Pakistan Olympic Association

What Pakistan Olympic Association does

The Pakistan Olympic Association (POA), founded in 1948 and headquartered at Pakistan Olympic House on Hameed Nizami (Temple) Road in Lahore, is the National Olympic Committee (NOC) of Pakistan and a private non-profit recognized by the International Olympic Committee in the same year. It serves as the exclusive governing body for Pakistan's participation in the Olympic Games, Asian Games, Commonwealth Games, South Asian Games, and other IOC/OCA/SAOC/CGF-sanctioned multi-sport events. Its core constituencies are Pakistani elite and youth athletes, 40+ affiliated national sports federations, and government sports bodies including the Pakistan Sports Board and the Ministry of Sports.

POA's service portfolio centers on Olympic representation, National Games organization (with the 35th edition held in Karachi in 2023), anti-doping compliance under the WADA Code, athlete safeguarding policies, and distribution of IOC Olympic Solidarity scholarships and training programs (MEMOS executive masters, ICECP coaching certificates, WSLA leadership academy, IOC mental health and sports medicine diplomas, Young Olympic Ambassadors). The only digital product identified is the National Games Portal (nationalgames.nocpakistan.org), a multi-edition archive of domestic games with medal tallies, schedules, contingent profiles, and photo galleries. POA holds no proprietary technology, no mobile applications, no APIs, and no commercial technology infrastructure.

POA's revenue model is non-commercial. Funding flows through three channels: IOC Olympic Solidarity allocations (scholarships, coach education, capacity-building grants), government support from the Pakistan Sports Board and Ministry of Sports, and affiliation/membership dues from national federations. The organization does not sell products or services and provides all programs to athletes, coaches, and federations free of charge or via Solidarity-funded scholarships. POA is led by elected office bearers headed by President Arif Saeed and Secretary General Muhammad Khalid Mahmood, with Member IOC Shahid Ali, and maintains autonomy from government control as required by the Olympic Charter.

Name

Pakistan Olympic Association

Legal name

Pakistan Olympic Association

Website

https://nocpakistan.org

Company type

Private

Founded year

1948

Operating status

Operating

Short description

Pakistan Olympic Association, founded in 1948, is Pakistan's National Olympic Committee headquartered in Lahore. It exclusively represents Pakistani athletes at international multi-sport games, serving national sports federations, athletes, and government sports bodies through Olympic Solidarity programs and National Games management.

Ownership category

akta.pro rank

Product category

Sports Governance and Olympic Committee Services

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industries

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Anti-Doping & Integrity Bodies (WADA, match-fixing/integrity units) (MPAKAFAJ)

Keywords

• Olympic committee services
• National sports governance
• Athlete development programs
• International games representation
• Anti-doping compliance

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. IOC Funding and Olympic Solidarity: International Olympic Committee provides funding and support through Olympic Solidarity programs, scholarships, and grants for athlete development, coach education, and sports administration capacity building.
2. Government Support: Collaborates with Pakistani government bodies including the Ministry of Sports and Pakistan Sports Board for operational funding and event support.
3. Membership Fees: National sports federations pay affiliation and membership fees to the Pakistan Olympic Association.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Pakistan Olympic Association operates as Pakistan's National Olympic Committee, representing the country at the Olympic Games, Asian Games, Commonwealth Games, South Asian Games, and other international multi-sport events. It administers National Games to identify and develop athletic talent, coordinates Olympic Solidarity scholarship and training programs for athletes, coaches, and sports administrators, and enforces anti-doping compliance aligned with the WADA Code. POA also operates athlete welfare and safeguarding programs through its Athletes Commission and protection policies.

Product overview

The Pakistan Olympic Association (POA) operates as Pakistan's National Olympic Committee (NOC), recognized by the IOC in 1948, overseeing the Olympic Movement in the country through a portfolio of programs and platforms. Its primary digital product is the National Games Portal (nationalgames.nocpakistan.org), a multi-year archive spanning the 32nd (2012 Lahore), 33rd (2019 Lahore), 34th (2023 Quetta), and 35th (2023 Karachi) editions with medal tallies, event schedules, and photo galleries. POA's service offering encompasses Olympic Solidarity Programs (MEMOS executive masters, ICECP coaching certificates, WSLA leadership academy, IOC diplomas in sports medicine and physical therapies, Young Olympic Ambassadors sessions), National Games Management (multi-sport events including National Games, Beach Games, and Youth Games), Athletes Commission (athlete representation and welfare), Anti-Doping Program (WADA Code compliance and ADEL education), Safeguarding Athletes from Harassment & Abuse (protection policy with multi-channel reporting), and International Games Representation (coordination of Pakistan's participation at Olympic, Commonwealth, Asian, and South Asian Games). The LA 2028 Athlete Identification Program supports elite athlete pipeline development.

Differentiator

Problem solved

Functional benefit

Products and services

• POA National Games Portal A multi-year digital archive and portal covering the National Games of Pakistan, hosting medal tallies, event schedules, participating contingent profiles, and photo galleries for each edition. Serves sports administrators, athletes, journalists, and the public researching Pakistan's National Games history.
• Olympic Solidarity Programs POA-coordinated international scholarship and training programs funded by IOC Olympic Solidarity. Includes MEMOS executive master's degree in sports organization management, ICECP coaching certificates, WSLA leadership academy, IOC mental health certificates, IOC sports medicine and physical therapy diplomas, and Young Olympic Ambassadors sessions. Designed for Pakistani athletes, coaches, and sports administrators.
• National Games Management POA's multi-sport national games initiative, including National Games, Inter-Provincial Games, Beach Games, and Youth Games. The games patronized by POA are its exclusive property, with POA holding authority to arrange, authorize, and supervise these events for talent identification and athletic development in Pakistan.
• Athletes Commission POA's athlete representation body featuring prominent Pakistani athletes including Muhammad Inam Butt as Chairman, Olympian Mahoor Shahzad, and others who advocate for athlete welfare and serve as a liaison between athletes and POA leadership.
• Anti-Doping Program POA's anti-doping compliance framework aligned with the WADA Code, including anti-doping rules, prohibited lists (2021, 2023, 2025), the 2021 WADA Code adoption, and anti-doping education through the ADEL platform. Mandatory for Pakistani athletes competing in international events.
• Safeguarding Athletes from Harassment & Abuse in Sport POA's athlete protection policy and reporting mechanism addressing psychological abuse, physical abuse, sexual harassment, sexual abuse, and neglect. Includes complaint report forms in English and Urdu, online complaint forms, and telephonic/manual reporting channels for Pakistani athletes.
• Code on the Prevention of the Manipulation of Competitions POA's policy document governing the prevention of competition manipulation, aligned with international standards to ensure integrity in sports competitions under POA's jurisdiction.
• International Games Representation Services POA's coordination of Pakistan's participation at Olympic Games, Commonwealth Games, Asian Games, South Asian Games, and other IOC/OCA/SAOC/CGF-patronized competitions. POA exercises exclusive power for Pakistan's representation at these events and is responsible for delegation behavior.
• LA 2028 Olympic Games Athlete Identification Program POA's initiative to identify and develop promising elite athletes targeting participation at the Los Angeles 2028 Olympic Games (scheduled 14-30 July 2028), supported by Olympic Solidarity scholarships for athlete preparation.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Prime Minister's Youth Programme (PMYP)majorStrategic or Co-development Partner · 1 May 2026Signed Letter of Intent (LoI) in May 2026 to promote youth empowerment through sports and Olympic values, representing a significant government partnership for youth sports development.
• International Olympic Committee (IOC)coreStrategic or Co-development Partner · 1 January 1948Pakistan Olympic Association was recognized by the International Olympic Committee in 1948, granting exclusive authority to represent Pakistan at the Olympic Games. This partnership provides access to Olympic Solidarity funding, athlete programs, and international sporting networks.
• Association of National Olympic Committees (ANOC)coreStrategic or Co-development PartnerPOA is a member of ANOC, which represents National Olympic Committees globally. Through ANOC membership, POA participates in General Assemblies, Dream Together Master programs, and other ANOC initiatives for sports development.
• Olympic Council of Asia (OCA)coreStrategic or Co-development PartnerActive collaboration with OCA for participation in Asian Games, Asian Youth Games, Asian Beach Games, and other continental events. Recent activities include OCA Fun Run for Aichi-Nagoya 2026 Asian Games hosted in Lahore.
• Commonwealth SportcoreStrategic or Co-development PartnerPartnership through membership in Commonwealth Sport Federation, enabling participation in Commonwealth Games. Organizing media accreditation for Glasgow 2026 Commonwealth Games.
• Pakistan Sports Board (PSB)majorOthersEstablished in 1962, PSB works alongside POA for sports development in Pakistan. POA collaborates with government sports bodies while maintaining autonomy as required by the Olympic Charter.
• Islamic Solidarity Sports AssociationminorStrategic or Co-development PartnerPOA participates in Islamic Solidarity Games, a multi-sport event for Muslim-majority nations. Pakistan athletes compete in Islamic Solidarity Games 2025 in Riyadh.
• South Asian Olympic Council (SAOC)coreStrategic or Co-development PartnerPOA President serves as President of SAOC, enabling coordination for South Asian Games (scheduled March 2027) and regional sports cooperation.
• Olympic SolidaritycoreOthersIOC program providing scholarships and funding for athlete preparation (LA 2028 Olympic Solidarity scholarships announced), coach education (ICECP, MEMOS, WSLA programs), and sports administration capacity building.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sri Lanka Olympic Committee: The NOC of Sri Lanka, a direct regional peer with comparable scope — IOC-recognized NOC coordinating national participation at Olympic, Asian, Commonwealth, and South Asian Games.
• Afghanistan National Olympic Committee: The NOC of Afghanistan, a comparable South Asian NOC with parallel governance structure, IOC-recognized mandate, and similar resource constraints operating within the broader SAOC ecosystem.
• Nepal Olympic Committee: National Olympic Committee of Nepal, a direct South Asian peer with similar IOC recognition, small-NOC scale, and overlapping participation in SAOC, Asian, and Olympic multi-sport events.
• Indian Olympic Association: The National Olympic Committee of India, the most directly comparable peer — same NOC mandate within South Asia, IOC recognition, multi-sport federation network, and analogous Asian Games/Olympics representation role.
• Bangladesh Olympic Association: The National Olympic Committee of Bangladesh, a direct South Asian peer with similar IOC-recognition scope, federation network, and multi-sport event participation mandate.

Broad incumbents

• Olympic Council of Asia: Continental multi-sport governing body representing all Asian NOCs. POA sits within its membership structure and collaborates on Asian Games, Asian Youth Games, and Asian Beach Games.
• Commonwealth Sport: The international federation governing the Commonwealth Games. POA partners with Commonwealth Sport to coordinate Pakistan's participation, making it a directly relevant peer for multi-sport event governance and athlete pathways.
• International Olympic Committee (IOC): The IOC is the apex Olympic governing body that recognizes POA and underpins its Olympic Solidarity funding, governance standards, and Athlete Identification Programs. Structurally it is the incumbent that grants POA its exclusive mandate.
• Association of National Olympic Committees (ANOC): The global association of National Olympic Committees. POA is a member, and ANOC sets governance standards, distributes support, and convenes NOCs — a direct ecosystem incumbent relevant to POA's operating environment.

Regional players

• Pakistan Sports Board: Pakistan's domestic sports regulator established in 1962. It shares national sports oversight with POA but operates government-side rather than as the IOC-recognized NOC, making it a closely related institutional peer in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NOCPak
• Instagraminstagram.com/nocpakistan
• TikTokvm.tiktok.com/ZSC1MFcUn
• Xx.com/NOCPakistan
• LinkedInlinkedin.com/company/pakistan-olympics-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pakistan Olympic Association