2020 Optical

What 2020 Optical does

20/20 Optical is a privately held, independently operated vision care and optical retail business headquartered in Bessemer, Alabama, serving the Birmingham metropolitan area since its founding in 1987. The company operates from a single physical retail location at 512 19th St N, where it delivers comprehensive eye examinations, prescription lens services, and contact lens fittings, complemented by a curated retail assortment of prescription frames across Women's, Men's, and Kids' collections. Its exam offering relies on digital eye examination technology featuring high-resolution retinal imaging and computerized testing designed to produce accurate prescriptions with reduced need for pupil dilation, and frames are sourced in premium materials including custom-designed acetate and ultra-lightweight titanium.

The company's product portfolio extends across designer brand partnerships with Ray-Ban (including the connected Ray-Ban Meta Wayfarer smart glasses), Pepe Jeans, AllSaints, and FYSH, with distribution through both the physical storefront and a dedicated e-commerce shop at shop.my2020optical.com that includes virtual try-on functionality. Revenue is generated through three streams: vision care professional services, eyewear hardware sales, and insurance billing for eligible frames, contacts, and exams. GTM is sales-led via the physical storefront with appointment-based service, supplemented by organic social media presence on Facebook, Instagram, and TikTok, plus a partnership program engaging health professionals, content creators, and local Birmingham businesses for referrals and co-hosted events. The business is closely held, with COO Robert Moman as the sole named executive and no disclosed institutional investment, parent company, or subsidiary structure.

Name

2020 Optical

Legal name

20/20 Optical

Website

https://my2020optical.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

20/20 Optical is a privately held, single-location vision care and optical retailer in Bessemer, Alabama, offering digital eye exams and designer prescription eyewear (Ray-Ban Meta, Pepe Jeans, AllSaints, FYSH) to Birmingham-area consumer and family customers via in-store and e-commerce channels.

Ownership category

akta.pro rank

Product category

Vision Care Services

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Prescription Eyewear Frames (Optical) (CRAAAKAA)

Keywords

• Vision care services
• Prescription eyewear
• Designer optical frames
• Digital eye exams
• Contact lens fittings

Headquarters

HQ city

Bessemer

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vision Care Services: Comprehensive eye exams, prescription lens services, and contact lens fittings provided at the physical location.
2. Eyewear Product Sales: Sale of prescription glasses, designer frames, and related eyewear products through both in-store and online shop.
3. Insurance Billing: Acceptance of insurance for eligible benefits covering frames, contacts, and eye exams with automatic application of eligible benefits.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

20/20 Optical provides comprehensive vision care services and sells prescription eyewear from a brick-and-mortar location in Bessemer, Alabama, serving the Birmingham metropolitan area. The company conducts digital eye exams using high-resolution retinal imaging and computerized testing, fits prescription lenses and contact lenses, and offers a curated selection of designer frames organized into Women's, Men's, and Kids' collections featuring brands such as Ray-Ban, Pepe Jeans, AllSaints, and FYSH. Customers can purchase through the in-store retail experience or via an online e-commerce shop with virtual try-on.

Product overview

20/20 Optical is a vision care provider offering a curated selection of premium eyewear and eye care services. The core offering includes prescription eyeglasses and sunglasses through three demographic collections (Women's, Men's, and Kids') featuring designer brands like Ray-Ban Meta Wayfarer, Pepe Jeans, AllSaints, and FYSH. The company provides digital eye exams using advanced imaging technology and offers insurance benefit processing. Frames are crafted from premium materials including custom-designed acetate and ultra-lightweight titanium. Customers can shop through the e-commerce platform at shop.my2020optical.com and schedule appointments online.

Differentiator

Problem solved

Functional benefit

Products and services

• Ray-Ban Meta Wayfarer Eyewear Smart eyewear collection featuring Ray-Ban Meta Wayfarer frames that combine fashion-forward design with integrated Meta technology, sold to adult consumers seeking prescription-compatible designer eyewear.
• Pepe Jeans Eyewear Fashion-forward eyewear from the Pepe Jeans brand offering stylish frames for adult consumers.
• AllSaints Eyewear Contemporary eyewear from the AllSaints Farah collection featuring edgy, modern designs for adult consumers.
• FYSH Eyewear Premium designer eyewear from the FYSH brand offering stylish frames with modern aesthetics for adult consumers.
• Women's Eyewear Collection Curated eyewear collection for women blending chic, classic, and contemporary frames with everyday functionality, featuring styles ranging from minimal and refined to bold and expressive.
• Men's Eyewear Collection Curated eyewear collection for men featuring bold, modern, and timeless styles in sleek metals and durable acetate frames, designed for professional, active, and weekend wear.
• Kids' Eyewear Collection Durable and fun eyewear collection for children featuring flexible materials, secure fits, and playful patterns designed for active play, school, and growing eyes.
• Digital Eye Exams Comprehensive eye examination service using high-resolution retinal imaging and computerized testing to assess vision, detect common eye conditions early, and deliver accurate prescriptions for glasses and contact lenses, often without requiring dilation. Provided to patients at the Bessemer, Alabama retail location.

Quantifiable outcome

• Vision exams often without need for dilation, providing more comfortable patient experience

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ray-BancoreChannel Partner/ Reseller/ DistributorPremium eyewear brand partnership featuring Ray-Ban Meta Wayfarer smart glasses and classic styles in the retail collection.
• Pepe JeanscoreChannel Partner/ Reseller/ DistributorFashion-forward eyewear brand partnership offering stylish frames under the Pepe Jeans brand.
• AllSaintscoreChannel Partner/ Reseller/ DistributorContemporary fashion brand partnership featuring AllSaints Farah eyewear collection.
• FYSHcoreChannel Partner/ Reseller/ DistributorDesigner eyewear brand partnership featuring FYSH frames in the premium collection.
• Health ProfessionalsminorGTM or Marketing PartnerPartnership program inviting health professionals to offer exclusive discounts to their patients. Part of broader partnership outreach program.
• Content CreatorsminorGTM or Marketing PartnerPartnership program for content creators who share passion for modern aesthetics, inviting collaboration and brand partnerships.
• Local BusinessesminorGTM or Marketing PartnerPartnership program for local businesses to co-host pop-up events and expand vision care accessibility in the Birmingham community.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• GlassesUSA.com: Online optical retailer offering prescription eyewear, contacts, and virtual try-on with insurance integration. Closely comparable to 20/20 Optical's online channel and insurance-benefit proposition.
• LensCrafters: National optical retail chain offering eye exams, prescription lenses, contacts, and designer frames in physical storefronts, with insurance integration. Most directly comparable scaled competitor to 20/20 Optical in-store experience and service mix.
• Pearle Vision: Multi-unit optical retail chain providing comprehensive eye exams, prescription eyewear, and contact lenses through company-owned and franchise locations. Directly comparable to 20/20 Optical in offering and service model.
• For Eyes Optical: Multi-unit U.S. optical retailer combining eye exams, prescription lenses, and a broad frame assortment across physical locations. Comparable service mix and customer experience to 20/20 Optical.
• EyeBuyDirect: Online-first eyewear retailer selling affordable prescription and non-prescription frames and lenses. Competes with 20/20 Optical for the same digitally-engaged eyewear customer without the overhead of a physical store.
• America's Best Contacts & Eyeglasses: High-volume U.S. optical retailer combining eye exams, contact lenses, and value-priced eyewear packages. Represents the price-driven competitive pole that 20/20 Optical must differentiate against in the Birmingham market.
• Zenni Optical: Pure-play online eyewear retailer offering extremely low-priced prescription glasses and frames. Represents the e-commerce competitive threat to 20/20 Optical's brick-and-mortar frame sales, particularly for price-sensitive customers.
• Warby Parker: Direct-to-consumer eyewear brand combining e-commerce, virtual try-on, home try-on, and a growing retail footprint with eye exams. Operates in the same optical goods retail category as 20/20 Optical with a similar brand-and-experience positioning, but at vastly greater scale.

Broad incumbents

• Target Optical: Optical retail concept operating within Target stores, providing eye exams and a curated frame assortment. Broader incumbent with overlapping customer base and a similar insurance-integrated model to 20/20 Optical.
• Costco Optical: Optical department within Costco's broader retail/wholesale business, offering eye exams and discounted eyewear to warehouse club members. Represents a broader, scaled incumbent competing on price and convenience rather than boutique service.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/my2020optical
• TikToktiktok.com/@my2020optical1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2020 Optical