Associação da Hotelaria de Portugal

What Associação da Hotelaria de Portugal does

Associação da Hotelaria de Portugal (AHP) is a Lisbon-headquartered, nonprofit employers' association representing Portugal's hotel industry, with origins tracing to 1911 and recognition as an Association of Public Utility since October 2013. The association serves more than 980 member establishments — including hotels across all categories, hostels, guesthouses, resorts, and rural tourism units — collectively accounting for over 65% of national hotel rooms. AHP operates a regional representative structure spanning Norte, Centro, Lisboa, Alentejo, Algarve, Madeira, and the Azores, with governance led by President Raul Martins and Executive Vice-President Cristina Siza Vieira.

AHP delivers its value through a platform of member services rather than proprietary technology. Core offerings include legal, tax, investor-support, and architecture advisory offices; statistical research via the AHP Tourism Monitors (operating since 2004); the Hotel Buyers Index supplier directory; and the Click2Portugal tourism platform. Training is delivered through Hotel Academy by AHP, which received DGERT certification in April 2026. The association runs the HEART Program (Hospitality, Environment And Responsible Tourism), launched in 2013, which mobilizes member hotels around social-responsibility, environmental sustainability, and circular-economy initiatives through We Share and We Care recognition seals.

The business model is a membership-association subscription model funded primarily by annual member dues, supplemented by paid training courses, event registration (including the 35th National Hotel and Tourism Congress and member lunches at €40), and commercial partnership protocols (ENDESA, GRACE, MOVER/OIM, AHRA). Most advisory services are provided free to members as a retention and acquisition lever. The go-to-market combines a sales-led membership motion with event-driven engagement, leveraging the association's century-old brand, government recognition, and ESG/advocacy positioning.

Name

Associação da Hotelaria de Portugal

Legal name

Associação da Hotelaria de Portugal

Website

https://hoteis-portugal.pt

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Associação da Hotelaria de Portugal is a Lisbon-based nonprofit employers' association founded in 1911, serving more than 980 member hotels, hostels, resorts, and rural tourism establishments that collectively represent over 65% of Portugal's national hotel rooms through advocacy, training, and sustainability programs.

Ownership category

akta.pro rank

Product category

Hospitality Industry Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel industry association
• Hospitality advocacy services
• Hotel training programs
• Tourism market research
• Hospitality sustainability programs

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: AHP generates revenue through annual membership fees from hotel establishments, hostels, guesthouses, resorts, rural tourism, and local accommodation collective units. The association represents over 980 members.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Associação da Hotelaria de Portugal (AHP) is a nonprofit trade association representing the Portuguese hotel industry, delivering advocacy, member-exclusive advisory services, training, statistical research, and sustainability programs. It serves more than 980 member establishments — including hotels, hostels, guesthouses, resorts, and rural tourism units — that together account for over 65% of the country's hotel rooms. Core offerings include legal, fiscal, investor, and architecture advisory; the Hotel Academy by AHP training program; AHP Tourism Monitor statistics; and the HEART sustainability and corporate social responsibility program.

Product overview

AHP - Associação da Hotelaria de Portugal is a trade association for the Portuguese hospitality industry, offering a comprehensive portfolio of services organized as a platform-plus-modules structure. Core offerings include: Studies and Statistics (AHP Tourism Monitors), Legal Support, Investor Support, Tax Support, Architecture Advisory, and Tourism Investment Exchange. Training services are provided through Hotel Academy by AHP with DGERT certification. The association operates Click2Portugal platform and the Hotel Buyers Index directory. Social responsibility and sustainability initiatives are delivered through the HEART Program (Hospitality, Environment And Responsible Tourism) with its We Share and We Care recognition seals. The association has more than 980 members representing hotels of all categories, local accommodation, resorts, and rural tourism.

Differentiator

Problem solved

Functional benefit

Brands

• Programa HEART: Hospitality, Environment And Responsible Tourism - social responsibility and environmental sustainability program for hotels
• Hotel Academy by AHP
• Programa HOSPES
• Hotel Buyers Index
• Clube AHP

Products and services

• Studies and Statistics (AHP Tourism Monitors) Collection and analysis of statistical information for the Portuguese hospitality sector, including the AHP Tourism Monitors that provide monthly data on hotel performance metrics for member hotel establishments.
• Legal Support (Apoio Jurídico) Free legal information and consultation service for AHP member hotels, providing guidance on regulatory and operational legal matters affecting the hotel industry.
• Investor Support (Apoio ao Investidor) Support and advisory service for members preparing investment opinions and decisions related to hotel and tourism real estate projects.
• Tax Support (Apoio Fiscal) Provision of tax-related information and fiscal guidance for AHP member hotel establishments operating in Portugal.
• Architecture Office (Gabinete de Arquitetura) Global advisory services in key B2B areas including architecture and interior design for hospitality projects, available to member hotels.
• Tourism Investment Exchange (Bolsa de Empreendimentos Turísticos) Exchange platform operated by AHP for viewing available properties for purchase and sale in the Portuguese tourism sector.
• Hotel Academy by AHP (Formação AHP) Training and professional development programs for hospitality professionals, with DGERT certification. Offers practical and certified courses aligned with industry needs.
• Click2Portugal Tourism platform promoted by AHP for showcasing Portuguese tourism offerings, operated by the association on behalf of its members.
• HEART Program (Programa HEART) Sustainable development program that mobilizes national hospitality for social responsibility, environmental sustainability, and the circular economy since 2013, including the We Share and We Care recognition seals and a partnership network of over 200 social institutions (IPSS).
• Hotel Buyers Index Supplier directory for the hotel sector operated in partnership with AHP-TTT, providing a B2B platform for hotel buyers and suppliers serving the hospitality industry.

Quantifiable outcome

• 326,000 goods reintroduced into social economy through HEART program
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered strategic, core and minor.

• GRACE (Grupo de Reflexão e Apoio à Cidadania Empresarial)strategicStrategic or Co-development Partner · 13 March 2026AHP participates in GRACE events and initiatives related to corporate social responsibility and sustainability. GRACE promotes reflection on business role in national resilience and crisis response.
• MOVER Project (OIM - International Organization for Migration)strategicStrategic or Co-development Partner · 10 March 2026MOVER - Migration, Opportunities and Valorization of Employment in Portugal - is an initiative of the International Organization for Migration (IOM), co-funded by AMIF, that AHP integrates. The project aims to establish safe and ethical labor mobility channels, focusing on protecting migrant workers and their integration into the labor market.
• ENDESAcoreStrategic or Co-development Partner · 4 July 2019AHP signed a cooperation protocol with ENDESA bringing better knowledge of energy solutions available to the hospitality sector and providing better commercial conditions for AHP members. The partnership includes advanced energy procurement techniques, efficiency solutions, and dedicated account management.
• Clube AHP Partner CompaniesminorGTM or Marketing PartnerCompanies invited to join Clube AHP for promoting member hotels to their approximately 20,000 collaborators. Partner companies include various sectors offering benefits to AHP member hotels.
• HEART Program Partner IPSScoreStrategic or Co-development PartnerPartnership network of over 200 social institutions (IPSS) including Banco Alimentar, Crescer, Vale de Acór, APPT21, Portuguese Council for Refugees, and RedEmprega that receive donated goods from participating hotels.
• Hotel Buyers Index (AHP-TTT)minorGTM or Marketing PartnerSupplier directory for the hotel sector operated in partnership with AHP-TTT, providing a platform for hotel buyers and suppliers.
• AHRA (Association of Hotels and Resorts)strategicStrategic or Co-development PartnerCooperation protocol signed between AHP and AHRA to strengthen the hospitality industry representation.
• ROCA PortugalminorStrategic or Co-development PartnerPartnership for joint studies on bathroom spaces in the hotel sector, including the 'Espaço de Banho: a próxima estrela?' 360-degree study.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AHoteisPortugal
• YouTubeyoutube.com/channel/UCw5ZjV4xT3lW6eZ5Z5ZjV4w
• Facebookfacebook.com/AssociacaoDaHotelariaDePortugal
• LinkedInlinkedin.com/company/ahp-hotelaria-de-portugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação da Hotelaria de Portugal