Midland Oil Company

What Midland Oil Company does

Midland Oil Company Ltd is a family-run, privately held lubricant distributor headquartered in Leicester, United Kingdom, operating from a single warehouse facility at Unit 9 Saffron Way. Founded over 30 years ago, the company sells lubricants, oils, greases, coolants, metalworking fluids, and related consumables to commercial, automotive, agricultural, industrial, and metalworking customers. It holds authorized distribution agreements with Exol Lubricants (primary) and Fuchs Lubricants, with secondary access to Mobil, Shell, and Castrol products on request. Products are supplied in pack sizes ranging from 1 litre containers through 205-litre drums, IBCs, and bulk tanker deliveries.

The company runs a sales-led, inside-sales go-to-market focused on the Midlands region with same-day delivery (orders before 2pm) and next-day UK mainland delivery, supported by a 24/7 emergency hotline. Pricing is quote-based and not publicly disclosed, with volume discounts on bulk orders and standard 30-day payment terms for credit-approved accounts. Beyond product distribution, the company generates revenue-adjacent value through technical support, OEM specification guidance, oil analysis, monthly coolant monitoring, and waste oil collection services.

Midland Oil Company serves a diversified vertical mix across agriculture (tractor oils, UTTO/STOU), commercial & automotive (engine oils with OEM approvals including Scania, Volvo, Mercedes-Benz), industrial (hydraulic, compressor, gear, heat transfer oils), and metalworking (soluble and neat cutting fluids, coolant management). Its competitive positioning rests on local same-day delivery, technical advisory capability, and authorized access to multiple major lubricant brands rather than proprietary technology or scale advantages.

Name

Midland Oil Company

Legal name

Midland Oil Company Ltd

Website

https://midlandoilcompany.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Midland Oil Company is a family-run UK lubricant distributor, headquartered in Leicester, supplying engine oils, hydraulic fluids, metalworking products, and greases to commercial, automotive, agricultural, industrial, and metalworking customers across the Midlands and UK mainland.

Ownership category

akta.pro rank

Product category

Industrial Lubricants Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

akta.pro secondary industries

Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ)

Keywords

• Industrial lubricants
• Automotive lubricants
• Metalworking fluids
• Agricultural oils
• Lubricant distribution

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lubricant and Oil Product Sales: Core revenue from distributing lubricants, oils, and fluids across industrial, automotive, agricultural, and metalworking sectors. Products sold from 1L containers through to bulk tanker deliveries. Revenue generated through product margin on sales.
2. Delivery Services: Same-day Midlands delivery and next-day UK mainland delivery included in service offering. Delivery charges vary by location and order size. Emergency delivery available with surcharges.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Midland Oil Company is an authorised lubricant distributor supplying engine oils, hydraulic oils, gear and transmission oils, metalworking fluids, greases, coolants, agricultural lubricants, and specialty fluids from manufacturers including Exol, Fuchs, Mobil, Shell, and Castrol. The company serves commercial, automotive, agricultural, industrial, and metalworking customers across the Midlands and UK with same-day regional delivery, next-day UK mainland delivery, and 24/7 emergency supply. Ancillary services include technical product selection advice, coolant monitoring, oil analysis, and waste oil collection.

Product overview

Midland Oil Company is a lubricant distributor, not a product manufacturer. The company distributes products from four core brand suppliers: Exol Lubricants (primary authorised partnership), Fuchs Lubricants, Mobil, and Shell & Castrol. These brand portfolios include engine oils, hydraulic oils, gear/transmission oils, compressor oils, metalworking fluids, agricultural lubricants, greases, coolants and specialty products. Beyond product distribution, the company offers supporting services including technical support, coolant monitoring, oil analysis, waste oil collection, and delivery logistics (same-day Midlands, next-day UK-wide, 24/7 emergency). The company operates across four industry sectors: Metalworking, Industrial, Agricultural, and Commercial & Automotive.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial & Automotive Lubricants Engine oils for cars, vans, trucks, and off-highway vehicles ranging from classic 20W/50 through modern fuel-efficient Low SAPS synthetics, with many products carrying manufacturer approvals including Scania, Volvo, Renault, Mercedes-Benz, and MAN. Range also includes Ad Blue, transmission oils, greases, hydraulic oils, and traffic film remover for commercial fleets and automotive workshops.
• Industrial Lubricants Comprehensive range of industrial oils including hydraulic oil (standard, high VI, ash free, fire resistant, biodegradable), compressor oil, slideway oil, gear oil, circulating oil, heat transfer oil, quenching oil, transformer oil, turbine oil, refrigeration oil, grinding fluid, concrete mould oil, and food-grade oil for manufacturing and industrial facilities.
• Metalworking Lubricants High-performance soluble and neat cutting oils ranging from light-duty general purpose through heavy-duty synthetics for all machining operations. Associated consumables include barrel pumps, degreasers, slideway oils, circulating oils, greases, hydraulic oils, rust prevention and de-watering fluids, and spark erosion fluid for engineering and manufacturing machining operations.
• Agricultural Lubricants Agricultural oils including Super Universal Tractor Oils (STOU) for engines, transmissions, hydraulics, and wet brakes; Universal Tractor Transmission Oils (UTTO) for tractor transmissions, hydraulics, and PTOs; chain saw and bar oils; and milking machine oils for farmers and agricultural operations.
• Delivery Services Same-day delivery across Leicestershire and surrounding Midlands areas (Leicester, Coventry, Northampton, Birmingham, Nottingham) for orders placed before 2pm, next-day UK mainland delivery with full tracking, and 24/7 emergency call-out service for critical breakdowns. Includes professional drivers, specialist transport equipment, and flexible scheduling.
• Coolant Monitoring Service Monthly coolant monitoring service including pH testing, concentration monitoring, and dipslide testing with results delivered via online portal and corrective action guidance to extend sump life and control bacterial contamination.
• Oil Analysis Services Oil analysis and condition monitoring service to identify contamination, wear metals, and lubricant degradation, helping detect problems before equipment failure.
• Waste Oil Collection Waste oil collection and disposal service in compliance with environmental regulations for industrial and commercial customers.
• Technical Support Services Expert technical advice on product selection, application troubleshooting, OEM specification guidance, and after-sales support, including immediate phone support through to on-site surveying.

Quantifiable outcome

• Same-day delivery across Midlands before 2pm cutoff
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and secondary.

• Exol LubricantscoreChannel Partner/ Reseller/ Distributor · 1 January 2010Primary authorised distribution partnership with leading UK lubricant manufacturer. Provides comprehensive range of automotive, industrial, agricultural and metalworking lubricants with competitive pricing, technical support, and reliable supply chain. Enhanced partnership announced February 2024 expanding product availability across Midlands.
• Fuchs LubricantscoreChannel Partner/ Reseller/ Distributor · 1 January 2010Authorised distributor of German-engineered specialty lubricants for demanding industrial applications. Provides access to Titan and Renolin product ranges including Ecocut metalworking fluids, Agrifarm agricultural lubricants, Cassida food-grade lubricants, and fire-resistant hydraulic fluids.
• Shell & CastrolsecondaryChannel Partner/ Reseller/ Distributor · 1 January 1901Global lubricant brands supplier offering proven portfolio including Shell Omala gear oils, Shell Tellus hydraulic oils, Shell Rimula engine oils, Shell Spirax transmission oils, Castrol Magnatec, Edge, Vecton and CRB engine oils, and Castrol Hysol/Alusol metalworking fluids.
• MobilsecondaryChannel Partner/ Reseller/ Distributor · 1 January 1866World-renowned performance lubricants supplier providing access to Mobil 1 synthetic range, Mobil DTE industrial oils, Mobilube gear lubricants, Mobil SHC synthetic industrial products, and Mobil ATF transmission fluids with technical support.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Comma Oil & Chemicals: UK automotive and commercial-vehicle lubricant specialist with a strong independent garage and fast-fit channel presence. Comparable commercial/automotive segment overlap and UK distribution footprint.
• ROCOL: UK-based manufacturer of specialist industrial lubricants, greases, metalworking fluids, and food-grade lubricants. Comparable product mix and end-market focus, particularly in metalworking and food-grade segments; overlaps where Midland Oil distributes Cassida / Ecocut equivalents.

Broad incumbents

• Univar Solutions: International chemical and ingredients distributor serving industrial customers including lubricants and metalworking fluids. Comparable as a B2B specialty chemical/lubricant wholesaler with a UK and pan-European footprint.
• Castrol (BP): One of the global lubricant majors whose products Midland Oil distributes. Comparable end-market and product range, but operates as a manufacturer/OEM-licensed brand rather than a local distributor; relevant benchmark for go-to-market and pricing dynamics.
• Brenntag UK: Global chemical and lubricant ingredient distributor with UK operations. Comparable as a wholesale distributor of specialty chemicals and lubricant products to industrial customers, albeit at significantly larger scale and broader product scope.
• Fuchs Lubricants UK: German-headquartered global lubricant manufacturer whose products Midland Oil distributes. Comparable product portfolio and end-market focus, but operates upstream as a manufacturer rather than distributor; key supplier relationship context.

Direct peers

• Crown Oil: One of the UK's largest independent lubricant and oil distributors, supplying industrial, automotive and agricultural sectors nationwide. Directly comparable as a B2B lubricant distributor with same-day / next-day delivery model and broad multi-brand portfolio.
• Morris Lubricants: UK manufacturer and distributor of lubricants operating across automotive, commercial vehicle, industrial and agricultural verticals. Comparable as a UK-headquartered, multi-channel lubricant business with both own-brand and third-party reach.
• Oilfast: UK online and same-day lubricant distributor serving automotive, agricultural and industrial customers. Directly comparable digital and delivery-led B2B lubricant distribution model with national UK reach.
• Smith & Allan: UK-based independent lubricant blender and distributor with a comparable multi-sector focus (industrial, automotive, agricultural). Like Midland Oil, it combines own-brand and third-party branded products with technical support and distribution to UK commercial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Oil Company