compliance (LCA, Recyclability/Compostability Testing, FSC/PEFC) (IMALAMAK)

Keywords

• CSR certification services
• ESG impact reporting
• Sustainability coordination
• Corporate social responsibility
• Impact measurement

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funded Operations: Majra operates as the National CSR Fund - a UAE Federal Government Entity. As a government-funded organization, it does not generate commercial revenue but instead facilitates and coordinates CSR and sustainability initiatives across the private sector. Its role is to unify, certify, and amplify private sector impact in CSR, ESG, and sustainability aligned with UAE National Priorities and UN SDGs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Majra is the UAE Federal Government Entity designated as the National CSR Fund that coordinates, certifies, and amplifies private sector impact in CSR, ESG, and sustainability. It provides the official Impact Seal certification, Impact Declaration compliance, the Sustainable Impact Challenge competition, the Majra Academy, and the Sustainable Impact Digital Portal through which UAE-based companies register, submit, and measure their social and environmental impact contributions.

Product overview

Majra operates as a unified national platform for Corporate Social Responsibility (CSR) and sustainability in the UAE. The core offerings include the Sustainable Impact Digital Portal (entity portal) for company registration and Impact Declarations, the Impact Seal certification program (awarded at Silver, Gold, Platinum levels for companies, and including an SME-specific Community Impact Medal), and the Sustainable Impact Challenge competition for CSR projects. Supporting programs include Impact Lab workshops, the Impact Summit annual conference, Impact Retreat strategic discussions, Majra Academy for capacity-building, the UAE Sustainable Impact Map, and various specialized initiatives like the National Autism Platform and Sustainable Healthy Living project. The platform connects the private sector with government priorities and UN Sustainable Development Goals, providing matchmaking, certification, and project verification services.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Seal Official certification program issued by Majra recognizing private sector companies for measurable CSR and sustainability impact in the UAE. It includes enterprise and SME tiers and serves as the federal government's recognized mark of corporate sustainability impact.
• Sustainable Impact Challenge Competition that engages UAE companies to develop innovative sustainability and impact projects, supported by an AED 750,000 prize pool.
• Sustainable Impact Digital Portal Online platform where UAE companies register, submit CSR and sustainability initiatives, and obtain Impact Seal certification and the Verified Sustainable Impact Project Stamp.
• Impact Declaration Structured reporting tool and compliance mechanism for UAE companies to declare and validate their CSR and sustainability contributions to Majra.
• Majra Academy Training and capacity-building program for organizations and individuals on CSR, ESG, and sustainability practices.
• Impact Summit Annual convening event for private sector, government, and third-sector stakeholders to advance sustainability collaboration and announce Majra initiatives.
• Impact Lab Workshop-style program that brings companies together to design and co-create CSR and sustainability solutions.
• Impact Retreat Executive retreat program for senior leaders to advance CSR and impact strategies and engage with Majra's mandate.
• UAE Sustainable Impact Map Interactive digital map displaying the geographic distribution and scale of impact projects across the UAE.
• Verified Sustainable Impact Project Stamp Mark of validation issued by Majra to specific projects meeting its sustainability and impact criteria, complementing the Impact Seal.
• Marfa'a Majra 50 Initiative celebrating 50 private sector organizations demonstrating leadership in CSR impact.
• Technology for Good Initiative Program channeling technology and innovation toward social impact and sustainability challenges in the UAE.
• Community Entrepreneurs Programme Capacity-building and grant program supporting community-level social entrepreneurs and CSR-driven ventures.
• National Autism Platform Platform advancing awareness, support, and inclusion for the autism community as part of UAE national impact priorities.
• Sustainable Healthy Living Program promoting health, wellness, and sustainable lifestyle practices among UAE communities and workplaces.
• AI Network Management Platform Platform facilitating the coordination and management of sustainability-focused AI initiatives and partnerships.

Quantifiable outcome

• 300 companies completed Impact Declaration through Sustainable Impact Digital Portal
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

17 partnerships are on record, tiered supporting and core.

• RBT CollectivesupportingStrategic or Co-development Partner · 1 December 2025Knowledge and expertise exchange agreement for adoption of global best practices in social innovation and sustainable events.
• The Waste LabsupportingStrategic or Co-development Partner · 1 December 2025Knowledge and expertise exchange agreement for adoption of global best practices in environmental sustainability.
• AVPNsupportingStrategic or Co-development Partner · 1 December 2025Knowledge and expertise exchange agreement enabling adoption of global best practices aligned with UAE national context.
• Ma'an Authority (Social Contributions Authority)coreStrategic or Co-development Partner · 1 November 2025Strategic partnership to launch 'Marfa'a Majra 50' initiative empowering entrepreneurs, startups, and SMEs through integrated training studio connecting innovative ideas with investment opportunities.
• Jood Platform (Dubai Social Contributions Authority)coreStrategic or Co-development Partner · 1 November 2025Cooperation agreement with Jood - Dubai Community Contributions Establishment to enhance national partnerships and integrate efforts in channeling community contributions toward sustainable social and economic impact projects.
• Emirates Nature–WWFcoreStrategic or Co-development Partner · 1 October 2025Strategic partnership signed during IUCN World Conservation Congress 2025 in Abu Dhabi to empower Emirati youth in environmental sustainability. Majra sponsors 500 memberships for Emirati youth under Emirates Nature-WWF's 'Leaders of Change' programme. The partnership aims to strengthen private sector and community role in driving sustainable environmental impact through cross-sector collaboration.
• NEOLcoreTechnology or Integration · 1 October 2025Launched digital platform for network and AI management at GITEX Global 2025. The platform enables users to create dynamic interactive networks that transform professional connections into productive partnerships and real opportunities for growth and development.
• Fujairah Chamber of Commerce and IndustrycoreStrategic or Co-development Partner · 1 October 2025MoU to launch 'Community Entrepreneurs Programme' - first of its kind in Fujairah. Aims to support and fund fourth-sector organizations and emerging social enterprises, fostering social innovation and creating new economic opportunities.
• Umm Al Quwain Chamber of Commerce and IndustrycoreStrategic or Co-development Partner · 1 October 2025MoU to establish an Entrepreneurship Center dedicated to incubating and accelerating startups, offering training and employment grants for youth and entrepreneurs in the emirate.
• Ajman Chamber of Commerce and IndustrycoreStrategic or Co-development Partner · 1 October 2025MoU to encourage industrial establishments in Ajman to adopt clean energy solutions. Ajman is home to 1,549 industrial facilities by end of 2024.
• Sustainable Impact Committee FujairahcoreStrategic or Co-development Partner · 1 October 2025MoU to empower communities, advance social entrepreneurship, and foster sustainable solutions through training, development, and support for emerging ventures.
• Sustainable Impact Committee Umm Al QuwaincoreStrategic or Co-development Partner · 1 October 2025MoU to support entrepreneurship and sustainable development initiatives in Umm Al Quwain through chamber collaboration.
• Sustainable Impact Committee AjmancoreStrategic or Co-development Partner · 1 October 2025MoU to promote clean energy adoption and sustainability in Ajman's industrial sector.
• CareemcoreStrategic or Co-development Partner · 4 June 2025MoU signed in presence of H.E. Abdulla Bin Touq Al Marri to support delivery captains during summer months. Over 60,000 delivery captains benefit from mobile rest stations, hydration kits, and health checkups. Majra partners with Careem to extend benefits across the entire delivery ecosystem.
• Pakistan Association Dubai (PAD)supportingGTM or Marketing Partner · 1 June 2025Partnership with PAD to provide free on-ground health screenings at PAD premises throughout the summer for delivery captains.
• Ministry of Climate Change and Environment (MOCCAE)coreStrategic or Co-development Partner · 1 May 2025Collaboration on Impact Lab session titled 'Smart Environments and Thriving Communities: Best Practices in Climate Resilience and Sustainability' to explore notable developments in climate action and sustainability.
• Impact Summit PartnerscoreGTM or Marketing PartnerSummit supported by strategic partnerships including: Government Partners (7 UAE Chambers of Commerce, multiple ministries); Corporate Partners (Al Tamimi, Nestlé, National Bonds, Ma'an, Jood, UN Global Compact, Emirates Environmental Group); Executive Partners (Desert Group, Al Rais Travels, The Waste Lab, RBT Collective, Uber, Careem).

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ma'an Authority for Social Contributions: Abu Dhabi authority overseeing social contributions and third-sector development. A direct strategic partner of Majra, operating with overlapping mandate on community impact funding and SME/social enterprise support within the same UAE ecosystem.
• Emirates Nature-WWF: Strategic partner of Majra operating the Leaders of Change programme. Comparable as a UAE-based sustainability organization engaging the private sector through programming, certification, and impact measurement, though focused on biodiversity and conservation.
• Jood Platform (Dubai Social Contributions Establishment): Dubai-specific platform for channeling corporate social contributions toward social impact. A Majra strategic partner with comparable mandate on matching private-sector funding to social enterprises and community projects within the UAE.
• Dubai Chamber of Commerce (CSR & Sustainability arm): Operates sustainability and CSR programs for Dubai-based businesses, including the Dubai Sustainable Tourism Award. Comparable to Majra in convening and recognizing UAE private-sector sustainability, though at the emirate level rather than federal.

Broad incumbents

• UN Global Compact: The world's largest voluntary corporate sustainability initiative, operating a similar private-sector CSR/ESG framework with UN backing. Directly comparable in mandate (aligning companies with sustainability principles) but operates globally rather than within a single national jurisdiction.
• GRI (Global Reporting Initiative): International standards organization for sustainability reporting used by thousands of companies worldwide. Comparable to Majra in setting the framework against which companies measure and disclose ESG/CSR impact, though GRI focuses on reporting standards versus certification tiers.

Emerging players

• Science Based Targets initiative (SBTi): Provides corporate target-setting and validation for climate action. Comparable to Majra in providing third-party validation of corporate sustainability commitments, but focused specifically on climate rather than broader CSR/ESG.
• B Lab (B Corp Certification): Certifies companies on social and environmental performance globally with a tiered certification system (similar to Majra's Silver/Gold/Platinum Impact Seal). Direct functional peer in certifying companies for verified CSR/ESG performance, though operating as a private non-profit rather than a government entity.

Regional players

• Emirates Environmental Group (EEG): UAE-based non-profit focused on environmental awareness and corporate sustainability partnerships. Comparable to Majra in convening UAE corporates around sustainability initiatives, though operating as a civil society organization rather than a federal authority.
• King Khalid Foundation (Saudi Arabia): Saudi Arabia's prominent CSR/ESG-focused foundation operating national sustainability programs and corporate engagement initiatives. Comparable to Majra as a GCC peer entity focused on aligning private-sector CSR with national development priorities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uaemajra
• LinkedInlinkedin.com/company/uaemajra
• Instagraminstagram.com/uaemajra
• Facebookfacebook.com/UAEMajra

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majra